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Cynopsis: Classified Advantage
11.10.09
Good morning – it’s Tuesday, November 10 2009, and this is your weekly issue of Cyn opsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies.
The Long Distance Search
These are scary times for everyone, especially for those who are relocating without a job. But the more you prepare, the greater the chance your move will be a successful one. Relocating without a job doesn’t mean pack you bags and catch the next flight. Research, planning and prep work are essential before a successful move can be made.
Create a schedule that includes all aspects of relocating. This will force you to organize everything that needs to be done. The more prepared you are when you land in a new city, the more likely you will land a new job.
Plan to be without a paycheck for six months. If your financial status doesn’t allow this, reconsider the move.
Research the area you want to move to for potential jobs within your industry. If the area doesn’t have at least ten different companies that you would be willing to work for, consider another city.
Read the local papers online, get a feel for the area and soak up some local knowledge. Check out the business section and certainly the classifieds, but also the local news and sports. Dropping some info about the local high school football team into a conversation shows interest in the community.
Research local job boards and upload your resume to the ones you feel are appropriate for you search.
Call the local Chamber of Commerce, ask for information about associations you can join and a membership list.
If you have a contact in the area of your search, use their address instead of your own. Businesses are more likely to hire local people rather than pay the expenses of relocating. If you don’t have any contacts in the area, set up a Post Office box and use that address for all correspondence.
Set up interviews with local recruiters. Have questions prepared, this is your chance to interview them.
Research the individual companies your have found on your search. Try to find out the name of the managers you would work for. Contact them and explain you will be in the area in two weeks on business and would like to briefly meet with them for some advice about the industry. If they agree, never ask for a job and keep the meeting short. Ask your questions, get some advice, give them your card and leave. If they are interested in you, they will let you know. If not, at least you have made a new contact in the area. Try to schedule as many as these as you can within your timeframe.
If you send a blind resume and cover letter (not in response to a job offer) to a company, always follow up within a week to ten days with a phone call.
Once you land in your new city, find a cause(s) you believe in and volunteer. Not only will you help the community, but it is a great way to meet new people that may assist you in your career search.
Brush up on your alternative skills, such as bartending. Things don’t always go as planned, so be prepared to take temporary jobs outside your industry.
On the Economic Front …
Sobering but expected news came out Friday as the unemployment rate jumped from 9.8% to 10.2%, the highest percentage since 1983. Though many economists believe the recession is over, the economy grew 3.5% annual rate in the third quarter, employers still remain reluctant to hire and is some cases, maintain their current staff. Jobs lost in October totaled 190,000, though this number was less than predicted. There are some economists in the news in the last couple of days who believe this is all part of the recovery — the market first needs to contract, so it can grow. The contraction comes from the employment market.
On a brighter note, Congress passed and President Obama signed into law, a three prong bill aimed at assisting the unemployed, first time house buyers and businesses hurt by the recession. Without this bill, many would see their unemployment benefits stop as early as next month. The bill extends benefits for at least 14 weeks, but in states hit the hardest by the recession, (8.5% unemployment or higher) benefits are extended an additional 20 weeks.
The new bill also allows businesses who suffered losses last year or expect to this year to qualify for tax credits. Now all businesses can “carryback” the losses of 2008 or 2009 against taxes paid in the previous five years. Normally businesses are allowed to carryback only two years. The new legislation also expands benefits to all companies; previously this measure was limited to small businesses (gross revenue of $15 million or less). However, one caveat – companies who accepted TARP funding are excluded.
First time home buyers have their tax credit requirements expanded and the program due to end November 30th, has been extended to April 30th.
Next week: Using Your Age to Your Advantage
Cyn opsis: Classified Advantage is a work in progress, designed with our readers in mind. We welcome your feedback and will try to incorporate any suggestions into our weekly coverage. And if you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know! You can reach me – John Cox – directly at [email protected].
We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected].
