Editions

Championing Television Targeting Through the ATSG

By Charlene Weisler Sometimes the best way to advance initiatives is to band together a group of frenemies and form a consortium. In the case of ATSG, (Advanced Target Standards Group), Discovery, ESPN, Fox, Turner and Viacom shared their expertise to accelerate the use of advanced targets in the buying and selling of TV advertising. […]

Kaltura Launches New Mobile SDK Service for Smoother Playback

Video tech company Kaltura, known for helping media companies and operators transform their services to Cloud TV, is launching a new mobile SDK service to help customers like Beeline/Vimpelcon provide faster, smoother playback for mobile devices regardless of their level of internet connectivity. To combat typical issues like play failures and boost flexibility for service […]

Nielsen Launches New Advanced Advertising Group

Nielsen has launched Nielsen Advanced Video Advertising, tasked with driving the company’s addressability initiatives forward, expanding and innovating addressable advertising for Smart TVs and beyond.  The acquisition of addressable TV technology provider Sorenson Media is intended to accelerate the initiative.   “It’s clear that a significant portion of TV advertising will be addressable long into […]

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Amobee Announces Integration of Nielsen Data

Digital advertising technology company Amobee struck an agreement with Nielsen to provide Amobee with access to television viewing and online media consumption data to create and activate strategic audiences across linear and connected TV, digital video, and other programmatic media. “With consumers moving seamlessly between screens and devices, the technology needs to follow them, from […]

Lotame Launches Syndicate Online Marketplace

As second party data offers publishers a new revenue stream, data solutions company Lotame is jumping in with the launch of the Syndicate online marketplace. Lotame Syndicate has been available for a few years, but the new visual marketplace aims to give buyers more transparency to research and vet some of the sellers of second-party […]

NBCUniversal Expands Partnership with Data Plus Math

NBCUniversal is continuing its push towards performance-based guarantees by expanding its partnership with analytics company Data Plus Math to measure the impact of advertising campaigns, offering in-flight measurement of linear, VOD addressable and OTT ad inventory, with attribution of business outcomes. “This is an important step in NBCUniversal’s journey towards outcomes-based measurement that delivers on […]

Taboola Partners with Business Insider

Discovery platform Taboola struck an exclusive two-year partnership with Business Insider to integrate the Taboola Feed on desktop and mobile web. Under the partnership, Business Insider launched Taboola Feed to provide readers with personalized content.   Taboola Feed encourages audiences on the web to stay engaged on a publisher’s site by scrolling through a personalized […]

LiveRamp Expands IdentityLink to Include Connected TV

Identity platform LiveRamp is expanding the capabilities of its IdentityLink platform to include Connected TV. Linking Connected TV identifiers to the LiveRamp omnichannel identity graph is intended to allow marketers and advanced TV ecosystem partners to simplify campaign planning, targeting and measurement, and offer consumers a consistent brand experience across TV, OTT and digital.   […]

Optimism Offsets Measurement Challenges at the CIMM Summit

By Charlene Weisler At CIMM’s annual Cross Platform Video Measurement and Data Summit, now in its 8th year,  Jane Clarke, CEO and Managing Director, CIMM announced the launch of TAXI Complete, a long term initiative dedicated to facilitating cross platform measurement through the use of content labels for programming (EDIR) and ads (Ad-ID). Panels on […]

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