06/21/17: Instagram Stories now has 250 million users

The Quarterly Barometer of the Industry Has Arrived!
Download Now: FreeWheel Video Monetization Report: Q1 2017
In “The Unifying TV Landscape” the VMR: Q1 2017 highlights how the boundaries within premium video – traditional linear television and digital video – are dissolving, as the industry moves even closer to true unification.
FreeWheel’s position at the center of the New TV Ecosystem gives unique perspective into the themes that are top of mind for our industry, based on 59Bn video starts in Q1 2017.
Good morning. It’s Wednesday June 21, 2017 and this is your your first early morning Digital briefing!

Behavioral Email Marketing: Behavioral email marketing refers to strategies, techniques, and automated email systems that marketers and online merchants use to collect data about email subscribers. Such data helps target specific campaigns toward individuals based on their actions.
Not bad for a feature that some initially derided as an inferior Snapchat knockoff. Facebook’s Instagram announced that its Stories tool is now used by 250 million users every day. That’s some pretty rapid growth; as recently as April, the number was 200 million. By comparison, the entire Snapchat app ended Q1 with 166 million daily active users.
Speaking of Snapchat, It’s more crucial than ever that programmers and marketers learn how make use of Snapchat and Instagram Stories. On June 29, join Cynopsis for the webinar Snapchat and Instagram Stories: A How & When Guide. Speakers include Scripps Networks Interactive’s Abbi McCollum and Giant Spoon’s Will Thompson, who will answer all your questions. Register here.

A recent report from App Annie found that, on any given day, more than 35% of Snapchat users can’t be reached by brands or advertisers on any other social platform. And Instagram Stories boasts more than 200 million daily active users. Both platforms are clearly essential tools, the question is – when to use which ?
Join us for, “ Snapchat and Instagram Stories: A How & When Guide ,” on June 29 as social media industry execs show us how to navigate our way to the most impactful content strategy.

MediaRadar , a company that tracks how ad dollars are spent across all platforms, turned its sights on vertical video in a new report. The company found that adoption of the mobile ad format has moved slowly, with only 112 sites running the ads in Q1. According to MediaRadar’s research, companies that do buy vertical video inventory – such as AOL, Vox Media and NBCUniversal – tend to boast significant financial resources. TV programming and movies account for 40% of all such ads, the report finds. Apparel and retail come in at a distant second and third – 9% and 7%, respectively.
Amazon ’s Twitch and game developer Blizzard Entertainment announced a new collaboration. Lasting two years, the partnership will grant Twitch third-party streaming rights to select eSports content from Blizzard, including games such as Overwatch and World of Warcraft. Twitch users will be able to view events such as the Heroes of the Storm Global Championship and the Hearthstone Championship Tour. In addition, subscribers to Twitch Prime will gain access to in-game content from Blizzard titles.
Ad giant Dentsu Aegis Network announced a new investment in Gleam Futures, a digital talent management company based in the U.K. Gleam represents about 40 YouTube stars, including Zoella (11.8 million subscribers), Caspar Lee (7.2 million) and Marcus Butler (4.6 million). All told, Gleam’s creators have roughly 60 million subscribers between them. The financial terms of Dentsu’s investment weren’t disclosed. 
Today is the last day to nominate the young innovators and emerging leaders at your company, before late fees apply. Ensure that your team is represented at the 3rd Annual Rising Star Awards. Last year’s finalists came to us from ABC, BET, Viacom, Yahoo!, Univision, BTN, Turner, NBCUniversal, Pac-12, Horizon Media, Giant Spoon and many more. Add your company today !
Here’s something new from Netflix: Interactive shows. The streaming giant has debuted Puss in Book: Trapped in an Epic Tale, a kid-oriented series that lets viewers choose between branching storylines. Netflix’s next interactive series, Buddy Thunderstruck: The Maybe Pile, debuts July 14. The choose-your-own-adventure style programming has been in the works for about two years; it took dozens of Netflix employees to develop the necessary technology.
Hulu landed the streaming rights to past seasons of Younger, the comedy/drama series from Viacom’s TV Land. The deal comes just ahead of the show’s season 4 premiere, which bows on June 28.
HBO just posted the final episode of recently-concluded drama series The Leftovers on its YouTube account. It’ll be free to watch for exactly one week. TV networks have tried such moves in the past, but generally with a premiere, not a finale (and certainly not a series finale).
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (6/12/17 – 6/18/17)

Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.  
Ooyala , a Telstra-owned platform devoted to video publishing, analytics and monetization, announced a new hire. Mike Nikzad will serve as Chief Operating Officer, overseeing Ooyala’s daily operations. Nikzad previously served as COO of Syncplicity, a software-as-a-service company specializing in file sharing and synchronization.
Cross-device marketing technology company Tapad has named Varun Gudiseva as VP of Market Development and Analytics. In the new role, Gudiseva will oversee strategy and commercialization for Tapad’s analytical products. He’ll report to Kate O’Loughlin, Tapad’s SVP and GM of Media. Gudiseva joins the company from Xaxis, where he served as Senior Partner and Director of Acount Services and Analytics.

