A CYNOPSIS MESSAGE FROM LIFETIME
PURCHASING POWER
With over $148 billion in purchasing power,
Lifetime’s audience has the power
to put your brands into overdrive.
Tap into our young, diverse, influential audience and
put the power of LIFETIME to work for you.
Source: 2013 Fall GfK MRI; Base: W18+
CYNOPSIS
10.16.14
Good morning.It’s Thursday, October 16, 2014, and this is your first early morning briefing.
Tonight’s Premiere:
Fyi:Midnight Feast at 10p
Tonight’s Finales:
Cooking: Bite This with Nadia G at 10p
WE tv: Braxton Family Values at 10p
Neil Patrick Harris has been tapped to host the 87th Academy Awards. It’s the How I Met Your Mother star’s first time manning the Oscars, but he’s no stranger to emcee duties, having hosted the Emmys twice and the Tonys four times. Harris shared the news via social media on Wednesday, with a video of him crossing “host the Oscars” off his bucket list. Ceremony airs Sunday, February 22 on ABC.
A CYNOPSIS MESSAGE FROM DISCOVERY FAMILY CHANNEL
DISCOVERY FAMILY CHANNEL
Television’s Bold New Entertainment Destination
Brings the ENTIRE FAMILY Together!
LET’S GO EXPLORE this world together and share in the wonder of it all.
LET’S GO WILD with Survival of the Weirdest Mondays 10pm
LET’S GO BLAZE NEW TRAILS with That’s Genius Tuesdays at 8pm
LET’S GO ROCK with My Little Pony Equestria Girls: Rainbow Rocks Friday at 3:30pm
Contact VP, Ad Sales: [email protected].
Netflix just got a lot of Friends. The streaming service has licensed all 236 episodes of the wildly popular Warner Bros. TV series, celebrating the 20th anniversary of its premiere this year. Launch date: January 1.
It’s official: Jay Leno will host a new primetime show for CNBC, based on his web series, Jay Leno’s Garage. “The show will be about anything that rolls, explodes and makes noise,” said the former Tonight Show host and avid car collector. “We hope to highlight the passion and the stories behind the men and women who made the automobile the greatest invention of the 20th century.” Produced in association with Big Dog Productions with Leno as exec producer, the program debuts in 2015.
Its sights squarely set on broadband-only homes, HBO will offer a stand-alone, over-the-top streaming service in 2015, said Richard Piepler. “That is a large and growing opportunity that should no longer be untapped,” the chairman and CEO of the pay-TV company told Time Warner Inc. investors on Wednesday. “It is time to remove all barriers to those who want HBO….there are 80 million homes that do not have HBO and we will use all the means at our disposal to go after them.” Details, please….
Turner Broadcasting trimming is underway, with cuts hitting CNN and HLN. Four CNN shows were canceled, reports TheWrap: Crossfire, Unguarded with Rachel Nichols, Sanjay Gupta MD and CNN Money with Christine Romans. Crossfire hosts Newt Gingrich, S.E. Cupp, Van Jones and Stephanie Cutter will remain with the news net in some capacity, as will Nichols, Romans and Gupta. CNN also disbanded its entertainment unit and canceled Jane Velez-Mitchell’s nightly HLN show; Velez-Mitchell is leaving. Turner had warned last week it would be cutting 10 percent of its workforce as part of a restructuring plan.
Scripps Networks Interactive is also starting the streamlining process, with offers of voluntary buyouts to employees 55 and older who have been with the company at least ten years. “Even companies outperforming their peers as we are, have to reflect the evolving landscape,” Scripps CEO Ken Lowe said in an email to staff last week.
Original The Good Wife cast member Archie Panjabi is leaving the CBS drama at the end of her contract to star in a pilot for 20th Century Fox Television, part of a talent deal with the studio. “It’s been a pleasure to write for her,” said Wife creators Robert and Michelle King. “We’ll be sad to see her go, but we still have her for the rest of season six, so let’s not exhaust our goodbyes yet.” Series airs Sundays at 9p.
