06/02/20: News net Cheddar relaunches


A Cynopsis Message From DISCOVERY

Sunday 5/24 Our Networks Had a 36 Share of
Cable Viewing in Prime on W25-54

The night was led by 90 Day Fiancé: Before the 90 Days, Worst Cooks in America,
Naked & Afraid XL, On the Case with Paula Zahn and Celebrity IOU

Check out our resource to help you stay #HomeTogether
Discovery Channel. HGTV. Food Network. TLC. ID. OWN. Animal Planet. Travel Channel. Science. DIY Network. Cooking Channel. MotorTrend.

Cynopsis Medias First Morning Read
Tuesday June 2, 2020

Tonight’s Premieres
HGTV: House Hunters: Comedians on Couches at 10p
TLC: Outdaughtered at 9p
USA: Dirty John at 9p
Vice: I, Sniper at 10p

Today’s Finales
A&E: Accused: Guilty or Innocent? at 10p
CW: DC’s Legends of Tomorrow at 9p
HGTV: Bargain Mansions at 9p
History: The Secret of Skinwalker Ranch at 10p
TLC: 7 Little Johnstons at 10p

“Injustice anywhere is a threat to justice everywhere.”
-Martin Luther King Jr.

We stand behind equality for all.
Justice for all.


Some Facebook employees protested CEO Mark Zuckerberg’s decision not to take down controversial posts from President Trump – including one that said, “When the looting starts, the shooting starts” – by staging a virtual walkout on Monday. The employees took the day off, leaving automated messages saying they were out of the office in a show of protest. “We recognize the pain many of our people are feeling right now, especially our Black community,” said a spokesperson. “We encourage employees to speak openly when they disagree with leadership. As we face additional difficult decisions around content ahead, we’ll continue seeking their honest feedback.” Zuckerberg said Facebook would commit $10 million in funding for groups advocating racial justice.

In response to outrage over the police killing of George Floyd, Discovery Inc. joined the media companies speaking out against racial injustice with a new PSA that says, “Discovery’s mission is to understand and share the world around us. We will always stand for mutual respect, equality, and tolerance. Our hope is for justice and peace for all. #BlackLivesMatter.” In a memo to employees, CEO David Zaslav said that in addition to developing a programming strategy that can “help bring more understanding and debate around some of the core issues at the heart of systemic racism,” the company will support organizations through philanthropy, employee impact initiatives and career opportunities.

ViacomCBS showed its support for the Black Lives Matter movement yesterday with an eight-minute and 46-second video that aired across networks at 5p, with the words, “I can’t breathe” and a timer to mark the time in which George Floyd was killed in police custody. “Breath is one of the many things that unites us – and during this time, when Black lives are under attack in so many ways, we want to leverage all of our platforms to show our ally-ship,” wrote Chris McCarthy, President of entertainment and youth brands at ViacomCBS Domestic Media Networks, in a note to staff. The video also showed viewers how to text the organization Color of Change.

Recommendations to get TV and film production back on track after the coronavirus shutdown were submitted to New York governor Andrew Cuomo and California governor Gavin Newsom in a document compiled by top studios, guilds and producers. “Proposed Health and Safety Guidelines for Motion Picture, Television, and Streaming Productions During the COVID-19 Pandemic” included physical distancing, regular testing, cleaning and protection, as well as an autonomous COVID-19 Compliance Officer to ensure safety compliance and enforcement. Location filming would be avoided as much as possible, and live studio audiences discouraged.

Fox Corp. is grabbing a bigger stake in online gaming company Flutter Entertainment. “Fox is bullish about the opportunities in the digital sports wagering market,” said Fox Corp. CEO Lachlan Murdoch. “Fox Bet has shown strong growth since launching last fall, and we look forward to continuing that success with our partner, Flutter.”

