Cynopsis

11.10.09

Good morning. It’s Tuesday, November 10, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premiere:
TLC: Table for 12 at 8p

General Electric and Comcast agreed to agree on the value of NBC Universal at $30 billion, according to wire reports. If the acquisition deal between the two companies takes place, Comcast would own 51%. GE currently owns an 80% stake, while Vivendi owns the other 20% and has the power to veto the potential transaction.

Sunday night’s season three finale of AMC’s Mad Men at 10p increased its viewership over the second season concluding episode to 2.3 million total viewers (up +33%). Sunday’s finale also delivered 1.2 million A25-54 impressions and 1.1 million A18-49 impressions.

On November 30, A&E Network premieres back-to-back new seasons of Intervention at 9p followed by a sophomore season of Hoarders at 10p. The eighth season of Intervention, produced for A&E by GRB, relates stories of people confronting their deepest fears and receiving help through intervention and specialists Jeff Van Vonderen and Candy Finningan. Season two of Hoarders, produced for A&E by Screaming Flea Productions, documents profiles of extreme hoarders and how their disorder affects their lives and those around them.

Univision and Todobebe Inc. are bringing back the family series Viva la Familia! de Todobebe (Hooray for Families! from Todobebe) for a second season starting November 21. The one-hour program airs on the weekends, combining laughs, entertainment, reality segments, interactivity and more. Returning characters include the Fairy Godmother “Mi Hada Madrina” who grants the wishes of deserving viewers; Todobebe experts help parents with problems found using hidden cameras; in addition to the comedic father segment called “El Papi.” The upcoming season will also feature a new cooking segment.

Spike TV offers up a new one-hour block showcasing the original series 1000 Ways To Die and MANswers, opening with a back-to-back special sneak preview at 12 midnight on December 5 following the live The Ultimate Fighter finale. The series block will move to its regular time slot on Wednesdays starting December 9 at 10p. 1000 Ways To Die with 12 new episodes, relates amazing true stories about how people die through reenactments and is produced by Thom Beers’ Original Productions, a FremantleMedia company. MANswers with 10 new episodes is the trivia show for guys, produced by Fujisankei and Super Delicious.

CBS Vision, the research unit of the CBS Corporation and media company OMD, an Omnicom Media Group business, are partnering on the new research venture, Communication Lab @ OMD. The alliance will give OMD’s clients access to the CBS Television City research facility based at the MGM Grand Hotel in Las Vegas. Information available to OMD clients will include: cross media effectiveness testing using traditional TV and print married with digital platforms such as mobile, ITV and gaming; substantiating effective levels of multi-media exposure; eye tracking to optimize digital, mobile and video game ad placements and sizing; brain scanning to discover the neuro-science of consumer responsiveness to advertising; and the continued development of new measurement tools relating to media innovations and future technologies.

A CYNOPSIS MESSAGE FROM NATPE

Mexicanal Network, now in its fourth year, announced expansions with its digital broadcast distribution into three new markets. The Spanish-language network is available starting this month on KGBT-TV in Texas; KOHC-TV in Oklahoma; and on KCTU-DT in Wichita, KS. Mexicanal Network, originally launched in 2005 as a DIRECTV MAS offering, is distributed through cable, satellite and digital broadcast to more than 3.2 million Hispanic households nationwide.

VERSUS invited three NHL Stanley Cup champs to be part of the Hockey Central studio team this month as guest analysts. Former coach Mike Keenan will join Bill Patrick, Keith Jones and Brian Engblom tonight for the Boston Bruins/Pittsburgh Penguins game starting at 7p. Coach Peter Laviolette joins the hockey crew on November 16 for the Philadelphia Flyers vs. New Jersey Devils match at 7p, and Darren McCarty, four-time Stanley Cup winner, will join the crew on November 23 for the Detroit Red Wings/Nashville Predators clash.

Evolution Media, producers of Bravo’s The Real Housewives of Orange County is pitching a male reality series called Boys Club: ATL to networks, cites B&C. The project, set in Atlanta, is being cast and produced by Princess Banton-Lofters who also casts The Real Housewives of Atlanta.

A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA

Friday A18-49 Analysis: CBS led Friday night and the A18-49 viewers with a 1.9/6, according to final national ratings from Nielsen. Ghost Whisperer on CBS won the 8p time period at 1.9/6 and NBC’s Law & Order was #2 at 1.7/6. At 9p, CBS’ Medium did best at 1.9/6, though a tenth of a rating point ahead of NBC’s second Law & Order episode and UNIV’s Sortilegio that tied for second place at 1.8/6 each. ABC’s 20/20 was on top during 10p with a 2.8/9 while CBS’ Numb3rs was next at 1.8/6.

