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CYNOPSISDIGITAL
03.31.16
Good morning. It’s Thursday March 31, 2016, and this is your first early morning digital briefing.
MCN: An abbreviation of multi-channel network. An MCN owns or partners with multiple channels across one or more video platforms, most often YouTube. In exchange for funding, promotion, or other support, an MCN generally gets a cut of the ad revenue.
TOP NEWS
Will there ever be a digital advertising behemoth that can rival Facebook and Google? Tim Armstrong, CEO of the Verizon-owned AOL, sure hopes so. The Wall Street Journal reports that AOL is allowing a group of test customers to tap into Verizon’s customer data, letting them see whether consumers went to a brand’s store after seeing an ad for one of the brand’s products. Armstrong, the Journal reports, has been pitching clients on the idea of advertising with AOL so that they can make use of these data capabilities, which are set to launch for all AOL clients later in 2016. Another wrinkle to the story: Verizon has long been mentioned as one of the bidders seeking to acquire Yahoo’s core business. That acquisition would make it significantly easier for Armstrong’s plan to achieve scale.
Fullscreen is officially throwing its hat into the SVOD ring. The digital media company, owned by Otter Media (itself a joint venture of AT&T and The Chernin Group), began as little more than a YouTube MCN. It has since dramatically expanded its ambitions, including a heavy focus on original productions. In September 2015, the company announced its intent to launch an SVOD service; now there’s an official date. The ad-free service, priced at $4.99 per month, will launch April 26 with over 800 hours of licensed and original content, including series, films, and other original content from digital celebs. AT&T will market the service to its customers, and co-produce content with Fullscreen that will see distribution via U-verse, DirecTV, and the new service.
OTT + SVOD
The Chinese streaming giant iQIYI will launch in Taiwan come the end of this week. One of the most popular SVOD services in the Middle Kingdom, this will mark the first time that iQIYI has reached a territory outside of mainland China.
iQIYI isn’t the only Chinese company active in the streaming space. This week, the Chinese electronics company Le Eco (formerly Letv) will launch the DreamWorks Channel on its streaming platform. The Dreamworks Channel, whose content includes shows such as Dinotrux and Dragons: Race to the Edge, is active only in Southeast Asia. It will launch in Hong Kong and Macau, and only be available on Le Eco’s hardware, including its SuperTVs and Le Superphones.
LIVE VIDEO
NBC’s Today launched some new features through its Facebook Live platform, including an iPhone-equipped booth in the Today green room in which guests can speak live to viewers over Today’s Facebook page. Expect this to be the beginning of a trend. Just last week, NBCU’s E! network launched a Facebook-only live talk show. And next month, Facebook is set to announce new publisher-friendly tools designed to make Facebook Live videos look more polished. Bottom line: major networks and publishers are set to start increasing their use of live video, which will dramatically increase the format’s presence in the digital media landscape.
A CYNOPSIS MESSAGE
April 21 | New York Athletic Club | 8:15-10:30am | REGISTER NOW
CYNOPSIS SPORTS will honor 4 executives who changed the way their sports entities connected with fans around the country:
LEGACY AWARD — Eric Shanks, President, COO & EP – Fox Sports
VISION AWARD — Don Garber, Commissioner – MLS
NAVIGATOR AWARD – Rob McGlarry, President – MLB Network
GEM AWARD – Mike O’Brien, VP, Corp. & Prod. Planning – Hyundai
Three thousand: That’s the number of pre-release HoloLens kits that Microsoft will be shipping to developers, starting today; it’s also the number of dollars that each of those kits will cost. The augmented reality headsets enable users to see 3D holograms intermingled with their real-world environments.
Endemol Shine Beyond UK announced the launch of Wild Dish, a new food and lifestyle channel on YouTube. The channel, which features talent such as nutritional coach Madeleine Shaw and TV chef Gizzi Erskine, can also be followed on Facebook, Twitter, Instagram, and Pinterest.
Just in time for its one-year-anniversary, ICON Network, the Michelle Phan-helmed digital lifestyle network from Endemol Shine Beyond, announced that it will be extending to multiple new territories by the end of 2016. Those territories include Germany, France, and much of Asia. In addition, the network will be launching new programming, includes titles such as Beauty Newbies, about makeup novices attempting beauty tutorials, and 5 Uses, a tutorial series that launched yesterday.
