CYNOPSISDIGITAL
10.20.14

Good morning. It’s Monday, October 20, 2014, and this is your first early morning digital briefing.

Cord cutters, be careful what you wish for. With CBS and HBO planning stand-alone streaming services, al a carte viewing is getting more attainable, but  “you are going to have to pay more for less choice,” RBC Capital Markets analyst David Bank told the Wall Street Journal. That’s a sentiment echoed at the Cynopsis Future TV Summit last Thursday. “A la carte is not as cheap as people might think,” said Evan Silverman, SVP, Digital Media at A+E Networks. “The cable bundle might be ripe for price adjustment, but for most people, it’s a pretty good deal.”
 
 

 
Pop Sugar announced its first scripted series, called Seriously Distracted. Starring Amy Sedaris, the online comedy will debut on Oct. 21 with eight episodes that follow Sedaris’ character, who runs a New York publicity firm called LeGrand PR. The office is packed with employees distracted by their pop culture obsessions (think Tinder, James Franco and SoulCycle). Seriously Distracted is produced by Above Average (7 Minutes In Heaven), and also stars Greta Lee (Girls) and Kimiko Glenn (Orange is the New Black).
 
Twitter added a new audio embed feature to its feed last week, thanks to its new partnership with Apple and Soundcloud. The social net’s users can now post photos, videos, gifs and links to audio from Soundcloud and iTunes to tweets that are viewable on iOS and Android devices without leaving the original screen. Only select artists on iTunes will work in the new feature as of now, with Foo Fighters’ new single “Something from Nothing” being the first to get a Twitter Audio Card.
 
Vice Media will roll out local-language edition of its YouTube and web news channel in seven countries in the next few months. Vice will launch in Spain, Australia, Brazil, France, Germany, Italy and Mexico with video-focused newsrooms. The millennial-focused company announced the expansion after receiving $500 million in funding from A+E Networks and venture-capital firm Technology Crossover Ventures. Vice News is also the fasted growing news channel in YT’s history with more than 150 million views and more than one million subscribers since its launched in March.
 
As previously reported, YouTube celeb Shay Carl debuted series ShayFV, the collaboration with America’s Funniest Home Videos, on Maker.TV. Carl is known for posting videos on his own YT show Shaytards that are similar to the wacky entries on AFV. ShayFV will roll out a total of six episodes, with a new ep out every Sunday.
 
Ulive, the Scripps Networks Interactive digital platform, debuted a series on YouTube called This is a Show for Parents of Gay Kids, based on the bestseller This is a Book for Parents of Gay Kids by Dannielle Owens-Reid and Kristin Russo. The authors serve as hosts along with Matthew C. Mills and Chelsea Stoutenburgh, as they help parents better understand their LGBTQ children. A new ep will hit Ulive Family every Friday.
 

A CYNOPSIS MESSAGE

 
TODAY Show surpassed Good Morning America on Twitter, Instagram and Facebook in followers last week. The @TODAYShow now has 2,436,926 followers versus @GMA’s 2,435,795 followers and is growing at 6.46% while @GMA is growing at 3.19%. On Facebook, TODAY has 3,904,722 followers and GMA has 3,736,109 followers. Finally, TODAY on Instagram has 514,448 followers compared to GMA’s 270,801 followers. “Whether it’s Facebook, Twitter, Instagram, Pinterest, or the Orange Room­these platforms not only give us a mechanism to share our content on both the broadcast and TODAY.com, but we also get instant feedback on what we’re doing right and wrong,” TODAY.com Digital Strategy Producer Zoe Marcus told Cynopsis.
 
Want to find out what shows from DreamWorks, Red Bull TV, and OWN are online and when? They’re just three of the latest companies whose programming is included in Watcheroo, Cynopsis’ new Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
 
American Idol fans for the first time have a hand in selecting one of the contestants to advance to Hollywood Week. Voting at americanidol.com/poll began Friday for one of four singers chosen by the show, who will win the golden ticket. Poll closes 11:59p on Tuesday, October 21; new season launches on Fox in January.
 
 

A CYNOPSIS MESSAGE

 
Jimmy Fallon interviewed Brad Pitt on The Tonight Show last week, and instead of a conversation they both “spoke” through breakdancing. Between popping, locking, shrugs, and spins on their heads, the two have polite – subtitled- conversation in a video that has now racked up more than six million views. Pitt back-flips off a wall to promote his new movie Fury, and says, “If you don’t see [my movie], I’ll be furious.” But how did Pitt and Fallon both become experts in the street style dance? Check it out at www.cynopsis.com/#video.

