CYNOPSISDIGITAL
02.02.16

Good morning. It’s Tuesday February 2, 2016, and this is your first early morning digital briefing.

 
There’s a new behemoth in town. Rentrak and comScore have completed their merger, first announced last September. The former company, which measures VOD, set-top box, and movie box office data, will now be folded into the latter company, which measures consumer web activity. The resulting company is bound to offer strong competition to Nielsen, which has been ramping up its own efforts in the digital space.
 
Yahoo plans to cut some costs, and the result won’t be easy on everyone. According to The Wall Street Journal, CEO Marissa Mayer intends to announce numerous layoffs at end-of-day today, amounting to 15% of the company’s workforce.

 
Where the NFL goes, major networks will follow – but who will follow it into the streaming space? The league has finalized deals with NBC and CBS, making the networks next season’s Thursday Night Football broadcast partners – but whoever will be the NFL’s streaming partner remains unclear. It probably won’t stay that way for long, though. In an interview with Variety, Hans Schroeder, the NFL’s SVP of Revenue Strategy and Development, affirmed that the league intends to sell off the global streaming rights to next season’s Thursday games. The matter, he said, will be settled “in the next several weeks.”

A CYNOPSIS MESSAGE

Get the lowdown on Social Media in just 90 minutes!
LEARN:
– How to engage with Gen Y and Gen Z on their must-have apps
– The key to mapping out a social media strategy for an earned media result
– Using social to build time-shifted audience
– The importance of audience empowerment
– How to use social to maximize value from your content
– The relationship between TV chatter and tune-in

Click here for more information!

 
Conde Nast Entertainment, Conde Nast’s digital media arm, is launching CNE Studios, a new unscripted TV division. The company announced that producer Al Edgington (The Amazing Race) will head the unit. CNE Studios will develop and produce film, TV, and digital video projects.
 
Naritiv is what you might call Snapchat’s first professional matchmaker: The company works with both brands and content creators, connecting them with one another for influencer marketing opportunities. Now the company is a little bit richer, following a recent funding round totaling $3 million. (That brings its total fundraising to date to $4.2 million.) Investors in the latest round included Third Wave Digital, The Walt Disney Company, and Luminari Capital.
 
More from Snapchat: Yesterday, Conde Nast’s Vanity Fair exclusively debuted the cover of its annual Hollywood issue on its Snapchat Discover platform. The platform is also currently hosting a making-of video about the magazine’s photo shoot, a story about dressing up for the Academy Awards, and past photos from VF’s Oscar Party photo booth.
 
Stay up to date with the latest events, awards and industry information from Cynopsis, by following us on our social media pages: Facebook, Twitter, Instagram and LinkedIn. 
 
 

 
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of January 25
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Orange Is the New Black (Netflix) 318, 11, 29, 7144
House of Cards (Netflix) 135, 9, 15, 3120
Trailer Park Boys (Netflix) 106, 15, 7, 1671
Arrested Development (Netflix) 21, 12, 2, 2311
BoJack Horseman (Netflix) 20, 20, 1, 556
Mozart In the Jungle (Amazon Studios) 18, 12, 1, 470
Making a Murderer (Netflix) 13, 29, 0, 166
The Mindy Project (Hulu) 12, 9, 1, 731
Sense8 (Netflix) 8, 6, 1, 1067
Master of None (Netflix) 5, 6, 1, 137
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.

The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (1/25/16 – 1/31/16)
 
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.

OpenSlate Engagement Data for the People & Blogs Vertical, based on the engagement metric for the week ending 1/31.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
RomanAtwoodVlogs (9.6) / 147,267,570 / 5,465,328 / 736
shane (9.5) / 67,967,370 / 6,229,807 / 790
caseyneistat (9.4) / 45,360,870 / 2,066,166 / 727
BFvsGF (9.4) / 73,177,530 / 8,496,439 / 785
JoeyGraceffa (9.2) / 37,272,600 / 5,716,714 / 772
belparameninas (9.2) / 90,355,920 / 1,296,399 / 682
Doseoffousey (9.1) / 28,050,480 / 2,222,103 / 693
(9.1) / 44,794,260 / 694,924 / 666
bratayley (9.1) / 89,823,990 / 2,247,730 / 693
mrmrsnb2 (9.0) / 11,483,640 / 1,342,450 / 676
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 
 

 
Today in Executive Moves: an executive moves into police custody. Lu Fanxi, who used to serve as President of the Chinese streaming video giant Youku Tudou, has been arrested in China on corruption charges. He departed the company in July 2015, and now we have a better idea why: Youku Tudou has confirmed to Variety that the company itself informed authorities of Lu’s alleged transgressions, the details of which are still a bit unclear.
 
Now for a more traditional executive move: The mobile video sharing platform Whipclip has hired Jeremy Reed as its head of programming. Most recently, Reed served as Head of Tastemaker Development at the food-centric media brand Tastemade.