Live + Same Day Household Ratings: Friday, November 6, 2009 (November Sweep Day 9) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.1/9         Ghost Whisperer 5.0/9, Medium 5.0/9, Numb3rs 5.3/10

NBC: 4.5/8          Law & Order 5.1/9, Law & Order 5.4/9, The Jay Leno Show 3.1/6

ABC: 4.0/7         SuperNanny 3.1/5, Ugly Betty 3.1/5, 20/20 5.7/10

FOX: 2.5/4          House [r] 2.6/5, Bones [r] 2.5/4

UNIV: 1.9/3        En Nombre Del Amor 1.9/3, Sortilegio 2.2/4, Lo Q No Vio L Grammy 1.8/3

CW: 1.2/2           Smallville 1.7/3, America’s Top Model [r] 0.8/1

ION: 0.6/1          Criminal Minds 9P 0.5/1, Criminal Minds 10P 0.8/1

TELE: 0.5/1         Mas Sabe El Diablo 0.7/1, Ninos Ricos 0.4/1, Victorinos 0.4/1

A18-49: CBS 1.9/6, ABC 1.8/6, NBC 1.6/5, UNIV 1.5/5, FOX 1.2/4, CW 0.8/3, TELE 0.4/1, ION 0.3/1

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Google inked a deal to purchase mobile advertising start-up AdMob for $750 million in stock, providing the company with the technology to significantly enhance its presence in the mobile marketing space. AdMob places ads on mobile sites and within smartphone apps based on advertisers’ demographic targets. The company has been the most active ad server on the iPhone platform and has been ramping up efforts to handle ads on Google’s Android platform in recent months. Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP  STORY:  Today is brought to us by the number 40! Why?  Because today is the official 40th anniversary of Sesame Street that includes the debut an all new look and format for the series, which continues to air on PBS.  Produced by Sesame Workshop, the new season includes the launch of a new two-year environmental curriculum-based initiative titled My World is Green and Growing.  Among the many honors the series has received, NYC has proclaimed today Sesame Street Day.  Also, opening today is a photo exhibit, Sesame Street: The longest Street in the World, open today at Washington D.C.’s Union Station.  Additionally, the Smithsonian’s Discovery Theater will throw a birthday celebration for the series on November 15, and the Brooklyn Public Library honors Sesame Street with a three month-long exhibition of the show’s memorabilia.  While it may make many of us feel a little old, you gotta admit it is amazingly cool that a kid’s TV series has lasted the test of 40-years!  Sesame Street now airs in 140 countries.  Congrats to all!   Full edition: CYN KIDS.    

CBS Television Stations appointed Peter Dunn as President to manage the operations of the company’s 29 stations. Based in New York, Peter reports to Leslie Moonves, President/CEO, CBS Corporation. Peter moves into this new role from WCBS/New York, where he currently is the President/GM and also succeeds Tom Kane who is leaving his position as President/CEO of CBS Television Stations.

Horizon Media tapped Serena Duff as EVP/Managing Partner for the company’s Los Angeles office. In her new position, Serena will supervise Horizon’s clients, reporting to Zachary Rosenberg, EVP/GM for the L.A. office. Serena joins Horizon Media from Universal McCann where she served as SVP/Communications Planning.

Santa Monica-based Circus Road Films hired Sebastian Twardosz to be in charge of securing films that will be represented by Circus Road Films. Sebastian joins the company from Allumination FilmWorks, a unit of Contentfilm where he was Senior Acquisitions Executive. Additionally, Circus Road Films added Tara Schemansky Reynolds as Director/Business Affairs to help with the licensing and distribution of films represented by the company.

A CYNOPSIS MESSAGE FROM IAB

IAB Professional Development – Fall Classes Open

Leveraging the expertise of our members, the IAB delivers cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each low-cost, high-output module gives marketers, agencies and publishers the skills they need to succeed in the rapidly changing digital landscape.

Classes are led by industry leaders such as Microsoft, AOL, Yahoo!, Nielsen, comScore, Q Interactive, Audience Science and more. For more info:  www.iab.net/professional_development .

This day in History:  1871 – Henry M. Stanley, journalist and explorer, found David Livingstone. Livingston was a missing Scottish missionary in central Africa. Stanley delivered his famous greeting: “Dr. Livingstone, I presume?”

Answer to Yesterday’s Trivia Question:    Only three shows in television history ranked #1 in the ratings for their entire final network seasons.  What were they? I LOVE LUCY, THE ANDY GRIFFITH SHOW and SEINFELD  Kudos to: Mark Prince Jr.-Mediaedge:cia/NY; Gerry Bixenspan-TV Marketing/NY; Synda Kollman/Boca Raton; Tom Siebert-HUGE/Brooklyn; Kenny Guzman-Gudi Supply Int’l/Houston; Terrence Moss/LA; Paul Blutter-General American Group/Northridge; Alan Perris-The Television Academy/North Hollywood; Mark Ahn-FX Network/LA

Today’s Trivia Question:  The computer on this series was nicknamed Baby.  What show was this?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
11.10.09

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING:  VP BIZ AFFAIRS METRO TV/ATLANTA: 7+ yrs Exp’d Media Exec. Work on Budgets, Acctng, Potential Partnerships/Acquisitions, Extensive Margin Analysis & Back Office Ops. Apply/Details: www.westwoodone.com (11/14)