Mission Control has been scratched from NBC’s midseason sked. The workplace comedy from Gary Sanchez Productions, starring Krysten Ritter (Don’t Trust the B—- In Apartment 23), had been picked up to series in May.
A failure to evolve led to a reality TV rut – but all is not lost, says a new study from TruthCo. In fact, while audience fatigue with copycat shows drove viewers to other genres, “Reinventing Reality: Where Do We Go Next?” found there’s life in reality yet. “We are seeing signs of the kind of bold social experimentation that marked the initial rise of reality TV,” said Linda Ong, president, TruthCo., “and with it, reflections of the Millennials’ influence on mainstream culture – both of which are vital to the resuscitation and sustainability of this genre.”
Elisabeth Hasselback was MIA on Wednesday’s Fox and Friends. “She had some surgery yesterday and she’s going to be out for a couple of weeks,” said co-host Steve Doocy, adding that she’s “on the mend.”
A+E Networks was named Banff World Media’s 2015 Company of Distinction, honoring leadership in the world of screen-based entertainment. Company execs and talent will be featured during the four-day event, June 7-10 in Canada.
What savvy TV networks, shows and marketers need now are super-engaged fans. Find out how to attract them in the new Cynsiders column from President of Entertainment and Media at POP Brad Schwartz.
Danny Boyle (Slumdog Millionaire) and producing partner Christian Colson have signed a first-look agreement with FX Productions, to develop series and miniseries for FX nets through their Telly Novella Productions. “The demand for award-winning writers, producers and directors has never been greater and to be able to join forces with Danny and Christian is a landmark moment for FXP,” said Eric Schrier, co-president of original programming for FX Networks and FX Productions.
Syfy acquired 13 eps of Dark Matter, a space opera based on the graphic novels of the same name by Joseph Mallozzi and Paul Mullie. Prodigy Pictures will produce for a 2015 debut.
FremantleMedia Latin America announced a new strategic partnership with media and entertainment company 360Powwow to develop original Spanish-language content for the Latin American market, including a mix of titles across the lifestyle, entertainment and high-end scripted genres. FremantleMedia will retain the global distribution rights.
The Minority Report with Larry Wilmore, premiering on Comedy Central in January 2015 as successor to The Colbert Report, has hired Robin Thede as head writer. Most recently head scribe for syndicated talker The Queen Latifah Show, Thede also wrote for the first two seasons of BET reality parody Real Husbands of Hollywood.
A Love & Hip Hop star gets a reality show of her own, in K.Michelle: My Life. Series follows the recording artist and pals in NYC, starting Monday, November 3 at 9p.
A new “spot” online from Virgin America is actually 5 hours and 45 minutes long. Part of a campaign from Eleven in San Francisco, the video is meant to show the tedium passengers endure flying most airlines. “It’s almost like they’re traveling on autopilot, without realizing they don’t have to get on that boring flight,” Eleven creative director Bryan Houlette told Adweek. “We wanted to recreate the feeling…and remind people there’s a better way to fly. So we created a film that shows what it’s like when you’re on a ‘blah’ flight from takeoff to landing.”
Simulmedia entered into a license agreement for the Nielsen Catalina Solutions precision marketing platform AdVantics On Demand to improve reach and sales impact for its consumer packaged goods TV advertiser clients. The deal helps Simulmedia identify consumer viewing patterns aligned with specific brands, design a TV schedule to reach relevant buyer audiences and measure the reach of media against NCS audience segments.
William Hurt will head the cast of eight-part AMC drama Humans, about a family that buys a refurbished robot “with chilling consequences.” The Damages star joins Katherine Parkinson (The Honourable Woman), Tom Goodman-Hill (Mr Selfridge) and Colin Morgan (Merlin); shooting starts in the UK next week.
Jes Macallan (Mistresses) will guest in an arc of Fox freshman drama Red Band Society, airing Wednesdays at 9p.
