Editions

Disney’s Upfront by the Numbers

By Charlene Weisler Disney’s highly anticipated upfront comes at the heels of its acquisition of Fox properties. So the event this year not only heralds in a new expansive era for the company, it also presented a synergy of established, previously frenemy properties. As part of their presentation, it was also announced that Disney has […]

WarnerMedia Upfront 2019 Connects the Consumer Dots

By Charlene Weisler I love it when an upfront starts off with warm up research slides as the WarnerMedia upfront did this year. Did you know, for example, that CNN.com has 30,000 visits per minute? Or that half of TNT viewers say that they can’t function without coffee in the morning? Or that 52% of […]

Nielsen’s Asian American Study Results Revealed

By Charlene Weisler According to Nielsen, the Asian American market is an evolving mix of ages, English fluency and family composition where purchasing behavior is often technologically driven, non-linear and a family-based consideration. Mariko Carpenter, VP of Strategic Community Alliance, Nielsen, presented the results of their recent Asian American research study, focusing this year on […]

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How AI and Machine Learning Are Impacting Media

By Charlene Weisler New technology and how it is transforming traditional media was the main focus at the recent Streaming Media East conference. There’s no doubt AI and machine learning are impacting media, and according to a panel of experts, it will be a boon to both consumers and the media business. Nadine Krefetz, a […]

The Total TV Watcher

Samsung Ads Reveals Insights and Opportunities for Advertisers Based on How U.S. Households Really Watch TV Today there are nearly as many households watching TV via streaming platforms as through traditional means such as cable or satellite (clocking in at 68 percent and 70 percent of households, respectively). While many in the industry have tried […]

Using Nativity, Not Language to Reach Hispanic Consumers

By Charlene Weisler Jake Beniflah, Head of Insights and Foresights at mitú, is a provocateur in the world of Hispanic media spend. He believes that “companies overall have misallocated as much as $1 billion,” in trying to reach the Hispanic consumer. His work on the impact of nativity (NBV, Nativity-Based View) on TV consumption disputes […]

Top 10 OOH Ratings for TV Shows

Top 10 Out-of-Home Entertainment Programs from Tunity Analytics Week of April 22, 2019       Show Network Date/Time (000’s) 1 American Idol ABC 4/28/19 8:00 PM 599 2 America’s Funniest Home Videos ABC 4/28/19 7:00 PM 522 3 Saturday Night Live NBC 4/27/19 11:30 PM 459 4 NCIS CBS 4/23/19 8:00 PM 270 5 […]

When it Comes to Out Of Home, Venues and Events Matter

By Charlene Weisler Out of home measurement for major events such as the Mueller Report and Tiger Woods’ win on the final day of the Masters Tournament offer insights into what the viewing preferences are for venues such as gyms, offices and bars/restaurants. Venues matter for time sensitive events. Tunity just released data that shows […]

Daytime Doppelgangers

By Paula Hendrickson Evil or not, twins are a staple of daytime dramas. Indeed, General Hospital has three sets of twins that have all been impacted by the fallout from a decades’ old twins study performed on Anna and Alex (Finola Hughes), Kevin and Ryan (Jon Lindstrom), and the no-longer-identical-thanks-to-plastic-surgery Jason and Drew (Steve Burton […]

Measurement Metric: Attention vs. Inattention

By Charlene Weisler Attention is one of those measurement metrics that is important but difficult to quantify. What is attention? How is it measured? “Attention is more elusive than people realize,” noted Duane Varan, CEO, MediaScience, “similar to how we use the term engagement, which is often misused.” His firm recently partnered with Google to […]

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