Kelly Abcarian is a media research executive with more than 17 years of industry and technical leadership in aligning crossproduct solutions for television, digital and cross-platform content and advertising. Kelly is currently Senior Vice President for Audience Measurement at Nielsen. In this role, she is responsible for the strategic vision and roadmap for Nielsen’s National TV Ratings and Total Audience products, focused on the convergence of devices and cross platform audience measurement. Since joining Nielsen in 2005, Kelly has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business. Kelly is frequent speaker at industry events and is a member of the IAB Advanced TV Advisory Board as well as being an active participant on the MRC Standards Committees.