03/28/16: Netflix cops to throttling mobile video speeds; Snapchat buys animated avatar-creator Bitstrips; Google launches open source app competition



CYNOPSISDIGITAL
03.28.16

Good morning. It’s Monday March 28, 2016, and this is your first early morning digital briefing.

TODAY’S CODEBREAKER
 

Open Source App: An app designed using “open source” software. With open source software, the copyright holder makes the source code publicly available, allowing anyone to change, study, or distribute it. Open source apps are a valuable learning tool for aspiring developers.
 
 

TOP NEWS
 

Mobile data is precious, but video streaming consumes tons of it. Unbeknownst to anyone else, Netflix has been addressing the issue: The service confirmed to the Wall Street Journal that, for the past five years, it has been throttling video speeds across most wireless providers (including AT&T and Verizon), capping streaming quality at 600 kilobits per second. Netflix has long been a proponent of open-Internet “net-neutrality” rules, and many are charging the company with hypocrisy. AT&T exec Jim Cicconi even said that his company is “outraged.” Netflix says it was merely trying to  “protect consumers from exceeding mobile data caps.” The company also announced that, this May, it will be launching a new mobile data saver for its app, allowing users to manually adjust the quality of their video stream – and therefore the amount of data they consume.
 
The media and e-commerce platform Brit + Co returned to Snapchat’s Discover platform. The Discover platform, which consists of publisher-controlled channels, last hosted a Brit + Co channel during the winter holidays. This time, the company’s Discover channel – which went live Saturday – featured an Easter theme, with a focus on cooking, fashion and decorating. Unlike other Discover denizens, the channel was designed to be temporary. Brit + Co Discover channels will continue appearing during holidays and seasonal moments. As with other Discover partners, Snapchat will share in the revenue that Brit + Co generates from brand integrations and sponsorship sales.
 
 

OTT + SVOD
 

Tribeca Shortlist, Lionsgate and Tribeca Enterprises‘ SVOD service featuring curated movie playlists from film industry figures, will be the Presenting Sponsor for BAFTA New York’s “In Conversation” live interview series. Today’s live conversation with actor Tom Hiddleston will kick off this year’s series. Meanwhile, participating talent from the series – beginning with Hiddleston this June – will be providing their own curated movie playlists to Tribeca Shortlist. “Obviously [SVOD] is a crowded space right now,” Tribeca Shortlist President Jeff Bronikowski told Cynopsis Digital. “But that is why Tribeca Shortlist’s distinction of having a carefully curated, quality collection of movies and more personally guided experience for film discovery is so important. We’re reshaping the on-demand experience by making it human again and choosing quality over quantity to avoid the movie search spiral.”
 


A CYNOPSIS MESSAGE


Social Good Awards Breakfast
Thursday, April 7, 2016- 8:15-10:30 a.m. | Yale Club NYC

We’ll be celebrating social responsibility in the TV & entertainment industry. Space is limited & tables are selling out quickly (only 2 left). Register your team today!

VIEW FINALISTS & REGISTER NOW.


DEALS
 

Once Snapchat starts reeling in $100 million acquisitions, you know it’s doing well for itself. That’s roughly how much the company just paid to purchase Bitstrips, creator of the Bitmoji app. Bitmoji allows users to create custom avatars that mirror their own appearance. The app jells nicely with Snapchat’s growing stable of personalized app features – particularly Lenses, which allows users to create partially animated selfies. Even for the increasingly successful Snapchat, $100 million is a hefty chunk of change. For some context, the company hopes to pull in around $300 million in revenue this year.

 

VIRTUAL REALITY
 

For TV programmers, VR is an invaluable awareness- and enthusiasm-building tool, helping to drive audiences to traditional content. Discovery Communications is a prime example: The company’s Discovery VR unit, which launched last August, has produced VR content surrounding linear programming like the Puppy Bowl and Mythbusters. The latest from Discovery Communications is a VR video surrounding the April 3 season three premiere of Destination America’s Ghost Asylum. A six-minute clip taking viewers on a ghost hunt, it’s available on DiscoveryVR.com, Littlstar, and the Discovery VR app. It’ll also be available in a shortened version on Facebook 360 and YouTube.
 
 

APPS
 

In the world of app design – even more so than with other types of software – developers tend to keep their secrets close to the vest. As a result, open source code is the exception, not the rule, which makes it harder for aspiring developers to learn from the masters. That’s why Google has launched the new Android Experiments I/O Challenge, soliciting open source submissions from the best and brightest. Three winners will be chosen, getting a free a trip to this May’s Google I/O developer conference. The contest runs through April 13.
 
