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| Wednesday, September 16, 2026 |
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Good morning, readers! Here’s what you need to know today:
- The Emmy Awards Might Be On Amazon Prime Video Next Year
- JustWatch Is launching Its Own Streaming Service
- True Crime Is A Top TV Doc Genre
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In The News
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With the 78th Primetime Emmy Awards in the rearview mirror, the TV industry is already looking forward to next year. Variety reported that the Television Academy is in advanced talks to bring the Emmy Awards telecast to Amazon Prime Video, which would mark the first time the ceremony would be off broadcast TV since 1949.
- The Emmy Awards previously alternated broadcasts among the four major U.S. networks: ABC, CBS, Fox, and NBC. The most recent eight-year “wheel deal” contract expired this year, leading many analysts and experts in the industry to speculate if it would renew a similar rotating contract, opt for a simulcast scenario, or go fully on streaming like the Oscars moving to YouTube and SAG-AFTRA’s Actor Awards shifting to Netflix.
- As part of the most recent contract, networks were reportedly paying around $8 million per year to the Academy, which is similar to the license fee under a previous deal. However, it’s unclear what a deal with Prime Video might look like or whether deal points are strictly in place.
New streaming service, anyone? Streaming discovery platform JustWatch Group announced the launch of its own streaming service in October, with both free ad-supported and paid ad-free membership tiers.
- JustWatchTV will feature content from Paramount, New Regency, Fremantle, Bleecker Street and Vortex Media at launch. According to executives, the programming will be non-exclusive, but they expect exclusive windows to be planned out eventually.
- Users will be able to access the new service and its offerings through the JustWatch app and site. It will be available in the US, Canada, the UK, Ireland, Germany, Austria, Switzerland, France, Italy, Spain, Australia and New Zealand.
True crime is still as popular a TV genre as ever, according to new research. At Seriesly Berlin on Tuesday, Rahul Patel, principal analyst for Ampere Analysis, said that while other TV commissions have decreased overall, true crime is the one genre that remains steady.
- The Ampere data found that true crime commissions peaked in 2022 at about 2,500 globally for half of the year, but have decreased to under 2,000 for the first half of the year in 2026. Despite the dip, however, true crime is still the most popular genre in European television.
- Patel noted that, between 2024 and 2026, subscription streaming services ordered 35% of all crime series and 20% of all sports series.
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| Partner content |
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New & Returning Series
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For sneak peeks, check out Cynopsis Trailer Park.
Netflix released the full trailer for the fourth season of “The Diplomat” starring Keri Russell, which airs all eight episodes Oct. 15.
CBS dropped the official trailer for the CBS Original documentary “NCIS: New York.” The drama starring LL Cool J and Scott Caan premieres Oct. 6.
TODAY’S PREMIERES
Apple TV: “Slow Horses” Season 6
Bravo: “The Real Housewives of Salt Lake City” Season 7 at 8 p.m.
Comedy Central: “South Park” Season 29 at 10 p.m.
Netflix: “Physical: 100: Mexico”
Paramount+: “Golden Axe”
Prime Video: “Neagley”
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| Partner content |
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Production
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Gary Oldman in Apple TV’s “Slow Horses”
Apple TV announced that “Slow Horses” has been renewed for an eighth season, just ahead of its Season 6 premiere. The series was already renewed for a seventh season last year, which is set to be released in 2027.
Sinclair recently announced that “Full Measure with Sharyl Attkisson” has been renewed for a 12th season. The show, which is hosted by award-winning journalist Sharyl Attkisson, centers on investigative and accountability reporting.
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| Partner content |
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Tech News You Can Use
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Google rolled out new ad load and layout metrics within its Chrome User Experience Report (CrUX), giving both buy and sell-side media teams standardized data on ad count, viewport density and resource weight. For digital video and ad tech stakeholders, the transparency upgrade provides a clearer baseline for evaluating web ad experiences and layout quality across browser environments.
Video ad platform Wurl announced a new product – its Content Intelligence Platform – to give demand-side ad platforms more detailed information about the streaming content in which brands buy ads.
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Sports Report
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MLB is teaming up with Future Today’s family-friendly AVOD platform HappyKids to bring MLB Clubhouse, the league’s youth-focused digital platform, to HappyKids viewers. This marks the first partnership between the two entities and signals how major sports leagues are attempting to reach younger audiences.
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Distribution
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Indie production company Long Story TV and global distributor Sphere Abacus have announced further international broadcast sales for the crime drama series “Hope Street.” Already five seasons in (or series, if you’re a Brit), the hit UK show follows a group of police officers investigating crimes in a seaside town.
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Ratings
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Nielsen panel data suggests that Sunday’s “60 Minutes” premiere on CBS only brought in 7.94 million viewers, down 21% from the previous season premiere.
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Executive Moves
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Tyler Rutstein will join the PGA Tour as its new chief marketing officer on Oct. 5. Previously, Rutstein worked for several sports apparel companies and alternative Overtime sports leagues. He joins at a time when PGA Tour CEO Brian Rolapp has been vocal about his plans to make the tournament more modern.
Telemundo Colorado promotes 2-time Emmy Award nominee Laura Casillas to multimedia journalist for “Noticias Telemundo Colorado.”
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In Memoriam
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Yuri Nakamura, the Japanese-Korean star of the Netflix series “Romantics Anonymous,” died of rectal cancer on Sept. 1, her representatives announced. She was 44.
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Which actress made history at the 78th Primetime Emmy Awards on Monday night by becoming the first female performer to win an award for every season of a television show?
Email answers to Trivia@Cynopsis.com and include your name, company and city/state (don’t forget!). Only the first four correct responses from each time zone will be included.
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Yesterday’s Trivia Answer
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Name two of the five performers from the streaming platform Dropout who appeared on a recent crossover (and surprisingly controversial!) 2026 episode of “The Rookie.” Vic Michaelis, Jacob Wysocki, Zac Oyama, Anna Garcia and Sam Reich
Congrats to: Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA
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