10/10/17: Russian political ads ran across Google’s ad products in 2016

CynopsisDigital
Good morning. It’s Tuesday October 10, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

 
Impression Share: Used in pay-per-click advertising, Impression Share is a metric referring to the percentage of times viewers have seen an ad, in relation to the total number of impressions an ad was eligible to receive. For instance, if an ad campaign’s impression share is 80%, then the ads were shown 8 times out of a possible 10. 
 

JUST IN…
 
First Facebook, then Twitter, now Google. As first reported by The Washington Post, the tech giant has learned that Russian entities purchased tens of thousands of dollars worth of political ads in 2016, which ran across platforms such as YouTube, Google Search, the DoubleClick ad network, and Gmail. According to the Post’s sources, the ads “aimed to spread disinformation” across Google’s ad platforms, with the goal of affecting last year’s U.S. elections. One notable detail: The ads discovered by Google don’t appear to have originated from the same Kremlin-associated troll farm that purchased ads on Facebook. Google is reportedly looking into whether all of the ads came from trolls, or whether some of them came from legitimate Russian accounts. The ads in question are said to be worth less than $100,000, all told. Google hasn’t officially commented on the story.
 
Less than a week after Netflix hiked subscription prices, Hulu has gone in the opposite direction – for a limited time, anyway. The service’s least expensive streaming plan, which includes ads, will now sell for $5.99 per month for new subscribers. The offer – which is only available through January 9 – is good for the first year of a subscription. After that, the standard $7.99-per-month price will kick in. The offer doesn’t apply to Hulu’s commercial-free option, which costs $12 monthly, or to its live TV service, which costs $40 per month.
 
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Harnessing the Power of the New Hispanic Demo
Cynopsis Latest Webinar: Thursday, October 12
 
TV consumption among U.S. Hispanics is undergoing a major shift in both what’s being watched, and where. Crafting programming that gains a foothold with this growing and influential group, representing 18% of the country’s population (with buying power reaching $1.4 trillion annually last year with U.S.-born and foreign-born Hispanics).
 
Register now and craft a program that gains a foothold with this influential group.
 
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OTT + SVOD
 
For this first time, Hulu is jumping into the world of eSports. Under a new pact with competition-organizer ESL, the streamer will feature four new eSports series. Player V. Player will feature influencers discussing eSports topics; Bootcamp will follow The Immortals, a CS:GO team, as they search for new players and train for an event; Defining Moments will explore major moments in the history of eSports; and ESL Replay will be a documentary-style recap of moments from four major eSports tournaments. ESL has hired TV vet Barry Hennessey (CBS’s The Amazing Race, A&E’s Born This Way) to produce the new shows. The four series will be released on a weekly schedule. Production starts this week.
 

VIRTUAL + AUGMENTED REALITY

To date, Magic Leap has managed to raise over $1.3 billion (with more likely to come) – but still hasn’t sold an actual product. Still, more of its plans are starting to materialize. Magic Leap just partnered with Madefire, an online comics publisher, to bring mixed reality graphic novels to its upcoming devices. When Magic Leap’s mixed reality glasses finally launch for consumers, an integrated Madefire app will let view comics in an augmented reality format, with panels floating in their room or pinned to their walls. (Madefire comics are already available in VR, thanks to a 2016 partnership with Oculus.) The details surrounding Magic Leap’s upcoming headset – such as how exactly it will work, and when it will go on sale – are still unclear.
 
 
PROGRAMMING
 
Scripps Networks Interactive announced that it’s developing new mid-form lifestyle shows for Facebook’s Watch and Spotlight sections. Scripps Lifestyle Studios will develop the new series, some of which will be based on programming from Food Network, Travel Channel and HGTV. Other content will be developed exclusively for Facebook. Deal terms weren’t disclosed.
 
In other Facebook programming news, the company has ordered another 12 episodes of Make Up or Break Up. The relationship-advice series, starring social influencer and author Shannon Boodram, was among the first Facebook-funded shows to appear on the company’s recently-launched Watch platform. Make Up or Break Up is now the first of those series to get an official renewal. The series hails from Thumb Candy Media, a digital content division recently formed by the TV production company B17 Entertainment.
 
 
ADVERTISING
 
News Corp-owned video ad tech company Unruly has partnered with the agency MediaCom. MediaCom will work with Unruly to provide insights into the differing cultural perceptions of consumers around the globe. Under the deal, Unruly will gain access to MediaCom’s Cultural Connections, a set of research designed to define culture in a quantitative fashion. Unruly says it will use MediaCom’s Cultural Connections research to build on its own tools and data, with the aim of better understanding why video content resonates in some markets but not others. Unruly’s new offering will officially launch in the APAC region in November, before debuting in the U.S. and Europe later in the year.
 