CASTING CALL: Homeowners/Orlando area: For Backyard Makeover Show. Is your backyard an eyesore? Landscape looks like a jungle? Celeb landscape designer, Jamie Durie is ready to transform your backyard into an oasis! Email us how your unattractive backyard is affecting your family and include your name, age, city, contact number and photos. Email to: [email protected]
The Ellen DeGeneres Show will start airing weekdays in Asia the same day it does in the U.S., starting Monday, October 20 on Lifetime Asia. Season two of ABC drama Resurrection gets the same-day telecast treatment, too. “We strongly believe we add value by broadcasting these shows in less than 24 hours from the US premiere,” said Michele Schofield, SVP, programming & marketing, A+E Networks Asia. “We’re excited to give our viewers the same opportunities to share in the water cooler conversation.”
A CYNOPSIS MESSAGE
Panels Includes:
Four People On Chairs The Super Fan Focus Group
FUTURE MEASUREMENT: Where Cross-Platform Metrics Are Headed
Breaking Research Spotlight: Cord Cutters
Thank You To Our Sponsors:
Gold: Brightcove, Silver: POP & FreeWheel | natpe, Ad Club of NY & Magnet Media
RATINGS
NBC’s Marry Me premiered Tuesday to a healthy 2.3/7 among A18-49, according Nielsen, tying CBS’s NCIS to top the 9-9:30p timeslot. The season premiere of About a Boy followed, with 1.7/5 in the demo.
A Flash-fueled Tuesday landed CW in third place among A18-49, with a 1.3/4 rating. Superhero’s contribution: 1.7/5.
ABC freshman Selfie took a two-tenths dip to 1.0/3 on Tuesday, while Manhattan Love Story held last week’s .9/3 A18-49 rating.
USA’s Chrisley Knows Best opened season two with series high ratings in the 10p half hour among P18-49 (906,000, up 34 percent over the season one launch), P25-54 (880,000, up 54 percent) and delivered 1.6 million total viewers P2+ (up 49 percent). A marathon Sunday, October 26 from 9a-4p will include the entire season one, plus episodes 1-4 of season two.
After pulling a record million+ viewers in Live+3 for its one-hour season premiere, two 30-minute, back-to-back eps of WE tv’s Kendra on Top on Friday, October 10 grew 14 percent from the premiere, to 1.2million viewers for another series high.
Tuesday A18-49 Analysis: NBC won the most A18-49 viewers Tuesday with 2.5/7, according to Nielsen. NBC’s The Voice topped 8p with 3.4/11, followed by CBS’s NCIS with 2.5/8. CBS’s NCIS: New Orleans was first at 9p with 2.2/6, versus a 2.0/6 average for NBC’s Marry Me and About a Boy. NBC’s Chicago Fire led at 10p with 1.9/6; CBS’s Person of Interest was second with 1.5/5.
A18-49: NBC 2.5/7, CBS 2.1/6, CW 1.3/4, CBS 1.2/4, UNI 1.2/4, FOX .9/3, TELE .6/1, ION .4/1
Live + Same Day Household Ratings:October 14, 2014 – time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 9.0/15
NCIS 10.7/17, NCIS: New Orleans 10.1/16, Person of Interest 6.1/11
NBC: 5.5/9
The Voice 7.7/12, Marry Me 4.8/8, About a Boy 3.9/6, Chicago Fire 4.6/8
ABC: 2.8/5
Selfie 2.4/4, Manhattan Love Story 2.0/3, Marvel’s Agents of S.H.I.E.L.D. 3.0/5, Forever 3.4/6
CW: 1.8/3
The Flash 2.4/4, Supernatural 1.3/2
UNIVISION: 1.7/3
Mi Corazon Es Tuyo 2.1/3, Hasta Fin del Mundo 1.8/3, Malquerida 1.2/2
FOX: 1.2/2
Simpsons [r] 1.1/2, Bob’s Burgers [r] .9/1, New Girl 1.5/2, Mindy Project 1.5/2
ION: 1.0/2
Criminal Minds .9/1, Criminal Minds 1.0/2, Criminal Minds 1.0/2
TELE: .8/1
Reina de Corazones .6/1, Los Miserables .7/1, Senora Acero 1.0/2
Chris McCarthy, Executive Vice President of MTV and General Manager of sister nets MTV2 and mtvU, adds General Manager of Logo TV to his title. Under McCarthy’s leadership, MTV2 has had three consecutive years of record ratings.
