10/03/17: EMarketer downgrades 2017 ad revenue projections for Snapchat parent Snap Inc.

CynopsisDigital
Good morning. It’s Tuesday October 3, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

 
Data Mining: In computing, data mining is the practice of using software to examine large databases in an attempt to find patterns. Marketers use data mining techniques to help them better target consumers.
 
 
JUST IN…
 
Google has ended its “first click free” policy. The program required publishers – even ones that placed their content behind paywalls – to provide at least three free articles per day through Google News and Google Search. Starting this week, publishers will be able to pick how many free articles (if any) appear on Google’s Search and News pages. Publishers with pay models have long taken umbrage with the first click free policy, believing that it discouraged users from subscribing. The Wall Street Journal, for instance, pulled out of the first click free program altogether – and suffered a predictable drop in Google Search traffic as a result.
 
Facebook is still grappling with revelations that a Russian entity purchases ads on the platform during the 2016 election. The company announced that, over the next year, it will hire 1,000 new employees to help review ads. Facebook also says it will invest in AI systems designed to block policy-violating ads. “Enforcement is never perfect, but we will get better at finding and removing improper ads,” wrote Joel Kaplan, Facebook‘s VP of Global Policy, in a blog post.
 
Snapchat parent Snap Inc. is projected to earn $127.5 million less ad revenue than had previously been forecast, according to a new report from eMarketer. The research firm lowered its 2017 U.S. ad revenue forecast to $642.5 million, down from $770 million. EMarketer explained that Snapchat still “remains in the experimental bucket for many marketers.”
 
 
VIRTUAL + AUGMENTED REALITY
 
Sony is set to roll out a new version of its PlayStation VR headset. The company made the announcement in a new blog post. The updated PlayStation VR will feature integrated earbuds. The new headset will also feature a thinner connection cable, and a new processor unit that will make it easier to view HDR content. The revamped PlayStation VR will cost the same as the existing one; no word just yet on when it’ll be available to consumers. 
 
A CYNOPSIS MESSAGE
4 WEEKS LEFT TO REGISTER!
Cynopsis Digital’s Model D & “It List” Awards
 
The  Cynopsis Model D Awards   luncheon brings together innovators and creators at the forefront of online video, elevating the industry with their contributions to branded content, technology, ad campaigns and original content. We’ll also be celebrating our honorees who will be named to the  Cynopsis Digital “It List” , recognizing digital media’s movers and shakers.
 
 

APPS + PLATFORMS
 
Roku launched its IPO only last week, so now seems like a good time to start rolling out new products. The streaming device-maker introduced its new line of hardware, which includes five new or updated devices. The company’s Roku Express devices – budget-focused streaming sticks that first launched last year -now have chips that are five times more powerful than the 2016 versions, the company says. The Roku Express will sell for $30. The Roku Express Plus, which includes plugs for older TVs without HDMI ports, will sell exclusively at Walmart for price of $40. Roku also gave its Streaming Stick a faster processor, and the device will also come equipped with a voice-enabled remote control. The Streaming Device also includes volume buttons for the first time, and a button that lets users turn a TV on and off. The updated Streaming Stick will cost $50. In addition, Roku is introducing the new Streaming Stick Plus, which can accommodate 4K and HDR video. Finally, Roku is launching the new Roku Ultra streaming box, which also features HDR and 4K streaming. Unlike the other devices mentioned, the Roku Ultra also includes an Ethernet port and an SD card slot. It’ll cost $100. The new devices will co on sale October 8.
 
Twitch is dramatically upping its merchandising efforts. The Amazon-owned live-streaming platform has launched an official online store offering a variety of Twitch-branded products, ranging from clothing to pillows. The company also says it plans to unveil unique, themed items, including merchandise designed for this month’s TwitchCon 2017 convention.
 
 
LET’S MAKE A DEAL
 
Content distributor Entertainment One (AKA eOne) has partnered with Wattpad, an online community where users post written work such as stories and fan fiction. Under the deal, eOne will source fan fiction from Wattpad, with the goal of developing stories into original TV, film, and virtual reality content. Wattpad will curate the material it deems most promising.  
 
