A CYNOPSIS MESSAGE FROM NATPE

Cynopsis: DIGITAL

11/11/09

Good morning, it’s Wednesday, November 11, 2009, and this is your first early morning digital briefing.

Two of the giants of the social networking world, LinkedIn and Twitter, unveiled a partnership that will direct live Tweets into the world’s leading professionally-themed social network. LinkedIn’s 51 million users will now be able to send status updates promoting themselves and their abilities to Twitter on a case-by-case basis, and vice versa. Users will also be able to add a section to their LinkedIn profile archiving their most recent tweets. “The business use case for Twitter is turning out to be very important – more and more people are finding out that the persona they create on the web is part of their resume in many ways,” said Twitter founder Biz Stone in a video blog post. Twitter has been busy making itself indispensible by cutting such integration deals. The microblogging outfit announced similar integrations with Google and Microsoft last month.
         

 
Perhaps gearing up for a new holiday push to popularize the Apple TV device, Apple added a ton of new HD movies on the iTunes store yesterday, both classic and newer titles. Newer releases include “Wall-E,” “Bolt,” “Knowing” and a pre-order for “Star Trek.” Most titles are available for either purchase or rent, but expect to pay a premium for the HD downloads – many are upwards of $20.
 
The World Champion Yankees sold in-market online streaming subscriptions to about 6,000 fans this year, according to SportsBusiness Journal. The service launched on Cablevision, Verizon and Blue Ridge Communications during the mid-summer, priced at $49.95 for a half-season. Meanwhile, Major League Baseball Advanced Media surpassed 1 million subscribers for all of its paid content products – more than a 20% jump from last year. Sales included:

• 500,000 MLB.TV subscriptions
• 300,000+ MLB.com At Bat mobile app subscriptions for the iPhone and iTouch
• 150,000 Gameday Audio subscriptions

 
MySpace is planning to stream the red carpet premiere of the next “Twilight” feature live beginning at 6 pm PT.
 
Discovery’s TreeHugger.com introduced its “Have a Slow Holiday” gift guide featuring more than 120 unique gift options with an emphasis on getting back to basics.
 

 
The Consumer Electronics Association unveiled the Best of Innovations 2010 Design and Engineering nominees – products in 36 categories that will be featured on the CES show floor. iPhone-based photo sharing app MoSoNex won for the social networking category while Audiovox’s Flo TV solution won for In-Vehicle video. At a press event in New York, CEA also announced that Qualcomm CEO Dr. Paul E. Jacobs will deliver a keynote address at show. The group also identified a few defining trends for next year’s show:

• Beyond HD – 3D TV is the new mainstream
• Distribution will drive demand – mobile TV
• New screens and devices will deliver the goods
• Customization and personalization is being made possible through apps

 
The bent minds at Bent TV created an animated sequel to its popular “Star Wars Gangsta Rap” video, the first finalist for 2010 Star Wars Fan Movie Challenge on MTVN’s Atom.com. Chronicles features music inspired by Dr. Dre, Snoop Dogg, Digital Underground, P.E. and The Beastie Boys. The original racked up more than 4 million views on Atom.com.
 
Non-profit women’s news site Women’s eNews relaunched its website using Mochila’s CMS platform and syndication services.
 
Call for Content: Crowdsourcing and social media start-up Zyxio has launched the Be a Mind Blower campaign, looking for new ideas on how to use the company’s core technology. Zyxio’s breath-enabled Sensawaft technology can utilize human breath to improve the interface of smartphones, games, vehicles – you name it. A Samsung Go netbook and a Motorola Droid Phone will be given to the winning entries.
 

A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA

 
Sprint Nextel, Comcast, Time Warner Cable, Intel, Eagle River and Bright House Networks have collectively committed another $1.56 billion in equity financing to help get Clearwire’s 4G WiMax mobile internet service off the ground. The company reported a narrowing loss of $82.4 million during Q3 yesterday, as it has had to rely on promotional discounting to help attract new subscribers. Q3 revenue rose to $68.8 million, up from $60.8 million a year ago. Clearwire finished the quarter with 555,000 subscribers, a net add of 44,000 new customers.
 
EA imparted some bad news along with its plan to acquire U.K.-based social gaming start-up PlayFish for at least $275 million. The company will also lay off 17% of its work force by next March as it closes several of its facilities. The move will shed almost 1,500 jobs but will result in savings of $100 million annually.
 
Citadel Media En Espanol (formerly ABC Radio Networks) announced a partnership with Terra to develop online brand extensions for properties including Tu Vida Es Mi Vida, a popular radio show among US Hispanics. Terra will work with Citadel Media to manage all aspects of Maria Marin radio in the digital arena, including editorial programming, advertising sales, user experience and Web design.
 

 
Hitwise provided some interesting analysis in the wake of Rupert Murdoch’s comments yesterday regarding Google’s lack of contribution to News Corp.’s publications:

• On a weekly basis Google and Google News are the top traffic providers for WSJ.com account for over 25% of WSJ.com’s traffic 
• Over 44% of WSJ.com visitors coming from Google are “new” users who haven’t visited the domain in the last 30 days
• Twitter and Facebook sent 4% of US visits to News and Media sites in October  2009 (via @Hitwise_US)
• The percentage of upstream traffic from Facebook and Twitter to News and Media sites is up 490% year-over-year

 
Marketing group Digital Brand Expressions is offering an eGuide to help job seekers and business networkers use Facebook for professional purposes, free through the end of the year. The guide’s tips include:

• Carefully configure your profile settings – there are over 20 privacy settings for Facebook profiles
• Join groups of like-minded professionals
• Build your network as a way to communicate your status and request information about target companies

 
Amazon debuted a Kindle book reader for the PC, a free app that allows you to read Kindle books and magazines you purchase on any PC computer screen. The company says a Mac version is coming soon.
 
CBS Mobile has expanded its family of mobile apps to Google’s Android platform, including the TV.com video viewing app and CBS Sports Mobile Football app.
 
LinkedIn announced it is preparing to launch an app for the BlackBerry, featuring deep integration with the phone’s native Messages, Contacts & Calendar applications.
 
Following up on its JumpStart Pet Rescue title, Knowledge Adventure released its second JumpStart game for the Wii. “Escape from Adventure Island” is an adventure-based learning game targeting 5-9 year olds.
 

 
Peer-to-Peer development software maker Lime Wire has named Shoshana Winter as VP/Marketing, a newly created position. The former Motionbox CMO be based in New York and report to George Searle, Lime Wire’s CEO.  
 

 
Children’s Television Workshop kicked off its 40th season of Sesame Street yesterday on the 40th anniversary of its first episode, which aired on Nov. 10, 1969. The Sesame Street website has launched some interactive features to invite those of who grew up with the show to look back on some of its classic moments. Watch rare clips and vote for your favorite “funky” clip from the 70’s. Meanwhile Sesame Street’s YouTube channel already has some clips from the upcoming season, including celebrity cameos from Cameron Diaz and Adam Sandler. To help celebrate America’s longest running children’s TV show (4,189 episodes and counting), Google Doodles (the illustrations that appear above the search bar on Google.com) have also been Sesame Street-themed for the past week, featuring the Cookie Monster, Big Bird’s three-toed feet and a group shot yesterday. An in keeping with the times, Sesame Street is programming its hour around programming “blocks” this year. The show is also introducing new 3D CGI characters such as Abby Cadabby developed by “Ice Age” character creator Peter de S3ve, that take advantage of the latest technology but maintain that puppet feel. The curriculum for this season is focused on nature and environmental causes. Oscar has been way out in front of this trend – he’s been making use of garbage for four decades.
 
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
11.11.09

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