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It’s more true than ever that in order to succeed and thrive in today’s media world, you need to understand the importance of ratings – especially as we totter on the precipice of Nielsen’s Total Audience Measurement tool in addition to the proposed acquisition of Rentrak by comScore. Misunderstanding and/or misinterpreting ratings can make or break a career – and you don’t want it to be yours. Make sure you and your team are prepared for the upcoming Upfront season with the latest news on the system that translates into a whopping $70 billion in ad revenue. Register your team today (group rates available) for our intensive Bootcamp on Tuesday, February 9 at the posh Dream Downtown.

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Agenda

8:30-9:00 a.m. Networking Breakfast
9:00-9:15 a.m. Your Ratings Wake Up Call
Speaker

linda
Linda Ong
CEO & Founder
TruthCo.
@lindaong100

 

9:15-10:00 a.m. How to Read Ratings – and the Latest in Trends, Definitions & Analysis
With the proliferation of C3 & C7 ratings thanks to DVRs, to VOD and OTT services – both subscription and non – it’s more imperative than ever that both sellers and buyers be up to speed. In this session, you’ll learn:

  • Definitions of household audience, shares, and demographics
  • How to measure linear content vs. ads
  • How to measure digital content vs. ads
  • Latest thinking around measurement and wearables

Speakers

Jonathan Sims Debbie-Reichig
Jonathan Sims
VP, Media Research
Viamedia
@Viamedia_TV
Debbie Reichig
SVP, Media Sales Research & Insights
Twentieth Television

10:00-10:45 a.m. Ratings Advancements Clinic
Now that you’ve inhaled the ins and outs, put the pedal to the metal and collaborate with your table to analyze a typical ratings report – and then present it to our experts.

Speakers

Jonathan Sims Lauren Goodson
Marc Berman
Editor-in-Chief
Programming Insider
@marcberman
Lauren Goodson
VP, Research
Animal Planet & Science Channel
10:45-11:00 a.m. Networking Break
11:00-11:45 a.m. Measurement & Metrics Mash-Up
You will get a better understanding about Nielsen’s New Total Audience product, including:

  • What will be different about the Total Audience Numbers versus Live+3 and Live +7
  • What is Comparable Metrics for Total Audience and why is it important?
  • How Viewership evolves on Live vs On Demand / TV Connected Streaming Platforms, and how to ensure viewing is getting counted for this in Total Audience

Speaker

mark
Kelly Abcarian
SVP, Product Leadership
Nielsen
@kellyabcarian

11:45-12:30 p.m. Getting Beyond the Numbers: Cross-Platform Impact on Purchase and Tune-In
  • Using single-source set-top box TV data and digital data to target the right audience.
  • Learn the appropriate steps in the process to deliver results to your client.

Speaker

Betsy Rella
Betsy Rella
VP, Research
Tivo Research
@TiVoResearch

12:30-1:15 p.m. Networking Lunch
1:15 – 2:00 p.m. Mobile Video Landscape
Mobile video consumption is growing by leaps and bounds forcing entertainment brands to
re-think the way they connect with their audiences. Digital platforms are re-thinking the way they measure and track video as consumption increasingly shifts away from linear platforms.How do you determine how all this mobile video lines up with linear and online content? You come to this session.That’s how. You’ll learn:• Understand how users are talking about TV on Twitter
• Increase your Video content reach through Twitter, Periscope and Vine
• How can Twitter Amplify generate revenue for my shows and content?Speakers

yuki Arben Perkolaj
Tania Yuki
Founder & CEO
Shareablee
@taniayuki
Arben Perkolaj
Head of East, Media & Entertainment
Twitter
@ArbenPerk

2:00 – 2:45 p.m. Twitter, YouTube, Facebook & Social TV Clinic
Now that you’re a social video maven, it’ll be a no brainer for you to inspect a menu of offerings and evaluate which videos are making noise in the marketplace – and how to align yourself appropriately.
2:45 p.m. Closing Remarks & Smart Takeaways

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Speakers

Betsy Rella linda mark yuki
Betsy Rella
VP, Research
Tivo Research
@TiVoResearch
Linda Ong
CEO & Founder
TruthCo.
@lindaong100
Kelly Abcarian
SVP, Product Leadership
Nielsen
@kellyabcarian
Tania Yuki
Founder & CEO
Shareablee
@taniayuki
Arben Perkolaj Jonathan Sims Debbie-Reichig Jonathan Sims
Arben Perkolaj
Head of East, Media & Entertainment
Twitter
@ArbenPerk
Jonathan Sims
VP, Media Research
Viamedia
@Viamedia_TV
Debbie Reichig
SVP, Media Sales Research & Insights
Twentieth Television
Marc Berman
Editor-in-Chief
Programming Insider
@marcberman
Lauren Goodson
Lauren Goodson
VP, Research
Animal Planet & Science Channel

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Venue/FAQ

Dream Downtown

Dream Downtown

355 West 16th Street
New York, NY 10011
(212) 229-2559

Public Transportation Directions
Subway: 1, A, C, E, L are all within 2 blocks of the hotel.

 

 

Below are some other hotel options located in walking distance of the Dream Hotel.
Nearby lodging recommendations

The Maritime Hotel (.06 miles away)
88 9th Avenue
New York, NY 10011
212.242.4300

Gansevoort Hotel (.2 miles away)
19 9th Avenue
New York, NY 10014
212.206.6700

The Standard High Line Hotel (.3 miles away)
848 Washington at 13th Street
New York, NY 10014
212.645.4646

Hilton NY Fashion District Hotel (.8 miles away)
152 West 26th Street
New York, NY 10001
212.858.5888.

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Who Should Attend

If you are involved in any of these capacities, this Boot Camp is for you:

  • Advertising
  • Media Planning
  • Media Buying
  • Programming
  • Marketing
  • PR
  • Business Development
  • Management
  • Production
  • Product Launches
  • Sales and Distribution
  • Ratings/Analytics
  • Ad Operations

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Pricing

Per Person Rate Early Bird Rate
(Ends January 29)
Regular Rate
(Begins January 30)
Individual Rate $795 $895
Group Rate (3 or more) $695 $795
*Maybe it makes sense to sponsor this event! Contact VP of Sales & Marketing Mike Farina at mike@cynopsis.com for sponsorship details.

The group rate is for three or more people. Register now and join us at the Dream Downtown in New York City on Tuesday, February 9, 2016.

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Contact

Questions
Sarah Martinez
sarah@cynopsis.com | 212.621.4613

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Register Now

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Sponsorship Information

2016 Sponsor
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Don’t miss your opportunity to showcase your company in front of executives and industry professionals from ad agencies, brands, networks and content companies on Tuesday, February 9 at the Yale Club of New York City. There are a variety of sponsor levels available for the event. For additional information and rates regarding the Cynopsis Boot Camp, please contact Mike Farina, VP of Sales & Marketing, at mike@cynopsis.com, 203.218.6480.

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