03/23/17: Mobile time spent hits “eye-popping” level


Good morning. It’s Thursday March 23, 2017 and this is your first early morning digital briefing.


DVB-H: Digital Video Broadcasting-Handheld is one of three prevalent mobile television formats. DVB-H uses MPEG-4 AVC and other advanced video coding and bandwidth-efficient compression technologies to deliver high-quality services to small-screen devices.


Smartphone usage has doubled in the past three years, and since 2014 has driven all of the growth in digital media time spent, according to comScore’s just-released “Cross-Patform Future Focus 2017” report. Mobile represents almost 7 in 10 digital media minutes, with smartphone apps alone accounting for half of all digital time spent. “Mobile time spent continues to progress upward,” says the study, “hitting a huge milestone in reaching an eye-popping level of one trillion minutes of aggregate media consumption per month in 2016.” That’s nearly double what desktop usage accounted for at its peak.
is taking the plunge into original, short-form scripted entertainment in conjunction with French digital media startup Blackpills. To be distributed on video.vice.com, the content includes productions from filmmakers Luc Besson, Bryan Singer and Zoe Cassavetes.
Pocketwatch, a media brand that creates, acquires, distributes and curates content for kids age 2-11 to be shown on a variety of platforms, closed $6 million in Series A funding led by Third Wave Digital. Investors and prominent angel backers include Les Moonves of CBS, producer Jon Landau, United Talent Agency and actor Robert Downey Jr.
Ellen DeGeneres
launched a digital series yesterday sponsored by PetSmart. Animated Ellen’s Pet Dish features DeGeneres’s pets (three cats and four dogs) and their reactions as they watch her daily talk show. DeGeneres’ line of pet products, sold by PetSmart, will be on display. No stranger to digital, DeGeneres’ Ellen Digital Network draws over 300 million video views per month.
At the Scripps Networks Interactive upfront events yesterday, the company shared a robust slate of digital content from the company’s Scripps Lifestyle Studios. Among the offerings: How to House (wt), a lighthearted informational social media series; www.HGTV.com/happy, one-minute videos on DIY topics; and Outside, In Reach (wt), featuring outdoor makeovers.


JUST ANNOUNCED: Sports Media Awards Finalists

Our 6th annual Cynopsis Sports Media Awards Breakfast is set for Thursday, April 13 from 8:15-10:30am at NYAC. Network with your peers and hear about the year’s best sports programming and marketing.

Join the finalists, support your colleagues and network with the best in the industry!

** Preview the list of finalists & register for the Awards event **



Barcroft Media and Complex Networks have signed a multi-year advertising and content agreement. They will develop and co-produce original programming for Complex Networks’ channels: Complex, Collider, First We Feast and Rated Red, while Complex adds Barcroft TV’s YouTube channel to its advertising sales portfolio.


Archer: Dreamland, the eighth season of the FXX’s animated comedy series, lets fans solve cases alongside Detective Sterling Archer with the newly launched “Archer, P.I.” app. The multiplatform augmented reality app encourages fans to interact with Archer: Dreamland on screen and with real world objects to win prizes and solve cases. Once the season starts on Wednesday, April 5 at 10p, each episode will offer clues that fans can collect to solve a case.


Nielsen has debuted Quick Screen, a tool to provide fast-moving consumer goods manufacturers with an overnight consumer read on which ideas have greater probabilities of in-market success. It’s designed to fill a need for a cost-effective solution at the “second-tier” product innovation level, the company tells MediaPost.
Tweet of the week: @2mean4u: #IntoTheBadlands MIND BLOWN!!!!INCREDIBLE FIGHT SCENE!!!
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from March 15-21 using Twitter data from Nielsen. Insights from the 2,210,111 tweets expressing a specific Emotional Reaction (ER) include:
– The programming that had viewers most likely to share comments about it being badass: the NCAA College Wrestling Championship Semifinals (with many people commenting in particular about Penn State’s Bo Nickal). Right behind it was the season 2 premiere of Into the Badlands on AMC, with many viewers riveted by the fight scenes.
– Tops in shockers: The NCAA Basketball Championship game on TNT in which South Carolina upset Duke.
– The show that had viewers feeling the most excited was Dancing with the Stars on ABC, which returned Monday for its 24th season. Behind it was the fourth season premiere of The Originals on The CW.
– Excluding sports, the TV show that was most likely to have people laughing was Love & Hip Hop: Atlanta on VH1, with many viewers amused by Kirk in particular.


ESSENCE is bringing a weekly dose of Black girl beauty, news, culture and style to Snapchat’s Discover platform. The iconic publishing brand debuted on Wednesday with an offer to reveal “3 Things All Badass Black Girls Know to Be True.”
According to a new report from comScore, Snapchat was one of the top 10 most popular apps last year. One reason for the rise is that while Snapchat initially appealed to a younger crowd, its popularity has spread to the broader population.
is the latest publishing platform to embrace header bidding, which gives advertisers access to more competitive bids than the traditional “waterfall” auction approach. Rather than build its own technology, Facebook will work with a number of partners, including Amazon Publisher Solutions, AppNexus, Index Exchange, Media.net, Sonobi and Sortable.
The backlash by advertisers disturbed by their proximity to distasteful content on various digital platforms continued on Wednesday with the news that AT&T has pulled its ads from YouTube and the more than 2 million third-party websites in Google’s advertising network.


