What once was considered innovative data has now turned into “lazy data” that can hinder a marketer’s objectives of reaching valuable audiences. Hear from NBCUniversal’s Executive Vice President of Portfolio Sales and Strategy Mike Rosen as he dives into best practices on combatting the under-utilization and mis-application of data to help advertisers sell product and achieve business objectives.

In a densely fragmented setting, the media community needs to be able to identify and reach unduplicated audiences across all platforms and devices. This lively discussion will focus on which solutions will enable them to do just that, along with an emphasis on the length of time it will take for these new metrics to be accessible to both buyers and sellers.

Get first hand learnings from Dell about how they use Addressable TV to target high-value audience segments and drive sales. Find out how they plan, build and then optimize each campaign to deliver success against custom KPIs.

What are the best practices in quantifying consumers’ multiscreen behavior at massive scale? Without precision in this area, media companies cannot convert their complete audience footprint into revenue, nor can marketers reach their audiences effectively. We’ll hear from leaders in the industry about the strategies that they have found to be most successful.

This candid panel will feature agencies and brands talking about what they want and need around consistent, transparent measurement as well as which metrics matter to them – from demographics and reach to frequency and GRP’s.

Technology has matured the approach to advertising and marketing, where data-driven products can make very specific audiences available to advertisers. But the deficiency of transparency around who comprises these audiences has created a substantial stumbling block for advertisers to embrace and implement. We’ll analyze the latest solutions – some of which are being offered by the networks themselves – with smart takeaways and what’s working, and what isn’t.