05/27/16: NBC’s Olympic 4K play; Dunk King reigns supreme; Taco Bell’s NBA bet


Good morning. It’s Friday May 27, 2016, and this is your first early morning Sports briefing. 

NBC Olympics is lining up distribution of 4K Ultra HD coverage to cable, satellite, telco providers, and other partners ahead of this summer’s Games. Coverage will be offered on a one-day delay and will include 4K UHD footage from the Opening and Closing Ceremonies, swimming, track and field, basketball, the men’s soccer final, and judo, as well as Rio scenics. One event will be provided daily from August 6-22. NBC Olympics will distribute the 4K UHD coverage provided by Olympic Broadcasting Services (OBS) and Japan’s NHK to US distribution partners, who will individually choose how they will make the content available to their customers.

“The Olympics have been a consistent driver of technological advancements, and Rio will be no different,” said Gary Zenkel, President, NBC Olympics. “The stunning backdrop of Rio combined with the world-class competition of the Olympics will give the American audience a spectacular early look at this impressive new technology.”


TNT’s The Dunk King ruled the night as the the four-part series delivered an average of 2.1 million total viewers for Tuesday night’s finale. Viewership rose 19% from the debut episode through the final round. That was good enough to rank as the most-viewed program of the night  based on total viewership and all key demos.

FOX’s coverage of the first-ever FA Cup-MLS doubleheader on saw Manchester United victory over Crystal Palace in the FA Cup Final reel in 1.018 million viewers, up 26% in total viewers compared to the 2015 final. The Red Bulls subsequent win over New York City FC took in 595,000 total viewers, making it MLS’s most-watched regular-season telecast on any network since October 2014.

Elsewhere on the ratings front, with the 2015-16 TV season now officially completed, NBC saw Sunday Night Football finish as television’s top primetime show in household rating with a 13.0 score and viewership of 22.5 million on average. This marks the fifth consecutive season that the franchise has claimed the spot. SNF also ranked as the top show in the 18-49 demo for the sixth consecutive TV season.

Do not miss Intel’s Sandra Lopez discussing how technology will forever impact sports on June 22 at the Cynopsis Sports Business Summit in NYC! Time is running out on early discounts so click here now for tickets.

NASCAR is working with Academy Award-winning director Steven Soderbergh on the feature film Logan Lucky, depicting a theoretical heist at Charlotte Motor Speedway. “We are excited to work with Steven, Channing and all of Logan Lucky’s incredible cast and producers,” said Zane Stoddard, NASCAR Vice President of Entertainment Marketing and Content Development. “It’s a big-hearted, fun story that showcases NASCAR and Charlotte Motor Speedway as the world-class sports entertainment property and venue that they are, much like the Bellagio in Steven’s Ocean’s Eleven.”

The NOVA Home Loans Arizona Bowl revealed that this year’s game will take place on Dec. 30 at University of Arizona Stadium in Tucson and pit a team from the Mountain West against a team from the Sun Belt Conference as part of a deal that will span the 2016-2019 seasons.  Additionally, Campus Insiders locked in a multi-year media partnership for the streaming of the game and enhanced digital game experience on CampusInsiders.com. Campus Insiders is also finalizing an agreement with a national linear broadcast partner to televise the game.
Golf Channel hits the 2016 NCAA Division I Men’s Golf Championships starting Monday with the Individual National Championship at 7p, followed by the Quarterfinals (at 1:30p) and Semifinals (at 6p) the next day and concludes on June 1 starting at 6p. Golf Channel’s on-air team will feature Lanny Wadkins as lead analyst and Bob Papa as play-by-play host. Curt Byrum will serve as hole announcer, with Billy Ray Brown, Cook and Notah Begay reporting from the course.
Tennis Channel’s upcoming documentary, Signature Series: Barnstormers, is set to debut on June 2 a 2p. The feature “reveals the untold story of a small group of tennis pioneers who spent decades fighting an unjust system to ultimately create the sport’s modern Open Era.” Robert Redford narrates.

beIN Sports will offer new English and Spanish language programming surrounding the 2016 Copa America Centenario tournament, offering viewers special editions of the network’s original studio shows, "The Xtra" and "The Locker Room," on beIN SPORTS and beIN SPORTS en Espanol, respectively. Both channels will carry special live original news and editorial analysis that will preview and analyze the exciting matchups.


"As a marketer we would be foolish to turn a deaf ear to the size of the [esports] audience."
–Bob Ruhland, Head of Marketing – Buffalo Wild Wings (source: WSJ)

Bob’s right. That’s why you should register your team for the Cynopsis eSports Conference on Thursday, June 23 in NYC. Group tickets and tables are available for purchase; grab them before June 1st!

Sponsored by: Magid Sports, Chief Marketer + rEvXP


Taco Bell is teaming up with the NBA to offer a “Steal a Game, Steal a Taco” promotion during the 2016 NBA Finals. The promotion will offer fans a free Doritos Locos Taco if a team wins (“steals”) a road game in the NBA Finals, which begin June 2 on ABC. If the road team wins Game 1, Game 2, or Game 3, America will get the tace on June 15 from 2p-6p. If the road team wins Game 4, Game 5, Game 6, or Game 7, the giveaway takes place on June 21.

