Editions

10/03/14: ESPN runs up the score for the NL Wild Card Game; Jay Bilas is in for the long haul; Russell Wilson joins Jeter’s team

Giants

CYNOPSISSPORTS 10.03.14 Good morning. It’s Friday, October 3, 2014, and this is your first early morning Sports briefing.  ESPN’s return to the MLB postseason knocked it out of the park. The NL game ranked as the most-watched and highest-rated MLB Wild Card Game across any network ever, according to the company, with 5,591,000 viewers tuning […]

10/02/14: Facebook will jump into original video with Twilight miniseries; Advertising Week: Surprising Results from the BrightRoll/Nielsen mobile/TV study; The Most Social streaming TV shows of the Week

CYNOPSISDIGITAL 10.02.14 Good morning. It’s Thursday, October 2, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Facebook will distribute a short-film series based on the Twilight saga, developed in part by the novel’s author Stephanie Meyer. The five films, called The Storytellers – New Creative Voices of The Twilight […]

10/02/14: DIRECTV once again punches its NFL Sunday Ticket; Extra Innings hands TBS extra eyes; Iditarod race gets an extension

nfl_sunday_ticket

CYNOPSISSPORTS 10.02.14 Good morning. It’s Thursday, October 2, 2014, and this is your first early morning Sports briefing.  The NFL is going long with DIRECTV, officially announcing an extension and expansion with the company to carry NFL Sunday Ticket in a new multi-year agreement. The new deal also expands DIRECTV’s rights to stream the package […]

Advertisement

10/01/14: Netflix’s latest movie deal makes cinema companies squirm, Advertising Week: Kevin Spacey closes IAB MIXX conference, Chelsea Lately will hit Netflix on Oct. 1 with comedy special

Netflix

CYNOPSISDIGITAL 10.01.14 Good morning. It’s Wednesday, October 1, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS   Although Regal and other movie chains are slamming the deal, Netflix is all smiles over its arrangement with the Weinstein Co. to release the film Crouching Tiger, Hidden Dragon: The Green Legend […]

10/01/14: The FCC calls a penalty on sports blackout rules, FOX Sports 1 gets its MLB Postseason slate, PGA TOUR picks up a Cadillac

NFL Logo

CYNOPSISSPORTS 10.01.14 Good morning. It’s Wednesday, October 1, 2014, and this is your first early morning Sports briefing.  The FCC made its stand against sports blackout rules yesterday, voting unanimously to eliminate the controversial mandates. Ruling 5-0 against the blackouts, the FCC stated that the regulations were outdated and unnecessary given the money leagues receive […]

10/01/14: There’s a new kid in the tablet market, Disney Jr.’s Jake gets a primetime special, Winx Club spinoff headed to Netflix

Kurio Xtreme

CYNOPSISKIDS! 09.24.14 Good morning. It’s Wednesday, October 1, 2014, and this is your first early morning briefing. TODAY’S TOP NEWS Count in one more for the kids tablet market. Techno Source today is releasing the latest in its Kurio line of Android devices for kidsthe Kurio Xtreme. The 7-inch, wifi-enabled Android 4.4 tablet features a […]

Cynopsis Classified Advantage

clads2

JOB OF THE WEEK VP CREATIVE DIR ON-AIR IFC NYC Proven creative mastermind to lead IFC on air promo team in creating brand defining breakthrough creative that is always on, slightly off. Comedy exp a plus. Sense of humor a MUST! Submit res http://tinyurl.com/mc92jqx. CYNOPSISCLASSIFIEDADVANTAGE 09.30.14 Good morning. It’s Tuesday, September 30, 2014, […]

09/30/14: Fox delivers Sunday double ratings whammy; Kal Penn heads back to politics, with attitude; union takes Bravo battle to the NLRB

The Simpsons

A CYNOPSIS MESSAGE FROM AT&T ADWORKS AT&T AdWorks Using proprietary aggregate viewership data from 15M+ set-top boxes and a predictive modeling algorithm, we deliver a data optimized media plan across premium TV inventory to 50M+ HHs. It’s the most efficient way to buy targeted TV advertising at scale. Learn more at adworks.att.com and […]

09/30/14: Facebook revamps ‘Atlas’ for ‘people-based marketing,’ Google dives deeper into smartphone ads, Katie Couric and Sheryl Sandberg lick off Advertising Week at IAB MIXX

Facebook iphone

CYNOPSISDIGITAL 09.30.14 Good morning. It’s Tuesday, September 30, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Amazon is jumping on the binge bandwagon this fall, releasing all 10 episodes of the second season of political comedy Alpha House on Friday, Oct. 24. For the John Goodman-starring series’ first season, […]

CynCity

Cynsiders

Instagram