A CYNOPSIS MESSAGE FROM TREMOR VIDEO
The more you know, the smarter you buy.
Genius!
Buy more of what works withVideoHub DSP.
No pain. All brain.
CYNOPSISDIGITAL
10.14.14
Good morning. It’s Tuesday, October 14, 2014, and this is your first early morning digital briefing.
Fusion and Maker Studios announced a new cross-platform partnership to bring Maker branded programming to TV and extend Fusion’s web presence. Fusion will premiere the “Maker Block,” featuring themed content across the MCN beginning with a “Best of 2014” special. Maker will help manage Fusion’s YouTube channel in return. As reported yesterday, Maker’s content will also begin airing on the Disney Channel and Disney XD in programming specials, too. Maker was recently acquired by Disney, and Fusion is a joint venture between Disney’s ABC News and Univision making this the second corporate relationship announced in two weeks.
British broadcaster Sky invested $500,000 in online video platform Pluto.TV. The affiliation is another of Sky’s ongoing investments in U.S. tech startups like Roku and native-ad firm Sharethrough. “This partnership enables Sky to draw on the groundbreaking work Pluto.TV is doing to help viewers discover and enjoy the best of online TV…as we learn about new trends in the way people watch TV, we looking forward to sharing our own expertise in content creation, packaging and promotion,” said Sky Director, Corporate Business Development Emma Lloyd.
Netflix signed a deal with CBS Studios International and Showtime to give subscribers in the Netherlands, Germany, Austria, Switzerland, France, Belgium and Luxembourg first-window rights to series from the nets. Showtime will release Penny Dreadful, and CBS will license early seasons of current shows Elementary, Under the Dome, Ray Donovan along with Dexter, Deadwood and Jericho.
Dolby Institute collaborated with Collective Digital Studio and Rocket Jump Studios for the third season of Video Game High School (VGHS), which premiered yesterday. Dolby provided sound design and mixing for viewing on multiple devices. “[Co-creators] Freddie and Matt invited us to get involved at a critical point in their process: before the series was filmed,” Dolby Institute Director Glenn Kiser told Cynopsis. “On the strength of their writing and vision, Dolby jumped on board, and that allowed us to have maximum impact to make the sound as compelling as their visuals.”
Warner Bros. Korea launched a VOD service to push out films before their theatrical debut in the country. The service will launch on three IPTV’s with Blended on Oct. 16, as well as Tammy and Jersey Boys. The three big IPTVs in Korea include KT, Olleh TV and LG U+tv, which boast more than ten million subscribers and expected to surpass cable next year, according to Variety.
Digital content distributor Electric Sheep launched a new web platform called The Ocean Society for yachting’s 12th annual Volvo Ocean Race. Fans can watch the eight-month race (started Oct. 11) and track teams on TOS, along with video from the Nautical Channel.
Crackle’s new original series Sports Jeopardy! With Dan Patrick has hit more than one million full-episode streams since it kicked off on Sept. 24, according to The Wrap. The show has released just three episodes, but has already featured Jeopardy’s Alex Trebek as a special guest. New episodes are available to stream every Wednesday all year long (52 eps) on Crackle platforms.
MTV and Applebee’s launched the second year of Ultimate Fan Experiences campaign with Maroon 5 yesterday. Beginning with a series of spots across MTV channels, the ads will push fans to UFE.MTV.com to enter. Last year’s UFE brought in 62,000 entries thanks to One Direction’s involvement; Miley Cyrus snagged 61,000.
On pause since its Supreme Court defeat in June, Aereo is working to make the case that it should be classified as a pay TV service. In a blog post Monday, CEO Chet Kanojia said the company filed an ex-parte notice disclosing conversations with the FCC supporting a category of online video services that deliver linear channels of video programming within the regulator’s definition of Multichannel Video Programming Distributor. “We believe that clarifying the MVPD definition to narrowly include linear online video services like Aereo’s would have clear benefits to consumers, creators and distributors alike,” wrote Kanojia.
A CYNOPSIS MESSAGE
CYNOPSIS DIGITAL MEASUREMENT SUMMIT
Reaching & Retaining Viewers in a Disrupted Ecosystem
November 3| Grand Hyatt, NY| Register Now!
**Early Bird Ends Friday, Oct 17th**
FEATURED PANELS:
New Trends in Branded Content and What It Means for Future Monetization
Future Paths of Distribution
Reaching Women
The Latest on Social TV
Thank You To Our Sponsor – FreeWheel
AD PLATFORMS
Evolve Media debuted a video ad solution that emphasizes engagement and guaranteed video viewability called INglide. The new tool of Evolve’s INgagement suite uses a cursor rollover function to activate sound after a user hovers over the content for a minimum of one second. “INglide allows us to deliver pre-roll and branded entertainment to consumers who are actually engaged with the content they love,” President and Co-Founder Brian Fitzgerald said.