 
AUDIO
 
If you can’t beat ‘em, join ‘em. Microsoft announced that it’s shutting down its Groove Music streaming service at the end of December. Instead of subscriptions, Microsoft will start selling individual music downloads. On the subscription front, Microsoft has formed something of a partnership with Spotify: The company is advising existing subscribers to transfer its libraries and playlists to the rival service. Spotify will also grant Groove customers sixty days to try its Premium service for free.
 
 
RESEARCH
 
Netflix isn’t the only platform for binge-viewers, and Hulu wants you to know it. The SVOD service revealed that 60% of its viewers watch multiple episodes of a series in one viewing session. About 32% watch week by week. Meanwhile, roughly 8% of viewers will binge an entire season or series within a single day. In addition, Hulu said that about 66% of viewing for each new episode occurs within the first three days of availability.
 
 
MEASURING UP…
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (9/25/17 – 10/1/17)
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
 
EXECUTIVE MOVES
 
Time Inc. has named Julie Alvin as Senior Digital Director, Lifestyle. Alvin joins the company from Bustle, where she served as Executive Editor and Director of Brand Initiatives. In the new role, Alvin will oversee digital operations and content for the brands Real Simple, InStyle, HelloGiggles, and Southern Living. Alvin officially starts Time Inc. on October 16. She’ll report to Chief Content Officer Alan Murray.
 
 
TRIVIA
 
Mad Men’s Jon Hamm just signed on to play the archangel Gabriel in Good Omens, an upcoming fantasy series from Amazon and the BBC. Which fantasy writer wrote the novel that the series is based on? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: What longtime documentary filmmaker directed the Netflix documentary What Happened, Miss Simone? Answer: Liz Garbus. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, and Lorrie Shilling/CA
 
A CYNOPSIS MESSAGE
What the evolving Hispanic demo meant to your marketing strategy
Register for Cynopsis’ latest webinar: Harnessing the Power of the Evolving Hispanic Demo on Thursday, October 12 and learn what this demo considers to be: the most trustworthy networks (and why), the most impactful approaches to social media advertising, the most engaging new content, the most motivational reasons to subscribe or pay for TV and more. Hear from Horowitz, mit ú, NBCUniversal, Discovery Communications and El Rey Network.
 
Sponsored by El Rey Network
 

DIGITAL SPOTLIGHT
 
A generation of millennials grew up reading R.L. Stine’s kid-oriented horror novels. As it turns out, the Goosbumps books helped the writer get a pretty nice apartment – complete with pool table, Jimi Hendrix poster, and the occasional skeleton or giant cockroach. (Those last two are just models – probably.) The New York Times explored the author’s pad in a recent 360-degree video. Watch it here
 
Roberta Caploe
Publisher
@robertacaploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: DIGITAL PREDITOR/NBCU/CT: Freelance Part-time to produce/edit digital videos for nationally syndicated talk shows. 2 to 3 years of work experience as an AVID Video Editor/Producer. Experience in news, entertainment, or promos & strong story telling sensibility. Resumes HERE (10/10)
 
JOB OPENING: ON AIR PROD MGR/VICELAND/Brooklyn NY: Resp for prod & delivery of all promotional video assets. Creative team’s point person on all promo materials. Min 5 yrs prod mngmnt exp TV/ent industry pref in On-Air. Knwldg of Adobe Creative Suite, After Effects, prod & post prod workflows. Full info/apply HERE (10/10)


JOB OPENING:
PHOTOGRAPHY MGR/AMC & SUNDANCE TV/NYC: 8+ yrs brand, ent or magazine photo editing. Extremely detail oriented. Wide understanding of dig photography & fluent in importance of asset mgmt. Strong knwlg Adobe Creative Suite, file processing & digital cameras. Able to do light-medium retouching. Full info/apply HERE (10/10)


JOB OPENING:
DIR, SALES RESEARCH/CW Network/NYC: Tracking/trending analysis on all bcst & cable nets linear/VOD/Digital. Presentation, strategy dev. Social metrics dev. Oversee linear/dig sales estimates Ntwk TV exp (linear & digital Min 6yrs) Full info HERE (10/10)

