Editions

10/20/14: Warning to cord cutters: a la carte won’t come cheap; Fox trims Mulaney order; Susan Sarandon set to play Marilyn Monroe’s mom on Lifetime

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A CYNOPSIS MESSAGE FROM BRAVO MEDIA PASSION by BRAVO Bring the social conversation to your brand with Bravo’s Social Commercials, a real-time, on-air engagement through social. Sponsored Social Commercials generate 13x more brand buzz and 7x greater brand attribution (source). For more proof of Bravo’s high-quality ad environment, visit affluencers.com  NBCUniversal Lifestyle Group […]

10/20/14: Vice Media to expand to seven countries, Twitter adds audio feature with iTunes, SoundCloud, PopSugar jumps into first scripted web series.

CYNOPSISDIGITAL 10.20.14 Good morning. It’s Monday, October 20, 2014, and this is your first early morning digital briefing. Cord cutters, be careful what you wish for. With CBS and HBO planning stand-alone streaming services, al a carte viewing is getting more attainable, but  “you are going to have to pay more for less choice,” RBC […]

10/20/14: WWE’s Stephanie McMahon shares the power of pink; Networks unveil World Series lineups; NBA makes a press in China

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A CYNOPSIS MESSAGE FROM CRACKLE & SONY PICTURES TELEVISION TOUCHDOWN! SPORTS JEOPARDY! with Dan Patrick Over 1 million full episode streams in just 3 weeks only on CRACKLE Create your Marketing Game Plan today James M. Smith, SVP Ad Sales / james_smith@spe.sony.com / www.Crackle.com/advertise. CYNOPSISSPORTS 10.20.14 Good morning. It’s Monday, October 20, […]

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10/16/14: Neil Patrick Harris crosses Oscar host off his bucket list (literally); NBC grounds Mission Control before take-off; William Hurt lands AMC drama lead

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A CYNOPSIS MESSAGE FROM LIFETIME THE ONLY THING LARGER THAN OUR AUDIENCE IS THEIR COLLECTIVE PURCHASING POWER  With over $148 billion in purchasing power, Lifetime’s audience has the power to put your brands into overdrive.  Tap into our young, diverse, influential audience and put the power of LIFETIME to work for you.  Source: 2013 Fall […]

10/16/14: HBO Go plans to launch streaming service in 2015, ‘Friends’ will hit Netflix on Jan. 1, Shareablee Social TV Ratings for Top Streaming TV Shows

Game of Thrones

CYNOPSISDIGITAL 10.16.14 Good morning. It’s Thursday, October 16, 2014, and this is your first early morning digital briefing. HBO CEO Richard Plepler announced that the HBO Go streaming service will be made available to those without a pay-TV subscription starting in 2015. During his speech at Time Warner’s annual shareholder meeting yesterday, Plepler said, “It […]

10/16/14: NBC Sports launches long-form digital destination; A Giant win for FOX Sports 1; Cotton Bowl loses AT&T connection

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CYNOPSISSPORTS 10.16.14 Good morning. It’s Thursday, October 16, 2014, and this is your first early morning Sports briefing. NBC Sports Group is deepening its digital ties, announcing the launch of NBCSportsWorld.com, a new micro-site within NBCSports.com that will be dedicated to long-form storytelling. The site launched yesterday and will be populated with long-form stories, essays, […]

10/14/14: Fusion and Maker Studios announce cross-platform partnership, Crackle’s ‘Sport’s Jeopardy! With Dan Patrick”; hits one million streams, Sky invests in Pluto.TV

Fusion

A CYNOPSIS MESSAGE FROM TREMOR VIDEO The more you know, the smarter you buy. Genius! Buy more of what works withVideoHub DSP. No pain. All brain. tremorvideo.com. CYNOPSISDIGITAL 10.14.14 Good morning. It’s Tuesday, October 14, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Fusion and Maker Studios announced […]

10/14/14: FOX Sports 1 hits a dinger; 120 Sports powers MSN; WWE has a new digital czar

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CYNOPSISSPORTS 10.14.14 Good morning. It’s Tuesday, October 14, 2014, and this is your first early morning Sports briefing. The latest Giants/Cardinals thriller in the NLCS handed FOX Sports 1 with record numbers for Game 2 of the series. The contest saw 4,367,000 viewers, according to Nielsen, marking the highest-rated, most-watched telecast in FOX Sports 1 […]

2014 Halloween Program Guide

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Halloween Programming Guide TV networks are once again pulling out the stops for the spookiest time of the year, with programming specials, stunts and scare-fests. Here are some highlights, from submissions by the networks to Cynopsis: Monday, October 13 Destination America: Ghostober Stunt: A Haunting at 8p Disney Channel: Mega Monstober Monday (featuring encore presentations […]

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