CYNOPSISDIGITAL 04.04.16 Good morning. It’s Monday April 4, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER DSP: An abbreviation for demand-side platform. A DSP is a system that lets digital ad buyers manage multiple ad exchange and data exchange accounts through a single interface. Or, to translate it into English, […]
CYNOPSISSPORTS 04.04.16 Good morning. It’s Monday April 4, 2016, and this is your first early morning Sports briefing. What’s in a name? For professional athletes, the answer is a lot as the stars join the growing not-com movement in a move to differentiate themselves from the plethora of media options on the table. With the […]
CYNOPSISMEDIA PRESENTS: Upfront Update March 31 DISCOVERY COMMUNICATIONS At Discovery Communications’ press breakfast in NYC, CEO David Zaslav noted, “The basic elements of our business have turned significantly more positive. We’re spending more money on content and our brands.” Primary focus? “Growing audience around the world.” Zaslav explained the company is following ESPN’s road map […]
A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NBCUNIVERSAL. REACH REDEFINED. TOGETHER. Reach. It’s more than viewership. It’s relationships. It’s the hearts we touch through the stories we tell. It’s not something we have; it’s something we do. And we’re inviting everyone to reach with us. For the first time in history, NBCUniversal will present its entire portfolio […]
CYNOPSISDIGITAL 04.01.16 Good morning. It’s Friday April 1, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER: TrueView Ads: A popular Google ad format, most widely used for YouTube’s pre-roll ads. The format gives viewers options – most commonly, the ability to skip the ad after five seconds. As many advertising […]
CYNOPSISSPORTS 04.01.16 Good morning. It’s Friday April 1, 2016, and this is your first early morning Sports briefing. Members of the US Women’s National Team upped the ante over equality issues with US Soccer, as Carli Lloyd, Hope Solo, Alex Morgan, Megan Rapinoe and Becky Sauerbrunn announced on Today that they have filed a complaint […]
A CYNOPSIS MESSAGE FROM WE tv THIS YEAR THE WE SUITE IS TWICE AS SWEET WE tv’s BIGGEST OPPORTUNITY NOW ON OUR TWO BIGGEST NIGHTS BEGINNING IN 4Q2016 THURSDAY’S L.A. HAIR FRIDAY’S DAVID TUTERA’S CELEBRATIONS DO MORE FOR YOUR BRAND CYNOPSIS 03.31.16 Good morning. It’s Thursday March 31, 2016, and this is your first early […]
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE LOYAL, ENGAGED, AND ACTIVE OUR AUDIENCES DO WHAT THEY VIEW AND BUY WHAT THEY SEE #1 for ad receptivity. #1 inspiring to buy. #1 for motivating purchases. SCRIPPS NETWORKS. Life Lives Here. HGTV-Food Network–Travel Channel–DIY Network–Cooking Channel–Great American Country–SNI Digital. For more, visit scrippsnetworksadsales.com. CYNOPSISDIGITAL 03.31.16 […]
CYNOPSISSPORTS 03.31.16 Good morning. It’s Thursday March 31, 2016, and this is your first early morning Sports briefing. MLB took a bite into Apple, revealing a tech collaboration with the brand that will integrate new on-field capabilities through the approved use of iPad Pro and a newly developed advance scouting, analytics and video app dubbed […]
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE FAMILY FRIENDLY and CONSUMER READY Our brands are entertaining and family friendly. The perfect place to reach parents and kids together, and the perfect environment for your message. SCRIPPS NETWORKS. Life Lives Here. HGTV-Food Network–Travel Channel–DIY Network–Cooking Channel–Great American Country–SNI Digital. For more, visit scrippsnetworksadsales.com. CYNOPSIS 03.30.16 […]
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