CYNOPSISSPORTS
10.01.14 Good morning. It’s Wednesday, October 1, 2014, and this is your first early morning Sports briefing.
The FCC made its stand against sports blackout rules yesterday, voting unanimously to eliminate the controversial mandates. Ruling 5-0 against the blackouts, the FCC stated that the regulations were outdated and unnecessary given the money leagues receive from TV revenue. “The Order finds that the Commission’s sports blackout rules are no longer justified in light of the significant changes in the sports industry since these rules were first adopted nearly forty years ago,” the FCC said in the decision. “At that time, ticket sales were the primary source of revenue for the NFL and most NFL games failed to sell out. Today, television revenues have replaced ticket sales as the NFL’s main source of revenue, and blackouts of NFL games are increasingly rare. The NFL is the most profitable sports league in the country, with $6 billion in television revenue per year, and only two games were blacked out last season.”
Of course, the ruling won’t actually end blackouts, which are written into the NFL’s private contracts with broadcast and cable companies, although it means that the government is now out of the practice. The NFL released its own statement on the matter, according to NBC Sports, writing: “NFL teams have made significant efforts in recent years to minimize blackouts. The NFL is the only sports league that televises every one of its games on free, over-the-air television. The FCC’s decision will not change that commitment for the foreseeable future.”
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CLICK HERE TO ENTER.FOX Sports laid out its roster plans for its 19th consecutive year of MLB postseason action. Joe Buck returns to join analysts Harold Reynolds and Tom Verducci for the majority of the games, and will call the NLDS between the Cardinals/Dodgers staring Friday on FOX Sports 1. Meanwhile, Matt Vasgersian, analyst John Smoltz and reporter Jon Paul Morosi call all games of the NLDS series between featuring the Nationals, also on Fox Sports 1. Erin Andrews later joins Buck, Reynolds, Verducci and Rosenthal as the five-person team calling every game of the National League Championship Series and World Series. FOX, FOX Sports 1 and FOX Deportes have offer than 60 hours of pre, between-game and postgame coverage. FOX Sports’ coverage of the NLCS gets underway with Game 1 on the FOX broadcast network on Oct. 11, with NLCS Games 2, 3 and 4 slated for FOX Sports 1, as are NLCS Games 5 and 7, if necessary.
The Cowboys win over the Saints on NBC’s Sunday Night Football drew an average of 22.7 million viewers on NBC, according to official Nielsen national data. The game averaged a 13.3/22 rating/share and ranked as primetime’s top show in overall Adults, Men, and Women 18-49 and 18-34 demographics. Through five NFL telecasts, NBC is averaging 23.0 million viewers for a markup of 2% over last year.
A Chiefs’ blowout over the Patriots delivered ESPN with a win in the night for Monday Night Football among all networks in households, viewers and all key male and adult demos, averaging an 8.8 household rating, representing 10,219,000 households and 14,426,000 viewers (P2+), according to Nielsen. Through the first four weeks (five games), ESPN’s Monday Night Football is averaging an 8.4 household US rating; 9,747,000 households and 13,555,000 viewers.
Travel Channel is looking for some more fun in the sun, teaming with Time Inc. for a five-part slate of one-hour Sports Illustrated specials that will run on the network focusing on Swimsuit 2015. The programs will anchor the Travel Channel’s Beach Week multi-platform programming event, which will run on February 2015.This marks the third consecutive year that Travel Channel and SI have teamed up.
ESPN is adding some new faces to College GameDay Covered by State Farm this men’s college basketball season with Seth Greenberg and Jay Williams set to join the crew, which also features Rece Davis and analyst Jay Bilas on the eight-week Saturday morning and evening program. The first hour begins at 10a on ESPNU before continuing at 11a on ESPN with a one-hour evening edition leading into the game-of-the-week. The new GameDay crew will debut Tuesday, Nov. 18.
Speaking of ESPN, the company wrapped up its 25th season of MLB action with a 3% rise during the regular season. ESPN earned an average audience of 1,129,000 viewers across its regular prime time game platforms via Sunday Night Baseball, Monday Night Baseball and Wednesday Night Baseball, up from 1,091,000 last year.
Around the dial on MLB Network, the channel also saw gains for the season, reporting an average of 279,000 viewers, for a 6% spike over 2013. This season also marks the fifth straight year that prime time game viewership has increased on the channel. Flagship series MLB Tonight saw its best regular season ever and grew 7% over last year, with an average of 140,000 viewers.
NBA TV, bolstered by the FIBA World Cup, Summer League and the network’s most-viewed WNBA Playoffs coverage of all time, nabbed its most-watched third quarter ever. Overall, the channel saw double-digit audience growth across nearly all demos, with primetime viewership up 25% and total day viewership rising 21%. September saw the network grow 36% among both total viewers and household impressions, with a 33% improvement among men 18-34, over the comparable month last year.
Meanwhile, TBS is placing the spotlight on Kenny Smith, announcing a greenlight for The Smiths, a new unscripted series centering on Smith and his wife, Gwendolyn Osborne-Smith, along with their five kids. TBS has ordered six episodes of The Smiths, with plans to launch the series in spring 2015.
Mexican soccer star Claudio “El Emperador” Suarez is joining the FOX Deportes family as a soccer analyst. There, he will assist all UEFA Champions League programming beginning with the Paris Saint-German/Barcelona match today.
SiriusXM is launching its inaugural SiriusXM NBA Radio Training Camp Tour today, visiting a dozen NBA team pre-season training camps ahead of the 2014-15 season. The trip begins with the NBA Champion San Antonio Spurs, with SiriusXM NBA Radio. Each team preview show will air nationwide on SiriusXM NBA Radio.
The PGA TOUR confirmed that Cadillac has stepped up to become the title sponsor of the 2015 WGC-Match Play in a one-year deal. After eight years in Tucson, Ariz., the event will shift to PC Harding Park in San Francisco next year from April 29-May 3.
Budweiser announced plans to dedicate a chunk of its MLB postseason promo time to its new Friends Are Waiting spot, which promotes responsible drinking. Last week the spot was released online and has notched over 18,000,000 YouTube views.
The NHL revealed that Canadian rock band, The Tragically Hip will headline the 2014 Molson Canadian NHL Face-Off, the league’s free hockey and music festival to celebrate the start of the 2014-15 season on Oct. 8. The group will perform a 45-minute performance set as part of the free concert.
The Topps Company is offering wall art online every day during the postseason with the “MLB Playoff Player of the Day,” as selected by Topps and Bloomberg Sports. Fans can go to Topps.com to see who has been selected both by a combination of popularity as well as statistical analysis and download that player’s custom wall art to be shipped to them the next day.
Unruly is launching a mobile-first native video ad format, with Adidas as launch partner. Using Unruly’s proprietary Liquid Layout technology, the new in-feed ad offering injects sponsored videos into a website’s content stream and dynamically adapts to the unique look and feel of any given web page in real time.
Giants/Pirates on ESPN at 8p.
ON THIS DAY in 1961: Yankee Roger Maris becomes the first-ever MLB player to hit more than 60 HRs in a single season.
In The Know: What position did Cheers’ Sam Malone play in baseball? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Who was the last pitcher to throw a complete game in the World Series? Answer: Cliff Lee in 2009. Kudos: Michael Ritz-BucStar Consulting/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Tom Moore-Kalt Productions/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
10.01.14
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