CYNOPSIS DIGITAL
04.20.15
Good morning. It’s Monday April 20, 2015, and this is your first early morning digital briefing.
Watcheroo Premieres and Tune-in Alerts for April 20-April 25:
– The Driver at Acorn.TV, available On Demand 24/7.
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET ft. Tamera Mowry, Real Housewife Carole Radziwill, Black-ish’s actress Yara Shahidi and others this week;
– SI Now at SI.com, Monday-Friday at 1p ET ft. Olympic Swimmer Natalie Coughlin, American Gymnast John Orozco, NFL Draft Prospect Dante Fowler and others this week.
Fusion will premiere five new original series on SnapChat this year for the instant-photo sharing app’s Discover media platform. The first series to debut will be a second season of Outpost, a docu-series that mixes adventure travel with investigative journalism and available on SnapChat on April 22. The other four series to launch in 2015 include: fashion history show Weird Threads; Science Fiction/Science Fact; traditional craftsperson spotlight series The Artisans; world capital exploration show Capitals; and song and lyrics series Off the Record. “We understand that millennials consume content without border and SnapChat Discover has been a critical platform in the growth and development of Fusion’s global audience,” network CEO Isaac Lee said. Since SnapChat first revealed Discover in January, Fusion has rolled out News in a Snap and a first-look for the music video Juicy Wiggle.
Endemol Beyond USA partnered with Porterhouse Media to bring back Fear Factor in a new digital series on the show’s YouTube and social media channels. The series remixes some of Fear Factor’s most memorable moments to auto-tuned mashups by DJ Steve Porter. Porter, creator of Porterhouse Media, is an international artist, producer and DJ known for starting the viral video remix trend with videos such as “Rap Chop” and “Press Hop.” “This is the next generation of ‘Fear Factor,’ produced specifically for the digitally-savvy, millennial audience,” Endemol Beyond USA President Will Keenan said. “We’ve worked with the legendary remix artist Steve Porter to create bite-sized, ‘internet-friendly’ content that our YouTube, Facebook and OTT viewers are sure to enjoy.” New videos will post every Friday online.
Vessel, the new creator-focused video venture from former Hulu CEO Jason Kilar, landed a total of $57 million for a round of Series B funding. Led by Institutional Venture Partners, the new funds bring Vessel to a whopping $134.5 million. The new round also included investors from Benchmark, Greylock Partners and Bezos Expeditions
This week, Cynopsis will celebrate the top thinkers, doers and most innovative women in digital during the Top Women in Digital Awards on Thursday, April 23 in New York City. “Rising Star” honoree Kristen Variola, the Director of Social Media for Discovery Communications, sat down with us to talk about what makes a great leader in the workplace and what inspires her about social media. Join Kristen and others at the award’s reception by registering here.
What was one social initiative that really challenged you but turnout a success?
At Discovery Communications and TLC, we’re always stretching the bounds of technology and the viewing experience and, while it was several years ago, I still vividly recall the very first time we featured live Tweets on air in primetime. It was nerve wracking, but ultimately a huge success thanks to lots of planning and collaboration across teams. Since then, bringing content from a range of social platforms in real-time to the screen is commonplace, although increasingly sophisticated.
What companies and brands do you see leading the way when it comes to social media?
Aside from TLC and our sister networks, I love Groupon’s voice on social media. Their personality allows them to systematically engage with their customers in a really fun, authentic way. As a brand on social media, being able to relate to and laugh with your audience is so great. #BananaBunker.
What is the best piece of advice you were given when it comes to social media? What about when it comes to your career?
In social media, knowing your audience respecting and protecting them. In terms of my career, knowing who you are, understanding your strengths and weaknesses and surrounding yourself with talented colleagues who compliment them.
Why do you think it’s important to have women in the digital industry, TV and beyond?
It’s important for women to be in every industry to ensure diversity of voices and experiences and to serve as role models for young girls anywhere. Lucky for me, I work with a lot of amazing women at TLC many whom are my mentors.
What other honoree do you want to meet during the reception who was named a Top Woman in Digital?
Romina Rosado from E! Entertainment. I’m a pop culture addict!
What are three personalized and fun things that can be found in your office?
A Cake Boss bobble-head, framed photos of my adorable niece and nephew and a rotating stash of salty snacks.
A CYNOPSIS MESSAGE
In 90 minutes, become an expert in programmatic ad buying
.
