CYNOPSISDIGITAL 05.27.16 Good morning. It’s Friday May 27, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Bounce rate: Bounce rate, also called Abandonment Rate, refers to the percentage of a webpage’s visitors who exit without visiting another page on the site. A high bounce rate can alarm publishers: It may […]
CYNOPSISSPORTS 05.27.16 Good morning. It’s Friday May 27, 2016, and this is your first early morning Sports briefing. NBC Olympics is lining up distribution of 4K Ultra HD coverage to cable, satellite, telco providers, and other partners ahead of this summer’s Games. Coverage will be offered on a one-day delay and will include 4K UHD […]
A CYNOPSIS MESSAGE FROM BET NETWORKS BET Networks Delivers The Power of MORE MORE Women * MORE Insights * MORE Economic Influence BET Is a Top 20 Cable Net in Prime With All Women 18-49 CENTRIC Reaches 1 out of 3 Black Women 25-54 CENTRIC Grows By Double Digits in Prime-Up +17% vs. a year […]
CYNOPSISDIGITAL 05.26.16 Good morning. It’s Thursday May 26, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Frequency Capping: As a general rule in online advertising, showing users the same ad too many times will lead to diminished response, and possibly to lasting hostility toward one’s brand. That’s where frequency capping […]
A CYNOPSIS MESSAGE FROM beIN SPORTS beIN SPORTS: "bePART" OF THE #1 FASTEST GROWING CABLE NETWORKS IN THE U.S., REGARDLESS OF LANGUAGE: +48% GROWTH ON beIN ENGLISH, +11% ON beIN SPANISH. * beIN SPORTS is part of beIN MEDIA GROUP, which was created to expand its global reach, and diversify into the general entertainment and […]
CYNOPSISeSPORTS & GAMING 05.26.16 It’s Thursday, May 26, 2016, and this is your weekly early morning eSports & Gaming brief. Tuesday officially saw the kickoff for Turner Sports and WME/IMG’s foray into eSports, as the new ELeague opened play on streaming partner Twitch, with viewership swinging from 50,000 to 100,000 throughout the day and total […]
A CYNOPSIS MESSAGE FROM WE tv WE tv MORE SUCCESS BEST YEAR EVER 2015 MORE OPPORTUNITY THE WE SUITE: PARTNERSHIP WITH OUR FLAGSHIP SERIES MORE TOUCHPOINTS FOR YOUR BRAND ON-AIR, DIGITAL, SOCIAL, CONSUMER ADVERTISING, EVENTS WE DO MORE! Click Here for Sourcing. CYNOPSIS 05.25.16 Good morning. It’s Wednesday May 25, 2016, and this is […]
CYNOPSISDIGITAL 05.25.16 Good morning. It’s Wednesday May 25, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Agency trading desk: In digital advertising, a trading desk is a centralized management platform used by ad agencies that specialize in programmatic media and audience buying. Trading desks are generally layered on top of […]
CYNOPSISSPORTS 05.25.16 Good morning. It’s Wednesday May 25, 2016, and this is your first early morning Sports briefing. The NFL locked down the locations for Super Bowls LIII, LIV and LV yesterday, agreeing to host the events in Atlanta, South Florida and Los Angeles, respectively. The league announced at the Spring League Meeting that Atlanta’s […]
JOB OF THE WEEK MANAGER DIGITAL SALES OPS NBC LA Experience trafficking video ads in an ad server DFPP, FreeWheel, Digital Trafficker, Operative, Rich Media, 3rd Party Tags, and Ad Ops. Full info/apply HERE. … CYNOPSISJOBS 05.24.16 Good morning. It’s Tuesday, May 24, 2016, and this is your weekly issue of Cynopsis: Jobs! CYNOPSIS […]
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