JOB OPENING: SR AD SALES PLANNER/SBGTV/NYC: Provide support for all aspects of the ad sales process. A team-player mentality & ability to work under pressure meeting deadlines for clients a must. BA deg & min 2-3yrs Sales exp related field or industry req’d. Media math skills a must. Full info/apply HERE (10/9)
                   
JOB OPENING: JR SALES PLANNER/SBGTV/NYC: Det oriented entry-level Sales Asst w/strong written/oral comm skills to support the Sinclair Ntwk sales team mult areas, incl admin asst. Admin support/1-2 yrs exp pref’d. Profic in PP, Word, Excel a must. Brdcst/media buying or agency sales exp a +. Full info/apply HERE (10/9)

JOB OPENING: DIRECTOR, PRICING AND PLANNING/FUSE MEDIA/NY: Oversee Planning dept, manage On-Air and Digital proposals process. Oversee Pricing, inventory Utilization and Ad Hoc Reports. Strong analytical skills & media math. apply HERE (10/9)


JOB OPENING:
ACCOUNT EXEC/Machinima/Burbank: Resp for driving ad sales efforts & reaching ad sales targets for Machinima, the premiere digital video programmer of gamer & fandom-focused content. 3-4 yrs exp digital media sales w/in a content-driven publisher, ent/media co. or ad agency. Full info/apply HERE (10/7)

JOB OPENING: PRODUCER CREATIVE SERVICES/SpectrumNetworksNY1/NYC: Produce on-air promo spots & campaigns, from initial concept to finished prod. 3yrs media exp,producing on-air promo spots, media sales billboards & tagged spots.TV news exp pref’d.  Exp working with cross functional teams. Full info/apply HERE (10/7)


JOB OPENING:
SCHEDULING COORDINATOR/GSN/Santa Monica: Dist prog. Schedule grids, Monthly VOD planners, artwork & folder structures, coord. & maintaining schedule & databases & admin duties; online rsrch. Excellent attention to details; Knwldg of Excel & all Microsoft applications; College deg req; Send Res/CL: HERE (10/7)

JOB OPENING: ACCOUNT EXECUTIVE/WMAQ TV/Chicago: Dynamic Account Executive to join the Local Sales team. Own, manage, and develop relationships with clients, agencies and advertisers through day-day interaction. Min 5 yrs exp sales and/or mktg roles. Full info/apply HERE (10/7)
 
JOB OPENING: VP CONTENT/FlyQuest/LA: Out of the box thinker who thinks strategically and sets directions aligned to company’s strategy, applying external perspective to meet business needs. 8+ yrs’ exp working in a content strategy & editorial function, pref in the gaming, digital or ent space. Full info/apply HERE (10/6)

JOB OPENING: SOCIAL MEDIA DIRECTOR/FlyQuest/LA: Execute SM strategy ensuring goals are met by team and content is continuously optimized for key aud segments. Min 6 yrs of exp in custom social media content creation, digital Exp w/pd search & pd social a must. Full info/apply HERE (10/6)


JOB OPENING:
DIR CONTENT PRODUCTION/NYC/Eko: Pioneer of interactive serial video entertainment. Manage creative dev and prod for all scripted interactive series. Define processes and manage team to achieve goals. More details http://bit.ly/2fLBlhq. Resume to [email protected] (10/6)


JOB OPENING:
NEWS DIRECTOR/KUVN 23/Dallas: Forward thinking, creative and exp’d candidate to lead news operation in fast-paced media mkt. High level of news judgment, journalistic integrity & people mngmnt skills. Digital knwldg a must. 10yrs exp facets of TV news prod, writing, editing, camera ops & reporting. Full info/apply HERE (10/5)

JOB OPENING: AD SALES ASSISTANT/GSN/NY: Deal maintenance, traffic, mtg. prep., and admin duties; Excellent math skills; Knowledge of gen media terms; Strong knowledge of Microsoft programs incl. Excel, PP, MS Word and Outlook is req.; College deg req; Send Res and CL to [email protected] (10/5)

JOB OPENING: CFO/NYC Production Co: Direct financial planning & analysis. Corporate & production operating review, forecast & budgets. Manage systems, provide leadership & expertise to accounting dept. Must understand fast paced TV prod. 10+ yrs exp.  Resume/cover & for full info: HERE (10/5)

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