By Joel Garfinkle
It doesn’t quite measure up to experiencing the loss of a loved one, divorce or being thrown in jail, but losing your job still ranks as one of life’s 10 most stressful events. So it’s natural to feel pressure when you’re laid off. You’re worried about your family, finances and future. Not to mention you’ve been tossed overboard into the worst job market in decades.
As you develop your job search strategy, I encourage you include a category called, “Stress Busters.” Write down the specific things you intend to do minimize the stress you’re bound to feel over the coming weeks and months. Then, periodically check your list to see if you’re following through. And constantly look for opportunities to expand your list.
Here are some examples to get you started:
- 1. Be inspired by others who overcame adversity. Take comfort in knowing that others survived and accomplished great things during difficult times. Read books or articles (or rent movies) about religious, political or humanitarian leaders who overcame seemingly insurmountable odds. As difficult as your circumstances may be, they’ll seem far less daunting.
- 2. Learn a New Hobby or Skill. Break out the old golf clubs you haven’t used for awhile. Learn a new language or software program. Take up yoga. If you have trouble discovering a new passion, just fill in this blank: “I’ve always wanted to learn to ____________, but never had the time.”
- 3. Volunteer. Volunteering for a nonprofit or getting involved in your community is a way to feed the soul and relieve stress. You’ll not only be helping others, you’ll be helping yourself. Volunteering is an excellent way to expand your network of people who can offer job leads. At the very least, it’s another positive item you can add to your resume.
- 4. Maintain a positive attitude. Eliminate the negative “self-talk” that inevitably comes with unemployment. Stop yourself every time you hear your inner voice saying “I can’t” or “It’s impossible” or “I didn’t get the job interview” or “I’m not qualified.” And avoid negative people.
- 5. Get plenty of sleep. Target how many hours you ideally want to sleep each night. If you’re having trouble sleeping, there are a number of websites on the Net that provide excellent advice on ways to get a better night’s rest. If the problem is severe, talk to your health care provider.
- 6. Watch your diet. It’s always a good idea to maintain proper nutrition, but especially so during stressful times. Being at home and having easy access to junk food or leftovers make for an unhealthy combination.
- 7. Start an exercise program. Being temporarily unemployed is an excellent time to begin the exercise program you never seemed to have time for when you were working. If you need to lose a few pounds, set a weekly goal. You’ll not only improve your health, but your self-image.
Joel Garfinkle is recognized as one of the top 50 coaches in America and is the author of 5 books. He has over 17 years experience in the job search and career transition field. He has worked with many of the world’s leading companies, including Google, Cisco, Oracle, Bank of America, Starbucks and Visa. http://www.DreamJobCoaching.com
I f you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].
A CYNOPSIS MESSAGE FROM COMCAST SPOTLIGHT
With nearly 30 million represented customers in more than 80 markets, including 21 of the top 25 DMAs, Comcast Spotlight’s suite of on-air, online and on-demand digital advertising options helps you reach, engage and connect with your audience, wherever they’re consuming media.
Comcast Spotlight offers easy-to-buy, easy-to-execute solutions customized around your goals and designed to meet your objectives.
To learn more, visit www.ComcastSpotlight.com or e-mail [email protected] .
Questions from our Readers
Answered by Joel Garfinkle
If I plan to relocate without a job, should I write on my cover letter that I expect to pay for relocation to improve my chances? I don’t want the perspective company to toss my resume because I am not local and as I am applying for jobs in several different areas of the country, I don’t have local addresses.
With so few jobs available, your chances are better if you’re willing to relocate. Relocation can give you a competitive advantage to help you find the job you want.
Unfortunately, most employers will consider someone local over a candidate from out of town. This is because of the cost to fly you in for interviews and the time you’ll require to relocate. You want to remove these concerns so you are on equal ground when competing with others for the job. If you plan to relocate, consider these tips for your cover letter and resume.
- COVER LETTER
- Explain your situation. Let them know you are willing to relocate to find the best position to match your qualifications and experience.
- Inform them you are willing to pay all relocation expenses.
