New Social Media Strategies to Reach the Young Demos

Tuesday, March 1st, 2016 -- 1:30 to 3:00PM ET
$349 per site – invite your team!

For questions, please contact Trish Pihonak (

In the churn of apps that facilitate sharing, chatting, curating and creating, which digital hangouts should programmers and advertisers be focused on now to connect with elusive Gen Y and Gen Z? And how? On Tuesday, March 1 join Cynopsis for our webinar, New Social Media Strategies to Reach the Young Demos, will provide the latest tools you need to engage young viewers and drive tune-in.

There’s no question social media can amplify audience – users clicking on shared content about a series are two-and-a-half times more likely to become viewers (ShareThis). And advertisers are increasingly counting on robust social engagement: “There’s a belief among major advertisers, associated with major pieces of content that the content is a paid media campaign to drive an earned media result,” said FremantleMedia Worldwide digital chief Keith Hindle (The Guardian).

You’ll be up for the challenge after this info-packed session, where your team will learn how to leverage the likes of Snapchat and Periscope along with “old” standbys like Twitter, Facebook and Instagram for maximum impact.

Key takeaways will include:

  • How to engage with Gen Y and Gen Z on their must-have apps
  • The key to mapping out a social media strategy for an earned media result
  • Using social to build time-shifted audience
  • The importance of audience empowerment
  • How to use social to maximize value from your content
  • The relationship between TV chatter and tune-in

Meet Our Executive Panel

Jamie Stewart
Media Director
Ed Haslam
Zontee Hou
Brand Strategy and Digital Marketing Consultant
Convince & Convert
Becky Murdy
Director, Digital
Suzanne Park
VP, Marketing

Meet Our Moderator

Editorial Director Lynn Leahey

who should attend?

If you work in any of the following capacities you should plan on attending:

Ad Sales
Social Media
App Development
Media Planning/Strategy
Brand Development
Financial Management


how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
  • One (1) Internet connection to the seminar.

what equipment do i need?

For the Internet connection:

tech webinar instructions

  • 1 Dual core processors are preferred.
    2 Mac and iOS devices only.
    3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.
    4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.
    5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.


If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player


For questions or comments please contact Trish Pihonak at