Cynopsis: DIGITAL
01.10.14
Good morning. It’s Friday, January 10, 2014, and this is your first early morning digital briefing.
StoryTech led a tour of the CES showroom floor at the Vegas Convention Center for Cynopsis this week, and some of the highlights included:
- LG’s WebOS TV: The curved and 4K TVs are all the hype at CES, but this user interface within the TV includes an easier way to search apps and pick out entertainment. LG promises half of its 2014 TVs will be running it.
- LG Fitting Room: LG also revealed a virtual fitting room for retail stores to help a customer find clothes and recommendations for their body type. The virtual fitting room appears as a mirror using the Microsoft Kinnect body-scanning technology. Styku also revealed a similar product called the Smart Fitting Room.
- Polaroid: This iconic brand is finding a modern edge not only by unveiling a 4K TV for just $1000 (compared to other company’s similar TVs that were well over $3000), but also an easier way to share and print photos with a digital instant camera and pop-up photo printing stations called FotoLab. The company also took a stab at the tablet market with a line of $200 devices.
- Intel: Although they put their TV ambitions to the side, the tech giant unveiled other products that make Star Wars seem not so science fiction. Products that included the RealSense scanning and gesture control technologies showed how a person could move objects from a distant location, as well as by bringing objects to life from anywhere in a realistic 3D form. Intel promises a few of its laptops and tablets will include this technology in 2014.
- iFit: Wearable technology was a trend that dominated at this year’s CES, but mostly in relation to the health and fitness realm. iFit unveiled a new band that tracks sleep, daily action and fitness habits. It can also connect to the web and exercise equipment to create personal workouts. CEA predicts the market for health and wellness tech will increase to $8 billion by 2018…
… Ipsos, the content and tech research company, and LinkedIn hosted an event at CES revealing its research on how affluent Americans purchase and use electronics. Key findings:
- 51 percent have engaged with social media about a TV program while watching the program – 63 percent use a laptop, 58 percent use a smartphone, 53 percent use a tablet.
- Holiday spending: 47 percent occurs at a retail store, 44 percent on computer, four percent smartphone, four percent tablet.
- Consumer electronic spending was up in 2013 by 15 to 25 percent, and 86 percent do a fair amount or a great deal of research before a purchase.
- Use of LinkedIn by this demographic: in 2012, 18 percent used the site in past seven days, but in 2013 rose to 22 percent.
- LinkedIn users are heavy spenders across a variety of categories. They’re generally making $200,000 a year, and are more likely to buy a tablet and smartphone. They also tend to be more into tech and heavily research a product before making a purchase.
With the LinkedIn study showing how much consumers tend to research before buying from tech, Ipsos’ Chief Research Officer Dr. Stephan Kraus also told Cynopsis they conducted another study with people from five countries asking if they’re loyal to certain brands or open to others. “In every country, in every category, the majority of people surveyed said they were open, with some differences in age groups,” he said…
… Rovi, the entertainment discovery company, announced its new Audience Management Solutions for advertisers and marketers. The platform, which includes the Ad Optimizer and the Promotion Optimizer, analyzes consumer and behavioral data so marketers and advertisers can better target TV spots to viewers. Rovi gave Cynopsis a demonstration; the platform is able to create a “heat-map” of sorts for the best time periods, networks and shows to promote a product to specific audiences. Rovi’s Senior Director of Public Relations Chris Taylor says the platform is still in trial phase with an undisclosed network and a few other brands, but expects to reveal results in the coming months…
… Tech TV and second-screen company SeeSpace unveiled a new way to watch TV with an over-the-top device called InAir. The device places web content related to a specific TV program someone may be watching directly onto the screen in real-time. With InAire, users could shop directly from a brand video or ad, pull up related social feeds to the screen, or further research a related topic on the internet. SeeSpace’s co-founder Anne-Marie Roussel said there is a potential for this to be an educational component with children’s programming, shopping guide or social experience. Currently, SeeSpace is fundraising with a Kickstarter campaign to begin manufacturing for inAir set to hit shelves for $99 this summer. Roussel also told Cynopsis they are currently talking with SmartTV manufacturers and over-the-top box sets for integrating the InAir technology into those devices…
… NBC’s Million Second Quiz may have tanked in ratings, but the network is looking to its silver lining. “This was a big swing for us. It was built as a digital show. The app premiered first, and two million users were on the app before the show even hit the air and app continued to be used not only when they were watching the show but between each episode,” said Rob Hayes, EVP of digital at NBC Entertainment. “It did not do as well as we wanted from a ratings standpoint, but from a digital interactive experience it did fantastic,” Hayes said speaking on the CYN panel The State of the new TV Business: What Comes Next? at CES. “We saw some interesting patterns come out that we’ll hopefully be able to take advantage of.”
It’s a Multi, Multi, Multi-Platform World: Learn the right combinations of brand lift, audience delivery, and sales impact at The Cynopsis Media Boot Camp February 11. Read more + register here: http://www.cynopsis.com/events/the-cynopsis-media-boot-camp
Delta Air Lines is launching the #GoldLuck digital campaign for the 2014 Winter Olympics in Sochi, Russia to lead up to the opening ceremony on Feb. 6. The social campaign encourages fans to wish their favorite athletes well by creating ten-second videos at select airport kiosks and at qualifying events in Deer Valley, Utah and Breckenridge, Colorado. Professional snowboarder and 2010 Olympic team member Louie Vito is helping to kick off the campaign this weekend in Breckenridge. Delta is the official airline for the U.S. Ski and Snowboard Association, and encouraging fans to share the videos on Facebook and Twitter.
A+E Networks is now offering TV Everywhere apps for Roku. The app enables users to watch full episodes, movies and exclusive clips from A&E, the History channel and Lifetime. The app recently launched on Kindle Fire HD and Xbox 360 platforms, with a total of eight million downloads on all devices the app is currently available on.
Conde Nast Entertainment named Joe Labracio as its new Executive Vice President of Alternative Programming. Most recently, Labracio was the Co-Head of Alternative Television at United Talent Agency.
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As CES comes to a close, it’s safe to conclude 2014 will be the year of the “Internet of Things.” At least according to this show, the future of consumer electronics is powered by the web, and all of our technology will interact with each other in one way or another. If you weren’t able to make it to Vegas, get some highlights from YouTube channel’s Tekzilla, and for a full wrap up, read our special edition on Monday. Check out the video at www.cynopsis.com.
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01.10.14
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