Smithsonian Channel’s augmented reality app, “Apollo’s Moon Shot AR,” is a finalist for the 23rd annual South by Southwest Interactive Innovation Awards. Released in July 2019 timed to the 50th Anniversary of the Apollo 11 moon landing, the free app was selected for the Award’s “VME” category, honoring content creation and delivery that moves beyond […]
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Google’s Loretta Ad Scores Pre-Super Bowl
Google’s Loretta ad is ahead of the pack among Super Bowl ads released so far, according to programmatic marketplace Unruly. The tearjerker about a widower remembering his late wife is impacting viewers with 49% emotional intensity, 49% brand favorability and 46% purchase intent. The study leverages UnrulyEQ to measure the dominant emotional reactions and to […]
Food Network Host Geoffrey Zakarian to Top Podcast
Corner Table Entertainment, the production company founded by Geoffrey Zakarian – co-host of Food Network’s The Kitchen and Chopped – and Jaret Keller, and iHeartMedia are teaming to create/produce an iHeartRadio Original Podcast . In each episode, Zakarian will interview people, from chefs and athletes, to actors and business leaders, focusing on how they fuel […]
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Apple Rolls Out New Maps Experience
Apple rolled out a new Maps experience in the US, offering users a faster and more accurate navigation and comprehensive views of roads, buildings, parks, airports, malls and more. “We set out to create the best and most private maps app on the planet that is reflective of how people explore the world today,” said […]
CIMM Announces Launch of Attribution Study
Coalition for Innovative Media Measurement announced the launch of a new study with Janus Strategy and Insights and Sequent Partners exploring what drives the difference in attribution results from six national, linear television campaigns that aired in 2019. CIMM and the 4A’s will be working with Alphonso, Ampersand, Comscore, Hive, iSpot, Kantar, Nielsen, Samba, TVSquared, […]
Streaming Premieres the Week of February 2
February 3 Acorn TV: The 1900 Island, ANZAC Girls, Lovejoy Spectrum: Manhunt: Deadly Games February 4 MHz Choice: Twin February 6 CBS All Access: Interrogation February 7 Amazon: All or Nothing: The Philadelphia Eagles Apple TV+: Mythic Quest: Raven’s Banquet, Timmy Failure: Mistakes Were Made Netflix: Locke & Key, My Holo Love
Gimlet Sets Season Two of Conviction: American Panic
Gimlet announced the second season of Conviction: American Panic, premiering the first two episodes on Spotify on February 25. This season will explore the story of John Quinney and investigate the “Satanic Panic.” In the 1980s, it seemed like satanic cults were everywhere, secretly forcing young children to drink blood and take part in strange […]
Nordic Limited Series Twin Debuts February 4
New limited series Twin, starring Kristopher Hivju (Game of Thrones), has its North American premiere on February 4 on MHz Choice. Eight-parter from Nordic TV tells the story of Erik and Adam (both played by Hivju), identical twin brothers, who live completely different lives. Erik is a broke surfer bum. Adam is a successful family […]
IPG Mediabrands First Agency Client to Subscribe to Nielsen Podcast Buyer Listening Service
IPG Mediabrands is the first agency client to subscribe to the Nielsen Podcast Buyer Listening service. IPG agencies Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix will have access to podcast insights for planning and buying. “IPG Mediabrands is redefining how media, technology and data power our client’s marketing in today’s […]
Parrrot Analytics Ranks Streaming Debuts
Parrot Analytics has compiled audience demand data that backs up Apple CEO Tim Cook’s assertion that Apple TV+ is off to a “rousing start.” Apple TV+ Original series accounted for 6 of the top 10 Digital Original debuts with American audiences in 4Q19. Netflix’s The Witcher and Disney+’s The Mandalorian were the top debuts by […]
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Putting YouTube First
Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime,...Gen Z Isn’t Loyal to Media Platforms – They’re Loyal to Relevance
By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content...From Automation to Alliance: Redefining the Publisher-Advertiser Relationship for the New Era
By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves...