 

SOCIAL MEDIA MARKETING
 

Calvin Klein broadcast its Fall 2016 campaign shoot on Periscope, and made elements of the shoot available through Snapchat and Instagram. “As the fashion industry evolves its approach to consumer engagement,” said CMO Melisa Goldie, “we believe that real-time access into an iconic Calvin Klein advertising campaign would be a compelling and innovative way to tell our story.” Calvin Klein’s revenue for the fiscal fourth-quarter is up 21%. The lesson: In the age of Periscope, Snapchat and Instagram, brands can interact with consumers in new and creative ways – and successful interactive digital marketing campaigns can heavily impact revenue growth.
 
 

DRONES
 

Package-delivery is likely the next big thing for the drone industry. On Friday, the delivery startup Flirtey completed the first fully autonomous drone delivery in the U.S., flying half a mile to deliver a package in Nevada. Amazon has been looking into using drones as well. Obstacles remain, most notably the FAA. On Friday – the same day as Flirtey’s delivery – the agency issued a report detailing hundreds of near misses between drones and manned aircraft. Commercial drone users will have to hammer out detailed regulations with the FAA before they can scale drone delivery into a viable industry.
 
 

AUDIO + VOICE RECOGNITION
 

Is the Amazon Echo about to get some stiff competition? The Information reports that Google is working on using its voice recognition tech to create a device similar to the Echo. The project is one of several new home automation efforts being spearheaded by the hardware creator Nest, an independent unit owned by Google parent company Alphabet.
 
 

PROGRAMMING
 

Voltron: Legendary Defender, Netflix’s animated reboot of the 1984 series Voltron: Defender of the Universe, has a new trailer and release date. The series, which centers on its titular mechanistic hero, debuts June 10. It hails from Dreamworks Animation. The series demonstrates the depth and breadth of Netflix’s original content ambitions in 2016 and beyond. Gone are the days when the service built its efforts entirely on a handful of prestige dramas. Now the service is going both big and small, both live-action and animated, targeting increasingly precise niches and demos. Expect that trend to continue.
 
 

EXECUTIVE MOVES
 

Richard Beckman, the former Conde Nast exec who joined Vice Media last May as Chief Revenue Officer, has abruptly left the company. No official reasons were given, though The Hollywood Reporter reports that he’ll be looking to manage his own business. comScore recently reported a 17.4% drop in web traffic for the month of February.  In the meantime, a senior team will be overseeing Vice’s brand partnerships. No official word on when Beckman will be replaced.
 
 

TRIVIA

 
In August 2007, who posted the very first hashtag on Twitter? Find the answer here.
 


A CYNOPSIS MESSAGE


“Everything that happens in the presentation: the way the audience engages, the way they feel, the manner in which they are responding – is all in the speaker’s control. Most speakers just don’t know it or don’t take personal responsibility for the control they have. This webinar will teach you why you’re in control & ways you can command and control the environment in the room." -Tracey McCormack, Founder & President- McCormack Media Services

Register to learn more on March 30th at our Presentation Webinar!



 

DIGITAL SPOTLIGHT

 
Apple
’s latest ad for the Apple TV makes hilarious use out of Alison Brie and Nikolaj Coster-Waldau. (Side note: It’s great to see Jaime Lannister sporting two hands again.) Brie and Coster-Waldau, playing themselves as co-stars in a period drama, sit in a studio trailer, struggling to find the spark of passion as they prepare for a steamy kissing scene. That’s when the Apple TV’s new voice recognition capabilities really start to come in handy. Kudos to Apple: It’s a funny and effective use of influencers to stoke interest in the niftiest new features of its flagship connected device. Check out the ad here.
 
Watcheroo Premieres and Tune-in Alerts for March 28-April3:
People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include Donnie Wahlberg and Jenny McCarthy (A&E’s Donnie Loves Jenny), musician and actor Joey Fatone (My Big Fat Greek Wedding 2), and actress and singer Sutton Foster (Netflix’s Gilmore Girls: Seasons)
Netflix: Season 10 of the comedy series Trailer Park Boys debuts today, March 28
Acorn TV: The comedy series Very British Problems, featuring James Corden, debuts on the streaming service today, March 28
Hulu: The Path, a new drama starring Aaron Paul and Hugh Dancy, debuts Wednesday, March 30
YouTube Red: Foursome, the new teen comedy series from AwesomenessTV, debuts on the subscription service Wednesday, March 30
– Vimeo On Demand
: Season 2 of The Outs debuts Wednesday March 30
– Fuse
: Season two of the comedy Fluffy Breaks Even debuts on the Fuse app for iOS and Android, one week ahead of the season’s linear premiere April 7
Netflix: The Ranch, a new comedy series starring Ashton Kutcher, debuts Friday, April 1
Watcheroo
is Cynopsis Digital’s tune-in guide, categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

See you tomorrow,
David Teich
03.28.16

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: TEMP MANAGER, AD TRAFFIC OPS/Smithsonian Channel/NYC: Schedule ads and sponsorship elements for schedule logs, track/monitor for spot delivery, review daily logs, coord. traffic and spot delivery with agencies. 3-5 yrs ad traffic ops exp. Full info/apply HERE (4/2)

