A CYNOPSIS MESSAGE FROM PHUNWARE
Download our free eBook to get detailed, actionable steps so you can bring your app up-to-date.
DOWNLOAD THE EBOOK.CYNOPSISDIGITAL
03.28.17
Good morning. It’s Tuesday March 28, 2017 and this is your first early morning digital briefing.
Doxing: The phrase doxing refers to when someone maliciously reveals someone else’s personal information – such as address, phone number, or private social media username – online.
TOP NEWS
It’s been a rocky road for Snap Inc. since its explosive IPO. A number of “hold” and “sell” ratings from Wall Street analysts sent the Snapchat parent’s stock tumbling from its initial highs. Now things may be improving: Shares of the company rose 4.5% yesterday, largely thanks to a number of “buy” ratings issued by the research divisions of banks that underwrote the company’s IPO. The company’s stock closed at $23.83, close to its $24 IPO opening price level.
Some major restructuring is afoot at BitTorrent. Variety reports that the P2P tech company has named Rogelio Choy as its new CEO, while company founder Bram Cohen is expected to withdraw from his day-to-day involvement in the company. Instead, he’ll reportedly focus on a new crypto-currency project. The move is a homecoming for Choy, who served as BitTorrent’s COO from 2012 to 2015, before moving to the on-demand parking service Luxe Valet. Meanwhile, the company is reportedly looking to spin out its BitTorrent Live streaming service, which started rolling out to connected TV devices last year, into a separate company. Cohen will reportedly sit on that company’s board, and maintain his spot on BitTorrent’s board as well.
A CYNOPSIS MESSAGE
VIRTUAL + AUGMENTED REALITY
HTC is hoping that Steven Spielberg is its ticket to scaling its VR efforts. The hardware company announced it’s inked a worldwide partnership with Warner Bros. Under the agreement, HTC will exclusively distribute virtual reality experiences based on Ready Player One, the studio’s upcoming Spielberg-directed sci-fi film. The movie is slated to be released in March of 2018. As part of the deal, HTC will distribute VR experiences through the Viveport app for the HTC Vive headset, as well as for mobile devices.
When a tech-heavy company enters the retail space, it’s no surprise to see some geek-friendly flourishes. The New York Times reports that Amazon is currently exploring the idea of creating physical retail stores for home appliances and furniture. And according to the Times, the company is considering using in-store augmented and virtual reality to let people see how items – such as stoves, couches, or refrigerators – would look in their homes. In addition, the Times reports that Amazon is considering launching an electronics store, simpler to Apple’s retail stores, that, would focus heavily on Amazon devices such as the Prime Video streaming service on the Echo smart speaker. You can check out the article here.
PROGRAMMING + CONTENT ACQUISITIONS
Sarah Silverman just got a direct-to-series order from Hulu. The streaming service has greenlit ten half-hour episodes of I Love You, America, a new topical unscripted series that will see Silverman discuss the U.S.’s current political and emotional climate. Set to air weekly, the series hails from Funny or Die. Silverman isn’t exactly a Hulu loyalist, though; her next comedy special will debut on Netflix this May.
Berry Jenkins is going digital. The writer/director is best known for Moonlight (you know, the movie that won Best Picture after not winning Best Picture). The New York Times reports that Jenkins will write and direct a limited-series adaptation of The Underground Railroad, the National Book Award-winning 2016 novel by Colson Whitehead, for the Amazon Prime streaming service. It’s worth nothing that the series has not officially been greenlit yet, but the Times reports that the project has been in the works for months. Pastel, Jenkins’s production company, is slated to produce the series alongside Brad Pitt’s Plan B Entertainment.
When it comes to the primary drivers of worldwide ad growth, it’s the U.S. first, China second – and then everyone else. According to the latest forecast from Publicis’s Zenith unit, the U.S. will contribute to 28% of global advertising expansion through 2019. China comes in second with 24.4%, while the U.K., India, and Indonesia come in for a rough tie at 4%. Zenith projects that worldwide ad expenditures will grow by 4.4% both this year and in 2018. By the end of this year, Zenith predicts that global ad expenditure will reach $592 billion. Not surprisingly, much of the growth comes from internet ad spending, both desktop and mobile. Zenith predicts that internet ad spend will expand by 13 percent this year, reaching $205 billion. That’s more than the projected $192 billion for traditional TV, which would mark the first time ever that global online ad spend has surpassed television.
Cord-cutting continues to take its toll. According to a new report from Digital TV Research, U.S. pay TV providers can expect to lose 5% of their subscribers by 2022, dropping from 94.957 million subs this year to 90.711 million five years from now. Digital TV Research projects that, by 2022, cable pay-TV revenues will decline by $12.13 billion, though satellite TV revenues are projected to climb by $1.93 billion. Telco IPTV revenue is projected to drop by $3.55 billion, an enormous loss of 32.5%.
