CYNOPSISDIGITAL
08.06.14 Good morning. It’s Wednesday, August 6, 2014, and this is your first early morning digital briefing.
DISH and A+E Networks struck a multi-year contract renewal for A+E’s entire portfolio that includes OTT multi-stream rights for live and VOD content, and expands distribution of H2 and FYI in the America’s Top 200 programming package. A+E joins Disney as the second online net on Dish, advancing the company’s plans to launch a web TV streaming service this year. Sony announced that it too will create an online TV service, but has not announced any similar arrangements yet.
The Game Show Network debuted the weekly online competition show Skin Wars: The Naked Truth with Kandee Johnson on YouTube’s game show destination Door 3 channel. YT make-up guru Kandee Johnson will host eight episodes, recapping GSN series Skin Wars as well as interviewing eliminated contestants. A new ep will hit the channel every Wednesday at 10p ET.
Dailymotion and FC Barcelona rolled out a new channel dedicated to the team. During soccer season, FC Barcelona will upload live-streams, match highlights, player interviews and more on the channel. Dailymotion reaches 120 million viewers per month and hosts more than 2.5 billion vids.
In light of Sarah Palin’s new online streaming service, Pluto.TV created its own channel with a comedic twist showcasing the former Alaska governor and Vice President candidate. The channel, called #SarahFailin, features Palin’s most memorable TV interviews.
The Weather Channel and Telemundo have created a new digital documentary called The Real Death Valley. The 22-minute doc examines the trek illegal immigrants often take to cross the border into Texas; an area of the country that boasts some of the country’s most sweltering temperatures and is the focus of the recent immigration debate. The show premieres Aug. 11 at 9a ET on weather.com.
Today, Cynopsis is holding its first west coast Video Forum – Small Screen, Big Ideas. Speakers from comScore, Comcast Ventures, Discovery Digital Networks, 5by, LiveRail, PopSugar, Portal A, Tubular Labs, Union+Webster, Videology, and more will forecast the future of digital video, from content development and marketing to advertising and measurement. We’ll share highlights in tomorrow’s Cyn Digital.
RB and Facebook have signed a multi-year global partnership deal that will integrate their sales and marketing teams, reports MediaPost. “RB wants to partner with Facebook to help us connect with our customers and to grow our business in several countries around the world,” said an RB spokesperson. RB brands include Lysol, Woolite and Clearasil.
Fullscreen YouTube filmmaker and adventurer Devin Graham (Devin SuperTramp has two million subs) captured Speed Stick GEAR (“his most extreme stunt”) on film. The video of Stunt 411 is part of a social campaign launched in April, and features Devin and a team of six professionals jumping from the world’s largest urban zip line in Panama City before landing on a base via parachute. As previously reported, the campaign asked fans to guess what type of trick Graham would try; the winner then traveled with the crew to create the event. “Speed Stick wanted to pull something off that had never been done before, so we produced a high-impact campaign with Devin SuperTramp,” Fullscreen COO Ezra Cooperstein told Cynopsis. “We turned Devin’s premium video into a TV spot and amplified brand engagement with a social media contest. This original integrated production is sure to blow people away.”
PBS announced two winners for its third annual PBS Online Film Festival yesterday. The film that took “People’s Choice” was My Dear Americans from National Black Programming Consortium (NBPC). Digging For Water from KLRU Austin was the second winner, and most viewed doc of the 25 finalists. The films will be screened on Ovee.ITVS.org today at 2p ET. More than 50,000 votes were cast from June 16-July 31, and entries were streamed more than 350,000 times.
Animal Planet will live stream the third annual Internet Cat Video Festival on Aug. 14 at 7p ET. The network will specifically stream the finalists in this year’s honor for the top cat video “Golden Kitty Award” on AnimalPlanet.com/CatVidFest.
If you’ve got happy news, weddings, babies, engagements you’d like shared with your industry colleagues for a new feature going up soon on our web site, send to [email protected].
