CynopsisDigital Good morning. It’s Wednesday October 11, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Nofollow Tag: In search engine optimization, the nofollow tag is a way for publishers to tell search engines not to count certain links to other pages as “votes” in favor of […]
CynopsisDigital Good morning. It’s Tuesday October 10, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Impression Share: Used in pay-per-click advertising, Impression Share is a metric referring to the percentage of times viewers have seen an ad, in relation to the total number of impressions an […]
CynopsisDigital Good morning. It’s Monday October 9, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Hreflang Attribute: A Hreflang Attribute (also known as a Hreflang Tag) is a code in the html of a website that tells search engines like Google which spoken language a webpage […]
CynopsisDigital Good morning. It’s Friday October 6, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Attribution Window: An attribution window is a defined period of time in which a publisher can claim that a click or a view led to a conversion. Attribution windows are generally […]
CynopsisDigital Good morning. It’s Thursday October 5, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Deferred Deep Linking: As mentioned in yesterday’s Codebreaker, mobile “deep linking” refers to the action of sending users to a specific screen within a mobile app, as opposed to the app’s […]
CynopsisDigital Good morning. It’s Wednesday October 4, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Deep Linking: On the web, deep linking is the use of a hyperlink to link users to a specific webpage or piece of content, as opposed to a homepage. In a […]
CynopsisDigital Good morning. It’s Tuesday October 3, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Data Mining: In computing, data mining is the practice of using software to examine large databases in an attempt to find patterns. Marketers use data mining techniques to help them better […]
A CYNOPSIS MESSAGE FROM FREEWHEEL The Quarterly Barometer of the Industry Has Arrived! Download Now: FreeWheel Video Monetization Report: Q2 2017 In “The Power of Premium Video: Driving Change & Innovation” the VMR: Q2 2017 highlights premium video’s evolving landscape. FreeWheel’s insights reveal a growing appetite for premium video as viewers […]
A CYNOPSIS MESSAGE FROM FREEWHEEL The Quarterly Barometer of the Industry Has Arrived! Download Now: FreeWheel Video Monetization Report: Q2 2017 In “The Power of Premium Video: Driving Change & Innovation” the VMR: Q2 2017 highlights premium video’s evolving landscape. FreeWheel’s insights reveal a growing appetite for premium video as viewers […]
A CYNOPSIS MESSAGE FROM FREEWHEEL The Quarterly Barometer of the Industry Has Arrived! Download Now: FreeWheel Video Monetization Report: Q2 2017 In “The Power of Premium Video: Driving Change & Innovation” the VMR: Q2 2017 highlights premium video’s evolving landscape. FreeWheel’s insights reveal a growing appetite for premium video as viewers […]
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