 
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PLATFORMS + APPS
 
Defy Media has fired Andy Signore following a wave of sexual harassment allegations. Signore is a co-creator of the Defy property ScreenJunkies, best known for its Honest Trailers segment. He held the title of SVP of Content at Defy. Over the past several days, a number of women accused Signore of sexual misconduct. His employment was initially suspended, but Defy officially announced his termination yesterday. “There is simply no justification for this egregious and intolerable behavior,” the company stated.
 
 
MEASURING UP
 
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of October 2-8, 2017
Program, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)

The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (10/2/17 – 10/8/17)
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
 
EXECUTIVE MOVES
 
Google has hired former journalist and Third Door Media co-founder Danny Sullivan. In the new role – title yet to be determined – he’ll help educate the public about search. He’ll field feedback from users, answer questions, and generally explain issues related to the company’s search products. As a journalist, Sullivan focused on search advertising and marketing. He retired from journalism in June.
 
 
TRIVIA
 
Hulu co-produced the fourth and final season of which popular U.K. comedy series? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: Since 2010, Lady Dynamite’s Maria Bamford has provided a number of voices for a Cartoon Network animated series. Which one? Answer: Adventure Time. Kudos to Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, and Tom Moore-Kalt Productions/CA
 
A CYNOPSIS MESSAGE
Who doesn’t love a good video?
 
Honoring outstanding work in this emerging space, the Cynopsis Short Form Video Festival will showcase fresh and surprising storytelling across platforms. We define short form video as content that runs from 5 seconds to 10 minutes. Content on any platform is eligible. Watch our sizzle reel + start your submissions (deadline is 10/20)!
 
 

SHORT FORM SPOTLIGHT
 
Windows 10 Mobile is essentially dead. Microsoft says it won’t develop any new hardware or features for the mobile operating system, choosing instead to develop mobile apps for iOS and Android. Unfortunately for the company, there just weren’t enough users. (You know things are grim when even Bill Gates admits he uses an Android device.) From CNET, you can learn more about the decision here.  

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JOB OPENING: DIRECTOR, SPONSORSHIP & INNOVATION/Nickelodeon/NYC: Mktg dir responsible for leading team in creating innovative new sponsorship opportunities, ad products, and supporting materials. Ability to execute turn-key sponsorship packages. 7-10 yrs of exp in marketing, media co or ad agency. Full info/apply HERE (10/12)

JOB OPENING: DIRECTOR MOBILE BRAND SALES/Jump Ramp/NYC: Design strategy & drive sales w/mobile ad partnerships with East Coast agencies & brands. 7+ yrs of exp in digital media/mobile, advertising, or ad-tech sales. Strong ntwk of high-level relationships across agencies/advertisers pref’d. Full info/Apply HERE (10/12)

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JOB OPENING: SR. ACCT EXEC/Machinima/New York: Resp for driving ad sales efforts & reaching ad sales targets for Machinima, the premiere digital video programmer of gamer & fandom-focused content. 4-5 yrs exp digital media sales w/in a content-driven publisher, ent/media co / ad agency. Full info/apply HERE (10/12)


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JOB OPENING:
DIR, SALES RESEARCH/CW Network/NYC: Tracking/trending analysis on all bcst & cable nets linear/VOD/Digital. Presentation, strategy dev. Social metrics dev. Oversee linear/dig sales estimates Ntwk TV exp (linear & digital Min 6yrs) Full info HERE (10/12)

JOB OPENING: SR AD SALES PLANNER/SBGTV/NYC: Provide support for all aspects of the ad sales process. A team-player mentality & ability to work under pressure meeting deadlines for clients a must. BA deg & min 2-3yrs Sales exp related field or industry req’d. Media math skills a must. Full info/apply HERE (10/11)
                   
JOB OPENING: JR SALES PLANNER/SBGTV/NYC: Det oriented entry-level Sales Asst w/strong written/oral comm skills to support the Sinclair Ntwk sales team mult areas, incl admin asst. Admin support/1-2 yrs exp pref’d. Profic in PP, Word, Excel a must. Brdcst/media buying or agency sales exp a +. Full info/apply HERE (10/11)

JOB OPENING: DIRECTOR, PRICING AND PLANNING/FUSE MEDIA/NY: Oversee Planning dept, manage On-Air and Digital proposals process. Oversee Pricing, inventory Utilization and Ad Hoc Reports. Strong analytical skills & media math. apply HERE (10/11)


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