04/04/16: Facebook pulls out of talks to live-stream NFL games; FTC schedules smart TV consumer privacy seminar; Amazon renews ‘Bosch’


Good morning. It’s Monday April 4, 2016, and this is your first early morning digital briefing.


DSP: An abbreviation for demand-side platform. A DSP is a system that lets digital ad buyers manage multiple ad exchange and data exchange accounts through a single interface. Or, to translate it into English, it’s a piece of software that allows buyers to purchase advertising – generally display, video, mobile, and search ads – in an automated fashion.


Facebook has rapidly been ramping up its live-streaming projects, but it would seem that, for now at least, the NFL is a bridge too far. Bloomberg reports that the social media giant has pulled out of talks to live-stream Thursday Night Football games during the upcoming season. The NFL is still reportedly seeking to sell off streaming rights to its Thursday broadcasts; other companies still in the running include Amazon and Verizon.
The Federal Trade Commission announced a new series of seminars focused on ransomware (September 7), drones (October 13), and, perhaps most importantly, smart TVs (December 7). “In 2016, virtually all television delivery systems – smart TVs, streaming devices, game consoles, apps, and even old-fashioned set-top boxes – track consumers’ viewing habits, and sometimes in new and unexpected ways,” the FTC said on its website. Consumer privacy is the name of the game. Of paramount concern to the agency is how smart TVs and other devices track viewer information and the share data with third parties, including ad tech companies.


More and more, online video creators are using their digital stardom as a springboard into new opportunities. (Just ask Vine stars Nash Grier and Cameron Dallas, who recently starred in Fullscreen Films’ The Outfield.) According to Variety, the next pair of Viners to star in their own feature film will be Jason Nash and Brandon Calvillo, who are slated to head upcoming road trip comedy FML. The film’s producer, Digital Riot Media, says it will now produce 10-15 feature-length movies every year, distributing them through VOD, streaming, and direct-to-fan channels.
The AT&T Hello Lab, the year-long content initiative launched earlier this year by AT&T and Fullscreen’s Strategic Content Group, is rolling out more original series. The new projects include Writing with Grace, a YouTube series from digital star Grace Helbig, and OntheLine, an Instagram series starring social comedian and former basketball player Brandon Armstrong. Two other series had already been released: Damon and Jo’s Dare to Travel, a YouTube travel series, and Make My Monday, a Snapchat series starring the Snapchat celeb Shonduras. One thing’s clear: the Hello Lab is sending the message that, when it comes to original content, no digital platform should be off-limits.
Less than a month after its season 2 premiere, Amazon Studios announced that it has renewed Bosch for a third season. The detective series, based on Michael Connelly’s novels, is likely to make its season 3 debut next year.
ASPIREist, a 30-minute multi-platform news show geared toward millennial audiences, is now available on Flipboard, Facebook, and YouTube. (It also aired yesterday as a time buy on USA Network.) The show hails from 60 Minutes producers Shawn Efran and Solly Granatstein.


to see this year’s finalists for the
Cynopsis Sports Awards
and to register for the breakfast awards on
April 21st in NYC.
Don’t miss your chance to celebrate and network with the best of the best from the past year!



Netflix came under fierce criticism last week for acknowledging that it’s been throttling video speeds over most mobile carriers; one FCC member even suggested that the company should be investigated by the U.S. government. Well, it looks like that’s not happening: FCC Chairman Tom Wheeler told reporters that Netflix’s actions fall outside of the FCC’s regulatory jurisdiction. Bottom line: There won’t be an investigation. Meanwhile, the service announced last week that it intends to roll out a solution that will allow users to manually control the quality of their video speeds.


Xploration Station, the STEM-oriented teen-and-family-friendly programming block that airs on Fox stations, is getting fan-interactive. As part of a contest being run through the Facebook page of the Xploration Station series Xploration Outer Space, students are being invited to submit videos explaining why they should be chosen as winners. (You can learn more about the contest here). “Our ultimate goal for Xploration Station is to build out a digital business that appeals to kids and families who are interested in science and technology,” Steve Rotfeld, President of Xploration Station production company Steve Rotfeld Productions, told Cynopsis Digital. “Right now, the most effective conduit is through Facebook. It affords us the opportunity to inform, entertain and engage our audience in real time. And lucky for us, since it’s our business, video is a great way to do all that. We believe that those kids and families who enjoy our video on social media platforms like Facebook, will ultimately migrate to our other digital sites, as they develop. And once they get there, they will have multiple ways to interact with the content.”


The Media Rating Council released its first proposed guidelines for measuring mobile viewability. The media watchdog stipulated that a “viewable impression” has taken place after fifty percent of a mobile ad has been viewable to a user for either one second (for static ads) or two seconds (for video ads). That’s the same viewability criteria that advertisers use for desktop. The MRC hasn’t recommended a viewability standard regarding mobile newsfeed ads; the watchdog says further study on user cognition is needed. The proposed guidelines – available here – are still in draft form; the MRC will accept feedback until April 30. 


