Wednesday January 24, 2024 Bowling Center Television, the DOOH/CTV television network developed through a collaboration between Strike Ten Entertainment, the Bowling Proprietors’ Association of America, and Equity Sports Partners, has debuted in New York, Philadelphia, Charlotte and Tampa-St. Petersburg. The network has installations in 1,000 bowling centers located across the country, scaling to 13,000 […]
Wednesday December 10, 2023 Media agency Assembly unveiled a planning tool called ShopConnect that merges programmatic buying with digital out-of-home. ShopConnect targets audiences at multiple touchpoints as they engage with brands on the path to purchase, ingesting users’ behavioral data in real-time. “At Assembly, we find the change that fuels growth, and with ShopConnect, […]
Wednesday January 3, 2024 Clear Channel Outdoor has partnered with Nevada-based Terrible Herbst to enable brands to activate DOOH across the street from this year’s Super Bowl at Allegiant Stadium in Las Vegas. The opportunity comes via Terrible’s new event-focused facility, which includes the four-level stadium parking garage, as well as offering a Starbucks […]
Wednesday December 20, 2023 How will DOOH evolve in 2024? Cynopsis asked industry experts to weigh in on the future of the fast-growing, ever-more-engaging advertising format. In 2024, we will be stepping on the gas to go faster and further on the digitization of Out of Home Advertising. Programmatic will drive more digital budgets […]
Wednesday December 13, 2023 Increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales, brand awareness, consideration, and purchase intent. That’s according to a new study from Benchmarketing, a division of Omnicom Media Group. The study commissioned by the Out of Home Advertising Association of America […]
Wednesday December 6, 2023 Programmatic DOOH ad tech company Hivestack has launched Hivestack Curate, a DOOH marketplace that enables buyers to customize their inventory sourcing and build deals based on their specific business goals. Curators will be able to build premium inventory deals from over 390 media owners integrated with Hivestack’s global DOOH marketplace […]
Wednesday November 22, 2023 Welcome to your weekly Cynopsis digital out-of-home marketing newsletter. To share your DOOH story, contact Lynn@Cynopsis.com. From November 15–18, 2023, Paramount+ was all over Las Vegas, showcasing some of the platform’s most popular IP and franchises throughout Formula 1 race weekend. In addition to the city’s Sphere, […]
Wednesday November 15, 2023 Welcome to your weekly Cynopsis digital out-of-home marketing newsletter. To share your DOOH story, contact Lynn@Cynopsis.com. Las Vegas’ The Sphere arena – home to the world’s largest 16K high-resolution LED screen and, for a few months, iconic rock band U2 – is a spectacle, but is it […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY It’s the Most Wonderful Time to Partner with WBD We’re serving up can’t-miss entertainment all season long with everything audiences need to enjoy the holidays: Food Network: Holiday Baking Championship (11/6-12/18) TNT: NBA In-Season Tournament (Quarterfinals 12/4-12/5, Semifinal 12/7) TBS + TNT: 24 Hours of A Christmas Story […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel In a Holly Jolly League of Our Own #1 Most Watched Cable Network For the Week with Women Countdown to Christmas Often Imitated. Never Duplicated. Click here for source. Wednesday November 1, 2023 Digital out-of-home marketing is one of the fastest-growing ad mediums. […]
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