A CYNOPSIS MESSAGE

CYNOPSIS BOOT CAMP: INTENSIVE RATINGS TRAINING ON 2/9 sponsored by Nielsen
Twitter, YouTube, Facebook & Social TV
When social giants like Twitter & Facebook want to introduce video ad buying with sales & tracking metrics akin to TV, you gotta pay attention.
Learn:
– How Facebook is partnering with Nielsen to verify its ads
– How YouTube, selling guarantees to advertisers is now upping the ante
– What’s next for Twitter, now that the Nielsen Twitter TV Ratings Weekly Top 10 is a staple for programmers & advertisers looking for which programs most resonate with viewers

The Iowa caucuses were held yesterday. And on the GOP side, it’s safe to say that the debates made a difference in the outcome – especially the fictional one moderated by Stephen Colbert, which consisted entirely of Donald Trump video clips. In case you missed it, check out the Late Show segment here. 

See you tomorrow,
David Teich
02.02.16

CYNOPSISJOBS – For More jobs, visit Cynopsis.com

JOB OPENING: COMMUNICATIONS DIRECTOR/PAC-12/SFO: 5-10 yrs exp in PR and Communications. Develop & implement strategic PR programs to increases brand awareness. Strong national sports press contacts. For full posting/apply: HERE (2/10)

JOB OPENING: DIR, DIGITAL AD OPS/FUSETV/NY:Provide guidance on strat. direction, planning & org structures to support evolving dig. ad sales business. Operations of campaign trafficking, delivery, optimization, inventory forecasting and analysis. click on our career page @www.fuse.tv (2/10)

JOB OPENING: DIR RESPONSE AD SALES ASSISTANT/TVi Media/NY: Provide sales support to the Direct Response Team. Including entering sales orders, sending pre and post logs, traffic and updating account info. BS req. Full & Part time available. Resumes to [email protected] (2/10)

JOB OPENING: ANALYST, AD SALES RESEARCH/TURNER SPORTS/NY: Create materials to position Turner Sports’ TV & Digital properties positively w/in Ad Sales mktplace, monitor TS & competitive perf using syndicated data & internal measurement tools, interpret data into sales insights. Full info/apply HERE (2/9)

JOB OPENING: ASST EDITOR/IFC Creative Service/NYC: Work w/IFC Asst Editor/Media Mgr, for On Air promos. Resp: QC of promos, transcoding, loading footage, uploading, downloading & transferring media, navigating AMCN’s MAM. Knwldg of Avid, transcoding & dig media formats pref’d. Apply HERE (2/9)

JOB OPENING: MGR, TALENT RELATIONS/A+E/NY: Manage day-to-day relationships between on-air talent, their reps and internal businesses to leverage talent & deals. 5+ yrs cable/brdcst exp. Apply: http://www.aenetworks.com/careers/jobs (2/6)

JOB OPENING: DIGITAL MEDIA/OTT/NYC: Sports Media company looking for person exp with OTT products/tech. Help launch new global product, work with technology partner setting up UI, etc. Consultant to full-time opportunity. Respond with cvr ltr to [email protected] (2/6)    

JOB OPENING: DIR, DIG. MEDIA PLANNER/BUYER ASSOC/Summit NJ: Exp’d person w/good client interaction as well as presentation skills to write media plans & strategy decks & knows how to leverage media. Deep knwlg current & emerging dig. platforms. 4-7 yrs exp a must. Res & Sal Req HERE (2/6)

JOB OPENING: ADMIN ACCT COORD/Summit NJ: Smart, orgn’zd, intellectually curious candidate who can juggle & mng mult projects across many exciting accts. 1-2 yrs media/agency exp. MS proficiency as well as good phone etiquette a must. Social Media wiz a +. Res & Sal req HERE (2/6)

JOB OPENING: SR ANALYST/Benenson Strategy Group/Santa Monica: Support new business initiatives, focusing on media/ent ind. 3+ yrs exp comm, consulting, mkt-rsrch, etc. 1+ yrs exp ent rsrch on behalf of movie studios, TV ntwrks & streaming svcs pref’d. Full info/apply HERE (2/6)

JOB OPENING: PROD MGR/IFC TV/NY: Lead in-house post-prod/admin efforts of the IFC "Always On Slightly Off" Brand Mktg team. Exp w/branded video post-prod workflows & systems are req’d. Strategic eye towards max eff a must. Min 3 yrs relevant exp req’d. Full info/apply HERE (2/5) 

JOB OPENING: SENIOR MANAGER, MEDIA/NBC/UNIV. CITY, CA: Manage planning and buying process of paid media plans as well as media strategy and planning across all of NBC owned platforms. Full info/apply HERE (2/5)

JOB OPENING: FREELANCE PUBLICIST, COMMS/TV LAND/CA/STUDIO CITY: 3-5 yrs PR exp req’d. Write/edit press materials. Resp for dvlpmnt/implementation of press campaigns for orig prgrmng. Orgnz/mng press activities on set during prod. Knwldg of TV & ent ind a must. Resume HERE (2/5)

JOB OPENING: VP SOCIAL MEDIA STRTGY/Discovery/LA: Digital content strategy leader to create vision/strategy for Discovery Channel, Science & Animal Planet social presence/partnerships. Live & breathe strategy/metrics, work across depts to drive monetization. Exp. driving top brands. Full info/apply HERE (2/5)

JOB OPENING: VP MED & ENT/Repucom/Stamford, CT: role encompasses both Sales and Partnership Management; bring passion for media and entertainment, strong understanding of analytics and media centric business models. Min 7 yrs of exp. Full info/apply HERE (2/4)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016