03.27.17 Good morning. It’s Monday March 27, 2017 and this is your first early morning digital briefing.
Watcheroo is Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, March 27, through Sunday, April 2.
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET. Guests include model Brooklyn Decker, actresses Melissa Peterman (Freeform’s Baby Daddy), and actress Jessica Chastain (Focus Features’ The Zookeeper’s Wife)
– Acorn TV: U.K. series Asylum makes its exclusive U.S. debut Monday, March 27
– Acorn TV: The latest season of Irish mystery drama Jack Taylor debuts Monday, March 27
– Netflix: Jo Koy: Live from Seattle, a new comedy special, debuts Tuesday, March 28
– Hulu: The U.K. drama Harlots debuts Wednesday, March 29
– Netflix: Young adult drama 13 Reasons Why debuts Friday, March 31
– Netflix: Detective drama series Bordertown debuts Friday, March 31
– Netflix: Drama film The Discovery debuts Friday, March 31
– Netflix: World War II-themed documentary mini-series Five Came Back debuts Friday, March 31
Cost Per Lead: Cost Per Lead, or CPL, is an online advertising pricing model in which an advertiser pays only for explicit sign-up from a consumer interested in the advertiser’s offer. That contrasts with pricing models like cost per mile (CPM) and cost per click (CPC), where advertisers are charged based on impressions and clicks, respectively.
For most companies that launch a streaming service, reaching cord-cutters is goal number 1. Not so for AMC Networks. According to a report from Reuters, the company is planning to launch an ad-free SVOD service featuring programming from its flagship AMC channel; it would cost $4.99 – $6.99 per month, and require that users subscribe to a cable or satellite service. It’s a major departure from recent trends; the likes of HBO, Showtime, Starz and CBS have all launched cord-cutter friendly streaming service. But AMC, it seems, doesn’t want to undermine the pay-TV model.
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The Association of National Advertisers has apparently taken its Hippocratic oath. In an advisory message referencing Google’s YouTube, ANA CEO Bob Liodice stated that the first goal for any platforms used by brands must be to “do no harm.” The ANA’s message, which was sent out to its members on Friday, comes after a slew of advertisers, including Verizon and AT&T, suspended ads from the video service for fear of seeing them placed alongside extremist content. “All agency and media partners should recognize that — above all other objectives — protecting the brand should stand head and shoulders above everything else,” Liodice told ANA members in his statement.
And unfortunately for Google, it doesn’t stop with Verizon and AT&T. According to a new report from the Wall Street Journal, yet more major advertisers are set to start pulling ads. Walmart, Dish Network, and PepsiCo are reportedly preparing to pull ads from all Google platforms, with the exception of paid search. Starbucks will reportedly pull ads as well, but only from YouTube. The problem: Even after announcing steps to curtail instances of ads appearing alongside extremist content, Google’s automated system has failed to stamp the problem out, at least for now. Per the Journal’s testing, ads for companies like Microsoft and Coca-Cola appeared on five anti-Semitic and racist YouTube videos. Google still insists that it’s addressing the problem. “We’ve begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear,” the company told Gizmodo.
According to the latest edition of Media Post and Standard Media Index’s monthly Ad Market Tracker, U.S. advertising rebounded (and then some) in February. (Data represented in the index is derived from actual spending by ad agencies representing approximately 80% of all U.S. agency spend. It’s baselined to a value of 100, with rises and falls representing movement in overall ad spending.) The index rose to 247 in February, a rise of 52 points over January, and a year-over-year increase of 46 points over February of 2016. Notably, National TV ad volume actually fell three points from January. (It was a 6-point increase over February of 2016.) But Digital media rose by 76 points over January, marking a 35-point increase over February of 2016.
Facebook has begun rolling out Collection, a new mobile advertising format designed to bring a more visual touch to product sales and discovery. The ads can showcase up to fifty products at one time; tapping on a specific product within an ad unit takes a user directly to a purchase page on a business’s app or website.
Note to streaming services: Cord-cutters have their pricing limits. According to a new study from Hub Entertainment Research, broadband customers who watch at least five hours of TV a week would, by and large, prefer to buy video bundles that let them pay only for the channels they want. On average, respondents picked 19 channels for their hypothetical customized TV packages, with 68% choosing to include at least one SVOD service. But when Hub paired specific prices with specific plans – $4-$7 for per broadcast and basic cable network, $8-$10 per premium network, $10-$15 per SVOD service, and $20-$25 per sports network – over 50% of respondents trimmed their list to just nine networks. The average respondent built a theoretical bundle worth about $66 per month. 48% chose at least one SVOD service (Netflix, not surprisingly, was the most popular pick.) “[I]n their mind, paying for something they don’t use is an instant sign of poor value,” sais Hub’’s Peter Fondulas – a co-author of the study – in a statement. Hub’s study, called Let’s Get Ready to Bundle, surveyed 1,500 respondents.
Twitter is losing (another) exec. Andrew Fitzgerald, Director of Curation, is heading over to Hearst Television. At Hearst, he’ll serve as Chief Digital Content Officer, overseeing digital content production across multiple platforms. He’d been in charge of “Moments,” Twitter’s feature for curated photos and tweets. His duties at Twitter will be taken over by Joanna Geary, who’s been with the company since 2013.
