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It’s more true than ever that in order to succeed and thrive in today’s media world, you need to understand the importance of ratings – especially as we totter on the precipice of Nielsen’s Total Audience Measurement tool in addition to the proposed acquisition of Rentrak by comScore. Misunderstanding and/or misinterpreting ratings can make or break a career – and you don’t want it to be yours. Make sure you and your team are prepared for the upcoming Upfront season with the latest news on the system that translates into a whopping $70 billion in ad revenue. Register your team today (group rates available) for our intensive Bootcamp on Tuesday, February 9 at the posh Dream Downtown.
Agenda
| 8:30-9:00 a.m. | Networking Breakfast | ||||||||
| 9:00-9:15 a.m. | Your Ratings Wake Up Call | ||||||||
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| 9:15-10:00 a.m. | How to Read Ratings – and the Latest in Trends, Definitions & Analysis | ||||||||
With the proliferation of C3 & C7 ratings thanks to DVRs, to VOD and OTT services – both subscription and non – it’s more imperative than ever that both sellers and buyers be up to speed. In this session, you’ll learn:
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| 10:00-10:45 a.m. | Ratings Advancements Clinic | ||||||||
| Now that you’ve inhaled the ins and outs, put the pedal to the metal and collaborate with your table to analyze a typical ratings report – and then present it to our experts. Speakers
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| 10:45-11:00 a.m. | Networking Break | ||||||||
| 11:00-11:45 a.m. | Measurement & Metrics Mash-Up | ||||||||
You will get a better understanding about Nielsen’s New Total Audience product, including:
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| 11:45-12:30 p.m. | Getting Beyond the Numbers: Cross-Platform Impact on Purchase and Tune-In | ||||||||
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| 12:30-1:15 p.m. | Networking Lunch | ||||||||
| 1:15 – 2:00 p.m. | Mobile Video Landscape | ||||||||
| Mobile video consumption is growing by leaps and bounds forcing entertainment brands to re-think the way they connect with their audiences. Digital platforms are re-thinking the way they measure and track video as consumption increasingly shifts away from linear platforms.How do you determine how all this mobile video lines up with linear and online content? You come to this session.That’s how. You’ll learn:• Understand how users are talking about TV on Twitter • Increase your Video content reach through Twitter, Periscope and Vine • How can Twitter Amplify generate revenue for my shows and content?Speakers
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| 2:00 – 2:45 p.m. | Twitter, YouTube, Facebook & Social TV Clinic | ||||||||
| Now that you’re a social video maven, it’ll be a no brainer for you to inspect a menu of offerings and evaluate which videos are making noise in the marketplace – and how to align yourself appropriately. | |||||||||
| 2:45 p.m. | Closing Remarks & Smart Takeaways | ||||||||
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| Betsy Rella VP, Research Tivo Research @TiVoResearch |
Linda Ong CEO & Founder TruthCo. @lindaong100 |
Kelly Abcarian SVP, Product Leadership Nielsen @kellyabcarian |
Tania Yuki Founder & CEO Shareablee @taniayuki |
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| Arben Perkolaj Head of East, Media & Entertainment @ArbenPerk |
Jonathan Sims VP, Media Research Viamedia @Viamedia_TV |
Debbie Reichig SVP, Media Sales Research & Insights Twentieth Television |
Marc Berman Editor-in-Chief Programming Insider @marcberman |
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| Lauren Goodson VP, Research Animal Planet & Science Channel |
Venue/FAQ
Dream Downtown
355 West 16th Street
New York, NY 10011
(212) 229-2559
Public Transportation Directions
Subway: 1, A, C, E, L are all within 2 blocks of the hotel.
Below are some other hotel options located in walking distance of the Dream Hotel.
Nearby lodging recommendations
The Maritime Hotel (.06 miles away)
88 9th Avenue
New York, NY 10011
212.242.4300
Gansevoort Hotel (.2 miles away)
19 9th Avenue
New York, NY 10014
212.206.6700
The Standard High Line Hotel (.3 miles away)
848 Washington at 13th Street
New York, NY 10014
212.645.4646
Hilton NY Fashion District Hotel (.8 miles away)
152 West 26th Street
New York, NY 10001
212.858.5888.
Who Should Attend
If you are involved in any of these capacities, this Boot Camp is for you:
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Pricing
| Per Person Rate | Early Bird Rate (Ends January 29) |
Regular Rate (Begins January 30) |
| Individual Rate | $795 | $895 |
| Group Rate (3 or more) | $695 | $795 |
The group rate is for three or more people. Register now and join us at the Dream Downtown in New York City on Tuesday, February 9, 2016.
Contact
Questions
Sarah Martinez
[email protected] | 212.621.4613
Register Now
Sponsorship Information
Don’t miss your opportunity to showcase your company in front of executives and industry professionals from ad agencies, brands, networks and content companies on Tuesday, February 9 at the Yale Club of New York City. There are a variety of sponsor levels available for the event. For additional information and rates regarding the Cynopsis Boot Camp, please contact Mike Farina, VP of Sales & Marketing, at [email protected], 203.218.6480.