- Let the employer know when you will be in the area to be available for interviews.
- RESUME
- Mention at the top of your resume that you want a position in the specific area that the job is located. This informs the employer your willingness to locate.
- Don’t put your physical address at the top of your resume. Include only you’re your email address and phone number.
If I take a job that is two grades beneath my last job but within the same industry, what harm can I expect to my professional reputation and is it permanent? Are there other concerns to consider before taking this job?
When taking a job at a lower level than your last position, make sure the company provides growth opportunities so you can advance your career. This can happen pretty quickly so your step backward won’t be as damaging. Also make sure your future boss acknowledges your talents and will be an advocate for your advancement if your performance warrants a raise and promotion. The support of your boss will be important to returning to the level you were at before taking the job.
Concerns
- If you are at a lower level, others will perceive you at this level and not at your previous higher status.
- You get stuck in this lower level job and unable to move up or out of the position.
- Your pride and self-esteem can be affected for taking a lower level job.
- You lose momentum for the promotions and success you’ve achieved thus far in your career by taking a lower level job.
Pros
- You get back to work, gain confidence and feel empowered in your new job.
- You are able to pay the bills, mortgage and provide food for your family.
- You are employed and have a smaller gap in your resume.
- Once in the job, you can work toward advancing your career and returning to the level you desire.
If you are talented, any lower level position you take will only be temporary. Your talent will shine through and others will take notice and help you accelerate your career.
Joel Garfinkle is a frequent speaker at national and international conferences and is regularly featured in the national media, including ABC News, NPR, New York Times, Forbes, Wall Street Journal, BusinessWeek, Kiplinger’s Personal Finance and Fast Company. http://www.dreamjobcoaching.com /
Have a question for our experts? Send it to [email protected]
A CYNOPSIS MESSAGE FROM NATPE
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JOB OF THE WEEK …
Product Manager will be responsible for the management and growth of the Live Race product lines Product Manager
115491BR, 115492BR, 115493BR
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OTHER INDUSTRY JOBS OF INTEREST …
responsible for overall sales support to the Telemundo Network sales staff, including administering existing deals, coordinating pending deals, and following through to closure with all format clients
Sales Planner, Telemundo Network 1107335
NBC Universal
NYC, NY
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responsible for financial, logistical, and technical aspects of assigned Showtime Networks Inc
Production Manager, Sports 2671BR
Showtime Networks
NYC, NY
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responsible for sales of CNN Newsource content, products and services and affiliate relations with local television stations, cable news channels
Vice President Sales and Affiliate Relations/Team Leader 115528BR
Turner Broadcasting
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responsible for maintaining all aspects of account management
Account Service Representative-Sports Direct Response 115487BR
Turner Broadcasting
NYC, NY
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responsible for maintaining all aspects of account management
Account Service Representative-Turner Sports & Entertainment Digital 115486BR
Turner Broadcasting
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responsible for maintaining all aspects of account management
Account Service Representative-CNN Digital 115485BR
Turner Broadcasting
NYC, NY
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drives sales for Warner Bros. Digital Media focusing on a specific list of target accounts and agencies
Digital Media Sales Executive 115476BR
Warner Bros. Entertainment Group
NYC, NY
http://www.timewarner.com/corp/careers/index.html
will help oversee editorial content for CNN’s Campbell Brown program
Sr. Producer, Campbell Brown Show 115481BR
Turner Broadcasting
NYC, NY
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overseeing the development of innovative, scalable acquisition marketing programs and test agendas
Marketing Director, New Business 115423BR
Time Inc.
