Tuesday, November 10th, 2009


Cynopsis: Kids!


Good morning. It’s Tuesday, November 10, 2009, and this is your first early morning Kids briefing. 

Today is brought to us by the number 40! Why?  Because today is the official 40th anniversary of Sesame Street that includes the debut an all new look and format for the series, which continues to air on PBS.  Produced by Sesame Workshop, the new season includes the launch of a new two-year environmental curriculum-based initiative titled My World is Green and Growing.  Among the many honors the series has received, NYC has proclaimed today Sesame Street Day.  Also, opening today is a photo exhibit, Sesame Street: The longest Street in the World, open today at Washington D.C.’s Union Station.  Additionally, the Smithsonian’s Discovery Theater will throw a birthday celebration for the series on November 15, and the Brooklyn Public Library honors Sesame Street with a three month-long exhibition of the show’s memorabilia.  While it may make many of us feel a little old, you gotta admit it is amazingly cool that a kid’s TV series has lasted the test of 40-years!  Sesame Street now airs in 140 countries.  Congrats to all!

Disney Channel picks up a second season of Jonas, which, of course, staring Jonas Brothers.  Schedule to begin production in Hollywood this February, the new season of Jonas will debut in mid-2010.  Season two welcomes two new executive producers to series, Lester Lewis (The Office, The Larry Sanders Show) and Paul Hoen (Camp Rock 2: The Final Jam, Jump In!, Cheetah Girls One World).  The band has also begun production on the second season of their short-form reality series, Jonas Brothers: Living the Dream, which premieres in early 2010.  Finally, Jonas Brothers also star in the new Disney Channel movie Camp Rock 2: The Final Jam, set to debut next summer.


Sprout celebrates Thanksgiving with the Sprout’s Thanks-For-Giving Week celebration beginning Monday, November 23, 2009.  The event includes the Sunny Side Up Show‘s Sean and his puppet pal Chica the Chicken venturing into the community to thank individuals who make everyone’s lives better, such as teachers, firefighters, policemen and farmers.  Sprout viewers can send in their thank you notes, videos and artwork honoring people in their lives they are thankful for via SproutOnline.com.  Submissions will be featured on-air throughout the week.  On Thanksgiving Day, parents and their preschoolers can call in live to The Sunny Side Up Show between 9a-12noon and share what they are thankful for.  Additionally, that day the new Thanksgiving Good Night Show episode premieres at 6p.

Univision and Todobebe Inc. will launch season two of the young family-targeted series Viva la Familia! de Todobebe (Hooray for Families! From Todobebe) on November 21, 2009. The hour-long show airs weekends and features a mix of entertainment, realty and interactive segments, as well as celebrity guests.  Returning for the second season are the two co-hosts, actress/Mom/executive producer Aracely Arambula, for the initial shows in Mexico, and author/mother/Todobebe founder Jeannette Kaplun.  Additionally, Univision and Todobebe are also teaming via Univision Radio where Todobebe and Viva La Familia talent will offer tips and content for families on the go.

Cartoon Network adds a primetime play of The Super Hero Squad Show.  The series is now airing Saturdays at 7:30p in addition to its regular weekday 8:30a time slot.

The new holiday adventure, The Koala Brothers: Outback Christmas, will be released in Canada on DVD today, and will premiere on Treehouse (Canada) on Saturday, December 12 at 1:30p.  Released by Treehouse Presents, a label of Corus Entertainment, the DVD is being distributed by KaBoom! Entertainment, the kid’s/family label of Phase 4 Films.  Created by animation producer/director, The Koala Brothers series is produced by Spellbound Entertainment, which also controls the worldwide rights to the brand internationally and manages all TV distribution, home entertainment, publishing and licensing.

KidsCo inks a deal with RRsat Global Communications Network to provide transmission in Australia.  RRsat will also providing playout and uplink services, as well as distributing the channel to the Foxtel DBS platform in Australia via the Asiasat 5 satellite.  Additionally, KidsCo also has the option to leverage RRsat’s Global Network to provide additional playout to Western Europe, Eastern Europe, Latin America and Asia in the future.