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of March 20-March 26, 2017
Program, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
1. Orange Is the New Black (Netflix) 278, 3, 93, 10300
2. Grace and Frankie (Netflix) 157, 27, 6, 416
3. Trailer Park Boys (Netflix) 155, 14, 11, 2007
4. Marvel’s Iron Fist (Netflix) 81, 34, 2, 542
5. Chelsea (Netflix) 69, 30, 2, 427
6. Degrassi: Next Class (Netflix) 65, 17, 4, 285
7. VeggieTales (Netflix) 45, 28, 2, 679
8. Gilmore Girls (Netflix) 35, 1, 35, 3474
9. The Mindy Project (Hulu) 30, 26, 1, 1168
10. House of Cards (Netflix) 26, 3, 9, 4455
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (3/20/17 – 3/26/17)
![[]](https://www.cynopsis.com/wp-content/uploads/2017/03/ListenFirst-All-Series-3-27.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along withWikipedia page views (as
OpenSlate Engagement Data for the Sports vertical, based on the engagement metric for the week ending March 26.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
WWE (9.2) / 466,717,745 / 15,046,672 / 764
elrincondegiorgio (9.1) / 28,480,858 / 3,638,573 / 706
tophype (8.8) / 10,486,981 / 1,089,931 / 698
Philip DeFranco (8.6) / 57,559,258 / 7,533,054 / 704
Fatos Desconhecidos (8.5) / 6,344,216 / 12,954 / 512
Wassabi Productions (8.5) / 9,629 / 335,131 / 393
ComedyShortsGamer (8.5) / 2,446,726 / 7,986,857 / 547
iTownGamePlay (8.5) / 14,164,104 / 15,014 / 588
CaELiKe (8.5) / 24,408 / 111,276 / 375
Lucas and Marcus (8.5) / 3,381,245 / 2,239,319 / 494
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Spotify has acquired MightyTV, a startup whose video recommendation app offers suggestions for movies and TV shows. (MightyTV’s app is designed as a swiping interface; it’s been compared to Tinder.) In addition, Spotify has named MightyTV founder and CEO Brian Adams as its new VP of Technology, tasked with helping to oversee that company’s audio advertising business. The MightyTV app has now been discontinued. According to a statement from Spotify Product VP Jason Richman, the company will use MightyTV’s content recommendation system to beef up its marketing personalization and programmatic ad tech.
Facebook has reportedly hired Apple’s former product lead to serve as Oculus VR’s Head of Hardware. Michael D. Hillman worked on Apple’s hardware from 2011-2015. He also served as VP of Special Projects at the robotics company Zoox between the beginning of 2016 and this past January. Bloomberg reports that he’ll now be tasked with overseeing the development of Oculus’s next-gen VR products, including a wireless headset that the company previewed in October. The announcement comes a couple months after Facebook announced the hire of Hugo Barra, who’s slated to oversee the company’s VR business across both software and hardware. According to Bloomberg, Barra hasn’t actually started his new job yet.
Our Last Trivia Question: The titular characters of Netflix’s Daredevil, Jessica Jones, Luke Cage, and Iron Fist are slated to appear in the streaming service’s upcoming Marvel min-sereis. What’s it called? Answer: The Defenders. Kudos to Andy Pittman-TAMU/TX, Z Johnson-Possible Productions/NY, Alejandro Sacasa-Albavision/FL, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Matt Willence-ITN Networks/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Anjali Desai-Departure Films/NY, Lorrie Shilling/CA, Luke Watson-Roker Labs/NY, Tom Moore-Kalt Productions/CA, Christopher Rick/WI, James Whaley-Gracenote/NY, and Gloria L Price-CBS News/NY
One more question about Netflix’s Marvel projects: What Marvel-based series – now filming – is slated to debut later in 2017, sometime after The Defenders? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
The gaming and eSports industry may have its first real crisis on its hands: An influx of cheaters. From the Wall Street Journal, learn more here.
See you tomorrow,
David Teich
03.28.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.
