A Virtual Event Presented by Cynopsis:

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As the sports industry eagerly awaits its opportunity to get back to business, the challenges brought on by the Cov-19 pandemic are already leaving their imprint on audiences, sponsors, and budgets. Rethinking the paradigm is more important than ever, which is why Cynopsis Sports will present a lineup of thought leaders who are already functioning in our “new normal” world, molding how sports, technology, audiences and brands will interact in the years to come. A-list speakers will break down the new ways of doing business and how these methods will shape the risks and rewards that lie ahead for all segments of the sports sector.

Event Supporter:


  • Jeff Eisenband

  • Sarah Hirshland

    United States Olympic Committee
  • Brad Snyder

    USOPC board member and Paralympic medalist
    United States Olympic Committee
  • Chris Davis

    Chief Marketing Officer and SVP Merchandising
    New Balance
  • Bonnie Bernstein

    Founder & CEO
    Walk Swiftly Productions
  • Gwen Svekis

    Player Executive Committee
    Athletes Unlimited
  • Larry Scott

    Pac-12 Conference
  • Ralph Sampson

    Basketball Hall of Famer
  • Jon Patricof

    CEO & Co-Founder
    Athletes Unlimited
  • Cole Gahagan

    President & CEO
    Learfield IMG College
  • Lindsay Czarniak

    Emmy Award-winning broadcaster
    FOX Sports
  • Craig Neeb

    Executive Vice President and Chief Innovation Officer
  • Sam Flood

    Executive Producer & President, Production
    NBC Sports Group
  • Kathryn Tappen

    Host and Reporter
    NBC Sports Group
  • Chad Stender

    Managing Director
    SeventySix Capital
  • Mike Reynolds

    Senior Writer
    S&P Global
  • Chris Pursell

    Head of Content & Strategic Partnerships for Cynopsis Sports/Esports


  1. 1:05 pm - 1:20 pm

    Q&A: Pac-12: Larry Scott

    Amid an unprecedented year in collegiate sports – with abandoned seasons, monetary shortfalls, a hazy fall schedule, new NCAA rulings on the use of their image, and upcoming broadcast negotiations – Pac-12 Commissioner Larry Scott sits down for a chat to discuss these recent headlines, break down the impact the pandemic will have on his conference, and how he sees the league coming out of the crisis.

  2. 1:20 pm - 1:25 pm

    Cloud Graphics & Digital Overlays: Five Killer Use Cases

    COVID19 has brought unprecedented — and in some cases existential – economic challenges to sports. Thankfully, cloud video technology will help us to fill content, economic and fan engagement gaps. This spotlight features three innovators sharing five, growth-driving use cases that leverage a little-known, but very powerful technology: Cloud Graphics.

  3. 1:30 pm - 1:45 pm

    Virtual Networking

  4. 1:45 pm - 2:00 pm


  5. 2:00 pm - 2:15 pm

    Chad Stender interviewing Ralph Sampson

    Listen in as SeventySix Capital Chad Stender speaks with Basketball Hall of Famer Ralph Sampson on what he’s done during COVID, what an athlete can do to better oneself during these times, his focus on investing in esports and agriculture, the power an athlete can bring to a startup, and much more. 

  6. 2:15 pm - 2:45 pm

    Learfield IMG Collegiate: Cole Gahagan

    CEO Cole Gahagan breaks down how the leading media and technology service provider in college athletics is working with its clients on moving forward during this crucial time in university sports, from pivoting as a result of the pandemic to working with brands and schools to take fan passion beyond the boundaries of stadiums and arenas. He’ll also talk about how fan engagement will evolve and what needs to happen in order to create highly compelling content to reach audiences 24/7/365. 

  7. 2:50 pm - 3:05 pm

    NBC Sports: Sam Flood + Kathryn Tappen

    Hear from NBC Sports Executive Producer and President of Production for NBC Sports and NBCSN, Sam Flood, and NBC Sports Host and Reporter Kathryn Tappen in a fireside chat about how NBC Sports created a new live, sports and entertainment-focused programming on NBCSN during the coronavirus pandemic. NBC Sports worked quickly to innovate and create fresh programming, with Lunch Talk Live hosted by Mike Tirico, The Rich Eisen Show, Pro Football Talk, and Football Flex on NBCSN during the daytime block, to focus on the current state of the sports world and the impact of the coronavirus pandemic.

  8. 3:05 pm - 3:20 pm


    With sports going dark in March, NASCAR emerged as a leader in reinvigorating sports fans, by not only embracing iRacing and introducing its fans to another level of competition, but also in restarting its live races, despite the condensed schedule. NASCAR Chief Innovation Officer Craig Neeb breaks down how the organization was able to expand its brand and deliver new audiences despite the environment, and where NASCAR is heading as fan consumption and technology evolve.

  9. 3:20 pm - 3:35 pm

    Virtual Networking

  10. 3:50 pm - 4:05 pm

    Athletes Unlimited

    As the business models change for professional leagues, Athletes Unlimited is taking a new approach to competitive play, serving as a network for pro sports leagues. Developed by former NYCFC & Tribeca Film Festival President Jon Patricof and JS Capital Founder Jonathan Soros, the organization takes owners and general managers out of the equation completely. Launching with three women’s pro leagues – softball this year and volleyball in February of 2021, AU’s board is a who’s who of names from the world of sports. Hear from Patricof as well as executive committee members and pro athletes and Olympians Gwen Svekis and Foluke Akinradewo as they prepare to rewrite the rules of the game. 

  11. 4:05 pm - 4:20 pm

    New Balance: Chris Davis

    New Balance Chief Marketing Officer and SVP Merchandising Chris Davis will explain how the global sports brand approached the worldwide Covid pandemic through positive messaging, resulting in economic and social impact. He will also discuss a variety of new manufacturing, business and community initiatives aimed at propelling New Balance forward.

  12. 4:20 pm - 4:35 pm


    At a time when athletes should have been gearing up for Tokyo’s Summer Games, USOC CEO Sarah Hirshland and USOPC board member and Paralympic medalist Brad Snyder reveal how the shift to 2021 is impacting NGBs, athletes and Team USA partners, as well as their plan beyond Japan and into the future.

  13. 4:35 pm - 5:00 pm

    Networking Lounge


  • Regular Rate

Virtual Event FAQ

What type of device do I need in order to view these sessions?

Minimum System Requirements:

  • 1024×768 screen resolution minimum
  • 1.4 Mbps internet connection minimum
  • Audio card with speakers or headphones
  • Streaming-enabled browser*
  • Disable Pop Up Blockers
  • Disconnect from a VPN (if possivble)
  • Allow Flash

Compatible Operating Systems:

  • Windows 7+
  • Android 4.4+
  • Apple Mx OS X 10.9+
  • Apple IOS 8.4+

*Compatible Browsers:

  • Desktop: IE8+, Chrome, Safari 5.0+, Firefox 3.6+
  • Mobile: Android Chrome, Android Native Browser 2.3+, Windows Tablet IE 10+