NYC, NY
http://www.timewarner.com/corp/careers/index.html
outreach to Fortune 500 companies to fill open categories for partnerships with NBA, WNBA and D-League properties
Senior Director, Business Development 1394
NBA
NYC, NY
http://www.nba.com/careers/career_opportunities.html
identify sales prospects and key company contacts for Marketing/Promotional Partnerships
Senior Director, Marketing & Media 1400
NBA
NYC, NY
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develop new business opportunities across online, mobile, gaming and television that will deliver incremental revenue
Senior Manager, International Media Distribution 1364
NBA
NYC, NY
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drive revenue growth through the creation of new sellable marketing programs, identification of sales targets (i.e., key categories) and development of sales strategies
Vice President, Marketing
NBA
NYC, NY
http://www.nba.com/careers/career_opportunities.html
develop dynamic on-air and digital marketing for national advertisers that drive incremental ad sales revenue and elevate the truTV brand
Director, Integrated Sales Marketing 113964BR
Turner Broadcasting
NYC, NY
http://www.timewarner.com/corp/careers/index.html
lead role in developing proactive and reactive media plans for the Foundation as part of an overall communications strategy that encompasses US and global audiences and issues
Media Relations Manager
Ford Foundation
NYC, NY
http://www.fordfound.org/employment
create a strategic direction for content development, distribution and dissemination
Director of Content Strategy
Ford Foundation
NYC, NY
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create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic
Social Media Manager
ALM
NYC, NY
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work with creative group on corporate marketing projects
Marketing Coordinator, Marketing
ALM
NYC, NY
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lead the account management team to develop sales strategies for new products and account initiatives
Vice President of Account Management 1147
Synacor
Buffalo NY
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manage online advertising sales opportunities, close deals, manage contracts and sales performance
Online Advertising Sales Executive 1125
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Buffalo NY
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managing day-to-day activities of multiple client engagements
Account Executive – Strategic Marketing
Again
Boonton NJ
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ensure CNN standards for quality assurance are met as they pertain to journalistic, technical and cataloging protocols
Media Coordinator-CNN 115364BR
Turner Broadcasting
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serve as day-to-day business operations liaison to Turner Ad Sales group
Director, Business Operations Nascar.com 115489BR
Turner Broadcasting
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coordinate and implement coverage of breaking and planned news event for all NBC outlets
Bureau Coordinator 1108114
NBC Universal
Atlanta GA
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creating strong professional relationships with key decision-makers and influencers at all affiliates and potential affiliates within territory
Sr. Director, Newsource Sales 115530BR
Turner Broadcasting
Atlanta GA
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drives sales for Warner Bros. Digital Media focusing on a specific list of target accounts and agencies
Account Director 115483BR
Warner Bros. Entertainment Group
Chicago IL
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responsible for partnering with local clients to create innovative and unique marketing and advertising solutions that target a client’s demographics and products/services
Telemundo Local Account Manager 1090354
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Denver CO
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gather information, along with the Sr. Planners, for new business development accounts
Brand Planner
Publicis in the West
Seattle WA
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pro-active knowing everything starts with your own initiative
Creative Director-Copy Writer
Publicis in the West
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daily monitoring of the Account Executive’s on air schedules
Sales Planner – CNN Digital 115488BR
Turner Broadcasting
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execute advertising, sales promotions and communications efforts
Marketing Specialist – International Media Distribution, CIMG
Comcast Entertainment Group
Los Angeles CA
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develop and present to senior management marketing plans
Manager, Family & Animation Marketing 115505BR
Warner Bros. Entertainment Group
Burbank CA
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develop new series for the network, as well as over see some of the day to day on the current series
Vice President, Development 1102993
NBC Universal
Universal City CA
http://www.nbcunicareers.com /
tells stories about the current state (and likely future state ) of the industries covered by the Trax line of products via reports, newsletters and presentations
Market Research Manager, Product 2696BR
CBS Interactive
San Francisco CA
http://www.cbscorporation.com/careers/index.php
orchestrating the creative execution, production, implementation, and tracking for CBS Interactive’s creative department
Creative Services Manager 2463BR
CBS Interactive
San Francisco CA
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conceptualizes stories with associate producers, reporters, and talent, critiques production and writing of news stories and edits stories
Producer 1105289
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conceive and execute daily programs incorporating top news stories and live reports (hard and feature)
Executive Producer News 1107388
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A CYNOPSIS MESSAGE
INDUSTRY NEWS PROVIDER
is also the #1 source for entertainment and digital
CLASSIFIEDS. REACH: Over 100,000 subscribers daily, 100% opt-in, Cynopsis reaches the broadest, most diverse, and QUALIFIED audience.