Speaking of, sports betting could boost engagement as the sports industry begins to recover post-COVID-19. According to a joint study from Heart+Mind Strategies and Horowitz Research, 77% of sports bettors say they are “more into sports” now that they can bet on them. “More than ever, the sports industry and its stakeholders need to evaluate the methods by which they enable fans not only to consume but be active participants in sports,” said Mike Dabadie, CEO at Heart+Mind Strategies. “In a world impacted by COVID-19, fans are interested in connecting with the excitement of sport in new ways, and sports betting is one of the biggest opportunities.

NBCUniversal CEO Jeff Shell is reportedly toying with the idea of replacing CNBC’s prime time programming with right-wing talk shows, according to the NY Times. The network’s current prime time lineup includes shows like Shark Tank reruns, The Profit and Jay Leno’s Garage.

LX, NBCUniversal Owned TV Stations’ new TV/streaming network for Gen Z and millennials, debuted live news program LX News yesterday, June 1. At LX, we are innovating on the local news experience for adults 18 to 45 by delivering them powerful and visually-rich storytelling that takes their interests into consideration. LX’s approach to news is personal,” said Meredith McGinn, SVP of LX.

Cheddar is relaunching with the tagline, “News Worth Investing In.” Born as a business news network in 2016 and followed two years later with a sibling headline news network, Cheddar will now combine its networks and focus on technology, media, and innovation. “The unification into one network will simplify the confusion between the two Cheddars and allow us to put our full effort, more wood behind fewer arrows, into building a single widely and consistently available live news network,” said Altice News and Advertising President and Cheddar founder Jon Steinberg, who added that the pandemic “has required us to rethink and challenge ourselves on how we bring that vision to life: how we broadcast, adapt to the ad market, and lean into changing consumer streaming habits.” The health crisis also forced layoffs of “some of the anchors, producers and professionals that got us to where we are today, and those decisions were very difficult,” said Steinberg.

Bill O’Reilly’s No Spin News, until now found on his web site and YouTube, has started airing weeknights at 8p and 11p on conservative OTT net The First. The First’s programming can be found on its owned and operated channels, as well as ViacomCBS’s Pluto TV, Sinclair Broadcast Group streaming network STIRR and DistroTV. O’Reilly left Fox News in April 2017 after being accused of sexual harassment.

Comedian Scott Rogowsky (HQ Trivia) will host the virtual IAB NewFronts the week of June 22. Co-hosts so far include co-founder and lead analyst of TVR[E]V Alan Wolk, Bon Appétit Test Kitchen Video Host Clair Saffitz, host and senior editor of Marketplace Tech, Molly Wood, and business anchor at Cheddar, Nora Ali. “A digital pioneer, Scott is the perfect choice to host this year’s first-ever virtual NewFronts,” said David Cohen, President, IAB. “His irreverent media savvy approach is exactly what this event needs – he’ll help us break down what’s really happening and why it matters as we all navigate our new streaming future.”

NBC has five new episodes of Hollywood Game Night set to start rolling Sunday, June 7 at 7p. The fresh batch is left over from last summer’s season six.

A Broadway-themed special slated to stream Sunday, June 7 has been postponed due to national unrest. “We stand in solidarity with Black Lives Matter,” said Broadway on Demand CEO/President Sean Cercone. The one-hour special, which was to take place on the day originally slated for the Tony Awards, was planned as a celebration of theater, and a fundraiser for the American Theatre Wing and The Broadway League.

Hallmark Channel Radio is back on SiriusXM for “A Little Romance,” featuring classic love songs during the month of June. The channel will be hosted by Hallmark Channel star Lacey Chabert, with additional network talent including Erin Krakow, Andrew Walker, Wes Brown, and Jessy Schram.

It’s happening… One week from today! The Great Sports Disruption: Preparing For Success in a Post-COVID World. During this VIRTUAL event, Cynopsis brings together sports media experts to share how we can get our industry back on its feet. View agenda here and register for free today.