HIT Entertainment heads to Asia where it inks a new a deal for the multi-million dollar development of The Little Big Club, a family-targeted indoor theme park in Puteri Harbour in Malaysia.  Under HIT’s deal with Themed Attractions and Resorts (TAR), a subsidiary of Khazanah Nasional Berhad, The Little Big Club attraction, one of three themed attractions within the larger 60,000 square foot indoor development, will be housed on two floors, with a third level featuring ticketing and retail, and will of course feature HIT’s properties such as Thomas & Friends, barney, Pingu, Bob the Builder and Angelina Ballerina.  Construction on the new attraction at Puteri Harbour is slated to begin in early 2010 and be completed in 2012.  The attraction will also offer feature a 300-room facility under the Traders brand by Shangri-la International Hotel, with approximately 100,000 square feet of retail space.

Savoy Label Group (SLG) completes a deal with Universal Studios to release the soundtrack to the new Curious George holiday movie, Curious George: A Very Monkey Christmas, on its Denon Records imprint on November 24.  The soundtrack features the series theme performed by the great Dr. John.  Curious George: A Very Monkey Christmas will premiere on PBS Kids (check local listings) on November 25.

Columbia Pictures‘ new animated feature film Planet 51 will be featured in a Burger King promotion beginning November 16, 2009.  Six different premiums based on the gadgets featured in Planet 51 will be available with BK Positive Steps Kids Meal Options.  The promotion will be supported by in-restaurant merchandising, national TV advertising and a Planet 51 game, Space Match, on Burger King Corp.’s kid-targeted ClubBK.com.  Planet 51 opens on November 20.


Scholastic Corporation appoints Thomas P. Burke as SVP/E-Commerce.  He will report to Judy Newman, Scholastic EVP and President of Scholastic Book Clubs and E-Commerce.  Burke joins Scholastic from Barnes & Noble, Inc.’s bn.com, where for the last five years he was responsible for merchandising, online marketing, customer experience, design and editorial content of the e-commerce division.  He previously toiled in online services and consumer marketing at Discovery Channel and Prodigy Services Company.


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Answer to Yesterday’s Trivia Question:  Who am I?  I was a paratrooper in WWII and now happily work my business in LA and in the evening reach for a refreshing bottle of Ripple.  I even like creating my own Ripple drinks including the Mintchipple (Mint Julep and Ripple) and the Champipple (Champagne and Ripple).  Who am I?   FRED SANFORD  Kudos to: Lisa Smith Borreguero/NY; Tom Wetzel-MMSI/Warwick; Bonnie Bluemke-Fisher Price/NY; Tim Eckhart-Reebok Kids Dev’t/Canton MA; Robin Winslett-GJR Ent/Houston; Dara Monahan/Studio City; Tosha Lovingood-Stella Advertising/El Segundo; Sandy Dibble-KSL Media/Encino; Ian James Corlett-VS Werks/Vancouver

Today’s Trivia Question:  On what series will you find the Automated Reciprocal Data Verifier And Reaction Computer?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING:  VP BIZ AFFAIRS METRO TV/ATLANTA: 7+ yrs Exp’d Media Exec. Work on Budgets, Acctng, Potential Partnerships/Acquisitions, Extensive Margin Analysis & Back Office Ops. Apply/Details: www.westwoodone.com (11/14)

JOB OPENING:  SVP, INTEGRATED MKTG/MTV/NYC: 15+ yrs in Integrated/Ad Sales Mktg or Advrtsng; Proven success in dvlpng & implementing innovative, revenue generating, campaigns; BA req’d, MBA pref’d. EOE/M/F/D/AAP www.mtvncareers.com (11/14)

JOB OPENING:   DIR PRICING/PLANNING/GSN/NY: 10 yrs ad sales exp. Respon. for ad sales rate cards, stewardship, Knowledge of Dealmaker/VCI systems needed. Res + CL to [email protected]  (11/14)