With our on-demand and info-packed webinar, you’ll learn:
-The challenges facing programmatic in transparency, quality, branding, and accountability .
-The role data is expected to play in the programmatic playground.
-How the growth of native advertising fits into the boom of programmatic adoption
-And more from experts at Adap.TV, Bidtellect, Media Properties Holdings and TubeMogul
.
Netflix’s push into international distribution has paid off, according to a new study from SNL Kagen. The streaming service’s global subscribers totaled 16.8 million at the end of last year, or 30.8 percent of its subscribers were located outside of the U.S.; compared to when it first internationally launched in 2010 with just 1.9 percent of its subs were in non-U.S. territories. Currently, Netflix is in more than 50 countries, and plans to increase that presence to 200 countries by the end of 2016. Canada holds the largest subscriber base outside of the U.S., existing within 30 percent of broadcast homes. SNL Kagen found that the international division is not profitable, and loses $159.8 million last year, although it’s an improvement over its 2013 loss of $274.3 million. Netflix estimates that the international division will be profitable overall by 2017.
Samsung released a new series of spots for the Galaxy S6 that plays on the “unboxing” amateur videos found around the web, but with a professional spin. Without ruining the surprise, check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
04.20.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: SR MARKETING RESEARCH ANALYST/Comcast Spotlight/NY: Comcast Media 360 team is seeking to create audience segmentation, optimization & campaign measurement opps for the Entertainment vertical. 5-7yrs mkt rsrch exp, media/TV exp+. Full info/apply HERE (4/25)
JOB OPENING: DIRECTOR SPORTS & SPECIALS/NBC/NYC: Create multi-market sports packages for Sports & Olympics Team as well as manage execution of sports deals by coordinating with local stations, national sales and agencies. Full info/apply HERE (4/25)
JOB OPENING: S&P CONSULTANT (TEMP)/OWN/LA: Review unscripted/digital content; draft notes to creative execs. Req’s ability to cover a high volume of material w/tight deadlines & a variety of client groups. Strong attn to detail o/brand protection req’d. Apply HERE (4/25)
JOB OPENING: VP, DEVELOPMENT/NYC: For rapidly growing TV dept of premium content prod co seeking hands-on self-starter w/mkt knwlg & extensive contacts. Idea generator w/excellent writing skills & nose for talent a must. Knwlg of current affairs a +. Great opp. Resume HERE (4/25)
JOB OPENING: DEVELOPMENT PRODUCER/NYC: Award-winning premium prod co seeks dvlpmt prod w/exp writing pitches, rsch/casting & producing sizzles. Idea generator w/understanding of mkt for high-end content key. Min 3yrs exp in TV prod/devel. Resume HERE (4/25)
JOB OPENING: SR RESEARCH ANALYST/NYC: This role will be a key member of the Advanced Analytics team within the Advertising Sales Research & Strategy Group. Full info/apply HERE (4/25)
JOB OPENING: ACCOUNT EXECUTIVE/El Rey/NYC: Drive general mkt advertisers to El Rey. Dvlp client specific pitches, attend client meetings, make presentations, & close sales. Min 6yrs exp TV Ad Sales. Strong analytical and negotiations skills. Resumes HERE (4/25)
JOB OPENING: RESEARCH ANALYST/NBCU/SAN DIEGO: Research ratings & syndicated date, provide financial support, ratings est, forecasts. BA Req,3+ yrs in media research w/Nielsen ratings. FULL INFO/APPLY HERE (4/24)
JOB OPENING: VP, RETAIL MARKETING & SALES/A+E Networks/NY: Identifying, planning & implementing retail & other location-based sales & marketing programs across network portfolio. Full Info/Apply HERE (4/23)
JOB OPENING: PROGRAM RESEARCH MANAGER/BRAVO/NYC: Nielsen expert. Strong manager & communicator; 4-5 years relevant exp required. Cable ntwk & digital rsch exp a plus. Full info/apply HERE (4/22)
JOB OPENING: DIRECTOR RESEARCH/WME IMG/LA: Drive consumer & mrkt rsch initiatives & strategy (TV, Talent, Brand). Min 6 yrs. exp. Strong analytic & quant skills. Exp w/rsch sys (ie Nielsen, Simmons, Scarborough). Resume to:[email protected] (4/22)
