10/05/17: EU regulators step up tax fights with Amazon and Apple

Good morning. It’s Thursday October 5, 2017 and this is your your first early morning Digital briefing!


Deferred Deep Linking: As mentioned in yesterday’s Codebreaker, mobile “deep linking” refers to the action of sending users to a specific screen within a mobile app, as opposed to the app’s main screen or an app store landing page. Meanwhile, deferred deep linking refers to the action of routing users to specific mobile content when an app is not installed yet. With deferred deep links, users are first redirected to an app store, then taken to the specific “deferred” content as soon as the app is launched.
The EU is stepping up its tax battles with tech giants – and with its own member states. The European Commission ordered Luxembourg to recoup 250 million euros ($294 million) in taxes from Amazon. The Commission argued that Luxembourg had given Amazon a selective advantage by capping the amount of corporate taxes that the company paid. Luxembourg has denied charges of special treatment, as has Amazon. The company says it will analyze the ruling and consider an appeal. Meanwhile, the Commission announced plans to take Ireland to the European Court of Justice over its failure to collect 13 billion euros ($15.3 billion) in back taxes from Apple. The Commission ordered the tax payment in an August of 2016 ruling, giving Ireland a January deadline to collect the money. Irish government officials, who have long used corporate-friendly tax policies to lure businesses to the country, have made it clear that they disagree with the Commission’s initial ruling.
Marni Walden is headed for the exits at Verizon. The highest-ranking female executive at the telco, Walden has served as EVP and President of Global Media since 2015. She plans to vacate her current position on December 31, transitioning into a strategic adviser role. She’ll officially exit the company in February. During her tenure, Walden oversaw the company’s acquisition of Yahoo, and the subsequent formation of Verizon’s Oath unit, which combined Yahoo and AOL.

What the evolving Hispanic demo meant to your marketing strategy
Register for Cynopsis’ latest webinar: Harnessing the Power of the Evolving Hispanic Demo on Thursday, October 12 and learn what this demo considers to be: the most trustworthy networks (and why), the most impactful approaches to social media advertising, the most engaging new content, the most motivational reasons to subscribe or pay for TV and more. Hear from Horowitz, mit ú, NBCUniversal, Discovery Communications and El Rey Network.
Sponsored by El Rey Network

Google is extending a number of tools to publishers, including products that support data visualization, insights, and integration. The company aims to grant publishers access to types of information that were already available to advertisers. Publishers will now able to see and create audience segments based on users’ interests and demographics, and then use that info to support programmatic ad campaigns through DoubleClick Bid Manager. The new publisher tools come as part of Google’s recently announced Insights Engine Project, an effort to bring machine learning to Google’s DoubleClick offerings for publishers, and to share more data with publishers in general.
At its “Made by Google” event in San Francisco, Google announced a slew of new and updated devices. Those included the 5-inch Pixel 2 and 6-inch Pixel 2XL, the newest entries into Google’s original line of smartphones. The company also announced the Google Home Mini and Google Home Max, two new smart speakers. From a digital media perspective, perhaps the most notable announcement involved the newly-announced Pixelbook laptop: Google says it’s been working with Snap Inc. to bring an optimized version of Snapchat to the device. No word yet on when the Snapchat integration will be available; the Pixelbook itself will be in stores starting October 31, selling for $999.
Netflix has launched Stranger Things: The Game. Designed to promote the October 27 premiere of the shows’ second season, the mobile game mimics the look and feel ‘80s arcade games. (Mighty appropriate, given show’s ‘80s setting and aesthetic.) Complete with 8-bit style graphics and goofy beeping sound effects, the game lets users explore the show’s setting, solve puzzles, and fight an assortment of enemies. Stranger Things: The Game was developed by indie studio BonusXP. It’s available for both Android and iOS devices.
Adelphic, the mobile-first demand-side platform owned by Time Inc.’s Viant, announced that it has added digital out-of-home ad inventory. Specifically, the inventory is available on its platform through the Private Marketplace of ad tech company Rubicon Project. Two other partnerships figure prominently into the new integration: Clear Channel Outdoor Americas will provide ad inventory, and marketers will have access to Captivate’s network of out-of-home screens. Enplay, an out-of-home ad agency within MDC Media Partners, has already signed on to access Adelphic’s new inventory for its clients.
Cynopsis has opened its 2017 Salary Survey – please take a few moments to fill it out: https://www.surveymonkey.com/r/YGBKJZJ. The deadline is next Friday, Oct. 13.
Netflix will stream an upcoming variety show from Hilarity for Charity, the Alzheimer’s awareness organization led by Seth Rogen and Lauren Miller Rogen. The show, which will feature an assortment of comedic and musical guests (all yet to be announced), is slated run early next year in Los Angeles. It’ll be shot in front of a live audience.
Quebec officials put forward a proposal to impose a provincial sales tax on U.S.-based streaming services like Netflix and Amazon. The proposal comes shortly after the Canadian federal government announced that it wouldn’t require U.S. digital services to collect a goods-and-services tax from subscribers. 
Tubular Top Ten Global Sponsored Videos Monday, September 25, 2017 – Sunday, October 1, 2017. Based on Tubular Video Ratings measuring 8 million video publishers, 3 billion videos, and 400 million viewers. Sponsored videos are ranked by V3, total views in the first three days after upload.

