CYNOPSISDIGITAL 04.06.16 Good morning. It’s Wednesday April 6, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER HDMI: An abbreviation of High-Definition Multimedia Interface. An HDMI interface is used for transferring video data and digital audio data from a source device to a different, compatible device, such as a television or […]
CYNOPSISDIGITAL 04.05.16 Good morning. It’s Tuesday April 5, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Omni-Channel Marketing: A marketing strategy that targets consumers across all channels and devices as part of a seamless and consistent customer experience. An omni-channel strategy accounts for the likelihood that a consumer’s path to […]
CYNOPSISDIGITAL 04.04.16 Good morning. It’s Monday April 4, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER DSP: An abbreviation for demand-side platform. A DSP is a system that lets digital ad buyers manage multiple ad exchange and data exchange accounts through a single interface. Or, to translate it into English, […]
CYNOPSISDIGITAL 04.01.16 Good morning. It’s Friday April 1, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER: TrueView Ads: A popular Google ad format, most widely used for YouTube’s pre-roll ads. The format gives viewers options – most commonly, the ability to skip the ad after five seconds. As many advertising […]
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE LOYAL, ENGAGED, AND ACTIVE OUR AUDIENCES DO WHAT THEY VIEW AND BUY WHAT THEY SEE #1 for ad receptivity. #1 inspiring to buy. #1 for motivating purchases. SCRIPPS NETWORKS. Life Lives Here. HGTV-Food Network–Travel Channel–DIY Network–Cooking Channel–Great American Country–SNI Digital. For more, visit scrippsnetworksadsales.com. CYNOPSISDIGITAL 03.31.16 […]
CYNOPSISDIGITAL 03.30.16 Good morning. It’s Wednesday March 30, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Bandwidth Throttling: A company engages in “throttling” over a wireless mobile network when it manually limits the speed of users’ data connections. In the case of video, throttling data inevitably leads to lower quality. […]
CYNOPSISDIGITAL 03.29.16 Good morning. It’s Tuesday March 29, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Augmented Reality: While virtual reality creates a wholly simulated environment for the user, augmented reality, or AR, creates computer-generated sensory information – images, videos, sounds, graphics, etc. – within a real-world environment. Imagine, for instance, […]
CYNOPSISDIGITAL 03.28.16 Good morning. It’s Monday March 28, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Open Source App: An app designed using “open source” software. With open source software, the copyright holder makes the source code publicly available, allowing anyone to change, study, or distribute it. Open source apps […]
CYNOPSISDIGITAL 03.25.16 Good morning. It’s Friday March 25, 2016, and this is your first early morning digital briefing. TOP NEWS Yahoo has a new headache to deal with. Starboard Value, a New York hedge fund that owns 1.7% of Yahoo’s outstanding shares, has gone full activist. Starboard has nominated nine candidates (including its own […]
CYNOPSISDIGITAL 03.24.16 Good morning. It’s Thursday March 24, 2016, and this is your first early morning digital briefing. TOP NEWS Nielsen’s much-anticipated Total Audience Measurement product won’t be available for another few months, but in the meantime, this is still a pretty big deal: Starting April 25, the company will make brand-level data available […]
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