TiVo and Xperi completed their merger, to form a new digital entertainment technology platform and IP licensing platform. “With this combination, we are better positioned to transform the entertainment experience across the home, auto and mobile markets with smarter technologies that enable extraordinary experiences,” said Jon Kirchner, CEO of Xperi. “With the combined expertise of our innovative R&D teams and a broader market TAM, we will be well positioned to achieve even better patent monetization outcomes, greater cash flow generation and long-term value creation.”

Cynopsis’ Virtual Conference is ONE WEEK From Today
The Great Sports Disruption:
Preparing For Success In A Post-COVID World
JUNE 9 | 1 – 5PM ET

The sports industry is eager to get back to business but the challenges brought on by the Cov-19 pandemic are already leaving their imprint on audiences, sponsors, and budgets. Join us on June 9th as A-list speakers break down the new ways of doing business and how they will shape the risks and rewards that lie ahead for the sports sector.

Register Here. Questions? Contact [email protected].


Cineflix Productions has attached Dream Hampton (Surviving R. Kelly) as executive producer and director of its new limited documentary series, Black Wall Street (wt), focused on the Tulsa Race Massacre in 1921.


Endemol Shine Group announced a strategic content partnership with TV maker Vizio that makes entertainment channels from Endemol Shine’s library free to Vizio SmartCast users. The roll-out offers more than 600 episodes of “comfort food” entertainment from channels Deal or No Deal, Wipeout, DIY Daily and Reel Truth Crime. Also launched on Vizio TV’s is AVOD Gusto TV, the food and lifestyle channel.

FuboTV’s live TV streaming platform is now available on Microsoft’s Xbox One family of devices. Subscribers can stream fuboTV’s TV channels, and access VOD movies, TV shows and their local TV networks. Xbox One X and Xbox One S users can also stream 4K content.

WWE introduced a free version of WWE Network, unlocking new shows; recent episodes of Monday Night Raw, Friday Night SmackDown and NXT; historical PPVs; and weekly WWE highlights. “The launch of WWE Network’s Free Version is a key component of our company’s digitization strategy,” said Jayar Donlan, WWE EVP, Advanced Media. “As we continue to reimagine WWE Network’s offering, the Free Version will serve as an effective way to reach a broader group of consumers and allow them to experience the history and spectacle of WWE.”

Sci-fi horror film Color Out of Space and vampire drama The Shed have found a home at Shudder. The service landed exclusive streaming rights for both films in the US, Canada, the UK and Ireland.

Cynopsis conducted a workplace satisfaction survey earlier this year, and the good news is that employees are generally satisfied with their jobs. Which factors contribute to that satisfaction? Read the report to find out (it’s free)!


In line with expectations, broadcast network TV ad revenue was down 33.4% in April versus the same period in 2019, to $907 million, according to Standard Media Index. Cable nets dropped 24.8%, to $1.66 billion. National TV syndication bucked the trend, rising 12.1%, to $140.2 million. TV news programming ad rev also rose – up 5.5% for broadcast news programs, and 1.6% for cable nets.

FourthWall Media introduced Adapt, a platform tool to onboard linear, addressable, and digital advertising campaigns, and added Automatic Content Recognition data from Smart TVs to its cable set-top box viewing dataset into the Reveal analytics platform. “Adding ACR data from Smart TVs to FourthWall’s established cable set-top box data gives us a unique opportunity to fuel Reveal with two carefully-curated datasets covering different viewing modes,” said Ellen Dudar, Chief Product Officer of FourthWall Media. “In addition, we’ve extended our ability to import ad campaign data from linear as-run logs to now include addressable and digital exposure files.”

The World Federation of Advertisers released a guide for brands on data ethics. “Data Ethics – The Rise of Morality in Technology” lays out what marketers need to consider to ensure data is used ethically. The group’s research indicates 74% of CMOs believe data ethics will be more important in their jobs in the next five years, and 82% of respondents said they would consider leaving their employer if they felt the approach to data was not ethical. The guide named four key principles in data ethics: transparency, accountability, respect for the people behind the data, and fairness, to ensure inclusivity.

