Cynopsis Digital Out of Home 01/24/24: Bowling business gets a boost with DOOH; Times Square goes wild for Seed Healh

Wednesday January 24, 2024

Bowling Center Television, the DOOH/CTV television network developed through a collaboration between Strike Ten Entertainment, the Bowling Proprietors’ Association of America, and Equity Sports Partners, has debuted in New York, Philadelphia, Charlotte and Tampa-St. Petersburg. The network has installations in 1,000 bowling centers located across the country, scaling to 13,000 screens. “BCTV is poised to boost business for our bowling centers and elevate the consumer experience for our patrons,” said John Harbuck, President of Strike Ten Entertainment. “This groundbreaking platform creates fresh, new avenues for engagement and promotion, and we look forward to witnessing the positive impact it will undoubtedly have on the bowling industry, catering to the tens of millions of bowlers who visit our centers each year.”

Seed Health, focused on microbiome science and probiotics – but not on marketing its products – launched a billboard in Times Square that promoted environmental activism. The An Ad for Earth creative showed wildlife video sourced by submission from the group’s @earth channel and community.

Canada’s Cineplex Digital Media inked a deal to operate a network of 200 digital displays in 18 Cadillac Fairview shopping centers. “As their trusted digital signage and media partner, with exclusivity to sell advertising in common spaces within CF’s malls, we will further support their goal of delivering world-class customer experiences with our innovative, data-led out of home solutions,” said Fab Stanghieri, EVP and Managing Director of Media, Cineplex.

UK-based 75Media has acquired IQ OOH, and will incorporate IQ’s 81 digital panels into its portfolio and all of its employees into its team. 75Media now has over 500 sites, making it the fastest-growing roadside network in the UK.

Cynopsis’ Political Ad Spend 2024 Virtual Conference

Joining the mix: Safe Exchange, AdImpact, and LG Ads

What are you doing February 15th? Join speakers from Safe Exchange, AdImpact, and LG Ads, including Daniell Riddell, CTO of A Parent Media Co. Inc. and CEO of AdImpact Kyle Roberts, at Cynopsis’ Political Ad Spend 2024 Virtual Conference. Navigate the future of political ad spend and register now!

SIGN UP FOR FREE

Big Brothers Sisters of America and Clear Channel Outdoor announced a nationwide DOOH campaign timed with National Mentoring Month featuring the “Game Changers” initiative, providing a platform for diverse groups to share their experiences and expertise on the power of mentorship. For the month of January, digital billboards are spotlighting leaders from the inaugural “Game Changers” group.

Executive Channel Network is expanding into Scotland, with an office in Edinburgh. “This expansion represents a significant milestone in our journey to redefine how businesses communicate in the digital age,” said Charles Parry-Okeden, Global CEO at Executive Channel Network. The company boasts 850 screens in offices in the UK, France and Germany.

As CPG marketers explore what experiences will engage grocery shoppers, an infographic from 84.51°, the retail data science, insights, and media company helping Kroger and its partners, reveals how customers would like to see those experiences evolve. In addition to new ways to save, they’re “very interested in new technologies to make shopping easier and more experiential.”

WE GOTTA ASK…

Brian Spencer, Marketing Director for 84.51°’s Kroger Precision Marketing, talks about the role of DOOH in the shopping experience.

What digital-out-of-home advancements do you see being most valuable to CPG marketers?

For retailers, it is about discovering the right balance between fun interactivity and static displays. We’ve begun inspiring shoppers through full-motion screens in some stores. Too much advertising creates noise, but a little inspiration to try something new can make shopping better.

New in-store audience signals are opening opportunities for dynamic messaging and better measurement. Our long-term vision is to bring accountable measurement to CPG marketers for their in-store media investments – with the same level of transparency and standards as online digital media.

Why do you think DOOH is valuable to this group of marketers?

In-store digital tactics combine the flexibility of digital media with the scale and relevancy of the in-store moment. In-store customers – like ecommerce shoppers – are actively building their baskets.

What do you predict will be the “next big thing” in shopper journeys?

A win for consumers is always the best long-term win for brands. We’ll see in-store and online media working together – and being measured together – to create a more seamless shopping experience.

Geopath welcomed 47 new members, a growth of 12% compared to 2022. “OOH continued to be an effective and reliable media channel in 2023, maintaining strong levels of spending despite a challenging advertising landscape,“ said Dylan Mabin, President at Geopath. “As more innovation takes place in OOH and advertisers increase their investment, the need for foundational and transparent OOH audience measurement will continue to grow.”

TRANSIT

Feeling lucky? The Minnesota Lottery partnered with OUTFRONT for a holiday campaign that ran in the Minnesota Skyway transit system. Their digital creative incorporated OUTFRONT’s QRAD technology, which enables audiences to change the creative seen on Liveboards in real time. The program could be seen at multiple touchpoints in the downtown skyway and Mall of America.

Cynopsis’ Digital Out of Home Newsletter

Place your brand in front of 40,000 Cynopsis readers

Reach 40,000 engaged readers weekly in Cynopsis’ Digital out of Home (DOOH) newsletter. Secure premier ad spots with tech-driven solutions and connect directly with influential buyers from brands and agencies. Got questions?

CONTACT ALBERT NASSOUR

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
Rob Hudgins

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »

Job of the day

CLIENT SOLUTIONS COORDINATOR
UP ENTERTAINMENT
NEW YORK, NY
Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as develope and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

ACCOUNT EXECUTIVE
TV ONE NETWORK
(Remote, Hybrid)
Communicate the value and brand strength of the Network to advertisers and agencies as well as create compelling presentations that convey the benefits and features of TV One programming and the TV One viewing audience. Full info HERE

COPY COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)
Manage the delivery and arrival of commercial content working closely with Manager of Commercial Operations to resolve conflicting traffic instructions as well as oversee maintenance of E-faxes and storage of client files. Responsible for entering original account data and revisions into the traffic system. Full info HERE

AD SALES COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)
Establish business relationships with agency counterparts and internal departments including: Pricing and planning, inventory management, marketing, traffic and billing, also fulfill advertiser allocations requests, ensure stewardship delivery in accordance to deal guarantees, send commercial airing times, and update clients of programming. Full info HERE

ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE

ACCOUNT EXECUTIVE
TV ONE
NYC, Hybrid, Remote
Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE

VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE