CYNOPSISDIGITAL
10.01.14 Good morning. It’s Wednesday, October 1, 2014, and this is your first early morning digital briefing.
Although Regal and other movie chains are slamming the deal, Netflix is all smiles over its arrangement with the Weinstein Co. to release the film Crouching Tiger, Hidden Dragon: The Green Legend on Aug. 28, 2015. The sequel to the 2000 theatrical blockbuster is the first of several movies to run exclusively day and date on the streaming service and in select IMAX theaters only.
A CYNOPSIS MESSAGE FROM THE PRODUCERS GUILD OF AMERICA
Cynopsis readers are eligible for our affiliate discount rate! Visit
www.producedbyconference.com to register as an Industry / Affiliate / Partner online TODAY. Please indicate your affiliation through the site prompts. NO code necessary!With her E! talk show in the rear mirror, Chelsea Handler revealed via Twitter she’ll make her Netflix debut in a comedy special in October. Chelsea Handler: Uganda Be Kidding Me will premiere on the streaming service on Friday, Oct. 10. Handler is also creating four documentary specials for the streaming service in 2015 and will unleash a Netflix talk show in 2016.
AOL announced an expansion of its content integration with Microsoft, which will deliver premium video and news from AOL sites including Huffington Post, TechCrunch and Engadget to the redesigned MSN experience in the U.S., Canada and U.K. The expansion follows the successful integration that brought video content to MSN and Bing apps and the Windows Phone from AOL brands and partner sites like HuffPost Live.
Revolt is growing its distribution via new deals with Verizon FiOS TV and Suddenlink that add reach across 46 of the top 50 U.S. markets. New markets include N.Y., L.A., Chicago, Miami, Boston, Atlanta and D.C. on FiOS, and 16 states with Suddenlink’s U.S. footprint.
Actors, comedians and other personalities including Amy Poehler, Maya Rudolph, Sarah Silverman, Adrian Grenier, Judah Friedlander, Patton Oswalt, Werner Herzog and Robert Kennedy, Jr. are teaming to create a new genre-spanning series about the economy. We the Economy, a series of 20 short films, will launch Oct. 21 across digital platforms. It’s the brainchild of Paul G. Allen’s Vulcan Productions and Morgan Spurlock’s Cinelan, and will feature directors including Spurlock Adam McKay, Catherine Hardwicke and Joe Berlinger.
Indie television net REELZ is launching a new website, Independence Happens Here (http://IndependenceHappensHere.com), in support of independent businesses in the U.S. Icing on the cake? The network is launching a promotion that will give free advertising to independent businesses. To apply, people can post a selfie of their favorite independently-owned business with the hashtag #REELZIndependent to Instagram or Facebook. That company will be entered in a monthly drawing to win local advertising paid for by REELZ.
The Interactive Advertising Bureau (IAB) is launching the nonprofit IAB Education Foundation to “increase racial, ethnic, gender, and economic diversity and improve peoples’ skills in the digital media and advertising industries.” AOL chief Tim Armstrong will lead the foundation as Chairman of the Board. The organization will also serve as a professional society open to those employed in the digital media and advertising industry.
The American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and IAB are creating a cross-industry accountability program designed to fight ad fraud, malware and the piracy of intellectual property. The organization will build upon the initial work laid out by the IAB Trustworthy Digital Supply Chain Initiative.
A CYNOPSIS MESSAGE
CYNOPSIS DIGITAL Presents…
Going Native: Making the Most of the Native Advertising Explosion
Speakers Include
Samantha Price, Director, Ad Products {The Weather Company}
Diaz Nesamoney, Founder & CEO {Jivox}
Chris Schreiber, VP, Marketing & Communications {Sharethrough}
October 23, 2014 @ 1:30 – 3:00 PM EST | REGISTER NOW!.
Unruly is launching a mobile-first native video ad format, with Adidas as launch partner. Using Unruly’s proprietary Liquid Layout technology, the new in-feed ad offering injects sponsored videos into a website’s content stream and dynamically adapts to the unique look and feel of any given web page in real time.
Digital marketing firm Amobee launched a multiscreen 3D experience, Amobee 3D, which provides marketers with insight into their digital ad campaigns to help elevate the way brands interact with consumers. The technology already has been tested by Fortune 100 brands including Ford and BMW. The launch comes on the heels of Amobee’s recent acquisition of Adconion Direct and Kontera.
Talent Partners is rolling out a proprietary software platform called nABLE that gives its 750-plus agency and advertiser clients the ability to view and manage all assets, data and documents related to their commercials and campaigns through one secure, centralized location.