Our Last Trivia Question: Who plays notorious drug lord Pablo Escobar in the Netflix series Narcos? Answer: Wagner Moura. Kudos to Andy Pittman-TAMU/TX, Gayathri Jayakumar-THREE/NY, Susan Nessanbaumn-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, and Mathew Tombers-Intermat, Inc./NY
Narcos co-star Pedro Pescal played a character in the fourth season of HBO’s Game of Thrones. Which one? (Emai [email protected]  with your answer and be sure to include your name, company, city and state.)

Insider’s scoop on Measurement & Data
August 3 | NYC | 11:30 – 4:00
Join us for an examination of cross-platform video measurement and how the smartest minds in advertising and marketing are reading market forces and reacting. Including experts from: Quigley-Simpson, Hulu, 22Squared, NBCUniversal, Mashable, Facebook, one2one Media, Disney|ABC Television Group, Dell, 605, Bloomberg Media, Fox Networks Group and Discovery Communications.
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Cadbury’s latest U.K. marketing campaign is rather bizarre. Let’s just say it involves an animatronic cow. From The Drum, check it out here
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CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: DEVELOPMENT REALITY TV EXEC: LA-based reality producer seeking dev exec. Must have 2-3 years reality development, casting or agency experience, strong written and verbal communication skills, and understanding of network brands. Send resume and references to  [email protected] (6/28)

JOB OPENING: COOR., CONS MKTG & ADV/Showtime/NYC: Assist team in development and execution of mktg campaigns for SHO Series/Docs/Events. 1-2 yrs con mktg and/or ad agency exp req. Passion for TV & digital a must. Apply HERE (6/24)

JOB OPENING: MGR, PROGRAMMING RESEARCH/IFC TV/NY: 5+ yrs TV rsrch exp. Prod in-depth aud analyses to help IFC create the most compelling scheduling & promo strategy. Identify effective platforms/prgrms for promo placement (incl cross-ntwrk barter), leveraging ratings, demographic, etc. Full info/apply HERE (6/24) 

JOB OPENING: ACCOUNT EXECUTIVE/MARATHON VENTURES: Opportunity to join fast-growing, team-oriented leader in national direct response TV ad sales. Must combine complex data analysis with strong sales skills and attention to detail. Resumes: [email protected] (6/24)

JOB OPENING: RESEARCH ANALYST/MUSIC CHOICE/NYC: Resp for day-to-day ad sales research support, generate and distribute audience usage data via Nielsen/ComScore as well as custom ad-hoc audience reports and ad effectiveness studies. BA degree, minimum 3 yrs applicable experience. Direct Job Post: HERE (6/23)
JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team.  Process media buys/revisions, sending pre and post logs, and updating account info.  BS req.  Apply HERE (6/23)  

JOB OPENING: ACCOUNT MGR/NEWSY/NYC: Maintain/optimize the performance of client partnerships, from signing to renewal & mng day-to-day relationships w/major strategic partners. BA deg req’d & 2-4+ years’ exp in publisher development, acct mngmnt, or affiliate relations. Full info/apply HERE (6/22)
JOB OPENING: MGR, CONTENT/Pond 5/NYC: Mng new artists’ experience throughout  acquisition & onboarding process, ensuring seamless uploading of their content to mktplace. 5 yrs of proj mngmnt, sales or sales operations, and/or media prod exp. Exp TV/Film Media Pref’d. Full info/apply HERE (6/22)
JOB OPENING: MEDIA ASSET MANAGER/NBC Sports Group/Orlando: Accountable for executing advertising campaigns and programs for Golf Channel. Must have 6 yrs of mkg, adv, or trafficking exp. Full info/apply HERE (6/22)

SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERNSHIP/Long Is City: For established fine art shipping co. to work on mktg initiative; mng mktg lists/ database contacts. Knowledge of e-mail blasts, MS off, CRM programs.  Stipend for commuting + lunch. Skills must inc: Photo Shop & PP. Cvr/res: HERE (6/28)

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