Editions

01/08/16: FOX upgrades MLS prospects; T-Mobile bets on Vegas; Commissioners call for fantasy regulation

ESPN's MLS goals

CYNOPSISSPORTS 01.08.16 Good morning. It’s Friday January 8, 2016, and this is your first early morning Sports briefing.  FOX Sports debuted its 2016 Major League Soccer regular season slate of games and will shift four MLS matches off cable to the its broadcast network this season. The slate spans March through October with 34 games […]

01/07/16: House of Lies makes history in Cuba; end of the road for HBO’s Girls; A&E teams with Jake Gyllenhaal for cult leader series

House of Lies

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NBCUniversal: Powerful Content on All Screens Our content is not just popular on TV. We dominate EVERY PLATFORM across digital, too: NBC Primetime delivers 33% more ad impressions every month than all of YouTube. NBCUniversal + Telemundo =  the largest social footprint; reaching nearly 31M Hispanics. Premium TV content makes […]

01/07/16: Netflix goes live globally; Sony to launch 4K movie app; HBO partners with Conviva on HBO Now optimization

Sony

CYNOPSISDIGITAL 01.07.16 Good morning. It’s Thursday January 7, 2016, and this is your first early morning digital briefing. TOP NEWS   Sometimes Cynopsis Digital can simply let the day’s newsmakers speak for themselves. Here’s Netflix CEO Reed Hastings, addressing an audience at CES yesterday: “Today, I am delighted to announce that while we have […]

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01/07/16: NBC Sports’ Regional Topper; ESPN’s CFP Megacast; MLB makes a play for China

nbcrsn

CYNOPSISSPORTS 01.07.16 Good morning. It’s Thursday January 7, 2016, and this is your first early morning Sports briefing.  Big hire for NBC Sports Group, nabbing former ESPN exec David Preschlack to serve as President, NBC Sports Regional Networks, and NBC Sports Group Platform and Content Strategy. He’ll begin Feb. 1 and will be charged with […]

01/06/16: Big Bang Theory breaks ratings record; That 70s Show stars reunite for Netflix; Modern Family hears from Streisand

Big Bang theory

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NBCUniversal: Premium Content @ Scale TV is the most effective medium for reaching audiences at scale, And NBCUniversal has an unrivaled portfolio of must-have video content. We deliver 20% of the total TV audience and reach over 93% of U.S. viewers every month. NBCUniversal. All Together. Different. CYNOPSIS 01.06.16 Good […]

01/06/16: Netflix inks content deals with DreamWorks Animation; Twitter tests conversational ads; Snapchat developing new ad tech platform

CYNOPSISDIGITAL 01.06.16 Good morning. It’s Wednesday January 6, 2016, and this is your first early morning digital briefing. TOP NEWS   First TBS jumped on the eSports bandwagon. Turns out Activision Blizzard was next in line. The gaming giant, known for titles such as Call of Duty and World of Warcraft, has acquired […]

01/06/16: FOX’s fall fortunes on the rise, Cities: LA or bust, Panasonic’s Rio ventures

foxnflsunday

CYNOPSISSPORTS 01.06.16 Good morning. It’s Wednesday January 6, 2016, and this is your first early morning Sports briefing.  The NFL continues to pay dividends for FOX Sports. The company is announcing that, with the conclusion of the 2015 NFL regular season, it scored an average 12.0/25 household rating/share for the lineup of games, with 20.7 […]

01/05/16: Jobs

clads2

JOB OF THE WEEK SVP, PLANNING & INSIGHTS Performics Chicago Lead team resp for providing strategic insights via knwldg of trends & rsch combined w/full understanding of how to activate data. 10+ yrs bus exp in Interactive mktg, media, and strategic brand/acct plan’g. Res/cvr HERE… CYNOPSISJOBS 01.05.16 Good morning. It’s Tuesday, January 5, 2016, […]

01/05/16: Yahoo shutters Yahoo Screen video hub; Oculus Rift preorders to launch January 6; Netflix to launch in Russia

Facebook iphone

CYNOPSISDIGITAL 01.05.16 Good morning. It’s Tuesday January 5, 2016, and this is your first early morning digital briefing. TOP NEWS   Yahoo has drawn the curtain on Yahoo Screen: The company’s video hub has been shuttered. It was launched in 2013, with the goal of housing all of Yahoo’s programming, ranging from its recent […]

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