IAB MIXX/ADVERTISING WEEK
“The Internet business is about to get disrupted again,” AOL CEO and Chairman Tim Armstrong started the second day of IAB MIXX yesterday. His forecast, he explained, is based on AOL’s Q2 earnings report recording that 34 percent of its advertising was programmatic in 2014 compared to the four percent in the same period the year prior. “Our industry is the last industry that has not been transformed by technology. You think it has, but in reality only ten percent of advertising is being done with machines today.” Beyond a transformed advertising model, he pointed to another game-changer and industry disruptor that happened this year: when Verizon and NFL made games available to stream on OTT devices. He ended his discussion saying that AOL is looking to stay ahead of this curve with their video offering, talent and the push for programmatic advertising.
Additionally, IAB brought out Facebook’s Head of Ad Tech and Atlas David Jakubowski and Omnicom Digital CEO Jonathan Nelson to discuss the role of storytelling and marketing to individuals in light of the Facebook and Atlas news announced earlier this week. “I want to figure out who my consumers are and what they want to see, while repressing the others that don’t care to see it… Atlas was Omnicom’s solution to this problem,” Nelson said. Addressing the new Google smartphone ad targeting tools announced the same day as FB’s news, Nelson added that Omnicom is a partner with Google, but FB and Atlas was a move to better reach the right people for the agency’s clients.
Kevin Spacey closed the conference, proclaiming, “I know your terms!” to the advertisers and marketers in the audience before he began his keynote on “creative courage.” “In recent years we’ve seen an explosion of creative programming, and I think it represents a third golden age of television because the creators have more control over the story,” Spacey said. He added that the device and the length is irrelevant to the story, and the audience doesn’t care about the platform just the content.
EXECUTIVE MOVES
Social media ad firm Adaptly hired Marie Joshi in the newly created position of Director of Strategic Partnerships. Joshi most recently was at NeuStar Information Services (formerly TARGUSInfo).
Mobile ad platform StartApp named Scott Brady VP, Sales & Analytics. He previously was at Nielsen.
Fuisz Media, a company that uses computer vision algorithms to create interactive video experiences, named Brent Spitzer Chief Revenue Officer and Global Head of Sales and Partnerships. Spitzer comes to Fuisz from Millennial Media, where he led the company’s global partnerships strategy.
“Self-worth and beauty–it is an echo.” Thanks Dove for again holding up the mirrorthis time among mothers and daughtersto help us realize what real beauty is all about. Check out the spot at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
10.01.14
Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: FREELANCE PRODUCERS/Charm TV: background in producing news & information segments. exp W/biography and documentary style segments for digital and TV platforms. Send RES/credentials and salary reqs: [email protected] (10/8)
JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Neilsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (10/8)
JOB OPENING: Hartford, CT/FREELANCE CABLE TV PROS: needed for a new cable channel in Hartford. Freelance. Line Producers with experience in the Control room, running live shows. Avid Editors. Creative Writers. Immediate openings. Please send resumes to: [email protected] (10/8)
JOB OPENING: DIR, PROGRAM RESEARCH/CNBC/Englewood Cliffs NJ: Oversee TV reporting and estimates. Expert on Nielsen suite of products, strong analytical background. 5+ years of relevant exp. Apply HERE (10/8)
JOB OPENING: RSRCH ANLYST/NFL/LA: Gather, analyzing & dissem, ratngs & meas data for NFL League & Media-provd insgts to promo NFLN base. 1-3 yrs Media rsrch exp. More info/apply HERE (10/8)
JOB OPENING: RESEARCH STRATEGIST/Discovery/NY: Turn findings into stories communicating Nielsen analyses to find audience growth opp areas and understanding. Devel ntwrk sales positioning presentations. 4+ yrs media rsrch exp req’d. APPLY HERE (10/8)
JOB OPENING: MANAGER, PRODUCT DEVELOPMENT & OPS DISTRIBUTION/A+E Networks/NY: Manage fulfillment & product enhancements for distribution of A+E contact thru affiliates new media platforms. FullInfo/Apply HERE (10/8)