Our Last Trivia Question: Claire Temple is the kind of character who goes wherever she wants. In fact, she’s appeared in episodes of all four Netflix shows set in the Marvel universe. Who plays her? Answer: Rosario Dawson. Kudos to Andy Pittman-TAMU/TX, Peter Steckelman-Tennis Channel/CA, Luke Watson-Roker Labs/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Mathew Tombers-Intermat/NY, Diana Icaza-Viacom/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Anjali Desai-Departure Films/NY, Alejandro Sacasa-Albavision/FL, Elena Chavira-OMD/CA, And Gloria L. Price-CBS News/NY
Claire Temple is also slated to appear in Netflix’s upcoming Marvel mini-series – and so are the titular characters of Daredevil, Jessica Jones, Luke Cage, and Iron Fist. What’s the upcoming series called? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
Who could have guessed that proving the existence of an afterlife could create so many problems? You can check out the trailer for the Netflix original film The Discovery, starring Robert Redford and Jason Segel, here.
See you tomorrow,
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.
JOB OPENING: AD SALES PRICING & INV MGR/Weather Channel/NYC: Support VP Pricing & Inventory & the ad team. Price inventory analysis, sales reporting, working w/Sales Planners to dvlp media proposals & working w/Sales team to create win-win deals. 4 yrs’ exp media ind, pref as cable planner. Full info/apply HERE (3/30)
JOB OPENING: GLOBAL PROJECT MGR, FINANCIAL CONSUMER PRODUCTS & BUSINESS OPS/Viacom/NYC: Assist in evaluating ongoing business needs & req’s for Consumer Products finance, legal & global sales functions that support Viacom. 3-5 yrs of relevant Consumer Products global licensing ind work exp. Full info/apply HERE (3/30)
JOB OPENING: DIGITAL ACCOUNT EXEC/NBCU/East Coast: Come join NBC Connecticut as a Digital Account Executive. Partner with our Broadcast Sales Team, develop new business, and sell digital solutions to our clients. Min 4 yrs sales exp. Full info/apply HERE (3/30)
JOB OPENING: DIGITAL RESEARCH ANALYST/TBS-TNT/ATL: Responsible for analyzing, tracking and reporting the multiplatform performance of programming and adoption and usage of network digital offerings. Track competitive digital landscape and environmental shifts. Full info/apply HERE (3/30)
JOB OPENING: SR ASSOC, CORP COMMUNICATIONS/DigitasLBi/NYC: Resp for branding & mktg & reputation of the agency through client/partner-facing programs & events agency goals. Internal client mngmnt & collaboration w/ability to build/maint relationships. 2+ yrs corp comm or PR agency equivalent. Full info/apply HERE (3/29)
JOB OPENING: SR DIR, LICENSE MARKETING/Scholastic Trade/NYC: Create smart and strategic mktg campaigns & programs that drive sales for licensed titles. Min 10 yrs exp in publishing, licensing, and/or entertainment leading initiatives against high-profile franchises and brands. Full info/apply HERE (3/29)
JOB OPENING: DIGITAL PRODUCER/Animal Planet/NYC: Execute creative vision for APL websites & social accts. Create dig orig series & build aud engagement, track analytics & seamlessly integrate social w/brdcst-maintaining ntwrk voice across dig space. 5+ yrs exp dig/interactive, TV exp a MUST. Full info/apply HERE (3/29)
JOB OPENING: PRODUCTION LEADER/EDGE NET/Orlando FL: Creative/self starter to mng all aspects of prod (studio and remote), content creation and delivery worldwide. Experience with kids and/or sports content a plus. Lead US based team. Mentor & mange staff. 7-10 years of increasingly responsible experience. Resume to: [email protected] (3/29)
JOB OPENING: PART TIME ASSISTANT/Talk Show/NYC: Retrieve/relate info accurately & promptly regarding pending projects incl but not limited to: personal appearances, PR, travel & charity initiatives. Ability to work well under pressure & prioritize tasks w/mult deadlines. Resume: [email protected] (3/29)
JOB OPENING: DEVELOPMENT MANAGER/Oriental DreamWorks/LA or NYC: Finding, evaluating and developing ideas for feature animation projects. Min 2 yrs executive level exp in creative development. Strong knwlg of global entertainment mktg. Mandarin Proficient a +. Full info/apply HERE (3/28)
JOB OPENING: DIR, SPORTS & SPECIALS/NBCU/NYC: Responsible for prospecting, targeting, and presenting all Sports & Olympics sales efforts. Min 8yrs of media sales, sponsorship, league/team sales or mktg focusing on client direct relationships. Full info/apply HERE (3/28)
JOB OPENING: ASSOC PRODUCER/OUTSIDE TV/Westport CT: Write/produce Short form videos & full length TV Programs that support brand. BS Deg. Exp in ths field & post production. Great opportunity for a self-starter to join our team and help grow our digital and TV footprint. Res/cover HERE (3/28)
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