Editions

Once Disruptive, Video Games Are Being Disrupted

By Charlene Weisler Disruptions in the media industry occur constantly. But now it seems that the speed of disruptions, even among disruptors themselves is accelerating. The ARF noted that according a recent study by Axios, video games, which has disrupted media consumption, are undergoing a major usage/business change as well and the change is occurring […]

TV’s Top Dogs

To most viewers, Lassie is, was, and always will be TV’s top dog, but numerous canine characters have stolen our hearts through the years—including the direwolves from Game of Thrones and even animated dogs like Scooby-Doo and The Jetson’s Astro. And lately, some fans of The Walking Dead are more invested in the safety of […]

Overcoming the Challenges in Cross-Platform Measurement. Nielsen’s Megan Clarken Explains It All at the ARF

By Charlene Weisler Megan Clarken, Nielsen’s Chief Commercial Officer, spoke at the recent ARF on the changing consumer content consumption patterns and the transformation of measurement to meet this evolution. Nielsen has found that overall media usage is increasing. American adults now spend close to 80 hours of media consumption in a week, which is […]

Advertisement

Xandr’s Rick Welday Addresses the Future of Addressable

By Charlene Weisler Rick Welday, President, Xandr Media is on the forefront of addressable advertising for his company. He spoke at the ARF conference this week about what it is, how it is defined and its future prospects. The media industry is grappling with a changing and transformative marketplace where consumer consumption behavior is controlling […]

MRC and CMAC Announce a Joint Measurement Agenda in China

The Media Rating Council and the China Media Assessment Council, an independent working unit within the China Advertising Association, announced a summary of their continuing agenda to validate and improve digital audience measurement in China.  After the completion of a series of meetings in 2018 to review audit findings of the digital audience measurement products […]

Looper Insights Offers a Platform for IP Owners to Take Control of Video Assets

Looper Insights, a UK-based company providing software-as-a-service (SaaS) technology to film and TV rights-owners and VoD stores, announced its launch. Founded by digital media and VOD specialist Lucas Bertrand, the platform was inspired by market research indicating that revenue from digital distribution could be significantly increased with better visibility, management, and optimization of film and […]

Parrot Analytics to Provide Creative Arts Agency with Analytics Data Around Entertainment Content

Data analytics firm Parrot Analytics announced that it will provide entertainment and sports agency Creative Artists Agency with global analytics data and solutions with insights on worldwide audience demand for entertainment content. This advanced dataset, which collects data from social media, video streaming, peer-to-peer protocols, photo sharing, blogging and research platforms, creates a holistic content […]

Wipster Adds Audio Review

Wipster has added audio compatibility for .MP3, .WAV and .M4A files enabling video creators, podcasters, audio engineers, and musicians, to dynamically share and receive feedback in real-time, eliminating email review from their workflow. Features include Waveform visualization for accurate feedback; time-code accurate commenting tools that are simple and intuitive for reviewers; .MP3, .WAV and .M4A […]

Challenges and Opportunities in Advanced Television

By Charlene Weisler To many in the industry, advanced advertising holds the promise of optimizing inventory across all dayparts and platforms by targeting consumers no matter where they are and when they are consuming content. The benefits to consumers are that ad messaging is relevant and contextual, therefore meaningful and helpful. In a perfect world, […]

CynCity

Cynsiders

Instagram