Cynopsis: DIGITAL 11/12/09 Good morning, it’s Thursday, November 12, 2009, and this is your first early morning digital briefing. When push comes to shove, web shows and short-form content aren’t sacred cows. Al Gore’s short video clip-powered Current Media announced that it is weaning itself off of short-form programming, in favor of more traditional 30-60 […]
Editions
Wednesday, November 11th, 2009
A CYNOPSIS MESSAGE FROM THE WE tv Simply poWErful. WE tv is a TOP 10 cable network in primetime! WE tv’s Wedding Sunday was its best night ever in primetime: • Bridezillas finale was WE tv’s best telecast ever on the network• My Fair Wedding had its best series telecast ever WE tv. […]
Wednesday, November 11th, 2009
A CYNOPSIS MESSAGE FROM NATPE Things To Do at NATPE 2010:*Kiss A Little *Talk A Little *Drink A Little**Deal A Lot!**See the convenient, new marketplace floor &The world’s best original multiplatform video content on display.NATPE 2010: January 25-27, 2010 * Mandalay Bay Resort, Las VegasCynopsis Readers Use Promo Code NATPECYNSave $100 on 3-Day Registrationwww.natpemarket.com […]
Advertisement
Tuesday, November 10th, 2009
A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT Who will be the advertising king of the future Google, Microsoft, or a yet to be known company?Think Like a CEO & Create Winning Digital Strategies In this 3-day executive education course, you’ll learn how some companies have prospered by embracing elegant digital strategies and […]
Tuesday, November 10th, 2009
Cynopsis 11.10.09 Good morning. It’s Tuesday, November 10, 2009, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here. Tonight’s Premiere:TLC: Table for 12 at 8p ~ MORE GOOD STUFF ~ General Electric and Comcast agreed to agree on the […]
Tuesday, November 10th, 2009
Cynopsis: DIGITAL 11/10/09 Good morning, it’s Tuesday, November 10, 2009, and this is your first early morning digital briefing. Google inked a deal to purchase mobile advertising start-up AdMob for $750 million in stock, providing the company with the technology to significantly enhance its presence in the mobile marketing space. AdMob places ads on mobile […]
Tuesday, November 10th, 2009
Cynopsis: Kids! 11/10/09 Good morning. It’s Tuesday, November 10, 2009, and this is your first early morning Kids briefing. Today is brought to us by the number 40! Why? Because today is the official 40th anniversary of Sesame Street that includes the debut an all new look and format for the series, which […]
Monday, November 9th, 2009
Cynopsis 11.09.09 Good morning. It’s Monday, November 9, 2009, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here. Tonight’s Premiere:TBS: Lopez Tonight at 11p (also simulcast on TNT and truTv) Tonight’s Finale:ABC Family: Lincoln Heights at 8p A CYNOPSIS […]
Monday, November 9th, 2009
Cynopsis: DIGITAL 11/09/09 Good morning, it’s Monday, November 9, 2009, and this is your first early morning digital briefing. Ebay reached a legal settlement with the co-founders of Skype on Friday, clearing the way for a planned $2 billion deal to sell a majority share in the online communications company to a group of investors […]
Monday, November 9th, 2009
Cynopsis: Kids! 11/09/09 Good morning. It’s Monday, November 9, 2009, and this is your first early morning Kids briefing. Magic Lantern Entertainment concludes a $10 million deal with TF2 Ventures via its Innovation Entertainment label for up to 20 feature films for production over the next three to five years. The first movie under […]
CynCity
Cynsiders
The Premium Illusion: Navigating the CTV Quality Crisis
By Ayse Pamuk, Director of Platform Operations at Basis Connected TV is unquestionably having a...Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...