Starz PLAY TV everywhere app launched on the Xbox One console yesterday. Additionally, authenticated users can now stream the latest original series Outlander through all of the app’s platforms. Encore PLAY and MoviePlex PLAY TVE apps was introduced on the Xbox 360 earlier this year.
A CYNOPSIS MESSAGE
Wednesday, August 6, 2014
StumbleUpon HQ | San Francisco, CA ***Register Now!***
***Walk-ins Are Welcomed***
Thank you to our Gold Sponsor – SIZMEKAD PLATFORMS
Yahoo will incorporate ComScore Campaign Essentials (vCE) into its ad buying and reporting platforms. “Integrating comScore vCE with Yahoo ad platforms provides advertisers with one place to buy, measure, and analyze campaigns against all available data,” Yahoo VP of Product Eric Lange said.
Delivery Agent acquired Musictoday from Live Nation Entertainment yesterday. “Fans have changed how they consume and engage with music content, making the industry ripe for innovative new monetization models,” Delivery Agent CEO Mike Fitzsimmons said. “This acquisition offers Delivery Agent a natural way to extend the company’s solutions into a new vertical.”
ChoiceStream launched the cs.Console dashboard to provide analytics tracking campaigns in real time, breaking down performance by audience, location and ad spend. “Our aim is to share insights that our machine learning system picks up as campaigns progress,” CEO Eric Bosco said.
Tremor Video, in collaboration with Nielsen Catalina Solutions (NCS) will now offer consumer-packaged goods (CPG) clients better audience targeting ability. Tremor will have access to more than 2,500 syndicated NCS brand and category shopper segments, helping advertisers and agencies shift impressions from the weakest to the best performing elements driving sales. NCS also works with YuMe.
Programmatic ad platform Rocket Fuel will purchase ad tech firm [x+1] for $230 million. [x+1] clients include Mercedes-Benz, Lionsgate and Intuit, and is best known for its demand side platform and data-management platform.
The second screen is taking away eyeballs from TV advertising, according to a new study from TNS Infratest and funded by wywy. TV ad awareness dropped 58 percent among those using a second screen while watching TV compared to TV-only participants. However, when a TV ad synched to the second screen and cross-delivered an ad, awareness increased by 40 percent.
HGTV shows filled three of top five spots in cable commercial retention in a survey of TiVo users. January-June data had the lifestyle net’s House Hunters International and Caribbean Life at 84 percent retention, and Love it or List It at 83 percent. Discovery’s Gold Rush: Pay Dirt was a close fifth with 82 percent. Rounding out the list? TBS’s Bam’s Bad Ass, with 84 percent. Why does HGTV rate so high? “Since HGTV fans do what they view, they are highly engaged with the entire environment, content and breaks,” Jon Steinlauf, EVP for ad sales & marketing, Scripps Networks Interactive, tells Cynopsis. “We inspire them with ideas, and then they shop the ads.”
YuMe hired Eric Bozinny as the new Network Quality Director. Bozinny most recently spent five years as Microsoft’s Senior Program Manager, Advertising Fraud.
Yahoo appointed Ian Moffitt to lead its original content team. Most recently, Moffitt was the Head of Premium Content at Machinima.
Maker Studios named Charles Gabriel as Chief Advertising Officer and Bonnie Pan as the Executive Vice President of Programming. Gabriel was formerly the EVP of Development an Strategy at AOL and Pan was a former Yahoo Screen executive.