Ahead of the UEFA European Football Championship, ESPN is offering a new integrated marketing campaign entitled “More Than Football,” celebrating the soccer tournament. The campaign’s inaugural spot  introduces “sweeping shots of French landmarks interlaced with footage of some of the most iconic moments and players in the history of the tournament, including Cristiano Ronaldo, Wayne Rooney and Zlatan Ibrahimovic.” 

Outdoor ad company JCDecaux is partnering with Tennis Channel to offer live daily scoring updates across its network of 260 digital screens in US airports, including John F. Kennedy International, LaGuardia, Newark, Los Angeles, Miami International and Houston’s George Bush Intercontinental. "This partnership with JCDecaux puts Tennis Channel’s brand in front of millions of air travelers during this year’s French Open and extends the overall reach of our network," said Robyn Miller, Senior Vice President, Tennis Channel.


Vice Sports has reportedly signed Roger “Rog” Bennett and Michael "Davo" Davies, aka The Men in Blazers, to a partnership for its digital platforms. The NBCSN hosts will cover the Copa America and Euro 2016 games exclusively for Vice Sports’ digital platforms as part of the pact, according to THR, and make their debut on June 3.

USA Boxing is looking to drum up a connection with audiences ahead of the Rio Olympics with a “Day in the Life” video series spotlighting the communities and athletes who will be represented in Brazil this Summer. The slate debuts on May 30 at the NGB’s site, www.usaboxing.com.


The Canadian League of Gamers is launching Northern Arena, described as a world-class competition that will offer both live and online qualifiers throughout the year/ Northern Arena will look to connect millions of gaming fans in Canada and around the world by streaming competitions globally and also hosting live spectator events across Canada. "Canada has some of the most passionate gamers in the world," said Carl-Edwin Michel, Co-Founder of the Canadian League of Gamers. "Connecting Northern Arena with the audiences at Fan Expo and working with Vantrix is a perfect fit. I can’t wait to press play with Canadian and international gaming elite and kick off Northern Arena’s 2016 competitions." 
Super Evil Megacorp turned on the switch to Vainglory update 1.18, offering features that include Roam Hero, Lance; updated skins; new quests and chests as well as The Vainglory Spring Season Championships, which begin next month.


The 100th running of the Indianapolis 500 on Sunday at noon on ABC.


Cynopsis Sports 2016 Hall of Fame
Our inductees have each transformed how sports + pop culture intersect… join us as we celebrate them.

WHEN: June 22
WHERE: Sports Business Summit, New York City
WHO: ESPN founder Bill Rasmussen, International Speedway Corp CEO & Vice Chairperson Lesa France Kennedy, MLB’s VP, Social Responsibility & Inclusion Billy Bean, and three-time National Sportswriter of the Year Peter King, editor of TheMMQB.com, sr. writer for Sports Illustrated & NFL Insider for NBC’s Football Night in America.

ON THIS DAY in 1968: Montreal and San Diego are awarded MLB franchises.

In The Know: In what venue did the Los Angeles Rams play right before moving to St. Louis? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: What was the previous team name of the Washington Wizards? Answer: The Bullets. Kudos: Phyllis McQuillan-MSG Networks/NY; Rick Rosenfelt-WFAN Radio/NY; Michael Levy-Screenvision Media/NY; Shawanda Walker-NBCUniversal/NY; Tim Buckman-NBC Sports Group/Stamford; Tony Ferranti-MMSI/Warwick; Tom Wetzel-MMSI/Warwick; Allison Wright-Viacom Media Networks/Detroit; Tom Doherty-Starcom Media/Chicago; Kevin Micklo-Pinnacle Advertising/Chicago; Gretchen Brady-KTVT/Dallas; Kevin R. Morris-Morris Marketing & Communications/Chicago; Greg Moloznik-GLM Media/Scottsdale; Matt Sautter-Imagine Communications/Denver; John Baghdassarian-Olympusat/LA; Rich Greene-Casa Del Verde Entertainment/LA; Steven Gold-Nielsen/Las Vegas; Jim Himmel-TCB Media/San Clemente.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIRECTOR, DIGITAL GOLF/NBC/ORLANDO: Create/socialize/execute multi-platform digital mktg campaigns for Golf vertical; lead big idea generation & commercial monetization of Golf dig properties. 10+ yrs media mrktg exp; digital exp req’d. Full info/apply HERE (6/3)

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JOB OPENING: DIRECTOR, PROGRAM RESEARCH/Bravo/Oxygen/NYC: Manage analyses/ratings reporting, audience profiling, for both nets and their competitors. 7 yrs media research req. Full info/apply HERE (6/2)

JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/CSI SPORTS/NY: 3-5 yrs TV Network exp. Create/manage logs and allocate inventory. Implement/schedule ad campaigns, promos plus work with Ad Agencies and RSNs nationwide. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE (6/2) 

JOB OPENING: AD SALES RESEARCH, SENIOR ANALYST/HGTV and DIY Network/NYC: Successful candidate will be well-rounded and experienced research professional, strategic business partner to our ad sales team. Min 3yrs relevant exp. Full info/apply HERE J101087 (6/2)

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JOB OPENING: CO-EP/DAILY LIVE SHOW/LA: Oversee/manage all aspects production. Manage team of producers & editors, produce daily content. Focus on pop-culture & entertainment, familiarity w/demos & lifestyle preferred. 5+ yrs exp. Resumes to: [email protected] (6/1)

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