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JOB OPENING: SR RESEARCH ANALYST/Sony Pictures Television/NY: Analyze TV & multi-platform data, transforming into actionable insights for org and sales teams. Min 2-3 yrs exp. in Nielsen, NPower, Ad*Views, etc. Info/Apply Here (10/25)

JOB OPENING: DIR, DESIGN & BRANDING/WEtv/NYC: Be a part of the new WE tv! Innovative, powerhouse Design Dir. to lead our team in generating fresh, exciting, bold motion design & packaging that gets our promos & our shows noticed. Full info/apply HERE (10/25) 

JOB OPENING: PRIMETIME MARKETING/CNBC/NYC: CNBC, the fastest growing network in primetime, has an exciting opportunity for a strong, creative thinker to help drive the consumer marketing efforts for primetime programming. Apply HERE (10/25)

JOB OPENING: MARKETING DIRECTOR/Discovery/MD: Strategic forward-thinking marketer to drive branding for the new Discovery Family Channel. Proven track record in generating ratings & revenue. 5+ yrs mktg exp in TV/ad/or brand mgmt req’d (10/25) Apply HERE

JOB OPENING: RESEARCH DIRECTOR/ANALYST/CO: contributes to decisions at Outdoor Channel via analysis of viewing, digital usage, market and sales data. 1+ yrs exp Analyst or 5+ yrs exp in media rsrch [email protected] (10/25)

JOB OPENING: MANAGER, RETAIL MKTG/Nickelodeon/NY: Focus on dvlpg a full range of mktg prgrms to support Nickelodeon’s consumer products placement at retail. 4+ yrs exp licensing, consumer products, mktg or related field. Full info/apply HERE (10/25)

JOB OPENING: VP, INSIGHTS & STRATEGY/NBCU HISPANIC ENTERPRISES/NYC: Develop insights-driven strategies for NBCU Hispanic Enterprises across all businesses. 12+ yrs media exp. Nielsen expert. Excellent presentation skills. Full info/apply HERE (10/24)
 
JOB OPENING: PRODUCTION MANAGER, MKTG/New York, NY: Manage off-air production & creative workflow & budgets for Syfy. 1 yr temp assignment. 3+ yrs print production exp. Send resume to [email protected] (10/24)
 
JOB OPENING: BRAND DIR, CONSUMER MKTG/FOX SPORTS/LA: Develops & executes network mktg plans & ad campaigns for sports leagues/brand property partners to drive brand awareness & audience engagement. 8-10 yrs exp in network TV, sports mktg req. http://tinyurl.com/ml6rlbe (10/24)

JOB OPENING: RESEARCH ANALYST/National Geographic Channel/DC: Statistical & analytical skills req’d. Daily/weekly data download & reporting for prgrmng/scheduling performance analysis. Understanding of past & current TV prgrmng. BA DEG req’d. HERE (10/23)

JOB OPENING: INTEGRATED MARKETING MGR/Us Weekly/NYC: Join award-winning team in ideating/executing custom mktg solutions for advertisers. 3-5 yrs mktg exp; candidates from advrtsng/mktg agencies, publishing or media brands pref’d Full info/apply HERE (10/23)

JOB OPENING: EDITORIAL DIRECTOR/MTV2/U On-Air Promos/NYC: Provide creative oversight for all aspects of MTV2/U on-air promos, off-channel TV & dig campaigns & internal mktg comm. Dvlp/mng external talent. 5+ yrs exp as Writer/SR Prod. Full info/Apply HERE (10/23)

JOB OPENING: DIGITAL MEDIA PLANNER/MODCo Media/NYC: Plan/buy/oversee unique online media strategies that fit clients’ digital marketing/advertising objectives & are part of a cohesive cross-platform plan. Apply: [email protected] (10/23)

JOB OPENING: DEPARTMENT ASSISTANT/Colorforms Brand LLC/NYC: Schedule meetings/phone calls/conference calls. Prepare expense reports for execs. Book travel. 1yr gen bus. exp req’d. Strong PC skills i.e. MS Suite Adobe Creative Suites knowledge a +. Apply HERE (10/23) 

JOB OPENING: OPERATIONS MGR/Cross-Media Works/PHL: Resp for managing Operations Team to complete all posting & reporting operations. Mng collection & review of all affidavit reports. BA req’d, Master’s Deg pref’d 3+ yrs cable traffic/billing exp. Resumes to: [email protected] (10/23)

JOB OPENING: DIRECTOR, MEDIA PLANNING/AT&T/DALLAS, TX: manage the media strategy, development & implementation of AT&T’s Business-to-Business and Corporate initiatives (including the AT&T Texting While Driving Campaign, It Can Wait). Apply: http://attlinks.com/1ChufCS (10/22)

JOB OPENING: VP OF DEVELOPMENT/SAN FRANCISCO: Oversee development department, 5-7 years exp, creative & innovative, proven results in pitches &  network sales. Please send resumes to: [email protected] (10/22)

JOB OPENING: PRODUCT SPECIALIST, PRODUCT MGR/E! Online/LOS ANGELES: Responsible for the support, ideation, design and creation of digital products; Min 2 years product development exp required. Apply HERE (10/21)

JOB OPENING: MKT DEV MGR- MEDIA SALES/POKEMON/Bellevue WA: Research/analyze evolving mkts & consumer trends. Develop & present bus opps 4 new media chnls/pforms. Manage/negotiate deals & contracts. Content/prod licensing exp. a plus. MBA req’d. FULL INFO/APPLY HERE (10/21)

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