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JOB OPENING: VP, PARTNERSHIP DEV/Home Team Sports/LA: Generate new revenue w/broad range of Sr. level partners. Expertise in client direct sales evangelizing Sports value prop for partners/teams/RSNs. Min 8 yrs in BD/Sales; team mgt, proven relationship builder w/innovative strategies to drive revenue. http://bit.ly/1S7ocIx (4/1)

JOB OPENING: VP, ENGINEERING/Fox Sports Digital, LA: Eval/refine strtgy for FS Interactive Media bus unit’s tech needs. Vet overall archit for FSIM properties apps incl. internal, 3rd Party, & SaaS. Resp for tech vision, execution & ops across web, mobile & social plat. & prod. Min 7-10 yrs w/mgmt exp. http://bit.ly/1q31rir (4/1)

JOB OPENING: NATIONAL SALES MGR/FDP Radio Network, home of the FIFA World Cup/Mia or NYC: Min 4 yrs radio sales exp & a proven track record of network sales. Digital sales exp a+ as we look to grow and combine our sales approach. Resume to: [email protected] (3/31)

JOB OPENING: ADVERTISING ACCT EXEC/Cablevision/Brooklyn: Dvlp/svc/maint local clients &/or agencies purchasing ad space & or other media srvcs, to achieve est’d mnthly/qurtrly/annual sales goals. 1-3 yrs selling exp. Acct exec or outside sales exp pref’d. Resumes HERE (3/31)

JOB OPENING: SR INTEGRATED MKTG MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing apply @ fuse.tv (3/31)

JOB OPENING: MANAGER, ANALYTICS/DISCOVERY DIGITAL NETWORKS/SF: Oversee data collection, analysis & insights for DDN business. 5 years of digital analytics experience. Strong data & analytics exp, expert with YouTube & FB analytics. Full info/apply HERE (3/30)

JOB OPENING: PUBLICITY MGR/CNBC PRIME/East Coast: Responsible to publicize and promote primetime programming and talent as well as implement and execute public relations campaigns and strategies. Full info/apply HERE (3/30)

JOB OPENING: PUBLICIST/CNBC/East Coast: Conceptualize craft & pitch stories to national and local media to generate maximum, positive publicity for Business News programs, long form documentaries & talent. Full info/apply HERE (3/30)

JOB OPENING: CAMPAIGN MGR/Interactive One/NYC: Leads efforts to effectively mng local radio dig. campaigns & inventory for their assigned territory/accts. Mng/launch all campaigns for Interactive One sites & affiliates. Min 2+ yr work exp Ad Servers i.e. DFP Premium, 3rdParty. Full info/apply HERE (3/30)

JOB OPENING: MGR ACCT SVC (AUDIENCE SCIENCE DIVISION)/Viacom/NYC: Mng clients accts across Aud Science team’s internal client portfolio. 3-5 yrs acct mngmnt exp across mult clients, pref from a media agency, & exp working on dig. mktg campaigns, incl Programmatic media. Full info/apply HERE (3/30)

JOB OPENING: DIR, BRAND MARKETING/East Coast: Lead all marketing activities to drive viewership for business news promotional priorities. 10 years of brand management  preferably in entertainment industry. Full info/apply HERE (3/29)

JOB OPENING: ADVERTISING ACCT EXEC/Cablevision/Bronx-Westchester County: Dvlp/svc/maint local clients &/or agencies purchasing ad space & or other media srvcs, to achieve est’d mnthly/qurtrly/annual sales goals. 1-3yrs selling exp. Acct exec or outside sales exp pref’d. Resumes HERE (3/29) 

JOB OPENING: DIGITAL INVENTORY MANAGER/NBCU/NYC: Mgr. Digital Inventory w/Ad Sales Sports. Manage team & serve in central role for forecasting, monetization & reporting. 4+ yrs exp. Apply: Full info/apply HERE (3/29)

JOB OPENING: COORD ON-AIR SCHEDULING/Oxygen/NYC: Sched promos and grphcs on daily logs per network strtgy. Fast pace/detail oriented/strong comm/solutions/deadlines Full info/apply HERE (3/29)

JOB OPENING: MARKETING DIRECTOR/CNBC Prime/East Coast: Dvlp/execute consumer mktg campaigns for CNBC’s primetime shows, incl implementation of TV, print, digital, and out of home elements. Min, preferably in the media ent space. Full info/apply HERE (3/29)

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EXPERT SERVICES: Getting permission from rights holders of video, photos, and music for your project can be expensive and time-consuming. We have the expertise to save you time and money. Call us for your next project. Reasonable rates for any budget. 866-761-9990 or email [email protected] (4/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: Creative entertainment PR exec, diverse background in network, syndication, studio publicity, arts, indie film & sports. Detail-oriented, skilled in crisis communications. Trusted by executives, talent & media. Experience is a good thing! [email protected] (3/30)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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