02/03/16: Time Warner Inc. wants changes at Hulu; YouTube’s Fine Brothers back off; Nintendo is looking into virtual reality


Good morning. It’s Wednesday February 3, 2016, and this is your first early morning digital briefing.


The Hulu model as you know it may be coming to an end. The word is that Time Warner Inc. (not to be confused with Time Warner Cable) is considering purchasing a stake in Hulu (a joint venture between Comcast (NBC), Disney (ABC), and 21st Century Fox. But Time Warner would want the streaming service to stop airing the current seasons of TV shows in the immediate days after they first air, according to the Wall Street Journal. Time Warner would prefer that Hulu redirect viewers, having them watch shows on network websites and on-demand platforms.
YouTube wants to see more virtual reality. The site is developing the capability to livestream 360-degree video on its platform, according to BuzzFeed News. Company employees have been meeting up with manufacturers of 360-degree cameras to figure out better ways to support immersive live-streamed video broadcasts.
Now we know how The Fine Brothers react to widespread outrage. The YouTube stars, known for their videos featuring people’s reactions to events, have abandoned plans for React World, the reaction-vid licensing platform they’d been building. They also withdrew plans to trademark the word “react.” (Yes, they really tried to do that.). The pair had received heaps of online disdain for their efforts, losing hundreds of thousands of subscribers. Their mea culpa is worth reading – find it here.
Fight Sports, the network driven by fight-related content, will now be found on Verizon’s go90, the free mobile-first social entertainment platform. go90 users can watch live and on-demand programming from Fight Sports.
Production studio Temple Street Productions has announced the formation of Boat Rocker Media, which will produce and distribute content and brands. It is headquartered in Toronto with offices in New York and Los Angeles. Boat Rocker will serve as the parent brand of Temple Street and a few other new lines of business.


F-Comedy, Fusion
’s new digital entertainment hub focused on original short form digital native content, has signed a production deal with Bassem Youssef, known as the “Jon Stewart of Egypt,” to host The Democracy Handbook. The satirical digital series and corresponding television special will follow Youssef as he comes to America to learn the lessons of democracy so he can try and take them back to the Middle East. It will be produced by former Daily Show producer and Adam Ruins Everything executive producer Kathy Egan, slated for a spring debut.
Seeso, the new streaming comedy channel from NBCUniversal’s Digital Enterprises, has announced the premiere date for three original series: Bajillion Dollar Propertie$, Big Jay Oakerson’s What’s Your F@%king Deal?! and New York’s Funniest will all premiere on March 17.
RLJ Entertainment
has unveiled a new film, “Uncaged” that is available on digital video and DVD. It tells the story of an orphan who discovers at the age of 18 that he’s got a pretty unpleasant secret.



Join Cynopsis on Tuesday, March 1st at 1:30-3:30PM (ET) for the latest webinar New Social Media Strategies to Reach the Young Demo to get the tools you need to engage young viewers and drive tune-in.

For more information visit: http://www.cynopsis.com/?p=53548 or contact Trish Pihonak..


Sportswear maker Reebok teamed with Pixability last year and tested the effect of the same video ads played on Facebook versus YouTube. User behavior on YouTube was more intent driven and completion rates were four times higher  (20.4%) and cost-per-view on YouTube was cheaper ($0.07) than Facebook ($0.11). Still, Facebook users had better engagement with Reebok’s ads, with .301% engagement rate per impression versus YouTube’s 0.163%, TheDrum.com reports.
Video platform Dailymotion and mobile advertising solution AdMaxim have announced a global strategic partnership that allows advertisers to directly purchase the mobile in-stream inventory of Dailymotion and to reach its worldwide audience through AdMaxim’s interface.


and Intellectual Ventures will combine assets into one comprehensive licensing program to focus on over-the-top offerings. Under the new agreement, Rovi will serve as the exclusive partner for IV, licensing the companies’ combined patent portfolio exclusively to OTT customers.
OTT video distribution startup VHX has partnered with ecommerce platform Shopify to release an app that enables its users to sell digital video content directly to their customers from their Shopify storefronts. The new integration allows Shopify sellers to sell digital videos as a standalone product or bundle it with physical merchandise.