North Korea has officially begun to block access to YouTube, Facebook, Twitter, and other websites, the AP reports. (Perhaps the only surprise here is that the platforms were accessible in the first place.) Most North Koreans have little to no Internet access, but foreigners had been able to search the web with far fewer restrictions; the new moves will make it harder for them to post about the conditions in the country in real-time.


In the age of Netflix, Amazon, and Hulu, it can be easy to forget that digital TV shows are a relatively recent phenomenon. What’s credited with being the first web-first episodic series? You can find the answer here.


What Programmers & Marketers Need to Know About Snapchat

Cynopsis and our panel of industry experts from Innovid, Huge, MTV/Viacom and National Geographic Partners will be on-hand to advise you on the latest tools you need to engage young viewers and drive tune-in. In 90 minutes, learn to take advantage of the special marketing opportunities provided by Discover and Stories, and determine how and when to use them.

Register now: http://www.cynopsis.com/?p=57172.



In the spirit of April Fools Day, Google advertised an amazing (fake) product last week. And while the Google Cardboard virtual reality viewer is pretty cool, it’s safe to say that the Google Cardboard Plastic viewer offers a much more vivid and realistic user experience. You can see why here.
Watcheroo Premieres and Tune-in Alerts for April 4-10:
People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actor Nicholas Hoult (X-Men: Apocalypse), actress Ella Anderson (Nickelodeon’s Henry Danger), and TV personality Bethenny Frankel (Bravo’s The Real Housewives of New York City)
Acorn TV: Series 2 of the BBC comedy Detectorists debuts on the service today, April 4
Amazon Prime: Kabaneri of the Iron Fortress, an animated series from the Japanese network Fuji TV, debuts April 7
Amazon Prime: Season 2 of the UK comedy Catastrophe debuts April 8
Vimeo On Demand: Lonely and Horny, a new original series starring CollegeHumor’s Jake Hurwitz and Amir Blumenfeld, is available April 8

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

CYNOPSISJOBSFor More jobs, visit Cynopsis.com

JOB OPENING: ACCOUNT EXECUTIVES/Entertainment Studios Network/NY: Establishing NY office, Nat’l & DR AE’s to dvlp/svc/maint agencies & clients selling multiplatform opportunities. Resume to cindy@es.tv (4/9)

JOB OPENING: MANAGER, CONSUMER MARKETING (FREELANCE)/VH1 & LOGO/NYC: Manage planning & execution of all media plans for programming & brand initiatives. 3-5 years television marketing exp. Media agency & Dig. Mtkg exp, preferred. Full info/apply HERE (4/9)

JOB OPENING: VP, MKTG & PROMOTIONAL STRATEGY/WE tv/NYC: 12+ yrs Mkting exp at a tv or entertainment based biz. Oversee strategy, planning, creative and post-analysis mrkting campaigns for on-air and off-air. Full info/apply HERE (4/9)

JOB OPENING: TEMP COORD, AD SALES PLANNING/Smithsonian Channel/NY: Input ad schedules; handle schedule changes & make-goods. Provide admin support & asst w/client presentations. 1 yr ad sales coord exp. Strong orgnztnl/analytical skills & knwlg level PP, MS Word, Excel & Outlook. Apply HERE (4/8)

JOB OPENING: MGR/SR ANALYST/WME|IMG/LA: Support media rsch activities with a heavy emphasis on college sports. Min 3 yr media rsrch exp. Strong quant req’d. Exp w/rsch sys (ie Nielsen, Simmons, Scarborough). Resume: researchwme@gmail.com (4/8)

JOB OPENING: AD SALES ACCOUNT REP (ASR)/Grit & Escape/NYC: Prospects & develops sales opportunities. PowerPoint, Strong team, research & sales-orientation. 2+ yrs sales/agency exp w/relationships. Agency buying exp a +. Some travel. Resume: careers@bouncetv.com (4/8)

JOB OPENING: AD SALES ASSISTANT PLANNER (ASR)/Grit & Escape/NYC: Builds sales proposals, maintains ordered skeds, allocs & stew delv. Collaborative environment. Min 1yr sales/agency exp w/national buying relationships. Wide Orbit a +. Resume + Cov Let: careers@bouncetv.com (4/8)

JOB OPENING: SR. DIGITAL RESEARCH ANALYST/A+E Networks/NY: Provide sales-oriented market & competitive research materials, analyzes data from a variety of sources, recommends actionable strategies based on insights, & supports the division’s leadership initiatives. Full Info/Apply HERE (4/7)

JOB OPENING: PRODUCT SUPPORT SPECIALIST/WideOrbit Program/SF/Denver or Dallas: Motivated/exp’d specialist to help solve users problems for WO Program. 2+ yrs of exp in a programming or traffic role in a TV, network or cable station req. Full info/apply HERE (4/7)