Google is being sued for violating anti-trust laws, leveraging “its stranglehold on online search and search advertising to gain an illegal monopoly in brokering display advertising on other companies’ websites,” allege a D.C. tour company, a Florida-based pet company and a San Francisco law firm in a class-action suit. The complaint alleges Google’s conduct has resulted in higher prices for advertisers and consumers, lower payments to online publishers and diminished competition.


HGTV will run a knock-it-down, build-it-back-up Dad-A-Thon on Sunday, June 21, from 7a-10p. The lineup includes episodes of popular series showcasing dads creating dream homes for families.

Bounce and its streaming service, Brown Sugar, are teaming for a Black Music Month tribute, celebrating the contributions of African Americans to music, with films like Cadillac Records, Prince: A Purple Reign, Michael Jackson: The Journey, and more.


The New Zealand creative production and technology sector launched a new campaign, Your Creative Business Can Happen Now, offering a production hub solution to studios looking to keep creating amid COVID-19 pandemic. The campaign is a cross-sector, private-public partnership with New Zealand Trade and Enterprise, Callaghan Innovation and Chorus, a national telecommunications company.

Moonbug is expanding within Canada via a partnership with WOW! Unlimited and Crave, making episodes of soccer series Supa Strikes, Little Baby Bum and My Magic Pet Morphle available.

The Cynopsis Adtech Awards
Final Deadline: June 10
During a time when in-person events have been cancelled, the adtech community is stepping up. They’re helping to guarantee marketers upfront inventory and preserve revenue for media owners by using breakthrough approaches and solutions. Adtech providers are a group that lives on the cutting edge of innovation, which is why we are celebrating their platforms, campaigns, and strategies.



Brittany Murphy: An ID Mystery was ID’s highest rated telecast for W25-54 Live+SD year-to-date. Premiering on May 26 as part of ID Presents: Nine at 9, the story of the mysterious death of actress Brittany Murphy ranked #2 in all of ad-supported cable for W25-54 in the 9p timeslot, with nearly 1.5 million viewers (P2+ including Live+3) the special was ID’s highest-rated telecast for P25-54 since the January airing of Aaron Hernandez: An ID Murder Mystery.

The first week of WE tv’s “Criminal Minds Summer Stakeout,” a summer-long marathon event that airs twice weekly, delivered ratings growth across key demos for its debut. Saturday, May 23 and Monday, May 25 were up +23% among W25-54, +17% among A25-54, and +11% among total viewers in Live+3 ratings compared to the 4 weeks before the event began.

Shareablee Top 10 TV Shows for the week of May 25
Program, Network, Total Actions, Total Content, Actions per Content, Fans & Followers
E! News (E!) 11.5M, 672, 17,178, 37.4M
The Ellen DeGeneres Show (WB/syndicated) 5.6M, 68, 82,147, 202.7M
Hannity (Fox News) 2.1M, 240, 8,810, 9.1M
Good Morning America (ABC) 1.6M, 1,103, 1,488, 13.9M
Today Show (NBC) 1.6M, 761, 2,107, 13.7M
Rick and Morty (Adult Swim) 1.4M, 37, 38,036, 11M
Entertainment Tonight (WB/syndicated) 1.3M, 510, 2,591, 9M
The Rachel Maddow Show (MSNBC) 1M, 91, 11,154, 12.8M
World News Tonight with David Muir (ABC) 948K, 724, 1,310, 5.8M
RuPaul’s Drag Race (VH1) 908K, 64, 14,193, 6.5M

Shareablee Top 10 Streaming Shows for the week of May 25
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Umbrella Academy (Netflix) 1.3M, 9, 145,529, 2M
13 Reasons Why (Netflix) 633K, 7, 90,479, 9.7M
Stranger Things (Netflix) 525K, 1, 525,338, 25.8M
Netflix is A Joke (YouTube) 410K, 35, 11,726, 1.8M
Fuller House (Netflix) 401K, 20, 20,028, 2.1M
Never Have I Ever (Netflix) 343K, 15, 22,835, 497K
The Boys (Amazon Prime) 157K, 11, 14,261, 479K
Red Table Talk (Facebook Watch) 120K, 8, 14,960, 5.1M
Queer Eye (Netflix) 113K, 1, 112,819, 2.7M
Chilling Adventures of Sabrina (Netflix) 104K, 1, 104,256, 2.6M