Learn how to leverage social media platforms like Wishbone and Whisper, Snapchat, Twitter, Facebook, and Instagram for maximum impact during our upcoming webinar,
New Social Media Strategies to Reach the Young Demos, on March 1. For more information and to register visit: http://www.cynopsis.com/?p=53548


The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Only (1/25/16 – 1/31/16)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
A new report from L2 forecasts that videos will make up half of all Internet traffic by 2019. “L2 Digital IQ Index: Fashion 2015” studies the digital video efforts of 83 brands. Some of the key findings:
– Video ad spend is projected to increase by 22% every year for each of the next five years. This will mostly be driven by social media.
– Only 16% of the sites examined had shoppable videos while 37% that have shoppable editorial.
– Interaction rates on video posts are 60% higher on Facebook than rates on posts without video and 20% higher on Instagram.
– Video ads are clicked on at a rate 17 times that of banner ads.
– Mobile video ad revenue will more than quintuple over the next five years.


Startup VRstudios has started shipping its wireless, full-motion virtual reality hardware/software system to business customers globally. It is working with customers in industries ranging from aerospace to construction to entertainment and has installed systems in such countries as China, France, and the U.S. Its systems range from $40,000 to $750,000 and can be bought or leased.
Well that would be exciting. Industry analyst Serkan Toto reports that Nintendo told investors that it is “looking” at getting into virtual reality.


Nick Johnson
has returned to Turner Ad Sales as its newly created Senior Vice President of Digital Ad Sales Strategy. He had previously been the Senior Vice President of Digital Media Sales for NBCUniversal Sports but his career got underway at Turner, where he was part of the team that launched the sales strategy for CNNSI.
AT&T has shuffled some of its leadership and part of the new plan is to make mobile video a priority. Mobile head Ralph de la Vega has been named Vice Chairman; in addition, Internet, TV, and DirecTV head John Stankey is now CEO of the mobile business’ entertainment group. Mobile CEO Glenn Lurie will now be reporting to Stankey. That grouping will be working to make mobile video a bigger piece for AT&T.


Tuesday, February 9  I  New York City  I  Sponsored by Nielsen

Programmed to be an educational springboard for media professionals looking to leverage ratings and Nielsen’s Total Audience Measurement tool in preparation for the 2016 Upfront season. This highly focused training will provide critical tools, strategies and insights to help you get up to speed in the fast-moving measurement landscape.

Register now: http://www.cynopsis.com/event/cynopsis-boot-camp/.



and Momentum Pictures will exclusively premiere The Program, a film about Lance Armstrong, directed by Oscar-nominee Stephen Frears (The Grifters, The Queen). It will premiere this month on DirecTV Cinema, a pay-per-view service, a month before it makes its specialty theatrical and VOD debut. Check out the trailer here.

See you tomorrow,
David Teich

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBSFor More jobs, visit Cynopsis.com

JOB OPENING: ACCOUNT MANAGER, NATIONAL SPORTS PARTNERSHIPS/Westwood One/NYC: Westwood One Sports has (2) immediate openings for a sports sales & marketing position. Full info/apply HERE (2/11)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 75m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (2/11)

JOB OPENING: SR MGR, CONSUMER MKTG & BRAND STRATEGY/NATGEO/DC: Develop & execute premium, innovative integrated mktg campaigns across all platforms to drive ratings & audience engagement for iconic brand. Min 5 yrs exp with network/TV required. http://bit.ly/1KSF2bu (2/11)

JOB OPENING: RESEARCH ANALYST/Discovery/NYC: Detail oriented rock star to support Estimates and Analytics team by creating/reporting on projections used to forecast revenue planning. Track network performance/trends utilizing Nielsen. 1 yr media rsrch exp req’d. Full info/apply HERE (2/11) 

JOB OPENING: SENIOR MARKETING MANAGER/SITUATION INTERACTIVE/NYC: 5+ years in entertainment marketing either client-side or agency. Manage existing clients and support new biz efforts. Focused primarily on TV. Opportunity for growth. Full info/apply HERE (2/11)

JOB OPENING: ACCOUNTANT, RESIDUALS & FILM ASSETS/Crown Media/LA: Provides day-to-day accounting & financial analysis support for Company’s residuals and film assets. See full description & apply at www.hallmarkchannel.com (Jobs) (2/11)

JOB OPENING: DIRECTOR, DEVELOPMENT/Crown Media Family Networks/LA: Development of original movies and 2 hr format pilots. Takes pitches and seeks on-brand programming. BA req and min 7 yrs exp. Apply HERE (2/11)

JOB OPENING: WRITER/PRODUCER/EDITOR/REELZChannel/Albuquerque: Write, produce & edit high impact promo spots for national network series & documentaries. Excellent opportunity for fresh, talented On-Air Promo Preditor on the rise. You don’t have to be breaking bad to apply: www.reelzchannel.com/careers.html (2/11)

