| A Cynopsis Message From ITN |
 IN THE NEWS |
| Not all industries respond to ad exposure the same way. Health and Electronics brands tend to gain attention with each additional impression, while Food, Restaurants, and Consumer Products hit their peak somewhere mid-campaign before tapering off. That’s one finding from TVision’s Attention & Creative Impact Report, which also highlights the outsized role of program context in ad performance. The content surrounding an ad doesn’t just set the mood — it can meaningfully shift results. Restaurant ads, for instance, over-index by 10 points when placed alongside business and relationship tension programming but shed 11 to 12 attention points in romantic or Valentine’s Day content.
Donald Trump has escalated his feud with the BBC, now claiming the broadcaster used artificial intelligence to manipulate footage of his January 6 Capitol speech – an allegation the BBC flatly rejects. In an interview with “60 Minutes,” Trump alleged that the BBC’s “Panorama” documentary — which the corporation has already acknowledged edited his speech in a misleading way — went further than admitted, using AI to fabricate words he never spoke. Trump is currently suing the BBC for $10 billion over the program. “They had my lips speaking words of hate, tremendous hate, that I never said,” Trump told the program. “It was my lips, my face, and they were in sync, but it wasn’t me.” A spokeswoman the BBC said the clip was drawn from real excerpts of Trump’s speech taken from different sections, and that no AI technology was involved in its creation.
Television is evolving into what Circana calls an “immersive storefront” — an environment where consumers can discover and buy products without ever leaving the screen. The firm’s report, The Future of TV: Where Immersion Meets Commerce, backs that framing with data showing CTV delivers 15% higher return on ad spend than linear TV and 21% higher than short-form video. Adoption is keeping pace with the opportunity: three in four US households now subscribe to an ad-supported streaming service, giving marketers scaled, addressable reach at a level TV hasn’t offered before. Completing the commercial loop, retail media networks are increasingly linking TV ad exposure directly to purchase, giving brands the closed-loop measurement that has long made digital attractive — now applied to the biggest screen in the house.
VaynerX is launching a new agency brand focused on the attention economy. Called The Tamara Group, the new agency addresses mounting pressure on CMOs to produce more content at greater speed — a demand driven by algorithm-dependent platforms like YouTube and TikTok.
Paramount disclosed in an FCC filing that foreign ownership of equity interests in Paramount after its planned $110 billion merger with Warner Bros. Discovery will be approximately 49.5 percent. Among those stakeholders, three Middle Eastern investment funds would collectively hold a 24% stake. Paramount maintained in the filing that these funds would strengthen its ability to compete in both broadcast television and the wider video programming market.
London bureau chief Claire Day is out at CBS News after she clashed with editor-in-chief Bari Weiss over the network’s coverage of Iran and Gaza, reports The New York Post. A source told the paper that Shayndi Raice, a foreign editor from the Wall Street Journal, will lead international coverage across CBS News and will be based out of London starting May 11. Said CBS News President Tom Cibrowski, “Our London Bureau will be moving to a new editorial leadership structure, with the introduction of a foreign editor role overseeing all international coverage.”
The CW Network has picked up “Private Eyes West Coast” (w/t), starring Jason Priestley (“Wild Cards”) and Cindy Sampson (“Supernatural”). The procedural is a spin-off of Canadian series “Private Eyes,” which ran from 2016-21, with Priestley and Sampson reprising their roles. The CW will serve as the US network, while the series will air on Global in Canada. |
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| CYNOPSIS SPORTS AWARDS
The 2026 Finalists Are In
This year’s finalists are live, featuring standout organizations including ESPN, NBC, FOX Sports, Prime Video, NFL Media, Nielsen, Playfly Sports, Monumental Sports & Entertainment, Barstool Sports, CBS Sports and YES Network.
See who’s in the running—and join us live in NYC on June 4 to celebrate the teams and leaders shaping the future of sports.
REGISTER NOW |
| NEW & RETURNING SERIES |
| All six episodes of Hulu comedy “Alice and Steve” drop Monday, June 8. The series follows a woman whose best friend starts dating her daughter.
Season three of HBO’s “House of the Dragon” premieres Sunday, June 21 at 9p. New episodes will air weekly.
All eight episodes of the second season of “Patience” start streaming Sunday, May 31 on PBS Passport and PBS Masterpiece on Prime Video. The series will broadcast Sundays on PBS starting June 14.
Video podcast “That Sounds Like A Lot” launches Friday, May 1. The show is created and hosted by comedian and writer Matt Buechele. |
Today’s Premieres
Hulu: The Cult of NatureBoy
Paramount+: My Killer Father: The Green Hollow Murders |
| TECH |
| DAIVID, the creative intelligence platform, and ADIN.AI, an AI-native operating system for digital marketing, are partnering to embed DAIVID’s AI-driven creative effectiveness models directly into ADIN.AI’s enterprise platform. These models predict the emotional and business impact of ads in real time, enabling a continuous feedback loop between creative intelligence and media execution – where insights instantly inform action within a single interface.