As first reported by the Wall Street Journal, Spotify has raised over $1 billion in convertible debt. The deal has been signed, and is expected to close by end of week. But the dollars come with some strict deal terms. The investors, which included TPG, Dragoneer Investment Group, and clients of Goldman Sachs, will be able to convert the debt into equity – at a 20% discount to the share price, no less – if Spotify holds an IPO within a year. And if Spotify puts off an IPO for more than a year, their discount will increase by 2.5% every six months. TechCrunch confirmed the Journal’s report, and points out that Spotify’s fierce competition with Apple Music – a well-funded platform, to say the least – is likely what motivated the new financing.
Don’t miss your chance to snag one of the last remaining tables for this year’s Cynopsis Social Good Awards. Reserve today to sit upfront alongside JetBlue, MLB, NBA, The Ad Council, Time Warner, CBS EcoMedia, Viacom, Sesame Workshop and Participant Media. http://www.cynopsis.com/event/2016-sga-event/
Adaptive Medias, a provider of mobile monetization solutions and video delivery, has reached terms for a planned merger with the company AdSupply, a programmatic advertising marketplace. The combined company will merge under the name Adaptive Medias. The companies cite the fight against ad-blocking as a major motivation for their merger. AdSupply, which partners with over 1,000 publishers, recently began testing its BlockIQ tool, which enables publishers and advertisers to display a welcome message explaining the importance of advertising revenue. The system offers advertisers the option to automatically refuse content to users who won’t white-label their sites. “A lot of websites don’t understand why they’re not making enough money,” said John Strong, CEO of Adaptive Medias, in a phone call with Cynopsis Digital. “Ad-blocking is pretty insidious – it blocks this stuff before the analytics. So you don’t even know what you’re really losing.” And while technical solutions like BlockIQ are invaluable, Strong acknowledged that designing a better ad experience is crucial to the fight against ad-blocking. “It’s our job as advertisers to make ads that people will actually look at and remember,” he said. “This ad-blocking problem will lead advertisers to make a better effort to improve their advertising and the way it is served to the public.”
Snapchat is set on targeting its ads toward specific consumers with more precision. If you want proof, look no further than this week’s update to its official privacy policy, which now specifies that Snapchat uses customer info to “personalize… services by, among other things, suggesting friends or profile information, or customizing the content we show you, including ads.” Those last two words? Last week, they weren’t there.
The performance marketing company HookLogic announced that it has expanded its native ad units on the mobile apps and sites of several of its ecommerce partners, including Macy’s, Target, and others. The company’s platform uses real-time shopper data to serve product ads that are relevant to a specific shopper. “With mobile, it really is native or nothing,” HookLogic CEO Jonathan Opdyke told Cynopsis Digital. “With smaller screen sizes, there isn’t room for anything else. Also, natural behavior on mobile involves ‘scrolling’– so being in-grid means native ads are in the line of touch. Lastly, user experience is everything – native ads on mobile are seamless.”
APPS + PLATFORMS
Comedy Central is snapping it up a notch. The network announced that it will expand its slate of original content produced explicitly for Snapchat. In addition to renewing four of its Snapchat series, the network says that it has also greenlit an additional nine. You can learn more about the shows here.
Are apps the future of TV? Apple would certainly have you believe so – and so, apparently, would Mic. The millennial-oriented media company has launched an Apple TV app for Hyper, the curated video platform it acquired earlier this month. Hyper, which debuted an iPad app in 2015, features short form lifestyle and news content, pulled from platforms such as Vimeo, YouTube, Vice Media, and CNN. Some Mic originals, including the season 2 debut of the docu-series The Movement, will be also be available on the new app, along with branded content from GE.
And one more video platform has hopped aboard the Apple TV train. Tribeca Shortlist, Lionsgate and Tribeca Enterprises‘ SVOD service featuring curated movie playlists from film industry figures, has launched a new app on the device. Tribeca Shortlist was already available for iPhone and iPad.
Snapchat isn’t all fun and games. As it happens, it took some serious brains to design the app. At which prestigious university did Snapchat founders Evan Spiegel and Bobby Murphy meet? You can find the answer here.
A CYNOPSIS MESSAGE
Presented by The Cable Center
May 16, 2016 at the Westin Boston Waterfront, Boston, MA
2016 Honorees
Mika Brzezinski and Joe Scarborough, MSNBC’s Morning Joe
Pat Esser, President, Cox Communications, Inc.
John D. Evans, Chairman and CEO, Evans Telecommunications Co.
Tom Rogers, Chairman, TiVo Inc.