Multi-channel network Omnia Media and native video marketing and YouTube buying platform Channel Factory launched Content Labs. The teaming will offer marketers targeted distribution on and off YouTube and custom branded content created by digital influencers in the Omnia Media circle. “Big brands understand that premium content creation is only half the solution,” Omnia Media CEO Tamoor Shafi said. “They want performance, which means optimizing earned media and engagement in addition to custom branded content from influencers with strong followings.”
Civolution and film production company Bleiberg Entertainment linked up to have the feature film i-LIVED supported by a second-screen app to use in theaters and at home. Created specifically with the second-screen component in mind, viewers can interact with the app in real-time while triggering events in the movie. “Using this technology, the audience becomes even more connected to our main character,” i-LIVED Director Franck Khaulfoun said. “Rather than distracting from [viewer’s] experience, the app really immerses viewers into the story.” The movie is a tech-thriller about an online app reviewer who takes on assignments that vastly improve his life.
ColSpace Corporation appointed Mike Kelly as Chairman along with a group of executives to its Advisory Board. Kelly was most recently CEO and President of The Weather Channel companies. Those joining the Advisory Board include: Jim Garrity (Wachovia), Frank Cohen (Blackstone Group), David Cooperstein (Simulmedia), Geoff Dodge (AOL), Sarah Fay (Aegis), Wenda Harris Millard (Medialink), Linda Thomas Brooks (gearDigital).
Ipsos promoted Elys Roberts as President of Ipsos Marketing in the U.S. and Steve Girling will become President of Ipsos Healthcare in the U.S. Roberts was previously President of Ipsos Healthcare in the region, and Girling was Senior Vice President and General Manager at Campbell Alliance.
The WWE hired Lou Schwartz as Chief Digital Officer. He was previously the CEO of UUX.
A CYNOPSIS MESSAGE
Thursday, October 30, 2014 | 1:30PM to 3:00PM ET
We’ll present up-to-the-minute, fresh approaches to trends in the ever-evolving brand integration market for kids. We’ll share the skills needed for all the biggest platforms, from streaming services (like Netflix and Amazon) to web content and offer fresh, inventive strategies so you can keep up with Generation Z … and their savvy parents.
DIGITAL SPOTLIGHT OF THE DAY
The makers of Sour Patch Kids candy enlisted YouTube celebs in its new branded series Breaking Out, which premiered yesterday. The series is part of the parent company Mondelez International’s push to move ten percent of its global advertising spend to online video along with a one-year deal with Google, according to AdWeek. The six-part series will feature Fullscreen’s YouTube talent, including O2L’s Ricky Dillon, Andrea Russett, Chris Collins and Brent Rivera. Check out the first episode at www.cynopsis.com/#video.
See you tomorrow,
10.14.14
Roberta Caploe: Editorial Director @ robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit theCynopsis.com classifieds page here.
JOB OPENING:PRODUCT SPECIALIST, PRODUCT MGR/E! Online/LOS ANGELES: Responsible for the support, ideation, design and creation of digital products; Min 2 years product development exp required. Apply HERE (10/21)
JOB OPENING:MKT DEV MGR- MEDIA SALES/POKEMON/Bellevue WA: Research/analyze evolving mkts & consumer trends. Develop & present bus opps 4 new media chnls/pforms. Manage/negotiate deals & contracts. Content/prod licensing exp. a plus. MBA req’d. FULL INFO/APPLY HERE (10/21)
JOB OPENING:IMPLEMENTATION SPECIALIST/WO Network/TELECOMMUTE: Self sufficient person needing little supervision to Travel to clients to implemnt softwre & train new users. 2+ yrs exp cable ntwrk, pref in sales or traffic dept. Able to travel up to 50-70%, Full info/apply HERE (10/18)
JOB OPENING: VP of RESEARCH/NUVOtv+FuseTV/L.A. or N.Y: Oversee research needed to support network efforts. 10 yrs TV rsch exp & Expertise in analyzing data and presenting actionable information for programming and production agendas. Resume HERE (10/18)
JOB OPENING:FIELD PRODUCER, CNBC TECH/BAY AREA, CA: Work with tech reporter to break news and produce segments in field & studio. Must have exp w tech beat & strong writing/shooting skills. Full info/apply HERE (10/18)