JOB OPENING: SALES/MKTG COORD/CYNOPSIS MEDIA/ Summit, NJ offices of Cynopsis: Support sales team, manage inventory, create mktg materials, manage partnerships.2-3 yrs exp. Resume: [email protected] (11/13)

JOB OPENING: RESEARCH ASSISTANT FOR E! / LA – Assist Research Dept. & EVP. 2 yrs admin experience and an interest in Research/TV required. Please submit resume: [email protected] (11/13)

JOB OPENING: SALES ASST CABLEVISION/NORWALK CT: 1-3 yrs exp in mrkt, adv or bus related field. Assist sales team & mgmnt. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs Req 9615BR (11/13)

JOB OPENING: RESEARCH DIR/MSG VARSITY/LI: Lead research for network functions incl. Programming, Digital Media, Outreach, Branding & Audience Measurement. 7+ yrs network research, 10+ yrs total www.cablevision.jobs req 9431BR  (11/12)

JOB OPENING: ASSOCIATE, MEDIA STRATEGY & PLANNING/Nat’l Geo, WILD Channel/DC:  Responsible for the planning and execution of on-air strategies.  BA & 5 yrs on air planning exp req. Apply www.FoxCareers.com job# FNG17607 (11/12)

JOB OPENING: MGR PRGRMG & SCHED/Nat’l Geo, WILD Channel/DC: Strategic creation of the Channel’s sched; mgt of day to day relationship w/Ad Sales, listings & titles. BA 5 yrs prgrmng exp & rsrch. Apply www.FoxCareers.com job# FNG17610 (11/12)

JOB OPENING:  RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID 207697)   (11/12)

JOB OPENING: MEDIA AS’T/PLUM TV/NYC: Organized, detailed admin to assist CRO/sales team of lifestyle media org (tv, web, social) focused on upscale market. 2+ yrs prev exp, Excel, Sales force exp req’d. See full post plumtv.com   (11/11)

JOB OPENING:  VP EAST COAST SALES – IFC & SUNDANCE /NY:Mng east coast sales team to drive ad rev. Great relationships w/ media clients, proven sales record & exp mngng team a must. 10+yrs in TV/agency. Apply: [email protected] (11/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  Trylon SMR ( www.trylonSMR.com), a NYC PR agency, is seeking a Spring intern that has familiarity with the media industry and tech sector, and strong internet skills. [email protected] (11/17)

WINTER/SPRING INTERNSHIP CREDITS ONLY: WEB INTERN/Ramsey, NJ: Comp Sci/IT. Detail oriented, knows FTP, cpanel & CMS.HTML + CSS by hand. Can adjust CSS to match JPG. Pluses: XML, javascript, PHP, slicing PSDs into webpages. [email protected] (11/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:CAMERA OPERATOR/LA Based: MTV, TRUTV, ABC, Watch my reel at: http://www.youtube.com/watch?v=rxsrcWAvvKw. Contact email: [email protected]  (11/17)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (11/17)

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC) 20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (11/14)

SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email: [email protected] (11/14)

SITUATION WANTED: MEDIA PUBLISHING, EXEC MNGMNT & SALES– 18 yrs in creative online/print client solutions for the most prestigious titles in the legal & fashion ind (ALM and Conde Nast). [email protected]  (11/14)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:  [email protected] (11/12)

SITUATION WANTED:  Extensive & experienced domestic & int’l broadcast and A/V equipment Sales and Mgt. (Atlanta). Can operate from home office & travel. Write [email protected] (11/11)

SITUATION WANTED: TV PRODUCER/ BOOKER (NY) Professional with experience in syndicated shows and news looking for Producer opportunity or in Media Relations/Communications/ Public Affairs.Email: [email protected]     (11/11)

SITUATION WANTED:  +5 yrs exp Media and Film Prod with exp in Marketing & Digital Film Sales, NBC reality tv, NYC MOFTB. Seeking on location/office Prod Coordinator position. email [email protected] (11/11)

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email: [email protected]  (11/10)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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