Robert J. Stanzione, Chairman and CEO, ARRIS
John O. "Dubby" Wynne, Retired President and CEO, Landmark Communications, Inc. www.cablehalloffame.com, 720-502-7500
AI glasses that let a blind man “see”? Yes, apparently there’s an app for that. Check out an amazing new spot from Microsoft – here.
See you tomorrow,
David Teich
03.31.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: SR. DIGITAL RESEARCH ANALYST/A+E Networks/NY: Provide sales-oriented market & competitive research materials, analyzes data from a variety of sources, recommends actionable strategies based on insights, & supports the division’s leadership initiatives. Full Info/Apply HERE (4/7)
JOB OPENING: PRODUCT SUPPORT SPECIALIST/WideOrbit Program/SF/Denver or Dallas: Motivated/exp’d specialist to help solve users problems for WO Program. 2+ yrs of exp in a programming or traffic role in a TV, network or cable station req. Full info/apply HERE (4/7)
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JOB OPENING: MGR SOCIAL MEDIA & NATIVE MEDIA BUYING (AUDIENCE SCIENCE DIVISION)/Viacom/NYC: Resp for daily campaign/optimization media buying across Social & Native for Aud Science client campaigns. Mng intense level daily Social & Native media buying & opt for Aud Science client campaigns incl sm platforms. 2-3 years exp. Full info/apply HERE (4/6)
JOB OPENING: MANAGER, DIGITAL PLANNING/NBUC/NYC: Support Sports digital properties. Lead team of Planners & drive revenue & company-wide initiatives. 5+ yrs exp. Full info/Apply HERE (4/5)
JOB OPENING: MANAGER PRIMARY RESEARCH/Bravo/Oxygen NYC: Oversee custom quantitative and qualitative studies on content, talent, brand, and viewers, to guide creative strategy. Full info/apply HERE (4/5)
JOB OPENING: TEMP MANAGER, AD TRAFFIC OPS/Smithsonian Channel/NYC: Schedule ads and sponsorship elements for schedule logs, track/monitor for spot delivery, review daily logs, coord. traffic and spot delivery with agencies. 3-5 yrs ad traffic ops exp. Full info/apply HERE (4/2)
JOB OPENING: MEDIA BUYERS and TRAFFIC MANAGER/ACTIVE INTERNATIONAL/NY: Media Buyers in Local, Unwired TV & National Broadcast. Also, Traffic Manager for all Media’s. Apply [email protected] (4/2)
JOB OPENING: RESEARCH ANALYST/TV LAND/NICK @ NITE/CMT/NYC: Collect/analyze & organize Nielsen. Resp for accuracy & timeliness of reports. 1-3 yrs related work exp (can be internships) in data analysis (preferably in TV Rsrch for cable or broadcast). Full info/apply HERE (4/2)
JOB OPENING: VP, PARTNERSHIP DEV/Home Team Sports/LA: Generate new revenue w/broad range of Sr. level partners. Expertise in client direct sales evangelizing Sports value prop for partners/teams/RSNs. Min 8 yrs in BD/Sales; team mgt, proven relationship builder w/innovative strategies to drive revenue. http://bit.ly/1S7ocIx (4/2)
JOB OPENING: VP, ENGINEERING/Fox Sports Digital, LA: Eval/refine strtgy for FS Interactive Media bus unit’s tech needs. Vet overall archit for FSIM properties apps incl. internal, 3rd Party, & SaaS. Resp for tech vision, execution & ops across web, mobile & social plat. & prod. Min 7-10 yrs w/mgmt exp. http://bit.ly/1q31rir (4/2)
JOB OPENING: NATIONAL SALES MGR/FDP Radio Network, home of the FIFA World Cup/Mia or NYC: Min 4 yrs radio sales exp & a proven track record of network sales. Digital sales exp a+ as we look to grow and combine our sales approach. Resume to: [email protected] (4/2)
JOB OPENING: ADVERTISING ACCT EXEC/Cablevision/Brooklyn: Dvlp/svc/maint local clients &/or agencies purchasing ad space & or other media srvcs, to achieve est’d mnthly/qurtrly/annual sales goals. 1-3 yrs selling exp. Acct exec or outside sales exp pref’d. Resumes HERE (4/2)
JOB OPENING: SR INTEGRATED MKTG MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing apply @ fuse.tv (4/2)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
EXPERT SERVICES: Getting permission from rights holders of video, photos, and music for your project can be expensive and time-consuming. We have the expertise to save you time and money. Call us for your next project. Reasonable rates for any budget. 866-761-9990 or email [email protected] (4/6)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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