JOB OPENING: GROUP SALES & MKT DIR/CHI/NYC: Responsible for generating revenue across media platforms & markets. Strong media presence, communication & execution skills a must. Travel. Min 5 yrs media sales/marketing. Full Info/Apply HERE (4/7)

JOB OPENING: MGR SOCIAL MEDIA & NATIVE MEDIA BUYING (AUDIENCE SCIENCE DIVISION)/Viacom/NYC: Resp for daily campaign/optimization media buying across Social & Native for Aud Science client campaigns. Mng intense level daily Social & Native media buying & opt for Aud Science client campaigns incl sm platforms. 2-3 years exp. Full info/apply HERE (4/6)

JOB OPENING: MANAGER, DIGITAL PLANNING/NBUC/NYC: Support Sports digital properties. Lead team of Planners & drive revenue & company-wide initiatives. 5+ yrs exp. Full info/Apply HERE (4/6)

JOB OPENING: MANAGER PRIMARY RESEARCH/Bravo/Oxygen NYC: Oversee custom quantitative and qualitative studies on content, talent, brand, and viewers, to guide creative strategy. Full info/apply HERE (4/6)

JOB OPENING: TEMP MANAGER, AD TRAFFIC OPS/Smithsonian Channel/NYC: Schedule ads and sponsorship elements for schedule logs, track/monitor for spot delivery, review daily logs, coord. traffic and spot delivery with agencies. 3-5 yrs ad traffic ops exp. Full info/apply HERE (4/6)

JOB OPENING: MEDIA BUYERS and TRAFFIC MANAGER/ACTIVE INTERNATIONAL/NY: Media Buyers in Local, Unwired TV & National Broadcast. Also, Traffic Manager for all Media’s. Apply careersinmedia@activeinternational.com (4/6)

JOB OPENING: RESEARCH ANALYST/TV LAND/NICK @ NITE/CMT/NYC: Collect/analyze & organize Nielsen. Resp for accuracy & timeliness of reports. 1-3 yrs related work exp (can be internships) in data analysis (preferably in TV Rsrch for cable or broadcast). Full info/apply HERE (4/6)

JOB OPENING: VP, PARTNERSHIP DEV/Home Team Sports/LA: Generate new revenue w/broad range of Sr. level partners. Expertise in client direct sales evangelizing Sports value prop for partners/teams/RSNs. Min 8 yrs in BD/Sales; team mgt, proven relationship builder w/innovative strategies to drive revenue. http://bit.ly/1S7ocIx (4/6)

JOB OPENING: VP, ENGINEERING/Fox Sports Digital, LA: Eval/refine strtgy for FS Interactive Media bus unit’s tech needs. Vet overall archit for FSIM properties apps incl. internal, 3rd Party, & SaaS. Resp for tech vision, execution & ops across web, mobile & social plat. & prod. Min 7-10 yrs w/mgmt exp. http://bit.ly/1q31rir (4/6)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

EXPERT SERVICES: Getting permission from rights holders of video, photos, and music for your project can be expensive and time-consuming. We have the expertise to save you time and money. Call us for your next project. Reasonable rates for any budget. 866-761-9990 or email info@clearances640.com (4/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

07/12/20: Cynopsis Jobs


  VP, TALENT ACQUISITION & CULTUREA+ENY Leads all aspects of the recruitment function for the enterprise. Works in tandem with sr. mgmt to understand the company’s current and forecasted business priorities. 10+ yrs TA exp, pref within a media envir. Full info HERE Sunday July 12, 2020 In today’s Jobs news: Cynopsis […]

07/10/20: Long live the queen: The Crown gets a surprise sixth season

The Crown

  Friday July 10, 2020 Today’s PremieresApple TV+: Greatness Code and Little VoiceFX and Hulu: The New York Times Presents at 10pID: 48 Hours on ID: NCIS at 8p Tonight’s FinaleCinemax: Trackers at 10p Saturday’s PremieresHGTV: Vacation House Rules at 8pHistory: The UnXplained at 9p and Unidentified: America’s UFO Investigation at 10pOWN: Love & Marriage: […]

07/10/20: The Big Ten is keeping play in conference this fall

big ten

  Friday July 10, 2020 College athletics continued to determine their positions for the fall season as multiple conferences announced new plans to deal with competition during the pandemic, stating “that if the Conference is able to participate in fall sports (men’s and women’s cross country, field hockey, football, men’s and women’s soccer, and women’s […]

07/09/20: Psyonix is partnering with IMG for global licensing for Rocket League

Psynoix hitches a ride with IMG

  Thursday July 9, 2020 Good morning! This is your weekly Esports Brief. Psyonix is turning to IMG for global licensing representation for Rocket League and will see IMG look to locking consumer products based on the game. Categories could include apparel, toys, collectibles, accessories and innovative and creatively rich brand collaborations, according to reports. […]