CYNOPSISDIGITAL 04.03.17 Good morning. It’s Monday April 3, 2017 and this is your first early morning digital briefing. Watcheroo is Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, April 3, through Sunday, April 9. – People Now at People.com, Monday-Friday at 8:30a […]
CYNOPSISDIGITAL 03.31.17 Good morning. It’s Friday March 31, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Link Popularity: Link popularity is a measurement of the number and quality of sites that link to a given site, especially as catalogued in a search-engine index. TOP NEWS Twitter users, […]
CYNOPSISDIGITAL 03.30.17 Good morning. It’s Thursday March 30, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Activity Audit: In digital advertising, the phrase activity audit refers to independent verification of measured activity for a specified period of time. Some of the metrics measured and validated during an audit include ad […]
CYNOPSISDIGITAL 03.29.17 Good morning. It’s Wednesday March 29, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Insertion Order: An insertion order is a formal printed order to run an ad campaign across a publisher’s site or sites. The signing of an insertion order is generally the final step in the […]
A CYNOPSIS MESSAGE FROM PHUNWARE Breathe Life into an Underperforming App [eBook] If your mobile app just isn’t performing like you hoped, you don’t have to scrap it and start over from scratch. Adding location-based technology to deliver more personalized and valuable user experiences can improve app engagement, customer loyalty and revenue. Download our free […]
CYNOPSISDIGITAL 03.27.17 Good morning. It’s Monday March 27, 2017 and this is your first early morning digital briefing. Watcheroo is Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, March 27, through Sunday, April 2. – People Now at People.com, Monday-Friday at 8:30a […]
CYNOPSISDIGITAL 03.24.17 Good morning. It’s Friday March 24, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Backlink: The word backlink refers to when a webpage links to any other page. The quantity and sources of backlinks for a webpage are among the factors Google’s PageRank algorithm considers when assessing how […]
CYNOPSISDIGITAL 03.23.17 Good morning. It’s Thursday March 23, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER DVB-H: Digital Video Broadcasting-Handheld is one of three prevalent mobile television formats. DVB-H uses MPEG-4 AVC and other advanced video coding and bandwidth-efficient compression technologies to deliver high-quality services to small-screen devices. […]
CYNOPSISDIGITAL 03.22.17 Good morning. It’s Wednesday March 22, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER SD-WAN: Software-Defined Wide Area Networks are the newest iteration of WAN’s, which companies have relied on for years to link remote locations to headquarters. SD-WAN enables the leveraging of different network technologies, making it […]
CYNOPSISDIGITAL 03.21.17 Good morning. It’s Tuesday March 21, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Site Transparency: The phrase site transparency refers to when an advertiser or media buyer knows the exact websites, pages and placements where their ads will appear. Many ad networks and ad exchanges offer limited […]
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