NBCUniversal’s mun2 appointed Peter Dobrow as Vice President, Communications. Dobrow had been Executive Director, Corporate Communications at Comcast Corporation.
With the opening of its new East Village outpost, ad agency 72andSunny tapped Guillermo Vega to serve as Executive Creative Director of the New York office. Previously, Vega was ECD of Wieden+Kennedy Sao Paulo’s Big Apple branch.
A CYNOPSIS MESSAGE
Branding and Balance: New Approaches for Marketers in the Evolving World of Children’s Programming
Thursday, October 30, 2014 | 1:30PM to 3:00PM ET
We’ll present up-to-the-minute, fresh approaches to trends in the ever-evolving brand integration market for kids. We’ll share the skills needed for all the biggest platforms, from streaming services (like Netflix and Amazon) to web content and offer fresh, inventive strategies so you can keep up with Generation Z … and their savvy parents.
This Day In History: 1793 – Marie Antionette was beheaded, during the French Revolution.
Answer to Our Last Trivia Question: Which vet, currently on a sitcom, has guested on 30 Rock, The Middle, That 70s Show, Family Guy and Everwood? Betty White. Kudos to: Andrew Goldman-HBO/NYC, Randall Bosley-Studio Talent Group/Santa Monica, CA, John Avellino-CoxReps/NYC, James Bennett-Turner/NYC, Ed Goode-Connelly Partners/Boston, Stephen Cramer-ITV Studios/LA
Today’s Trivia Question: TV Legends Theme Week: Which actor, along with Bryan Cranston (Breaking Bad), received an Emmy three years in a row for Outstanding Actor in a drama? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
Keep Watching & Reading,
Lynn Leahey @Lynn_Leahey
10.16.14
Roberta Caploe: Editorial Director @ robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit theCynopsis.comclassifieds page here.
JOB OPENING:RESEARCH ANALYST/National Geographic Channel/DC: Statistical & analytical skills req’d. Daily/weekly data download & reporting for prgrmng/scheduling performance analysis. Understanding of past & current TV prgrmng. BA DEG req’d. HERE (10/23)
JOB OPENING:INTEGRATED MARKETING MGR/Us Weekly/NYC: Join award-winning team in ideating/executing custom mktg solutions for advertisers. 3-5 yrs mktg exp; candidates from advrtsng/mktg agencies, publishing or media brands pref’d Full info/apply HERE (10/23)
JOB OPENING: EDITORIAL DIRECTOR/MTV2/U On-Air Promos/NYC: Provide creative oversight for all aspects of MTV2/U on-air promos, off-channel TV & dig campaigns & internal mktg comm. Dvlp/mng external talent. 5+yrs exp as Writer/SR Prod. Full info/Apply HERE (10/23)
JOB OPENING: DIGITAL MEDIA PLANNER/MODCo Media/NYC: Plan/buy/oversee unique online media strategies that fit clients’ digital marketing/advertising objectives & are part of a cohesive cross-platform plan. Apply: [email protected] (10/23)
JOB OPENING:DEPARTMENT ASSISTANT/ Colorforms Brand LLC/NYC:Schedule meetings/phone calls/ conference calls. Prepare expense reports for execs. Book travel. 1yr gen bus. exp req’d. Strong PC skills i.e. MS Suite Adobe Creative Suites knowledge a +. Apply HERE (10/23)
JOB OPENING:OPERATIONS MGR/Cross-Media Works/PHL: Resp for managing Operations Team to complete all posting & reporting operations. Mng collection & review of all affidavit reports. BA req’d, Master’s Deg pref’d 3+ yrs cable traffic/billing exp. Resumes to: [email protected] (10/23)