Albertsons Media Collective is partnering with Google’s Display & Video 360 to let brands run YouTube ads targeted at Albertsons shoppers. The integration gives brands access to Albertsons’ shopper data — including over 36 million weekly shoppers — to reach grocery audiences off-site and measure the impact of those campaigns.
Media Pulse has been named exclusive direct sales and programmatic partner for Paramount’s ad inventory in Canada. Media Pulse will represent both Paramount+ and Pluto TV. The deal enables Media Pulse to offer clients direct ad insertion opportunities across both inventories.
Mutinex and The Hershey Company are partnering to overhaul how Hershey evaluates and allocates its marketing spend. By embedding AI-powered, continuous marketing mix modeling into the business, the two companies aim to replace sluggish, backward-looking reports with real-time decision-making across media and trade investments. While in the past, Hershey focused on reach, when the new systems fully launch in May, “We’ll have the ability to make fast, informed decisions about where our advertising dollars go based on what’s actually happening right now in the market, not what happened months ago, said Vinny Renaldi, VP, Consumer Connections at Hershey, in a blog post. |
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| PRODUCTION |
| Stacey Sher (“Pulp Fiction,” “Reality Bites”) has inked a first-look deal with MGM Television to develop and produce TV series via her Shiny Penny Productions. “Stacey is a visionary producer with an extraordinary track record of bringing bold, culturally resonant stories to life across film and television,” said Lindsay Sloane, Head of MGM Television. “Her ability to champion distinctive voices and deliver unforgettable storytelling has shaped some of the most iconic projects of the past three decades. |
| DISTRIBUTION |
| Amazon is doubling down on the creator economy with a multi-year pact with Oprah Winfrey’s Harpo Entertainment, securing exclusive distribution and ad rights to “The Oprah Podcast” across audio and video. The deal ramps up output to two episodes per week starting this summer and unlocks a deep bench of Oprah IP, including “The Oprah Winfrey Show” library, Oprah’s Book Club and Oprah’s Favorite Things, all primed for broader integration across Amazon’s ecosystem. “Long before the term ‘creator’ existed, Oprah was building a direct and deeply personal connection with audiences across generations – and that bond continues to grow,” said Matt Sandler, GM of Creator Services, Amazon. “Creators are reshaping entertainment, and Oprah continues to pave the way.” Winfrey’s content will still be available on YouTube.
Banijay Media Germany is launching streaming service ShowdownTV. The new platform will bundle content from sports, live events and entertainment, available both live and on demand. |
| RATINGS |
| The first round of the NFL brought ESPN 13.2 million viewers across platforms, to make it the third most-watched Day 1 ever. The seventh edition of “The Pat McAfee Show Draft Spectacular” delivered more than 54 million total minutes consumed across YouTube, TikTok, X, along with 2.2 million total views.
The season seven finale of Food Network’s “Tournament of Champions” reached more than 18 million P2+ cross-platform viewers across Food Network/HBO Max/Discovery+ and became the highest-rated season ever for W25-54. On average the seventh season garnered 1.00 P25-54 / 1.26 W25-54 Live+3 ratings and is on track to be Food Network’s highest-rated series among P25-54 for the sixth year in a row. |
| EXECUTIVE MOVES |
| Tim Natividad has been replaced as TelevisaUnivision’s President of US Advertising Sales and Marketing after less than a year in the role, with the shakeup coming just two weeks before the company’s Upfront event. His successor is company alum John Kozack, who returns to TelevisaUnivision after serving as Chief Revenue Officer of Advertising Sales at Allen Media Group. Kozack previously spent 22 years at TelevisaUnivision, most recently as EVP of Multimedia Sales.
Julie DeTraglia is joining Nielen as Head of Content and Strategic Insights. DeTraglia most recently served as Vice President of Ads Measurement at Netflix.
Parker Bohlen has been named SVP, Managing Director Performance Media, Americas at Criteo. Bohlen joins from Integral Ad Science, where he served as SVP of Growth and Channel Sales.
Nick Ower has joined Nippon TV LA Business Office as Director of Development & Sales, Unscripted. Ower was previously at ITV America. |
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This Day in History
1996 – “Fox News Sunday” launched, anchored by Tony Snow.
Answer to Our Last Trivia Question
Which network launched with a concert featuring Rod Stewart, ABBA and Pink Floyd? Showtime. Kudos to: Matt Marini-Paramount/NYC; Phyllis McQuillan-MSG Networks/NYC; Marni C. Gold/Hawthorne, NJ; Gerry Bixenspan-TV Marketing Inc.; NYC; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Justin Pierce-JP Consulting Group/LA; Lorrie Shilling/El Segundo, CA; David Garber-Loyola Marymount University/Playa Vista, CA
Today’s Trivia Question
Which sitcom focused on two Las Vegas showgirls caring for younger siblings? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone – a limit of four answers per time zone.) |
EXECUTIVE >>
TBS INTERNATIONAL/LOS ANGELES, CA: Draft, review, and negotiate a broad range of entertainment and media agreements, with a primary focus on unscripted television, format licensing, and intellectual property distribution. Handle development, production, and co-production agreements, including situations where TBS is designated as the production entity providing production services. More info HERE
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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