Broadcast Nielsen Ratings for Thursday, May 28
Show, P2+ 000s, (A18-49)
ABC: Who Wants to Be a Millionaire 6.07 (0.9), Holey Moley 3.99. (0.8), To Tell the Truth 3.68 (0.7)
CBS: Young Sheldon 5.18 (0.6), Man With a Plan 5.06 (0.6), Mom 4.64 (0.6), Broke 4.45 (0.6), S.W.A.T. 2.80 (0.3)
CW: Burden of Truth 0.51 (0.1), In the Dark 0.46 (0.1)
FOX: Celebrity Watch Party 1.60 (0.4), Labor of Love 1.10 (0.3)
NBC: Council of Dads 2.74 (0.40), Blindspot 1.81 (0.3), Law & Order: SVY 1.78 (0.2)
UNIVISION: Te Doy la Vida 1.63 (0.5), Amor Eterno 1.95 (0.6), Como tu no hay 1.56 (0.5)
TELEMUNDO: Cennet 1.02 (0.3), 100 Dias Enamorarnos 0.72 (0.2), La Reina del Sur 0.69 (0.2)
Source: Nielsen, live + same day time period averages


Richard Tom has been named Chief Technology Officer at WarnerMedia. He replaces Jeremy Legg, who will head tech services in WarnerMedia parent AT&T’s Communications division as EVP and CTO. Tom co-founded short-form video firm Vessel with Jason Kilar, CEO of WarnerMedia.

Syrinthia Studer has been named Executive Vice President, Nickelodeon and Awesomeness Films. Studer most recently served as Paramount Pictures’ EVP, Worldwide Acquisitions.

This Day in History
1924 – President Calvin Coolidge signed the Indian Citizenship Act, declaring Native Americans to be American citizens.

Answer to Our Last Trivia Question
Who played Andy’s wife in The New Andy Griffith Show (1971)? Lee Meriwether. Kudos to: John Ferlazzo/London, Charles Lore/NYC, Gerry Bixenspan-TV Marketing Inc./NYC, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Beth Tallent-TallentPR/Nashville, Paul Blutter-Walk and Talk Production Rentals/Burbank, Tom Moore-Kalt Productions/LA, Synda Kollman-Charter Marketing Group/Boca Raton, FL, Andy Pittman-TAMU/College Station, TX, Jerry Jones/Walnut Creek, CA

Today’s Trivia Question
Which two short-lived series, launched five years apart, had the same one-word name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

Check out more jobs in Cynopsis Classifieds »
Job of the day
Rye Brooke NY

Responsible for growing and managing its Diginet business across all of its TV stations. Minimum of 5 yrs exp in sales in the TV industry and experience in Diginet/multicast/D2 business required. Exp’d networking & establishing new relationships with key players at agencies and advertisers. BA deg Full info HERE (6/16)

Glass Entertainment Group/Philadelphia:
Story producer to help lead a new episodic podcast. You will be involved in episode dvlopmnt, rsrch, interview prep & prod episodes (both during actual record & in post). Background in storytelling & min 5yrs exp making audio, pref w/proven field reporting exp. Full info HERE (6/13)

AccuWeather/State College PA:
Produce compelling live video segments for the national network on a daily and as-needed schedule. Put together the rundown for each individual segment and work with a team. Entrepreneurial spirit & working knwldg of non-linear editing suites req’d. Full info HERE (6/12)

AMC Networks’ Acorn TV/Silver Spring, MD:
Plans, implements, evaluates performance/KPIs of multi-territory subscriber acquisition campaigns; acts as creative lead and agency POC. Spanish fluency required; marketing exp, 5+ yrs. Full info/apply HERE (6/11)