IMPACT: Job Ads in Cynopsis get responses and results!
For info on Cynopsis Classifieds, contact Trish Pihonak, [email protected] , 203.926.9878
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published!
JOB OPENING: VP BIZ AFFAIRS METRO TV/ATLANTA: 7+ yrs Exp’d Media Exec. Work on Budgets, Acctng, Potential Partnerships/Acquisitions, Extensive Margin Analysis & Back Office Ops. Apply/Details: www.westwoodone.com (11/14)
JOB OPENING: SVP, INTEGRATED MKTG/MTV/NYC: 15+ yrs in Integrated/Ad Sales Mktg or Advrtsng; Proven success in dvlpng & implementing innovative, revenue generating, campaigns; BA req’d, MBA pref’d. EOE/M/F/D/AAP www.mtvncareers.com (11/14)
JOB OPENING: DIR PRICING/PLANNING/GSN/NY: 10 yrs ad sales exp. Respon. for ad sales rate cards, stewardship, Knowledge of Dealmaker/VCI systems needed. Res + CL to [email protected] (11/14)
JOB OPENING: SALES/MKTG COORD/CYNOPSIS MEDIA/ Summit, NJ offices of Cynopsis: Support sales team, manage inventory, create mktg materials, manage partnerships.2-3 yrs exp. Resume: [email protected] (11/13)
JOB OPENING: RESEARCH ASSISTANT FOR E! / LA – Assist Research Dept. & EVP. 2 yrs admin experience and an interest in Research/TV required. Please submit resume: [email protected] (11/13)
JOB OPENING: SALES ASST CABLEVISION/NORWALK CT: 1-3 yrs exp in mrkt, adv or bus related field. Assist sales team & mgmnt. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs Req 9615BR (11/13)
JOB OPENING: RESEARCH DIR/MSG VARSITY/LI: Lead research for network functions incl. Programming, Digital Media, Outreach, Branding & Audience Measurement. 7+ yrs network research, 10+ yrs total www.cablevision.jobs req 9431BR (11/12)
JOB OPENING: ASSOCIATE, MEDIA STRATEGY & PLANNING/Nat’l Geo, WILD Channel/DC: Responsible for the planning and execution of on-air strategies. BA & 5 yrs on air planning exp req. Apply www.FoxCareers.com job# FNG17607 (11/12)
JOB OPENING: MGR PRGRMG & SCHED/Nat’l Geo, WILD Channel/DC: Strategic creation of the Channel’s sched; mgt of day to day relationship w/Ad Sales, listings & titles. BA 5 yrs prgrmng exp & rsrch. Apply www.FoxCareers.com job# FNG17610 (11/12)
JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID 207697) (11/12)
JOB OPENING: MEDIA AS’T/PLUM TV/NYC: Organized, detailed admin to assist CRO/sales team of lifestyle media org (tv, web, social) focused on upscale market. 2+ yrs prev exp, Excel, Sales force exp req’d. See full post plumtv.com (11/11)
JOB OPENING: VP EAST COAST SALES – IFC & SUNDANCE /NY:Mng east coast sales team to drive ad rev. Great relationships w/ media clients, proven sales record & exp mngng team a must. 10+yrs in TV/agency. Apply: [email protected] (11/10)
WGN America appointed David Rotem as SVP/Sales, a position he began as of yesterday. David will head the sales operations for Tribune Broadcasting’s nationally distributed cable and satellite network, in addition to all marketing and product integration strategies. Based in New York, David will report to Julio Marenghi, EVP/Sales and Distribution.
Kevin Libkin advanced to Team Sales Manager with Continental Television Sales, a unit of Katz Television Group. Kevin will supervise the company’s Olympic team in Chicago.
