By Charlene Weisler Esports competitive global gaming is currently a multi-billion dollar industry with, as CNN reported, the potential to turn “casual gamers into serious stars who can sometimes rake in seven-figure earnings and massive brand endorsements.” The distribution channels of streaming services and live events have made it the next frontier for marketers […]
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Amobee Selected by Univision as Linear Television Optimization Platform of Record
Digital advertising technology company Amobee announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimized linear television offering that applies the same principles of […]
MediaKind Launches its Cygnus 360º as-a-Service Solution for Live Events
MediaKind, a global media technology leader, announced the launch of its Cygnus 360º as-a-Service (360aaS) solution for live events. As part of MediaKind’s Cygnus Solution this new, innovative offering provides a cloud-based workflow for live 360º video processing and multi-platform publishing service which enables consumers to become fully immersed and engaged in their favorite […]
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The ARF Adopts Member Code of Conduct For Ethical Research and Data Collection
The ARF (Advertising Research Foundation) today announced it has adopted a code of conduct governing ethical research and related data collection by member companies that addresses industry conduct in relation to research participants, internal and external clients, the profession and the public. It is divided into principles governing general member behavior, as well as principles […]
Slomo.tv Launches World’s Smallest Video Replay System
At NAB (booth SL3829), Slomo.tv, a producer of cost-effective high performance video record and instant replay systems, will demonstrate the world’s smallest video broadcast grade replay server and videoReferee® system Ripley Plus in the form factor of the replay controller. The new Ripley Plus supports a 6Rec+6Search+2Play channels configuration, and can work as an 8-channel […]
605 and Inscape Make the Best Sandwich, According to Ben Tatta of 605
By Charlene Weisler The data analytics company 605 just announced that its dataset will now include Inscape’s viewing data, expanding 605’s footprint to more than 20 million U.S. homes. Inscape is a wholly-owned subsidiary of VIZIO and a leading provider of automatic content recognition (ACR) technologies and cross-screen metrics. Previously known as Cognitive, VIZIO is […]
Social Media Mapping: The Story Behind the Data
By Charlene Weisler There are many tools available for ascertaining the Who, What and Where of social media, often in the form of a data dump. But according to Michael Lieberman, Founder, Multivariate Solutions, companies like Twitter offer data visualization maps that more clearly define all of the attributes of a campaign, hashtag, meme, site […]
Geopath Launches Inaugural Futures Council
Geopath has established a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. Members of the Council will act as ambassadors for Geopath, advocating for enhanced measurement and the OOH industry in general, while helping the organization navigate the changing advertising landscape, also acting as […]
605 Expands National TV Dataset with Inscape Dataset
Data analytics company 605 announced its national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 designated market areas. The announcement strengthens 605’s vast, census-based national dataset by adding data from Inscape, a wholly-owned subsidiary of VIZIO and leading provider of automatic content recognition […]
TV’s Catchiest Classic Theme Songs
By Paula Hendrickson The Big Bang Theory’s rapid-fire theme song isn’t easy to sing along with, but it is a nice throwback to the days when the vast majority of TV title songs included lyrics. The iconic themes of The Andy Griffith Show, Bonanza, I Dream of Jeannie, The Munsters and Bewitched are all powerful […]
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Putting YouTube First
Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime,...Gen Z Isn’t Loyal to Media Platforms – They’re Loyal to Relevance
By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content...From Automation to Alliance: Redefining the Publisher-Advertiser Relationship for the New Era
By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves...