Passionate, innovative & driven candidate to support planning, development & execution of marketing, brand building & PR initiatives for the company’s Football & Basketball clients. 5+ yrs comms, sales, superior marketing & athletic brand building skills a must. Full info HERE (6/7)

Earth Day Network/DC:
Help support the dvlpmnt/ execution of multi-channel, integrated communications and engagement strategies. 3+ yrs of communications planning and execution exp. Superior communication skills a must. Full info HERE (6/6)

Newsmax Media/NYC:
Exceptional storyteller with a dedicated command for news and cultural trends to write for fast-paced primetime and overnight newscasts. 3+ yrs of national or large market local news experience. Full info HERE (6/5)

Newsmax Media/NYC:
Exceptional storyteller with a dedicated command for news and cultural trends to write for fast-paced primetime and overnight newscasts. 3+ yrs of national or large market local news experience. Full info HERE (6/5)

Newsmax Media/NYC:
Responsible for working with show hosts, preparing the rundown of new stories, identifying and integrating guests, overseeing and executing the prod of key video & graphic elements w/guidance from the EP. 3+ yrs EP exp or overseeing newscast production. Full info HERE (6/5)

Newsmax Media/NYC:
Responsible for the production of live newscasts, news shows and recorded video segments for TV & digital platforms. Strong understanding of Newsmax brand and talent. Strong writing & organizational skills req’d as is the ability to produce content under heavy deadline pressure. Full info HERE (6/5)

SNEAKY BIG/Scottsdale AZ:
Prepare/present client presentations. Strong communicator. 10+ yrs business development & sales exp in TV and/or film industry with strong ties and relationships with broadcast vendors producers and directors. Full info HERE (6/4)

Shop LC/Austin TX: Resp for launching our Shop LC brand on new and emerging media platforms outside of just cable and DISH television. 3+ yrs of exp in advanced media sales &/or digital advertising incl online media buying, campaign management and performance analysis is a must. Full info HERE (6/3)

(PT) >>
Previous sale asst exp a must! Execute/input all client orders ensuring that they are in approved weekly programming and compliant with all client requirements. Strong customer problem solving skills and highly organized. Full info HERE (6/3)

Playstation/San Mateo CA: Build a strategy and a team of developers to evolve SIE’s marketing data infrastructure to align with and accelerate our marketing strategy for the next generation of gaming 10+yrs mktg tech exp. Full info HERE (6/3)

Partner with Creative Production. Assist Strategy Planning & Analysis team to shape strategy and inform important business decisions with actionable data-driven insights. 10-15yr exp in highly analytical envir – top management consulting firm, investment bank, corporate strategy. Full info HERE (6/3)

A + E/NYC:
Have an aptitude for data and planning as well as a salesperson’s drive? you will learn how to be a team player in a fast-paced, innovative environment. Full info HERE (6/3)

Partner with Creative Production. Assist Strategy Planning & Analysis team to shape strategy and inform important business decisions with actionable data-driven insights. 10-15 yr exp in highly analytical envir – top management consulting firm, investment bank, corporate strategy. Full info HERE (6/3)

Jump 450 Media/NYC:
Dvlp big ideas for our digital mktg campaigns. This includes working with our clients on the strategy and implementing it with our creative production and media buying teams. Full info HERE (6/3)

ABC: The Conners, The Conners, Modern Family, Modern Family, The Genetic Detective
CBS: NCIS, FBI, FBI: Most Wanted
CW: DC’s Stargirl, DC’s Legends of Tomorrow [f]
FOX: Hell’s Kitchen, Gordon Ramsay’s 24 Hours to Hell and Back
NBC: America’s Got Talent, World of Dance
PBS: Queen Elizabeth’s Secret Agents, Queen Elizabeth’s Secret Agents, Queen Elizabeth’s Secret Agents
Telemundo: Cennet, 100 Dias Para Enamorarnos, La Reina del Sur
Univision: Te Doy la Vida, Amor Eterno, Como Tu No Hay Dos


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