Telepictures Productions hired Blake Bryant as SVP/Marketing. In his new role, Blake will manage the branding and implementation of marketing campaigns and daily consumer promotions for the company’s TV shows and websites. Blake will also work in tandem with Lisa Gregorian, EVP/Worldwide Marketing, Warner Bros. Television Group and her Worldwide Marketing team as well as Susan Kantor, EVP/Marketing, Warner Bros. Domestic Television Distribution and the WBDTD team. Previously, Blake was VP/Creative Services with Disney-ABC Domestic Television since 2002.
AmericanLife TV Network (ALN) added Aaron Norris as President/Development to provide oversight of acquisitions and production. Aaron is best known as Executive Producer for the CBS show Walker Texas Ranger which ran for nine seasons and 203 episodes.
Comedy Central elevated JoAnn Grigioni to VP/Talent where she will continue in her duties overseeing talent scouting on the East Coast in addition to fulfilling on and off-air talent positions for the network. Furthermore, JoAnn will be the executive in charge of production for the Comedy Central stand-up series Live at Gotham and Comedy Central Presents. Based in New York, JoAnn reports to Elizabeth Porter, SVP/Specials and Talent.
Lisa Erspamer was tapped as Chief Creative Officer for OWN: The Oprah Winfrey Network where she will work in tandem with the senior team to develop and spur programming with the goal to make sure Oprah’s editorial voice is carried across all platforms. Lisa, a 15-year veteran of Harpo Productions has been the co-executive producer of The Oprah Winfrey Show since 2006. She joins OWN in January, reporting to Christina Norman, CEO and based at the network’s headquarters in Los Angeles.
MTV Networks’ Entertainment Group appointed Momita SenGupta as SVP/Production where she will report to John Cucci, COO. This Entertainment Group includes various multi-platform brands such as Comedy Central, Spike TV and TV Land networks and their companion websites and the online sites Atom.com and GameTrailers.com.
Brad Johnson was hired by CMT in the newly-created position as SVP/Comedy Development. Brad will manage all facets of comedy development for the network encompassing sitcoms and reality-based comedy. Based in Los Angeles, Brad will report to Bob Kusbit, Head/Development, CMT.
Philip Pang was named Director/Finance and Commercial Operations with Disney Channels Southeast Asia based in Singapore. Philip manages the commercial strategies, business operations and financial planning for the pay-TV business in this region. Furthermore, Philip will work closely with Anna Woo, VP/Finance and Business Operations for Asia Pacific in Hong Kong and the TV Finance team in Burbank. In his new position, Philip reports to Laura E. Wendt, Managing Director/VP, Disney Channels Southeast Asia.
Continental Television Sales, a unit of Katz Television Group, upped Rebecca Meyer to VP/Director of Sales to manage the East Central station group. Rebecca will be located out of Continental’s Chicago office. Rebecca originally began at Continental in 1990 as a sales assistant.
Salon.com’s Executive News Editor, Mark Schone is joining ABC News in December as Managing Editor of the ABCNews.com Blotter, the website featuring the work of Brian Ross and the ABC News investigative team. Mark had been with Salon.com since 2006, in charge of all news, opinion and political content.
Leftfield Pictures hired Rob Shaftel as Director/Development to manage the company’s increasing development slate, network relationships and to develop business relationships. Rob joins Leftfield Pictures from Discovery Channel where he served as Manager/Program Development. In his new position, Rob will report jointly to company principals Brent Montgomery and Colby Gaines.
Joe Brown joined VERSUS as VP/Research in charge of analyzing the growth and strength of the network through brand studies and via Nielsen ratings and viewership numbers for VERSUS’ sports franchises including the NHL, the IZOD IndyCar Series and Tour de France as well as others. Joe formerly worked for Fox Broadcasting where he was Senior Director/Audience Intelligence and Research Strategy. In his new role, Joe will be based at network headquarters in Philadelphia.
Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]
11.10.09
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