JOB OPENING:DIRECTOR, MEDIA PLANNING/AT&T/DALLAS, TX: manage the media strategy, development & implementation of AT&T’s Business-to-Business and Corporate initiatives (including the AT&T Texting While Driving Campaign, It Can Wait). Apply: http://attlinks.com/1ChufCS (10/22)
JOB OPENING: VP OF DEVELOPMENT/SAN FRANCISCO: Oversee development department, 5-7 years exp, creative & innovative, proven results in pitches & network sales. Please send resumes to: [email protected] (10/22)
JOB OPENING:PRODUCT SPECIALIST, PRODUCT MGR/E! Online/LOS ANGELES: Responsible for the support, ideation, design and creation of digital products; Min 2 years product development exp required. Apply HERE (10/21)
JOB OPENING:MKT DEV MGR- MEDIA SALES/POKEMON/Bellevue WA: Research/analyze evolving mkts & consumer trends. Develop & present bus opps 4 new media chnls/pforms. Manage/negotiate deals & contracts. Content/prod licensing exp. a plus. MBA req’d. FULL INFO/APPLY HERE (10/21)
JOB OPENING:IMPLEMENTATION SPECIALIST/WO Network/TELECOMMUTE: Self sufficient person needing little supervision to Travel to clients to implemnt softwre & train new users. 2+ yrs exp cable ntwrk, pref in sales or traffic dept. Able to travel up to 50-70%, Full info/apply HERE (10/18)
JOB OPENING: VP of RESEARCH/NUVOtv+FuseTV/L.A. or N.Y: Oversee research needed to support network efforts. 10 yrs TV rsch exp & Expertise in analyzing data and presenting actionable information for programming and production agendas. Resume HERE (10/18)
JOB OPENING:FIELD PRODUCER, CNBC TECH/BAY AREA, CA: Work with tech reporter to break news and produce segments in field & studio. Must have exp w tech beat & strong writing/shooting skills. Full info/apply HERE (10/18)
JOB OPENING:MKTG MGR, PR/Bellevue, WA: Dvlp global communications to support Pokemon brand, write press releases, partner w PR firms & communications vendors, act as Pokemon spokesperson, build media relationships, review mktg comm. Full info/apply HERE (10/17)
JOB OPENING:MKTG MGR, PROMOTIONS/Bellevue, WA: Conceptualize, plan, & execute promotional programs to increase Pokemon brand awareness. Provide creative direction on campaign assets, partner with multiple agencies to execute mktg programs. Full info/apply HERE (10/17)
JOB OPENING:CUSTOMER SVC MGR/Bellevue, WA: Manage processes, technology, & multiple vendors to ensure quality experience for Pokemon customers worldwide. Daily problem-solve & recommend new initiatives to enhance customer exp. Full info/apply HERE (10/17)
JOB OPENING:RETAIL MKTG MGR/Bellevue, WA: Create retail mktg programs to drive brand awareness & sales. Logistical mgt of mktg programs with retail/trade partners. Manage mktg communications, prod/dist of POP, mdse programs, & mdse displays. Full info/apply HERE (10/17)
JOB OPENING:DIGITAL PLANNER: AD SALES REVENUE PLAN’G/A+E Networks/NY: Support Dig. AE thru Ad Sales Pricing/Plan’g in efforts to max ad rev for A+E Networks web properties & other mobile, social media, dist & email mktg extensions. FullInfo/Apply (10/17)
CASTING CALL:Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
WHAT’S ON TONIGHT – THURSDAY OCTOBER 16, 2014
ABC: Grey’s Anatomy, Scandal, How to Get Away with Murder
CBS: NFL Thursday, NFL Football
CW: The Vampire Diaries, Reign
FOX: Bones, Gracepoint
NBC: The Biggest Loser, Bad Judge, A to Z, Parenthood
PBS: This Old House Hour, Masterpiece Classic [r], Antiques Roadshow [r]
Telemundo: Reina de Corazones, Los Miserables, Senora de Acero
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, La Malquerida
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