JOB OPENING: DIR, DIGITAL AD OPS/FUSETV/NY: Provide guidance on strat. direction, planning & org structures to support evolving dig. ad sales business. Operations of campaign trafficking, delivery, optimization, inventory forecasting and analysis. click on our career page @www.fuse.tv (2/10)

JOB OPENING: DIR RESPONSE AD SALES ASSISTANT/TVi Media/NY: Provide sales support to the Direct Response Team. Including entering sales orders, sending pre and post logs, traffic and updating account info. BS req. Full & Part time available. Resumes to [email protected] (2/10)

JOB OPENING: ANALYST, AD SALES RESEARCH/TURNER SPORTS/NY: Create materials to position Turner Sports’ TV & Digital properties positively w/in Ad Sales mktplace, monitor TS & competitive perf using syndicated data & internal measurement tools, interpret data into sales insights. Full info/apply HERE (2/9)

JOB OPENING: ASST EDITOR/IFC Creative Service/NYC: Work w/IFC Asst Editor/Media Mgr, for On Air promos. Resp: QC of promos, transcoding, loading footage, uploading, downloading & transferring media, navigating AMCN’s MAM. Knwldg of Avid, transcoding & dig media formats pref’d. Apply HERE (2/9)

JOB OPENING: MGR, TALENT RELATIONS/A+E/NY: Manage day-to-day relationships between on-air talent, their reps and internal businesses to leverage talent & deals. 5+ yrs cable/brdcst exp. Apply: http://www.aenetworks.com/careers/jobs (2/6)

JOB OPENING: DIGITAL MEDIA/OTT/NYC: Sports Media company looking for person exp with OTT products/tech. Help launch new global product, work with technology partner setting up UI, etc. Consultant to full-time opportunity. Respond with cvr ltr to [email protected] (2/6)    

JOB OPENING: DIR, DIG. MEDIA PLANNER/BUYER ASSOC/Summit NJ: Exp’d person w/good client interaction as well as presentation skills to write media plans & strategy decks & knows how to leverage media. Deep knwlg current & emerging dig. platforms. 4-7 yrs exp a must. Res & Sal Req HERE (2/6)

JOB OPENING: ADMIN ACCT COORD/Summit NJ: Smart, orgn’zd, intellectually curious candidate who can juggle & mng mult projects across many exciting accts. 1-2 yrs media/agency exp. MS proficiency as well as good phone etiquette a must. Social Media wiz a +. Res & Sal req HERE (2/6)

JOB OPENING: SR ANALYST/Benenson Strategy Group/Santa Monica: Support new business initiatives, focusing on media/ent ind. 3+ yrs exp comm, consulting, mkt-rsrch, etc. 1+ yrs exp ent rsrch on behalf of movie studios, TV ntwrks & streaming svcs pref’d. Full info/apply HERE (2/6)

JOB OPENING: PROD MGR/IFC TV/NY: Lead in-house post-prod/admin efforts of the IFC "Always On Slightly Off" Brand Mktg team. Exp w/branded video post-prod workflows & systems are req’d. Strategic eye towards max eff a must. Min 3 yrs relevant exp req’d. Full info/apply HERE (2/5) 

JOB OPENING: SENIOR MANAGER, MEDIA/NBC/UNIV. CITY, CA: Manage planning and buying process of paid media plans as well as media strategy and planning across all of NBC owned platforms. Full info/apply HERE (2/5)

JOB OPENING: FREELANCE PUBLICIST, COMMS/TV LAND/CA/STUDIO CITY: 3-5 yrs PR exp req’d. Write/edit press materials. Resp for dvlpmnt/implementation of press campaigns for orig prgrmng. Orgnz/mng press activities on set during prod. Knwldg of TV & ent ind a must. Resume HERE (2/5)

JOB OPENING: VP SOCIAL MEDIA STRTGY/Discovery/LA: Digital content strategy leader to create vision/strategy for Discovery Channel, Science & Animal Planet social presence/partnerships. Live & breathe strategy/metrics, work across depts to drive monetization. Exp. driving top brands. Full info/apply HERE (2/5)

JOB OPENING: VP MED & ENT/Repucom/Stamford, CT: role encompasses both Sales and Partnership Management; bring passion for media and entertainment, strong understanding of analytics and media centric business models. Min 7 yrs of exp. Full info/apply HERE (2/4)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]