A CYNOPSIS MESSAGE
Late Submissions: August 15th
Awards Event: November, 13 2014 (Grant Hyatt, NYC)
Click here to learn about the Awards program &
enter online! Questions? Contact Pete Romas at 203-899-8483DIGITAL SPOTLIGHT OF THE DAY
Late night veteran Conan O’Brien aired an entire Orange is the New Black themed episode yesterday. In the special show, “Crazy Eyes” (Uzo Aduba) taught Conan how to make crazy eyes, “Big Boo” (Lea DeLaria) taught him about a woman’s anatomy and “Red” (Kate Mulgrew) showed Conan how to dance. The ep’s cold open featured Laverne Cox’s transgender character doing his hair and make-up, and a new version of the Netflix’s series iconic opening credits. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
08.06.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: AD SALES EXEC/LA/San Diego/SFO: Generate new brand & brand/hybrid ad sales for programmatic TV platform. Also sales strat, cold calling, trade show representation & some client service duties. 3+ yrs exp ad sales. Resume here: [email protected] (8/12)
JOB OPENING: JR. WRITER PRODUCER/EDIT BEACH/NYC: fun, boutique prod. co. seeks super creative & outgoing JR. W/P must have experience writing on-air promos for cable nets. Will concept/pitch/write/prod/edit. Apply: http://goo.gl/nLmNmC (8/9)
JOB OPENING: VP BRAND MKTG/CNBC/Englewood Cliffs, NJ: Dvlp overall mktg brand strategy & conceptualize/execute high impact, multi-platform campaigns w/various internal/external partners. Job #15300BR 10 yrs brand mktg exp. Full info/apply HERE (8/8)
JOB OPENING: MGR, OPS ASSET/PivotTV/LA: Manage, track/report on media assets. Manage external vendors, media delivery req. 3+ yrs broadcast/prod tracking high volume of media assets. Resumes: [email protected] (8/8)
JOB OPENING: PROMOTIONS PRODUCER/NBCU/NYC: Promo Producer with experience on a daily talk show. Write and produce daily topical promotions, sweeps spots, generic promos for The Meredith Vieira Show. Apply here (8/7)
JOB OPENING: MARKETING MANAGER, CREATIVE SERVICES: W/NATPE in mid-Wilshire area. Must shepherd projects from idea to execution in a collaborative environment. 3-5 years exp in marketing pref’d. Resume to http://bit.ly/1sq09wm (8/7)
JOB OPENING: PROMOTION COORD/iN DEMAND/NYC: Acquire, track & distribute promotional materials. Create logs. Bachelor’s Degree & 1 yr exp. Detail & follow-through essential. Apply: [email protected] (8/7)
JOB OPENING: DISTRIBUTION LEAD/ASIA TV USA/NYC: Resp for dev P’ships w/MSOs, neg agrs, dev & mng renewals/delivery of all sub rev apply: [email protected] (8/7)
JOB OPENING: ACT MGR AFFILIATE SALES/MLB NETWORK/SECAUCUS NJ: Mng corp and regional accts, devlp promo prog, maintn relationships w/mark/adsales contcts, heavy travel. Min 3 yrs exp in cable afflt sales/sports mktg. Resume to [email protected] (8/7)
JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Eye Mall Media/Los Angeles: OOH/Mobile Media Account Exec, 3+ years related sales experience strong focus on new accounts. High-energy, driven, goal-oriented. Full info/apply HERE (8/7)
JOB OPENING: RESEARCH MANAGER/Discovery/NY: Strategic mind to provide sales positioning rsrch for Discovery Channel/other ntwrks. Create sales materials/positioning pieces to highlight success. 6+ yrs TV rsrch exp req’d. Apply. (8/7)
JOB OPENING: SR ANALYST, SALES & M/NBCU/NYC: Produce reports for national ad sales and use syndicated research tools to effectively position the network in the marketplace. Apply HERE (8/7)
JOB OPENING: DEVELOPMENT WHIZ: Network & prodco experience. Track record. For established NY prodco. Dir, VP or SVP levels considered. [email protected] (8/7)
JOB OPENING: SR PRGRMMING RSCH MGR/Discovery Channel/LA: Talented rsrchr to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 4+ yrs TV rsrch. APPLY HERE (8/7)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
Copyright Cynopsis 2014
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014