JOB OPENING: NEWS WRITER/EDITOR E! Online/NYC: Write and post stories that are driving the pop culture and social conversations. 2 years exp covering pop culture/ent. required. Full info APPLY HERE (10/7)
JOB OPENING: ACCT EXEC/MLS Digital Properties/NYC: Sell advrtsng & sponsorship opps from SUM’s portfolio of media assets. BA deg. 3 yrs+ of online advrtsing sales exp. Creative thinker & willing to travel. Passion for sports & soccer knwlg a +. Res HERE (10/7)
JOB OPENING: PRODUCTION ADMINISTRATION MGR/IFC/NYC: Mng all aspects of Prod Admin for this "slightly off" network’s expanding slate of Orig Prgrmng. Strong background in series prod models, dvlpmnt, & prod accounting. 7+ yrs. exp. Full info/Apply HERE (10/7)
JOB OPENING: DIRECTOR, CLIENT SERVICE/STANDARD MEDIA INDEX (SMI)/NYC: Bring unique global ad spend data to life for media companies. A skilled rschr & acct mgr w/understanding of media & advrtsng ecosystem. Drive client deliverables/analytics. Resumes HERE (10/7)
JOB OPENING: MARKETING MGR/IFC/NYC: handle all elements of consumer mktng campgns from strategy/planning to execution. Write mktng briefs to set tone for creative campaigns. Dvlp promos, partnerships, stunts. 3+ yrs exp in media/cable/TV. Sub res here (10/4)
JOB OPENING: VP CREATIVE DIR ON-AIR/IFC/NYC: Proven creative mastermind to lead IFC on air promo team in creating brand defining breakthrough creative that is always on, slightly off. Comedy exp a plus. Sense of humor a MUST! Submit res http://tinyurl.com/mc92jqx (10/4)
JOB OPENING: DIR OF PROGRAM STRATEGY/CONDE NAST ENT/NY OR LA: Manage/CNE’s YouTube channels. Lead audience/channel growth thru strategy, development, operations. 3-5 yrs dig video & YouTube exp at brand/publisher, analytics, social media. Apply here (10/4)
JOB OPENING: MGR COMMUNICATIONS/Travel Channel/NYC or Chevy Chase MD: Help dvlp & implement strategic publicity plans for key Travel Channel prgrmng & initiatives. Demonstrate track rec creative/successful PR pro. a must. 5+ yrs PR exp. Apply HERE (10/3)
JOB OPENING: ANALYST, ADVANCED ANALYTICS/NCC MEDIA/NYC: Participate on key initiatives and analyses, maintain critical datasets, while learning valuable knwldg around audience measurmnt, data infrastructure & analysis. Exp. organizational skills, advc’d Excel and Microsoft apps a must, SQL bonus. Resumes HERE (10/3)
JOB OPENING: AFFILIATE RELATIONS MGR/NBCU/NYC: Responsible for fostering and facilitating strong relationships with cable/satellite operators in the network & territory. APPLY HERE (10/3)
JOB OPENING: RESEARCH ANALYST: FULL-TIME FREELANCE/Comedy Central & Spike TV/ NYC location: Collect, analyze/interpret Nielsen TV, social data & other TV consumer tracking sources for client reqs. 4yr deg & exp w/Excel, Word & PP Send resume/cover HERE (10/3)
JOB OPENING: PRODUCT MANAGER/E!/LA: Develop new products, enhancements to existing product and overall operations for the mobile portfolio for E!. 2 yrs exp mobile web/app mgmt. Apply HERE (10/2)
JOB OPENING: ASSOCIATE PRODUCER/GAME DESIGNER/F/T/HITN Early Learning Collaborative/Brooklyn, NY: Local Candidates a+ Mng all content & dev assets 3+ yrs. in digital media prod in educational web/mobile game dev iOS, Android platforms. Resume HERE (10/2)
JOB OPENING: GAME DESIGNER/(P/T) HITN-Early Learning Collaborative/Brooklyn, NY: Local Candidates a + Interest in child dev/games for EL 3 yrs. exp. in game dev (2-5 yr olds), analytical skills/game operations iOS & Android platforms Resume HERE (10/2)
JOB OPENING: ON-AIR PROMO WRITER/PRODUCER/PAC-12/SF: 3-5 yrs exp writing/producing for brdcst/TV ntwk. Exp in sports brdcsting pref’d. Interest in collegiate sports a must. Full knwlg of all phases of pre-prod, prod & post-prod. Full posting/apply HERE (10/2)
JOB OPENING: WEB CONTENT MANAGER/FUSE/NUVO NY: Responsibilities: show page building, show/marketing executions, tech QA. Qualifications: multiple CMS, basic HTML/UX, Show/IM ideation/strategy, time management. Resumes HERE (10/2)
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FALL INTERNSHIPS CREDITS ONLY: InternshipPosition Ad/RLTV/NYC: seeks intern to support the Ad Sales and Marketing departments with research, marketing ideation, presentations and sales materials. Min 10 hrs/week. Submit resume/cover letter to: [email protected] (10/8)
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