JOB OPENING:  SVP, INTEGRATED MKTG/MTV/NYC: 15+ yrs in Integrated/Ad Sales Mktg or Advrtsng; Proven success in dvlpng & implementing innovative, revenue generating, campaigns; BA req’d, MBA pref’d. EOE/M/F/D/AAP www.mtvncareers.com (11/14)

JOB OPENING:   DIR PRICING/PLANNING/GSN/NY: 10 yrs ad sales exp. Respon. for ad sales rate cards, stewardship, Knowledge of Dealmaker/VCI systems needed. Res + CL to
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JOB OPENING: SALES/MKTG COORD/CYNOPSIS MEDIA/ Summit, NJ offices of Cynopsis: Support sales team, manage inventory, create mktg materials, manage partnerships.2-3 yrs exp. Resume:
(11/13)

JOB OPENING: RESEARCH ASSISTANT FOR E! / LA – Assist Research Dept. & EVP. 2 yrs admin experience and an interest in Research/TV required. Please submit resume:
(11/13)

JOB OPENING: SALES ASST CABLEVISION/NORWALK CT: 1-3 yrs exp in mrkt, adv or bus related field. Assist sales team & mgmnt. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs Req 9615BR (11/13)

JOB OPENING: RESEARCH DIR/MSG VARSITY/LI: Lead research for network functions incl. Programming, Digital Media, Outreach, Branding & Audience Measurement. 7+ yrs network research, 10+ yrs total www.cablevision.jobs req 9431BR  (11/12)

JOB OPENING: ASSOCIATE, MEDIA STRATEGY & PLANNING/Nat’l Geo, WILD Channel/DC:  Responsible for the planning and execution of on-air strategies.  BA & 5 yrs on air planning exp req. Apply www.FoxCareers.com job# FNG17607 (11/12)

JOB OPENING: MGR PRGRMG & SCHED/Nat’l Geo, WILD Channel/DC: Strategic creation of the Channel’s sched; mgt of day to day relationship w/Ad Sales, listings & titles. BA 5 yrs prgrmng exp & rsrch. Apply www.FoxCareers.com job# FNG17610 (11/12)

JOB OPENING:  RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID 207697)   (11/12)

JOB OPENING: MEDIA AS’T/PLUM TV/NYC: Organized, detailed admin to assist CRO/sales team of lifestyle media org (tv, web, social) focused on upscale market. 2+ yrs prev exp, Excel, Sales force exp req’d. See full post plumtv.com   (11/11)

JOB OPENING:  VP EAST COAST SALES – IFC & SUNDANCE /NY:Mng east coast sales team to drive ad rev. Great relationships w/ media clients, proven sales record & exp mngng team a must. 10+yrs in TV/agency. Apply:
(11/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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SPRING INTERNSHIP CREDITS ONLY:  Trylon SMR ( www.trylonSMR.com), a NYC PR agency, is seeking a Spring intern that has familiarity with the media industry and tech sector, and strong internet skills.
(11/17)

WINTER/SPRING INTERNSHIP CREDITS ONLY: WEB INTERN/Ramsey, NJ: Comp Sci/IT. Detail oriented, knows FTP, cpanel & CMS.HTML + CSS by hand. Can adjust CSS to match JPG. Pluses: XML, javascript, PHP, slicing PSDs into webpages.
(11/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED:CAMERA OPERATOR/LA Based: MTV, TRUTV, ABC, Watch my reel at: http://www.youtube.com/watch?v=rxsrcWAvvKw. Contact email:
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SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun!
(11/17)

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC) 20 years experience working concept through completion. Portfolio: www.baerdavis.com Email:
(11/14)

SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email:
(11/14)

SITUATION WANTED: MEDIA PUBLISHING, EXEC MNGMNT & SALES– 18 yrs in creative online/print client solutions for the most prestigious titles in the legal & fashion ind (ALM and Conde Nast).
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SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: 
(11/12)

SITUATION WANTED:  Extensive & experienced domestic & int’l broadcast and A/V equipment Sales and Mgt. (Atlanta). Can operate from home office & travel. Write
(11/11)

SITUATION WANTED: TV PRODUCER/ BOOKER (NY) Professional with experience in syndicated shows and news looking for Producer opportunity or in Media Relations/Communications/ Public Affairs.Email:
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SITUATION WANTED:  +5 yrs exp Media and Film Prod with exp in Marketing & Digital Film Sales, NBC reality tv, NYC MOFTB. Seeking on location/office Prod Coordinator position. email
(11/11)

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email:
  (11/10)

E-mail
or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
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WHAT’S ON TONIGHT –  TUESDAY, NOVEMBER 10, 2009

ABC: V, Dancing with the Stars, In the Spotlight with Robin Roberts
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS, NCIS: Los Angeles, The Good Wife
CW: 90210, Melrose Place
FOX: So You Think You Can Dance
ION: Ghost Whisperer, Criminal Minds, Criminal Minds
NBC: Biggest Loser, The Jay Leno Show
PBS:  Nova, Frontline, Independent Lens
TELE: Mas Sabe el Diablo; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Sortilegio, Aqui y Ahora

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