JOB OPENING: RESEARCH ANALYST/WME IMG/NY: Support media rsch activities, sports mrkt. Dom. & Int’l focus. Min 2 yr media rsrch exp. Strong quant req’d. Exp w/rsch sys (ie Nielsen, Simmons, Scarborough). Resume to:[email protected] (4/22)
JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Seeking strategic & energetic Dig AE to sell multiplatform ad across A+E Networks portfolio. Highly motivated must dev/maintain relationship w/new & existing clients. FullInfo/Apply HERE (4/21)
JOB OPENING: SR RESEARCH ANALYST/NBCU/NYC: NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information Full info/apply HERE (4/21)
JOB OPENING: PRICING & INVENTORY SPECIALIST/Discovery/NYC: Support OWN digital sales planning. Execute monetization strategies, oversee Freewheel deal maintenance and changes submitted by sales team, Sales Pipeline and other revenue reporting metrics. Full info/apply HERE(4/21)
JOB OPENING: DIR REVENUE & PLANNING/Discovery/NYC: Lead sales plan’g efforts for OWN Dig. Sales team. Dev. Pckgng+ monetization strategies, mng plan approvals, ensure all opps pitched are executed/delivered. Extensive knwlg Freewheel, Operative or Dart Sales mgr pref. Full info/apply HERE (4/21)
JOB OPENING: AD SALES – Raw Travel TV the Nation’s new #1 ranked Adventure Travel show seeks comm. based new biz ad sales exec to help monetize our rapid growth. Compelling success story needs telling. Intro & resume [email protected] (4/21)
JOB OPENING: CREATIVE SOLUTIONS PRODUCER/SOUTHEAST: The Creative Producer will support the Creative Solutions Director in creating, managing and producing tailored, co-branded multimedia packages. More info/apply HERE (4/21)
JOB OPENING: DIRECTOR OF DEVELOPMENT/NYC: Production co seeks development exec with track record, excellent writing skills and strong buyer relationships. Digital platform experience and relationships plus. [email protected] (4/21)
JOB OPENING: TEMP ASSOC WRITER-PRODUCER /AMC/NYC: Exceptional writing and production skills wanted for the on-air promotions department. 2-3 yrs production experience at cable or broadcast network required. More info/apply HERE (4/21)
JOB OPENING: EXECUTIVE ASSISTANT/NBCU/NYC: The Executive Assistant performs daily administrative functions and special projects in support of the President of Content Distribution for NBCUniversal. More info/apply HERE (4/21)
JOB OPENING: RESEARCH ANALYTICS/Syfy/Chiller Program Re/NYC: Manage Program Rsch efforts for Syfy & Chiller. 5+ yrs relevant exp. Passion for TV & Excel expert. Nielsen exp a must; digital rsch & estimates a plus. Full info/apply HERE (4/21)
JOB OPENING: SALES PLANNER/CBS Television Distribution/Chicago: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. 1-2 yrs sales plan’g exp req’d. Resume/CL to: [email protected] (4/21)
JOB OPENING: MANAGER BRANDED CONTENT & PARTNERSHIPS/ZenithOptimedia/NYC: Develop and execute cross-platform content solutions. 3+ yrs integrated mkting/branded content exp pref’d. Resume to : [email protected] (4/21)
JOB OPENING: VP OF SCRIPTED DEVELOPMENT/NYC: Oversee scripted development for EMMY-winning NYC-based production co. Cultivate relationships with execs and networks. Strong industry knowledge and extensive contacts a must. 8+ yrs. scripted development exp. Apply HERE (4/21)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: VIDEO PRODUCTION INTERN: One of the happiest places on the Web, says HuffPo, seeks summer interns to help find stories & edit videos. Knowledge of Final Cut 10 or Premier Pro, YouTube and Vimeo preferred. Work 2-3 days/wk from Norwalk, CT. [email protected] (4/25)
SUMMER INTERNSHIP CREDITS ONLY: CONTENT DEVELOPMENT INTERN: One of the happiest places on the Web, says HuffPo, seeks summer interns to pitch story ideas & write blog posts. Strong writing & organizational skills a must. Journalism/Comm majors preferred. Work 2-3 days/wk from Norwalk, CT. [email protected] (4/25)
SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/PR INTERN: One of the happiest places on the Web, says HuffPo, seeks summer interns to create social media posts, track analytics & assist w/ media targeting & monitoring. Journalism/Comm & PR majors preferred. Work 2-3 days/wk from Norwalk, CT. [email protected] (4/25)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].
Copyright Cynopsis 2015
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015