SHAREABLEE SOCIAL TV RATINGS: Top 10 U.S. Primetime and Streaming Shows for September 25 – October 1. Based on Shareablee’s Video Power Index (VPI), which combines viewing, consumer interactions and audience scale across all active platforms, and includes the video performance of primetime and streaming shows.

Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments across social platforms.
 Tweet of the week: @theNiaLangley: OH MY DAYS. AMELIA! OH MY DAYS. WOWOWOW. #GreysAnatomy #TGIT
Canvs, the emotion measurement company, analyzed tweets about TV and streaming programming from Sept. 27 through Oct. 3 using Twitter data from Nielsen. Insights from the 2,461,215 tweets expressing a specific Emotional Reaction (ER) include:
– There was an outpouring of congratulatory messages as the Boston Red Sox clinched the AL East championship in a game against the Houston Astros, which was broadcast on Fox.
– A sizeable amount of negativity swirled around the Chicago Bears vs. Green Bay Packers NFL game (broadcast on NFL Network/NBC in local markets), with people scorning the Bears after linebacker Danny Trevathan delivered a nasty hit to Packers wide receiver Davante Adams that resulted in him being taken off the field on a stretcher.   
– People went crazy for the season premiere of Grey’s Anatomy on ABC, with the final moments in particular evoking plenty of viewer shock when it was revealed that Amelia (portrayed by Caterina Scorsone) had a tumor.
– The latest episode of American Horror Story: Cult on FX had viewers scared to the point that many said they were going to have nightmares.
– Canvs
Group Nine Media, the Discovery Communications-backed digital media company that launched last year, has hired Adam Shlachter. The agency veteran most recently served as President of Global Innovation at PMX, the investment arm of Publicis Media. At Group Nine, he’ll serve as Chief Marketing Officer for Advertising and Creative Services, a newly created position. He’ll head up Group Nine’s marketing-solutions division, overseeing efforts such as ad strategy, creative services, and branded content production. Group Nine’s brands include Thrillist, NowThis, Seeker, and The Dodo.
Ad-Juster, a provider of data reporting and analytics for digital advertising, has named Dennis Clerke as its new CEO. Clerke most recently served as President of Monetization of the ad tech company NetSeer.
Fantasy sports giant DraftKings announced that it has hired Ezra Kucharz as its new Chief Business Officer. In the newly created role, Kucharz will oversee business development and corporate development, and will work to expand the company’s digital content through ad sales. He previously spent over seven years at CBS Corporation, first serving as President of Local Digital Media, and then as a Special Advisor to CEO Leslie Moonves.

One of the co-creators of Big Mouth, the adult-oriented animated series that recently premiered on Netflix, spent years as a writer and producer for Fox’s Family Guy. What’s his name? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: David Harbour, best known for playing police chief Jim Hopper on Netflix’s Stranger Things, once had a role in a James Bond movie. Which one? Answer: Quantum of Solace. Kudos to Andrew Bellamy-Producers Guild of America/NY, Andy Pittman-TAMU/TX, Alejandro Sacasa-Albavision/FL, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, and Tom Moore-Kalt Productions/CA
Deadline is this month!
Cynopsis Digital’s Model D & “It List” Awards
The  Cynopsis Model D Awards brings together innovators and creators at the forefront of online video, elevating the industry with their contributions to branded content, technology, ad campaigns and original content. We’ll also be celebrating our honorees who will be named to the  Cynopsis Digital “It List” , recognizing digital media’s movers and shakers.

Workplace environments have been trending toward the “open office” layout since the late 1930s. The goal is to foster open interaction and communication amongst workers – but are open offices all they’re cracked up to be? Vox tackles the question in a fascinating new video. You can check it out here.
Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: DIGITAL ANALYST RESEARCH/Katz Broadcasting/ATL: Emphasis on digital analytics trusted w/innovation & application of critical insights for SVOD, BounceTV.com & social media analytics for 4 brdcst nets. Ext. exp. w/Google Analytics. 5+ yrs exp Rsrch, dig. analytics &/or data science. Full Info/Apply HERE (10/12)

JOB OPENING: DIRECTOR, SPONSORSHIP & INNOVATION/Nickelodeon/NYC: Mktg dir responsible for leading team in creating innovative new sponsorship opportunities, ad products, and supporting materials. Ability to execute turn-key sponsorship packages. 7-10 yrs of exp in marketing, media co or ad agency. Full info/apply HERE (10/12)

JOB OPENING: DIRECTOR MOBILE BRAND SALES/Jump Ramp/NYC: Design strategy & drive sales w/mobile ad partnerships with East Coast agencies & brands. 7+ yrs of exp in digital media/mobile, advertising, or ad-tech sales. Strong ntwk of high-level relationships across agencies/advertisers pref’d. Full info/Apply HERE (10/12)