JOB OPENING:MKTG MGR, PR/Bellevue, WA: Dvlp global communications to support Pokemon brand, write press releases, partner w PR firms & communications vendors, act as Pokemon spokesperson, build media relationships, review mktg comm. Full info/apply HERE (10/17)
JOB OPENING:MKTG MGR, PROMOTIONS/Bellevue, WA: Conceptualize, plan, & execute promotional programs to increase Pokemon brand awareness. Provide creative direction on campaign assets, partner with multiple agencies to execute mktg programs. Full info/apply HERE (10/17)
JOB OPENING:CUSTOMER SVC MGR/Bellevue, WA: Manage processes, technology, & multiple vendors to ensure quality experience for Pokemon customers worldwide. Daily problem-solve & recommend new initiatives to enhance customer exp. Full info/apply HERE (10/17)
JOB OPENING:RETAIL MKTG MGR/Bellevue, WA: Create retail mktg programs to drive brand awareness & sales. Logistical mgt of mktg programs with retail/trade partners. Manage mktg communications, prod/dist of POP, mdse programs, & mdse displays. Full info/apply HERE (10/17)
JOB OPENING:DIGITAL PLANNER: AD SALES REVENUE PLAN’G/A+E Networks/NY: Support Dig. AE thru Ad Sales Pricing/Plan’g in efforts to max ad rev for A+E Networks web properties & other mobile, social media, dist & email mktg extensions. FullInfo/Apply (10/17)
JOB OPENING:MANAGER, CLIENT SERVICES/Whistle Sports/NYC: Develop sponsorship & sales pkgs across multiple digital platforms; Manage media planning & campaign management; Oversee Acct Mgmt and Ad Ops teams; min 4 yrs experience Apply HERE (10/16)
JOB OPENING:INTEGRATED MKTG MANAGER/FUSE/NUVO TV/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing [email protected] (10/16)
JOB OPENING:DIRECTOR OF BUSINESS DEVELOPMENT/YANGAROO/Toronto: Join our rapidly growing ad tech. co.; oversee revenue growth from Media Agencies, Prod Houses & Content Producers. Veteran seller w/existing agency relationships a must. Apply HERE (10/16)
JOB OPENING:HEAD OF DVLPMNT/BSTV/Montclair NJ: Oversee small dvlpmnt team. Development exp a must. proven track record of dvlpg/selling shows & finding new talent. Previous ntwrk exp a +. Working parents welcome, we offer flexible schedules. RESUMES HERE (10/16)
JOB OPENING:BUSINESS AFFAIRS EXEC/AMAZON STUDIOS/Santa Monica: Negotiate deals as well as evaluate alternate deal structures. Deep understanding media business models. 5+ yrs exp ent deal making/work w/major scripted production. Info/apply HERE (10/15)
JOB OPENING:COORDINATOR, TRAFFIC/PIVOT TV/LA: Maintain & oversee daily operation of centralized TV traffic operation; coordinate ads, promos & interstitial material. Cover letters & resumes: [email protected] (10/15)
JOB OPENING:MANAGER/SR MANAGER, PRIMARY RESEARCH: AD SALES RESEARCH/A+E Networks/NY: Support Sr. Director in development and implementation of primary research utilized to leverage A+E brands in sale marketplace. FullInfo/Apply HERE (10/15)
JOB OPENING: MANAGER INTEGRATED MKTG/Nick Sponsorships & Innovations/NYC: Create innovative mktg sponsorships – on air, desktop, mobile & tablet platforms for our advrtsg clients. 3-6 yrs exp dvlpng sponsorship prgrms- especially TV. Full info apply HERE (10/15)
JOB OPENING: DIGITAL SALES PLANNER/Discovery/NY: Superb time manager to support frontline sales AE and Managers. Help to create/deliver proposals for new RFPs, ensure campaign’s success, and meet client’s needs. 2+ yrs digital media ad sales exp. Full info/apply HERE (10/15)
JOB OPENING: MGR, VIDEO ASSIGNMENT/The National Geographic Society/DC: Act as air traffic controller for all video being shot/edited thru every dept of NG Studios. BA deg/equiv work exp. 5+ yrs fast-paced/high pressure TV or news envir. Full info/apply HERE (10/15)
JOB OPENING: EXEC PROD, DIGITAL VIDEO/The National Geo Society/DC: Mng growing team (about 15) of dig journalists & storytellers. BA in related field.6 yrs prod exp &/or journalism exp, 3-5 yrs digital video 3-5 yrs mngmnt exp req’d. Full info/apply HERE (10/15)
CASTING CALL:Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED:PRODUCER/CREATIVE WRTR: 10+ yrs exp Ent, Reality & Music TV shows for MTV, Mun2, Univ & others. Strong creat, mng, ppl skills & ethics. Eng/Spa, Photoshop, HD Cam, basic Avid, FCP. Qual & Quant rsrch exp. [email protected] 3102540131 (10/15)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].
Copyright Cynopsis 2014
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014