Mike Rodriguez is the new President and General Manager of WTSP, Tegna’s CBS affiliate in Tampa. He most recently was VP and General Manager WLTV Miami.


This veteran screenwriter, whose credits include Total Recall, on Tuesday filed suit against Disney, alleging that the company stole character designs, themes, lines of dialogue and the name “Zootopia” from a project that he first developed in 2000. What is his name?

Our Last Trivia Question: The Beatles’ Paul McCartney called this legendary musician who recently passed away "a magician," and he wasn’t referring to the deceased’s age (90). Who was this native of St. Louis who influenced others not only in the U.S. but all around the world? Answer: Chuck Berry. Kudos to Tia Davis Mahmud/CA, Robert Miranda, Twentieth Television/CA, Andrew Bellamy-Producers Guild of America/NY, Christine Allen-McGee Media/NY, Jon Burk-Al Roker Entertainment/CA, David Kleeman-Dubit/NY, Daniel Haberer-Creo Entertainment/CA, Jordan Barton-True Media/MN, Lorrie Shilling/CA, Judy Margolis-The Ad Place/TX, David Westberg-SAG-AFTRA Federal Credit Union/CA, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Tom Moore-Kalt Productions/CA, Barb Throm-True Media/MO, Lori Paterson-Spectrum Reach/NY, Jim Snider-jVISION/CN, Matt Volpe-4 STRING SHARK PRODUCTIONS/NJ, Tony Reyes-Karga Seven Pictures/CA, Tom Richardson-Convergence Sports & Media/CT, George Gerritsen-PhD Media/NY, Matt Meachem-Gracenote/NY, Tim Overmyer-20th TV/GA, Larry Kahn-Golf Channel/FL, Aymon DeMauro-Discovery Communications/NY, Andy Pittman-TAMU/TX, Gary Kleinman-CEao/CA.


WEBINAR: What You Need to Know Now About the Hottest Social Media Platforms

The rapid-fire pace of the social media landscape (R.I.P., Vine, hello Houseparty) requires an ever-evolving social strategy for networks and brands. But staying on top of social is a real challenge. Music Choice and Octagon will offer insights on new platforms and features programmers and advertisers should be exploring, as well as what social media skills your team should focus on updating.




Amid all the nonsense that sometimes seems to inundate social media, some very good things are happening. After French Snapchat star Jerome Jarre read a story about the devastating famine in Somalia, he tweeted for help from around the globe to raise $1 million in aid. Among those who quickly convinced Turkish Airlines to contribute a cargo plane filled with donated food was actor Ben Stiller, as captured in this heartwarming video. Click here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SR DIR, LICENSE MARKETING/Scholastic Trade/NYC: Create smart and strategic mktg campaigns & programs that drive sales for licensed titles. Min 10 yrs exp in publishing, licensing, and/or entertainment leading initiatives against high-profile franchises and brands. Full info/apply HERE (3/25)

JOB OPENING: DIGITAL PRODUCER/Animal Planet/NYC: Execute creative vision for APL websites & social accts. Create dig orig series & build aud engagement, track analytics & seamlessly integrate social w/brdcst-maintaining ntwrk voice across dig space. 5+ yrs exp dig/interactive, TV exp a MUST. Full info/apply HERE (3/25)

JOB OPENING: PRODUCTION LEADER/EDGE NET/Orlando FL: Creative/self starter to mng all aspects of prod (studio and remote), content creation and delivery worldwide. Experience with kids and/or sports content a plus. Lead US based team. Mentor & mange staff. 7-10 years of increasingly responsible experience. Resume to: [email protected] (3/25)

JOB OPENING: PART TIME ASSISTANT/Talk Show/NYC: Retrieve/relate info accurately & promptly regarding pending projects incl but not limited to: personal appearances, PR, travel & charity initiatives. Ability to work well under pressure & prioritize tasks w/mult deadlines. Resume: [email protected] (3/24)

JOB OPENING: DEVELOPMENT MANAGER/Oriental DreamWorks/LA or NYC: Finding, evaluating and developing ideas for feature animation projects. Min 2 yrs executive level exp in creative development. Strong knwlg of global entertainment mktg. Mandarin Proficient a +. Full info/apply HERE (3/24)

JOB OPENING: DIR, SPORTS & SPECIALS/NBCU/NYC: Responsible for prospecting, targeting, and presenting all Sports & Olympics sales efforts. Min 8yrs of media sales, sponsorship, league/team sales or mktg focusing on client direct relationships. Full info/apply HERE (3/24)

JOB OPENING: ASSOC PRODUCER/OUTSIDE TV/Westport CT: Write/produce Short form videos & full length TV Programs that support brand. BS Deg. Exp in ths field & post production. Great opportunity for a self-starter to join our team and help grow our digital and TV footprint. Res/cover HERE (3/24)

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