JOB OPENING: SR ACCOUNT MOBILE MGR/Jump Ramp/NYC: Collaborate closely with the Account Management team in scaling our existing advertising accounts. Minimum 3 years of account management experience in digital advertising, mobile, video, or programmatic sales. Full info/apply HERE (10/12)

JOB OPENING: SR. ACCT EXEC/Machinima/New York: Resp for driving ad sales efforts & reaching ad sales targets for Machinima, the premiere digital video programmer of gamer & fandom-focused content. 4-5 yrs exp digital media sales w/in a content-driven publisher, ent/media co / ad agency. Full info/apply HERE (10/12)

DIGITAL PREDITOR/NBCU/CT: Freelance Part-time to produce/edit digital videos for nationally syndicated talk shows. 2 to 3 years of work experience as an AVID Video Editor/Producer. Experience in news, entertainment, or promos & strong story telling sensibility. Resumes HERE (10/12)

JOB OPENING: ON AIR PROD MGR/VICELAND/Brooklyn NY: Resp for prod & delivery of all promotional video assets. Creative team’s point person on all promo materials. Min 5 yrs prod mngmnt exp TV/ent industry pref in On-Air. Knwldg of Adobe Creative Suite, After Effects, prod & post prod workflows. Full info/apply HERE (10/12)

PHOTOGRAPHY MGR/AMC & SUNDANCE TV/NYC: 8+ yrs brand, ent or magazine photo editing. Extremely detail oriented. Wide understanding of dig photography & fluent in importance of asset mgmt. Strong knwlg Adobe Creative Suite, file processing & digital cameras. Able to do light-medium retouching. Full info/apply HERE (10/12)

DIR, SALES RESEARCH/CW Network/NYC: Tracking/trending analysis on all bcst & cable nets linear/VOD/Digital. Presentation, strategy dev. Social metrics dev. Oversee linear/dig sales estimates Ntwk TV exp (linear & digital Min 6yrs) Full info HERE (10/12)

JOB OPENING: SR AD SALES PLANNER/SBGTV/NYC: Provide support for all aspects of the ad sales process. A team-player mentality & ability to work under pressure meeting deadlines for clients a must. BA deg & min 2-3yrs Sales exp related field or industry req’d. Media math skills a must. Full info/apply HERE (10/11)
JOB OPENING: JR SALES PLANNER/SBGTV/NYC: Det oriented entry-level Sales Asst w/strong written/oral comm skills to support the Sinclair Ntwk sales team mult areas, incl admin asst. Admin support/1-2 yrs exp pref’d. Profic in PP, Word, Excel a must. Brdcst/media buying or agency sales exp a +. Full info/apply HERE (10/11)

JOB OPENING: DIRECTOR, PRICING AND PLANNING/FUSE MEDIA/NY: Oversee Planning dept, manage On-Air and Digital proposals process. Oversee Pricing, inventory Utilization and Ad Hoc Reports. Strong analytical skills & media math. apply HERE (10/11)

ACCOUNT EXEC/Machinima/Burbank: Resp for driving ad sales efforts & reaching ad sales targets for Machinima, the premiere digital video programmer of gamer & fandom-focused content. 3-4 yrs exp digital media sales w/in a content-driven publisher, ent/media co. or ad agency. Full info/apply HERE (10/11)

JOB OPENING: PRODUCER CREATIVE SERVICES/SpectrumNetworksNY1/NYC: Produce on-air promo spots & campaigns, from initial concept to finished prod. 3yrs media exp,producing on-air promo spots, media sales billboards & tagged spots.TV news exp pref’d.  Exp working with cross functional teams. Full info/apply HERE (10/10)

SCHEDULING COORDINATOR/GSN/Santa Monica: Dist prog. Schedule grids, Monthly VOD planners, artwork & folder structures, coord. & maintaining schedule & databases & admin duties; online rsrch. Excellent attention to details; Knwldg of Excel & all Microsoft applications; College deg req; Send Res/CL: HERE (10/10)

JOB OPENING: ACCOUNT EXECUTIVE/WMAQ TV/Chicago: Dynamic Account Executive to join the Local Sales team. Own, manage, and develop relationships with clients, agencies and advertisers through day-day interaction. Min 5 yrs exp sales and/or mktg roles. Full info/apply HERE (10/10)
JOB OPENING: VP CONTENT/FlyQuest/LA: Out of the box thinker who thinks strategically and sets directions aligned to company’s strategy, applying external perspective to meet business needs. 8+ yrs’ exp working in a content strategy & editorial function, pref in the gaming, digital or ent space. Full info/apply HERE (10/7)

JOB OPENING: SOCIAL MEDIA DIRECTOR/FlyQuest/LA: Execute SM strategy ensuring goals are met by team and content is continuously optimized for key aud segments. Min 6 yrs of exp in custom social media content creation, digital Exp w/pd search & pd social a must. Full info/apply HERE (10/7)

DIR CONTENT PRODUCTION/NYC/Eko: Pioneer of interactive serial video entertainment. Manage creative dev and prod for all scripted interactive series. Define processes and manage team to achieve goals. More details http://bit.ly/2fLBlhq. Resume to [email protected] (10/7)

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