JOB OPENING: PROGRAMMATIC TV AD SALES DIRECTOR/East Coast/Midwest/West Coast: Responsible for new business development and ad sales strategy, presenting innovative business models to large agency groups and their clients. Minimum 10+ years TV ad sales experience. Resume: [email protected] (4/10)
JOB OPENING: MOTION GRAPHICS DESIGNER/REELZ/Albuquerque: Design and execute on-air graphics as well as digital and print. Must have 3-5 yrs exp w/AE, C4D, Photoshop, Illustrator. Strong design sense is essential. Relocation assistance available Full info/apply HERE (4/10)
JOB OPENING: SR. DIGITAL PRODUCER/Animal Planet/NYC: Innovative leader in the digi/social space to work on tentpoles & get creative producing digi orig series. Exp growing/engaging aud on mult social pltfrms & how to use analytics to guide content dev. 8+ yrs exp. Digi/interactive & TV EXP A MUST. Apply HERE (4/10)
JOB OPENING: INTERACTIVE DESIGNER/Syfy/NYC: Design web sites and interfaces for desktop, mobile, tablets and connected TV devices. 5 years of interaction design experience req. Full info/apply HERE (4/10)
JOB OPENING: CONTRACT RECRUITER/A+E Networks/NY: Day-to-day recruitment of both staff & non-staff roles across company while partnering on talent acq efforts. 5+ years hands-on recruitment & pipelining exp. Apply: http://www.aenetworks.com/career.html (4/10)
JOB OPENING: MULTI-PLATFORM PRODUCER/Sprout/NY: Responsible for growth strategy w/i YouTube & other platforms by producing content & managing brand presence, analyzing performance data & planning video offerings Full info/apply HERE (4/10)
JOB OPENING: MGR, CHAMPIONSHIP COMMUNICATIONS/USGA/Warren NJ: Responsible for USGA Championship media relations and press releases. +8 yrs media/pr/journalism/writing/event planning exp req. 70+ days/yr travel required. Full info/apply HERE (4/10)
JOB OPENING: DIGITAL MEDIA/CSI SPORTS/NY:Be integrally involved w/expansion of digital products and social media initiatives on global scale. Mng digital asset dist. Passion for sports. Strong writing skills. 7+yrs exp req’d. APP and CMS skills required. Send Resume and Cover Letter to Robert [email protected] (4/10)
JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: Join growing prgrmng team to support expansion of our Sport Network. Sched prgrms, allocate commercial inventory, implement ad campaigns & promos w/agencies. Traffic software exp. & excel skills req. 3-5yrs TV Network exp. Res/cover to Robert [email protected] (4/10)
JOB OPENING: INTERNATIONAL SALES/ACQUISITIONS/CSI SPORTS/NY: Assist in acquiring, dvlpng & executing content strategy on a worldwide basis. Support expansion of live 24/7 Sports Network /. +7 yrs Sales/acquisitions exp. req. Sports bckgrnd a +. Res/cvr letter to Robert [email protected] (4/10)
JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Incl sales plans, mng added value, build & modify sales orders. Detail oriented w/ability to work in fast paced environment. Min 1 yr Sales exp. req. Full info/apply HERE (4/10)
JOB OPENING: MGR, TELEVISION ANALYTICS/NASCAR/Charlotte NC: Provide key audience insights to internal and external stakeholders (including teams, tracks, sponsors, and other industry partners) to assist in meeting various goals and objectives. Exp w/Nielsen research. Full info/apply HERE http://www.nascar.com/careers (4/10)
JOB OPENING: AD SALES PRICING & INV MGR/Weather Channel/NYC: Support VP Pricing & Inventory & the ad team. Price inventory analysis, sales reporting, working w/Sales Planners to dvlp media proposals & working w/Sales team to create win-win deals. 4 yrs’ exp media ind, pref as cable planner. Full info/apply HERE (3/30)
JOB OPENING: GLOBAL PROJECT MGR, FINANCIAL CONSUMER PRODUCTS & BUSINESS OPS/Viacom/NYC: Assist in evaluating ongoing business needs & req’s for Consumer Products finance, legal & global sales functions that support Viacom. 3-5 yrs of relevant Consumer Products global licensing ind work exp. Full info/apply HERE (3/30)
JOB OPENING: DIGITAL ACCOUNT EXEC/NBCU/East Coast: Come join NBC Connecticut as a Digital Account Executive. Partner with our Broadcast Sales Team, develop new business, and sell digital solutions to our clients. Min 4 yrs sales exp. Full info/apply HERE (3/30)
JOB OPENING: DIGITAL RESEARCH ANALYST/TBS-TNT/ATL: Responsible for analyzing, tracking and reporting the multiplatform performance of programming and adoption and usage of network digital offerings. Track competitive digital landscape and environmental shifts. Full info/apply HERE (3/30)
JOB OPENING: SR ASSOC, CORP COMMUNICATIONS/DigitasLBi/NYC: Resp for branding & mktg & reputation of the agency through client/partner-facing programs & events agency goals. Internal client mngmnt & collaboration w/ability to build/maint relationships. 2+ yrs corp comm or PR agency equivalent. Full info/apply HERE (3/29)
JOB OPENING: SR DIR, LICENSE MARKETING/Scholastic Trade/NYC: Create smart and strategic mktg campaigns & programs that drive sales for licensed titles. Min 10 yrs exp in publishing, licensing, and/or entertainment leading initiatives against high-profile franchises and brands. Full info/apply HERE (3/29)
JOB OPENING: DIGITAL PRODUCER/Animal Planet/NYC: Execute creative vision for APL websites & social accts. Create dig orig series & build aud engagement, track analytics & seamlessly integrate social w/brdcst-maintaining ntwrk voice across dig space. 5+ yrs exp dig/interactive, TV exp a MUST. Full info/apply HERE (3/29)
JOB OPENING: PRODUCTION LEADER/EDGE NET/Orlando FL: Creative/self starter to mng all aspects of prod (studio and remote), content creation and delivery worldwide. Experience with kids and/or sports content a plus. Lead US based team. Mentor & mange staff. 7-10 years of increasingly responsible experience. Resume to: [email protected] (3/29)
JOB OPENING: PART TIME ASSISTANT/Talk Show/NYC: Retrieve/relate info accurately & promptly regarding pending projects incl but not limited to: personal appearances, PR, travel & charity initiatives. Ability to work well under pressure & prioritize tasks w/mult deadlines. Resume: [email protected] (3/29)
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2017
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017
